partnerships
Kambi Group plc and LMG Gaming sign Puerto Rico sports betting agreement

LMG Gaming, owned by Puerto Rican media company Liberman Media Group, will leverage the Teleonce television network to market its ApuestaPR sportsbook brand
Kambi Group plc, the world’s trusted sports betting partner, has agreed to a long-term partnership with LMG Gaming (LMGG), owned by Puerto Rican media company Liberman Media Group, that will see Kambi provide its high-performance sportsbook to LMGGâs ApuestaPR betting brand.
The agreement will enable ApuestaPR to position itself as the most exciting sports wagering brand in Puerto Rico through a combination of Kambi’s award-winning sportsbook technology and services and marketing opportunities on LMGâs Teleonce television network.
ApuestaPR aims to differentiate itself from competitors through unique marketing opportunities by combining the strength of Kambi’s APIs and marketing tools with the top-rated Teleonce television network and roster of on-air talent, as well as celebrity endorsements.
In addition to mobile sports betting, ApuestaPR also plans to offer a best-in-class retail sportsbook solution through a large network of retail outlets across Puerto Rico.
Kristian NylĂŠn, Kambi Chief Executive Officer and Co-Founder, said: “Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico.
“By leveraging Kambi’s enhanced empowerment and marketing tools, alongside its popular Teleonce brand, LMG Gaming will be able to reach its target audience and drive player engagement through a bespoke betting experience.”
Winter Horton, Partner at LMG Gaming, said: “We are very pleased to be partnering with Kambi for our ApuestaPR sports betting business in Puerto Rico.
“After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry and we are honored to build our business in Puerto Rico with them.
“With our top-rated Teleonce television network providing unlimited marketing and our key retail relationships, we are very confident that ApuestaPR will be the number one sports betting platform in Puerto Rico.”
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Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGMâs sports betting platform to the Missouri market.
Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Centuryâs license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Centuryâs discretion.
âWe are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,â said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.
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Aviatrix now live with Vibra Solutions

Aviatrix, the award-winning crash game, is now live with Vibra Solutions, with a focus on growth in key Latin American markets.
The partnership between Aviatrix and Vibra Solutions was signed last year, and with the integration now complete, Vibra Solutionsâ operator partners now have access to the game. Vibra Solutions is certified in Brazil, Peru, Argentina (LotBa) and Malta.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said:Â âWe’re thrilled to be live with Vibra Solutions, a company that truly understands the unique needs of the Latin American market. This partnership is a major milestone in our expansion strategy across the region, and weâre confident that operators and players alike will love what Aviatrix brings to the table.â
Federico Saini, Chief Commercial Officer at Vibra Solutions added:Â âAviatrix has quickly become one of the most talked-about games in the industry, and weâre delighted to bring it to our operator partners across Latin America. Itâs innovative, engaging, and perfectly suited to the preferences of our markets. We look forward to seeing strong results as we roll it out across the region.”
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Belatra amplifies Argentine presence through partnership with Sportsbet

Belatra Games, the specialist online slots developer, has amplified its presence in the Argentine market through a partnership with sports betting operator, Sportsbet.
Betting site Sportsbet is highly respected across the country, offering a wide range of online games, including slots, roulette and blackjack, as well as a live casino that provides an immersive experience for players.
As part of the agreement, Belatra will integrate a selection of its games, including popular hits Mummyland Treasures, Rise of Zeus, Golden øks, Make it Gold, and newly released Cyber Gypsies.
In June, Belatra will be heading to PGS â Peru Gaming Show, Latin Americaâs leading international gaming fair, further emphasising its commitment to the LatAm region.
AndrĂŠs Troelsen, Belatra Gamesâ Commercial Director for Latin America commented: âBelatra continues to bolster our presence in LatAm and collaborating with Sportsbet gives us the perfect chance to accelerate our growth in Argentina. Sportsbet has a strong brand presence in the country and we look forward to enhancing their platform with a selection of our most popular games.
Anahi Melisa Garcia, Project Manager Sportbet Argentina: “We are excited to add Belatra titles to our platform, with the goal of continuing to elevate the gaming experience we offer. This partnership allows us to expand our casino catalog with high-quality, internationally recognized content. We are confident that this collaboration will mark the beginning of a strong and lasting relationship, and we believe it will be key to our growth within the Argentine market.”
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