partnerships
Kambi Group plc and LMG Gaming sign Puerto Rico sports betting agreement
LMG Gaming, owned by Puerto Rican media company Liberman Media Group, will leverage the Teleonce television network to market its ApuestaPR sportsbook brand
Kambi Group plc, the world’s trusted sports betting partner, has agreed to a long-term partnership with LMG Gaming (LMGG), owned by Puerto Rican media company Liberman Media Group, that will see Kambi provide its high-performance sportsbook to LMGGâs ApuestaPR betting brand.
The agreement will enable ApuestaPR to position itself as the most exciting sports wagering brand in Puerto Rico through a combination of Kambi’s award-winning sportsbook technology and services and marketing opportunities on LMGâs Teleonce television network.
ApuestaPR aims to differentiate itself from competitors through unique marketing opportunities by combining the strength of Kambi’s APIs and marketing tools with the top-rated Teleonce television network and roster of on-air talent, as well as celebrity endorsements.
In addition to mobile sports betting, ApuestaPR also plans to offer a best-in-class retail sportsbook solution through a large network of retail outlets across Puerto Rico.
Kristian NylĂŠn, Kambi Chief Executive Officer and Co-Founder, said: “Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico.
“By leveraging Kambi’s enhanced empowerment and marketing tools, alongside its popular Teleonce brand, LMG Gaming will be able to reach its target audience and drive player engagement through a bespoke betting experience.”
Winter Horton, Partner at LMG Gaming, said: “We are very pleased to be partnering with Kambi for our ApuestaPR sports betting business in Puerto Rico.
“After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry and we are honored to build our business in Puerto Rico with them.
“With our top-rated Teleonce television network providing unlimited marketing and our key retail relationships, we are very confident that ApuestaPR will be the number one sports betting platform in Puerto Rico.”
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphinaâs passion for slots with Luckiaâs innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphinaâs Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: âWe are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckiaâs players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.â
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: âWeâre thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckiaâs platform! Endorphinaâs distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.â
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayerâs Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase âReceeeeba!â and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganhaâs visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said:Â âSigning an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.â
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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MAJOR LEAGUE BASEBALL SELECTS SPORTRADAR TO TRANSFORM PLAYER TALENT SCOUTING FOR ALL 30 CLUBS
Sportradar today announced a multiyear agreement with Major League Baseball (MLB) to offer unparalleled sports performance analysis of amateur baseball prospects, through its Synergy Coaching and Scouting solution, to the league and its 30 Clubs. This new partnership will revolutionize player talent scouting through Sportradarâs advanced, proprietary technology and highlights Sportradarâs commitment to delivering innovative and game-changing solutions to the league.
Under the agreement, MLB and its 30 Clubs will gain access to an unprecedented depth of player analysis and insights with event coverage expanding significantly, from 3,300 to more than 20,000 games â an over 600% increase. This includes college, international, professional partner leagues and leading amateur leagues, such as the MLB Draft League, the Appalachian League and MLB Develops events, and, for the first time, top high school events.
The Synergy Coaching and Scouting solution is uniquely positioned to address the player evaluation needs of MLB as it leverages Sportradarâs expertise ingesting and transforming millions of data points from video into detailed metrics, actionable insights and dynamic visualizations. This, combined with Sportradarâs AI-powered sports performance technology, enables Synergy to provide unparalleled, in-depth analysis of every player, play and game situation, and equips MLB and Club scouts with the information and insights they need to streamline the evaluation process, guide draft decisions and support the development of future MLB players.
âSportradarâs cutting-edge technology, alongside our reputation as a trusted partner to leading US sports leagues, is driving the transformation of sports performance analysis,â said Eduard Blonk, Chief Commercial Officer, Sportradar. âThrough Synergy we are pleased that we are expanding our relationship with MLB, equipping them with the deep data and insights they need to identify the next generation of players. We are eager to continue bringing innovative solutions to MLB.â
âWe are excited to expand our relationship with Sportradar and ensure equal access to the Synergy video and data services for all 30 MLB Clubs. This platform has become a key resource for Clubs in the domestic and international scouting process and we look forward to continuing our work with Sportradar in the coming years,â said John DâAngelo, MLBâs Sr. Vice President of Amateur and Medical Operations.
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