partnerships
PlayStar to receive $15 million in equity funding from Meyer Global Management
Tech-focused investment fund executes letter of intent as anchor investor to provide up-and-coming online casino brand with significant cash injection supporting further U.S. growth
The ongoing U.S. expansion plans of PlayStar Gaming Group AB have been bolstered by news that the Company has executed a letter of intent with Meyer Global Management, LLC (MGM) that outlines a $15 million equity investment into its future growth.
One of the newest online gambling operators in the United States, PlayStar has made a flying start in its five months of operations in New Jersey by exceeding all major KPI forecasts and already competing against notable peers in this market.
Having set out to provide an online casino experience with a heavy focus on personalization and player engagement, PlayStar is already on the road to achieving its mission by leveraging real-time data to create tailor-made player journeys through predictive modelling.
With strong performance since launch and a brand that stands out against the competition, PlayStar has caught the attention of Meyer Global Management, with the tech-focused investment firm putting its weight behind PlayStar in its endeavours by investing an eight-figure sum to fuel the Company’s growth plans.
Meyer Global Management is focused on identifying companies at the forefront of innovation and believes PlayStar has the potential to grow substantially in the U.S. – something which MGM’s investment will expedite. With PlayStar currently looking to expand its operations, the Company will also use this investment to support its launch in Pennsylvania next year.
Per Hellberg, Chief Executive Officer at PlayStar, said, “PlayStar is delighted to welcome Meyer Global Management as a shareholder in our business. MGM’s confidence in PlayStar to provide $15 million to support us in a time of such economic uncertainty says a lot about PlayStar’s performance over the past few months.
“While several online gambling sites have been forced to cease operations in the past year, we’ve surpassed our initial forecasts and are well-positioned for further expansion. The funding from Meyer Global Management will enable us to build on this initial success as we grow our New Jersey operation and look to launch PlayStar in Pennsylvania.”
Owen E. H. Meyer, Chief Executive Officer at Meyer Global Management, LLC, said “Meyer Global Management is an investment firm focused on identifying innovative technology companies that have long-term sustainability to deliver strong returns for our investors.
“What we’ve seen from PlayStar since it debuted in New Jersey a few months ago is very impressive and I believe that with our support, the Company has the potential to be just as popular when it goes live in Pennsylvania. PlayStar’s management is very experienced in this industry and we look forward to continued momentum in player acquisition and retention.”
BetMGM, a leading sports betting and iGaming operator, announced an extension of its partnership with the Vegas Golden Knights through the 2026-27 season. As part of the agreement, BetMGM will continue as an Official Betting Partner of the Vegas Golden Knights with prominent signage on the Knight Tron and throughout T-Mobile Arena as well as co-branded content and exclusive promotions. The partnership also features multiple fan engagement opportunities including watch parties and Toshiba Plaza activations.
“BetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the world’s most passionate hockey fan bases. Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.” – Matt Prevost – BetMGM, Chief Revenue Officer.
Throughout the season, BetMGM will host watch parties featuring team mascots at various MGM Resorts destinations. The operator also will plan activations in Toshiba Plaza during select Golden Knights home games where fans can begin the BetMGM mobile app registration process for the chance to win prizes.
“BetMGM is a long-standing partner with the Golden Knights and a brand synonymous with this great city,” said Vegas Golden Knights President and CEO Kerry Bubolz. “We look forward to continue working together on events and activations that we know entertain our fans.”
Lance Evans, SVP Sports and Sponsorships, MGM Resorts, said, “The Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience and it’s a privilege to welcome both local and visiting fans to our properties before, during and after games. Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.”
BetMGM users can take advantage of the robust offering of prop markets for Golden Knights games this season, frequent in-app odds boosts and the interactive same game parlay betting feature. New BetMGM customers who download the BetMGM app and verify at one of BetMGM’s nine retail sportsbooks within walking distance of T-Mobile Arena will receive a first bet offer of up to $250 paid back in bonus bets if their first bet loses (offer only available in Nevada; bonus bets are non-withdrawable and expire in seven days.) Through the recently launched single account and wallet app upgrade, BetMGM users who sign up in Nevada and reside in other BetMGM U.S. mobile markets can continue to wager upon returning home.
Evolution, the industry-leading B2B solution provider for casino operators, announced a three-year extension of their US agreement with FanDuel Casino. The renewal strengthens the strategic partnership between the two companies, reaffirming Evolution as FanDuel’s sole provider of core live dealer casino games.
Under the terms of the extension, FanDuel players will continue to have access to Evolution and Ezugi’s full portfolio of industry-leading live casino games, along with top-performing slots from NetEnt, Red Tiger, Big Time Gaming, and Nolimit City. This marks the second extension of the original partnership, which began in 2020 when Evolution’s live dealer games were integrated into FanDuel’s Casino platform.
Jacob Claesson, Chief Executive Officer of Evolution North America, said: “We are thrilled to extend our successful partnership with FanDuel, providing players with the very best in online casino entertainment. FanDuel’s trust in Evolution highlights our shared commitment to growing the live casino market and creating a truly immersive experience for players across North America.”
“FanDuel Casino is the leading Casino operator in the U.S., offering the largest selection of exclusive live casino tables in the market. Expanding our partnership with Evolution for Live Casino and RNG games enables us to consistently provide a top-tier experience to our customers. We look forward to our continued growth in the Live Casino sector,” said Asaf Noifeld, Managing Director of FanDuel Casino.
partnerships
Tin Lizzie Gaming Resort Partners with Quick Custom Intelligence for Next-Level Gaming Experience
Tin Lizzie Gaming Resort and Quick Custom Intelligence (QCI) are thrilled to announce an exciting new partnership, bringing cutting-edge data technology to enhance the guest experience and streamline casino operations at South Dakota’s premier gaming destination. As Tin Lizzie embraces this innovative platform, guests can look forward to more personalized experiences and improved service, making their visit even more memorable.
By partnering with QCI’s advanced analytics platform, Tin Lizzie will enhance its understanding of guest preferences and elevate the overall guest experience at the resort. This collaboration sets a new benchmark in gaming hospitality, highlighting Tin Lizzie’s commitment to innovation and providing exceptional service and personalized experiences for all our guests. Whether it’s remembering a guest’s favorite game, offering tailored dining recommendations, or providing exclusive event invitations, Tin Lizzie is dedicated to making every visit unique and memorable.
“Partnering with QCI allows us to harness the latest technology to serve our guests better,” said Brent Pritchett, General Manager of Tin Lizzie Gaming Resort. “The QCI platform is a powerful tool for our team, particularly in host and slot operations, helping us create seamless, engaging experiences for our visitors. This partnership strengthens our commitment to innovation and sets us apart in Deadwood’s gaming scene.”
Dr. Ralph Thomas, CEO of QCI, echoed this enthusiasm: “We’re proud to work with Tin Lizzie, a team that shares our vision for innovation and guest-centered service. This collaboration will set new standards in gaming hospitality for South Dakota and beyond, redefining what’s possible in the industry.”
With Tin Lizzie Gaming Resort and QCI at the forefront of this transformation, guests can expect a truly unique gaming experience with every visit.
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