Latin America
BETSSON COLOMBIA STRENGTHENS ITS POSITION: SIGNS EX-COLOMBIAN FOOTBALLER AND SPORTS COMMENTATOR NICOLE REGNIER AS NEW AMBASSADOR

Betsson, the global sports betting and online casino operator, announced that Nicole Regnier, Colombian ex-football player and sports commentator, will be the company’s new ambassador in Colombia. Through this alliance, Betsson Colombia reaffirms its commitment to work together with sports experts to continue innovating in the betting industry characterised by an exciting offer with a high level of responsibility.
“We are very excited to start working with Nicole Regnier, one of the first Colombian players to compete in European football and to recognise the qualities and talent that exist in our country. I am certain that together with Nicole and our regional ambassador, Mario Alberto Yepes, we will advance in our purpose of being a company recognised for its sports experience and an exciting portfolio of services,” said Santiago Melo, Country Manager for Betsson Colombia.
Nicole Regnier had a professional career of 10 years, where she competed in different clubs of high national and international recognition such as CD Atlas, Atlético Madrid, Rayo Vallecano, América de Cali and Servette FC Chenois Feminin. Likewise, she was part of the players who played in the first Women’s League in Colombia. Playing with América de Cali, she reached the quarterfinals, being eliminated by Independiente Santa Fe club that would become the first champion of the women’s competition in the country.
At the national team level, Nicole Regnier was part of the squad that participated in the 2012 South American Women’s U-17 Championship, where the team placed third in the tournament, which gave them a place in the U-17 Women’s World Cup held in Azerbaijan.
In 2021 Nicole announced her retirement from professional football; however, at the same time, she revealed her plans to maintain a relationship with sports, so she made official her new role as a sports commentator. During that year she worked for Win Sports analysing the Colombian Women’s League. In 2022, she joined ESPN to be part of the network’s national talent. Since then, she has been part of the different analysis programs, in addition to being a sports commentator, where she has contributed to strengthening the role of women in sports.
“I am very happy and full of expectations for what we are going to build in the future with Betsson, as it is a company with which I have a lot in common. First of all, there is the passion for soccer; but we also share interests regarding the creation of more spaces for women in sports and, in general, regarding the strengthening of sports activities in the country,” said Nicole Reigner.
With this collaboration, Betsson continues its commitment to work with sports professionals in the development and implementation of an innovative and exciting experience which, in turn, contribute to strengthening the betting industry and Colombian sports. An example of this is Betsson’s recent sponsorship of one of the most important sporting events of the year: the CONMEBOL Copa América Women, which was won by Brazil and in which Colombia placed second. In addition to boosting brand recognition in Latin America, Betsson supported this tournament to further promote gender equality in sports and to showcase the talent of female soccer players.
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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
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