Latin America
BETSSON COLOMBIA STRENGTHENS ITS POSITION: SIGNS EX-COLOMBIAN FOOTBALLER AND SPORTS COMMENTATOR NICOLE REGNIER AS NEW AMBASSADOR

Betsson, the global sports betting and online casino operator, announced that Nicole Regnier, Colombian ex-football player and sports commentator, will be the company’s new ambassador in Colombia. Through this alliance, Betsson Colombia reaffirms its commitment to work together with sports experts to continue innovating in the betting industry characterised by an exciting offer with a high level of responsibility.
“We are very excited to start working with Nicole Regnier, one of the first Colombian players to compete in European football and to recognise the qualities and talent that exist in our country. I am certain that together with Nicole and our regional ambassador, Mario Alberto Yepes, we will advance in our purpose of being a company recognised for its sports experience and an exciting portfolio of services,” said Santiago Melo, Country Manager for Betsson Colombia.
Nicole Regnier had a professional career of 10 years, where she competed in different clubs of high national and international recognition such as CD Atlas, Atlético Madrid, Rayo Vallecano, América de Cali and Servette FC Chenois Feminin. Likewise, she was part of the players who played in the first Women’s League in Colombia. Playing with América de Cali, she reached the quarterfinals, being eliminated by Independiente Santa Fe club that would become the first champion of the women’s competition in the country.
At the national team level, Nicole Regnier was part of the squad that participated in the 2012 South American Women’s U-17 Championship, where the team placed third in the tournament, which gave them a place in the U-17 Women’s World Cup held in Azerbaijan.
In 2021 Nicole announced her retirement from professional football; however, at the same time, she revealed her plans to maintain a relationship with sports, so she made official her new role as a sports commentator. During that year she worked for Win Sports analysing the Colombian Women’s League. In 2022, she joined ESPN to be part of the network’s national talent. Since then, she has been part of the different analysis programs, in addition to being a sports commentator, where she has contributed to strengthening the role of women in sports.
“I am very happy and full of expectations for what we are going to build in the future with Betsson, as it is a company with which I have a lot in common. First of all, there is the passion for soccer; but we also share interests regarding the creation of more spaces for women in sports and, in general, regarding the strengthening of sports activities in the country,” said Nicole Reigner.
With this collaboration, Betsson continues its commitment to work with sports professionals in the development and implementation of an innovative and exciting experience which, in turn, contribute to strengthening the betting industry and Colombian sports. An example of this is Betsson’s recent sponsorship of one of the most important sporting events of the year: the CONMEBOL Copa América Women, which was won by Brazil and in which Colombia placed second. In addition to boosting brand recognition in Latin America, Betsson supported this tournament to further promote gender equality in sports and to showcase the talent of female soccer players.
Latest News
FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports
FIRST – Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST – Best in Sports.
As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
- FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
- This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST – Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”
Compliance Updates
Esportes da Sorte holds forum on “Integrity in Sports” with Ceará and Náutico

Esportes da Sorte hosted its Match-Fixing Prevention Forum last week at Ceará and Náutico as main sponsor of both clubs. Held in partnership with Sportradar, the initiative is part of a series of in-person workshops, with upcoming sessions planned for Corinthians and Ferroviária.
The project aims to combat illegal practices and reinforce a strong commitment to integrity in sport. Activities were tailored for athletes and members of the technical staff from the men’s and women’s professional teams, as well as the under-20 squads. During the sessions, topics such as the definition of match-fixing, types of fraud, fraudsters’ modus operandi, legal risks, and reputational impacts were covered. Participants were offered practical guidance on how to respond to suspicious approaches.
“This training programme reinforces our commitment to sports integrity and responsible gaming, pillars that guide our actions. We believe education is the best form of prevention, and we want to stand alongside clubs in this joint effort for transparency and the protection of sport,” said Ana Carolina Luna Maçães, Compliance Manager at Esportes Gaming Brasil, the group behind the Esportes da Sorte brand.
“Ceará takes this topic very seriously. The club is an important player in the fight against match-fixing. We act preventively with regular meetings and have a handbook that addresses the topic with our squad. It is our duty to provide these moments of learning for athletes and technical staff. We live in a time when the integrity of sport is being questioned. In this scenario, actions like this are extremely important,” commented Lucas Drubscky, Football Executive at Ceará.
The sessions were led by Felippe Marchetti, Integrity Partnerships Manager at Sportradar, a global sports technology company and recognized authority in sports integrity. In Brazil, Sportradar partners with the Brazilian Football Confederation (CBF) and 17 state federations, monitoring more than 10,000 matches per season. The company recently signed a Technical Cooperation Agreement (TCA) with the Ministry of Finance and the Ministry of Sports.
“Raising awareness among athletes and teams is one of the most effective ways to protect competitions from manipulation. These workshops are designed to equip participants with the knowledge and tools to recognize threats and act responsibly. We are proud to support initiatives like this that strengthen the integrity of Brazilian sports,” said Felippe Marchetti.
Latest News
Blokotech unveils Cristian Tonanti as new Casino Partnership Manager

Blokotech, a leading innovator in iGaming software solutions, has appointed Cristian Tonanti as its Casino Partnership Manager. The move strengthens the company’s mission to build technically robust, growth-focused partnerships across Latin America.
Based in Argentina, Tonanti brings an impressive mix of business development knowledge and technical expertise to the company. He has held multiple positions, including Business Development Manager, Broadcast Engineer, and Software Developer – giving him a 360° perspective on both the commercial and technical elements of casino content delivery.
Blokotech Casino Partnership Manager Cristian Tonanti said: “I’m joining Blokotech at an exciting juncture as the company accelerates its next growth stage. I look forward to enhancing our existing casino partnerships, streamlining integrations, and adding new partners that will play a key role in the company’s mission to deliver advanced, localised gaming solutions across Latin America.”
Tonanti will focus on signing and nurturing casino content partnerships, driving new integrations and onboarding game suppliers, and ensuring efficient delivery and performance.
Blokotech Co-Founder and CEO Salvatore Messina commented: “Cristian’s combination of commercial insight and technical fluency makes him the perfect fit. His experience complements our growth plans in the LatAm region, and we’re confident he’ll bring immediate value to our operations.”
-
partnerships6 days ago
International Gaming Standards Association Welcomes New Payments Committee Member: Sightline Payments
-
Compliance Updates6 days ago
Honolulu Mayor Signs New Laws Targeting Illegal Game Rooms
-
Latest News6 days ago
FBM® unveils golden treasures in Mexico with Croc’s Lock™ bites
-
eSports5 days ago
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP
-
Latest News6 days ago
AGS Named One of U.S. News & World Report’s 2025–2026 Best Companies to Work For
-
Latest News4 days ago
Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators
-
Latest News5 days ago
Betano, Official Sponsor of CONMEBOL Copa América Femenina 2025™
-
Latest News4 days ago
Spotlight 29 Casino and Tortoise Rock Casino to Launch Konami Gaming’s SYNKROS Casino Management System