partnerships
Genius Expands Deal with NFL to Provide Watch & Bet Streams For 2022 Season, Starting with Caesars
- Genius Sports is the exclusive distributor of official NFL data and live video streams to sportsbooks
- Caesars Sportsbook becomes the first United States sportsbook to stream live NFL Watch & Bet video on mobile phones and tablets
- Includes select regular season and post season games each week
The National Football League (“NFL”) and Genius Sports Limited (“Genius Sports”), today announced an expansion of their partnership to connect fans with live, select NFL games through major U.S. sports betting platforms. As part of this expanded agreement and as an added benefit of its standing as an Official Sports Betting Partner and the first Official Casino Sponsor of the NFL, Caesars Entertainment (“Caesars”), one of the largest casino-entertainment companies in the United States, will become the first sportsbook operator to provide its U.S. customers with live Watch & Bet video streams for select NFL games on their mobile phones or tablets via the Caesars Sportsbook app.
Genius Sports will leverage its machine learning and live streaming technologies to power enhanced viewing experiences for NFL fans through Watch & Bet, and the development of its augmented live video betting products.
The NFL appointed Genius Sports in April 2021 as its exclusive worldwide distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the League’s official sports betting data feed to media companies and sportsbooks in regulated markets. This partnership included the rights for Genius Sports to distribute low latency video feeds to sportsbooks in key international markets, which has now been expanded to include the U.S.
As a first of its kind in the U.S., Caesars Sportsbook will offer official data-driven in-game betting opportunities and player props alongside live video streams of NFL games to give their customers access to the most compelling in-play NFL betting experience available for mobile and tablets. In addition, Caesars Sportsbook will utilize official NFL league and team marks and logos to help promote their live premium content through a fully immersive Watch & Bet live wagering experience.
“The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app,” said Eric Hession, President of Caesars Digital. “Delivering innovative technology like this remains a key emphasis for us, so being the first U.S. sportsbook to provide customers with in-app NFL live streaming isn’t something we take lightly. We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.”
”We’re excited to offer fans a new way to experience and engage with NFL content,” said Brent Lawton, VP NFL Media Strategy and Business Development. “Watch and Bet is an innovative step forward in our partnerships with Genius Sports and Caesars.”
“In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available across the U.S.,” said Mark Locke, CEO of Genius Sports. “Accelerated by our long-term NFL partnership, Genius Sports continues to go from strength to strength as our innovative products enable our customers to grow their product offering and increase market share across North America.”
Genius Sports’ existing agreement with Caesars provides highly targeted programmatic marketing solutions as well as access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, EPL, Argentinian and Colombian soccer, as well as Liga MX.
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Internet Vikings and Casinogate Partner in Latin America
Innovative game studios aggregator Casinogate has chosen to partner with Internet Vikings, a leading supplier of cloud hosting solutions for sports betting and iGaming. Internet Vikings provides its private VMware cloud hosting services to Casinogate, supporting their move into the Latin American market.
At the core of its business model, Internet Vikings assist companies expanding into new territories to start small and scale their infrastructure as their business grows. This perfectly aligns with Casinogate’s vision for a measured and successful launch in Latin America.
“Our tailored approach enables clients to invest in what they need now while providing the assurance of scalability as their operations widen into Latin America or elsewhere. This partnership allows Casinogate to focus on what they do best – creating exceptional games – while we handle the critical infrastructure,” shares Rickard Vikström, CEO and Founder of Internet Vikings.
One of Internet Vikings’ most distinguishing features is its commitment to personalized service. André Castro, Co-Founder and CEO of Casinogate, adds: “Their key account manager worked closely with us to understand our specific needs for the Latin American market. They developed a solution that scales perfectly with our anticipated goals, ensuring a smooth transition.”
From a technical standpoint, Internet Vikings leverages VMware, renowned for its user-friendly interface and reliability. This has translated into enhanced performance for Casinogate, with minimal latency experienced on their platform.
“Internet Vikings’ expertise in hosting and focus on strong partnerships make them an essential asset. We’re assured in delivering premium gaming experiences to our Latin American audience. Their professionalism, particularly during the initial VMware setup, instilled great confidence in us,” André Castro concludes.
The partnership between Casinogate and Internet Vikings exemplifies how industry leaders can leverage innovation and collaboration to achieve mutual success. By combining Casinogate’s thrill-seeking games with Internet Vikings’ cloud solutions, both companies are laying the foundation for a promising future in Latin American online gaming.
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Above the Felt Partners with Potawatomi Casino Hotel for Poker Room Grand Opening
Above the Felt, the leading poker and gaming marketing and talent agency, has announced a partnership with Potawatomi Casino Hotel in Milwaukee, Wisconsin for the grand opening of their state-of-the-art poker room this May.
This collaboration marks a significant experiential poker event in the Mid-West US, bringing together top players, personalities, and content creators with regional players for an unforgettable poker room grand opening.
The main poker room grand opening event, scheduled for Thursday, May 2, promises an electrifying atmosphere with the presence of three powerful figures in the poker industry: Matt Berkey, Jamie Kerstetter, and Jaman Burton. Each bringing their unique personalities and expertise to the tables, the group is set to host a special meet-up cash game, offering poker players an exclusive opportunity to engage and play with their poker favorites.
“We are proud to join forces with Potawatomi Casino Hotel to celebrate this occasion. This partnership underscores our shared commitment to enhancing the poker experience for poker players in the region by bringing together top poker talent to interact with players, fans, and followers alike,” Tom Wheaton, Founder & CEO at Above the Felt, said.
Michael Hall, Director of Table Games at Potawatomi Casino, said: “We are thrilled to partner with Above the Felt for the grand opening of our new poker room. This event marks a significant milestone for Potawatomi Casino Hotel, and we look forward to providing an unparalleled experience for poker enthusiasts with Matt, Jamie, Jaman and Tom on-site.”
Matt Berkey, known for his high-stakes poker skill and award-winning Only Friends podcast, said: “I’m honored to be part of the poker room grand opening festivities at Potawatomi Casino Hotel. It’s a fantastic opportunity to connect with fellow poker enthusiasts at their typical stakes and share in the competition of the game together.”
Jamie Kerstetter, a prominent broadcaster and player in the poker industry, added: “Events like these are essential for fostering camaraderie and excitement within the poker community. I can’t wait to engage with fans and create memorable experiences together.”
Jaman Burton, an award-winning poker content creator and YouTube vlogger, said: “I’m excited to be partnering with Potawatomi Casino Hotel, one of the leading casinos and newest poker rooms in the state of Wisconsin. It will be a lot of fun to share my passion for poker and connect with fellow players in such an immersive setting.”
Thursday, May 2, attendees can anticipate a fun day filled with poker action, engaging conversations, and unforgettable moments as players experience the fusion of skill, strategy, and entertainment unfold on the felt during the Potawatomi poker room grand opening meet-up game beginning at 12 pm.
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Sacramento Kings and Red Hawk Resort + Casino to Unveil Themed $1 Slots
The Sacramento Kings and Red Hawk Resort + Casino announced they will be unveiling new Kings-branded slot machines as a part of their multi-year partnership. These unique Kings Win Triple Double $1 Slot Machines will have a maximum bet limit of $2 and payline wins will range from $2 to a top prize of $5,000. To celebrate, Red Hawk Resort + Casino will be giving away Kings swag throughout the month of April to random fans partaking in the slot machines.
“The Kings and Red Hawk Resort + Casino are committed to providing the best fan and guest experience. Through this partnership, we are focused on creating unforgettable memories and unparalleled gaming engagements,” said Sacramento Kings President of Business Operations John Rinehart.
“We wanted to expand on our partnership with the Kings by bringing the excitement of the NBA to Red Hawk in a unique and engaging way. The slots incorporate various elements of the Kings brand and identity and creates a one-of-a-kind experience that will appeal to both basketball fans and casino visitors,” said Red Hawk Resort + Casino President and CEO Bryan deLugo.
These slot machines mark the latest activation of the Sacramento Kings and Red Hawk Resort + Casino partnership which also includes The Club by Red Hawk Casino, an upscale and exclusive venue nestled within Golden 1 Center. The partnership also offers engaging experiences for Kings fans, such as access to casino activities, family getaways, and other enticing rewards all season long.
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