Latin America
RUSH STREET INTERACTIVE EXPANDS LATIN AMERICAN PRESENCE AS IT OPENS TWO NEW STATE-OF-ART OFFICES IN COLOMBIA
Rush Street Interactive, Inc., a leading online betting and gaming operator of the RushBet brand in Colombia and Mexico, has opened two new state-of-the-art offices in Bogota and Medellin to support RSI’s continued expansion of its Latin America presence and the growth of the RushBet brand.
In the heart of Bogota, RSI has opened a new 8,000-square-foot office to serve as the headquarters for its Latin America operations team. The office’s cutting-edge design embodies RSI’s culture of innovation and reflects the fun nature of the gaming industry: a full multimedia wall for watching live sports surrounds the office space; an actual basketball court functions as the marketing team’s space; conference rooms are designed like poker rooms; a production set simulates a stadium; lamps throughout the building resemble casino cards; and the cafeteria is a replica of RushBet’s sports bars.
In Medellin’s famed El Poblado neighborhood, RSI has expanded its technology hub to house a team of the area’s top tech talent to support RSI’s global technology platform. RSI chose Medellin due to its growing tech talent, which is supported by the local government’s substantial investment in its “Valle de Software” initiative to create a software valley by attracting IT businesses and training students from its best Latin American universities to become future professionals in IT fields. Moreover, the region has a solid business base with more than 163,000 companies in different economic sectors, which provides RSI with a vast network of partners and suppliers.
Opening these new offices is an important step for RSI as it continues to execute its development plans in Colombia, Mexico, and in the future throughout other markets in Latin America.
“We are investing in the region’s future and recognize the importance of earning the trust and respect of the communities where we operate,” said Richard Schwartz, Chief Executive Officer at RSI. “It’s important to have the brightest and strongest local teams to execute RSI’s ambitious growth strategy.” RSI was the first U.S.-based online operator to launch in Colombia and has grown to become one of its top three market leaders. Notably, Rush Street Interactive has partnered with many of the leading media companies, banks, retailers, and sports leagues with strong influences in the region, including recently expanding its exclusive partnership with LaLiga from only Colombia to now include all of South America.
“These new state-of-the art offices further exemplify our innovation and continued investment in Latin America and the future growth we expect in the region,” added Schwartz. “It was important for us to invest in creating world-class facilities to continue to attract and retain top industry talent, who play a vital role in RSI’s ongoing growth in Latin America.”
Evolution has announced the launch of its first-ever live casino studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion in Latin America. The cutting-edge facility is purpose-built to meet the unique demands of Brazil’s rapidly expanding regulated iGaming market.
Following the regulation of Brazil’s online gaming sector in January 2025, Evolution became the country’s first licensed supplier on day one of the new legal framework. The opening of this studio further underscores Evolution’s commitment and investment in the region.
The new state-of-the-art studio will initially offer multiple variants of native Brazilian Portuguese-speaking Blackjack tables, including Blackjack Clássico, Blackjack Illimitado, and Brazilian Blackjack.
Global fan-favourites such as Crazy Time, and XXXtreme Lightning Roulette will be fully localised and launched in Brazil – delivering world-class entertainment with a distinctly Brazilian flavour. Rounding out the line-up, ICE Fishing – Evolution’s flagship global release for 2025 – will also be customised for the local market and streamed from the new Brazil-based studio.
Natalia Torres, Evolution’s Head of Region Latin America, commented: “We are proud to unveil Brazil’s first fully localised live casino studio. This is a major milestone not only for Evolution but also for the future of regulated iGaming in Brazil. With our industry-proven formats, robust local infrastructure, and unwavering commitment to regulatory compliance, we’re empowering operators to go live with content that genuinely connects with Brazilian players.”
Torres added: “The new studio affords us full flexibility to customise everything – from game selection and dealer language to branding and marketing support. It sets a new benchmark for quality and localisation in Brazil, enabling our partners to deliver a premium, trusted, and highly engaging player experience from day one.”
Latest News
Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America
Appointment supports Kambi’s ongoing growth strategy in Latin America, with Lenoble bringing 10 years’ experience in senior LatAm-facing commercial roles at Sportradar
Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Mateo Lenoble as Head of Sales in Latin America. Lenoble, an established voice in Latin America’s betting and gaming industry following 10 years at Sportradar, will play a key role in driving Kambi’s commercial growth and expanding its presence in the fast-growing region.
Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and most recently Vice President of Account Management for the region. Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America.
The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End.
Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.”
Mateo Lenoble, Kambi Head of Sales, LatAm, said: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”
Esportes Gaming Brasil, the group behind the brands Esportes da Sorte and Onabet, has appointed Rita Cunha as Chief Growth Officer (CGO). In her role, she will focus on driving the group’s organic growth, boosting commercial performance, and consolidating data-driven, customer-centric initiatives.
“The iGaming sector is undergoing a period of rapid and highly competitive expansion,” notes Rita Cunha. “I’m excited to join Esportes Gaming Brasil with the mission of transforming data into agile decision-making, strengthening our owned channels, and creating experiences that maximize user value—from the first interaction to long-term relationships,” she explains.
With over 20 years of experience in e-commerce and technology, Rita has built a career leading growth and marketplace strategies at companies such as PicPay—where she led PicPay Shop—as well as stints at Mosaico (Buscapé), Zoom, Passei Direto, and Match.com. Known for her data-driven business mindset, she brings acquisition, retention, and engagement strategies that have consistently delivered exponential results for high-traffic digital companies.
“Rita’s arrival reinforces our strong growth strategy grounded in technology, without compromising the user experience,” says Darwin Filho, CEO of Esportes Gaming Brasil. “Her experience with digital operations, combined with a 360° view of the customer journey, will be essential as we expand our market share in Brazil’s regulated environment.”
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