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Sumsub releases a KYC guide for the US and Canada gaming industry

The guide helps gaming, betting and gambling platforms prevent fraud and stay compliant with KYC/AML regulations in the US and Canada.
Sumsub, an all-in-one verification platform offering customizable KYC, KYB, KYT and AML solutions, has published “Identity verification for the gaming industry: US and Canada. A complete guide to balancing compliance, pass rates, and fraud protection”.
The guide focuses on the main challenges of the gambling industry, such as staying compliant with regulatory requirements while combating fraud and keeping user pass rates high.
Gross gaming revenue approached $53 billion last year in the US. In Canada, approximately 18.9 million (64.5%) Canadians aged 15 or older reported gambling in 2021. So while the industry is undoubtedly growing in North America, platforms need to pay even greater attention to responsible gaming to address social issues—particularly underage gambling.
Apart from that, fraud and money laundering remain a constant threat for gaming platforms and, ultimately, for the entire sector’s growth. Sumsub created this guide to help gambling businesses in the US and Canada fight fraud at every step of the customer journey and optimize verification procedures to increase onboarding speed and conversion.
Other pressing issues for the gaming industry include complex regulations. In the US, gambling is legal under federal law, but each state can regulate it separately. In Canada, each province manages gambling legislation on its own.
Failing to follow local requirements may result in fines and possible license suspension. For instance, the Iowa Racing and Gaming Commission fined three sportsbooks a total of $150 thousand for credit card betting violations in April.
Outside the US and Canada, penalties for non-compliance can get especially severe. In August, the UK Gambling Commission imposed a record £17 million fine on Entain, a British gambling company, for serious AML failures. Penalties like this could easily destroy a company’s reputation and operational integrity, so staying compliant is now becoming existential for gambling businesses worldwide.
This guide is based on insights from Sumsub’s certified compliance team and the best practices of its gambling clients. Its recommendations for optimized user verification flow include: 1) maximizing automation of checks to minimize wait time and retain more customers; 2) using the most appropriate documents in the verification process, like an SSN check for US citizens; 3) never obliging applicants to do the full KYC (Know Your Customer) procedure at the onboarding stage; 4) using level-based verification and introducing extra checks only when they’re truly necessary; 5) tailoring verification flows for different client segments based on their risk profiles.
“The principles of effective user onboarding and compliance for gaming, betting and gambling platforms are simple to grasp yet tricky to implement. The key to this challenge is finding a trusted verification provider that offers not only impeccable KYC and anti-fraud solutions, but also has enough expertise to help you navigate a shifting regulatory landscape and customize verification flows in the best possible way. Sumsub is an all-in-one provider with international expertise in KYC/AML and the highest conversion rates in both core and emerging markets–94.59% in Canada, 91.64% in the US and 90.98% in Brazil. We are happy to share compliance advice and verification tips with our global audience and showcase best practices for gambling clients seeking to grow outside North America”. — said Andrew Sever, co-founder and CEO of Sumsub.
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Inspired Partners with Jogo de Ouro in Brazil

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.
This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner™ (Campeão de Ouro), Big Piggy Bank™ (Super Confrinho da Sorte), Big Fishing Fortune™ (Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins™ (Grana de Ouro Giros Gratis), Cops ‘n’ Robbers Big Money™ (Policia e Ladrao Muita Grana), and more.
Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.”
Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.”
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Brightstar Lottery Modernizes Retail and Digital Solutions for Missouri Lottery with OMNIA Deployment

Brightstar Lottery PLC announced that it will deploy its fully-integrated lottery solution, OMNIA, to modernize retail and digital solutions for the Missouri Lottery via an eight-year contract. OMNIA seamlessly connects retail and digital lottery channels and was designed to simplify operations and elevate player experiences. Brightstar will also enhance the Missouri Lottery’s digital program to include Connected Play, second-chance promotions and loyalty program.
“For more than 30 years, the Missouri Lottery has relied on Brightstar’s world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state. We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players,” said Lester Elder, Missouri Lottery Executive Director.
“Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways. We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Brightstar will also deliver new retailer equipment including 5250 Retailer Pro S2s, 2220 GameTouch 28s, 75 GameTouch 20s, 250 GameTouch Draws, 1250 Digital Menu Boards, and an enhanced communications network. These solutions drive player engagement and offer versatility, reliability, and convenience, backed by the high performance and integrity of Brightstar’s market-leading central system.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s 10 largest lotteries.
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Scientific Games Launches SG Content Hub in Columbia

Scientific Games has launched the SG Content Hub in the District of Columbia, offering a curated selection of exciting games to DC Lottery players who play online. The lottery industry’s premier content aggregator brings digital games from Scientific Games and game studios worldwide to players, including the company’s own portfolio of more than 250 eInstant games from SG Studios and a suite of licensed brands. DC players are enjoying the new Mayhem Madness game from SG Studios, with Candy Coated Cash and Witchy Wins coming this fall.
The SG Content Hub launch expands Scientific Games’ longtime relationship with the DC Lottery for DC Scratchers games that began with the Lottery’s start-up in 1982.
The world’s largest lottery games company developed the SG Content Hub to serve the rapidly expanding digital lottery channel with a broad variety of engaging, unique iLottery game experiences. The SG Content Hub operates seamlessly with lottery gaming systems technology and iLottery platforms.
Randy Burnside, DC Lottery Executive Director, said: “The DC Lottery is thrilled to offer our players a wide selection of new and exciting games through the SG Content Hub. We are building on our success with DC Scratchers from Scientific Games and the company’s deep understanding of lottery players and the entertainment experience.”
Since its inception in 1982, the DC Lottery has awarded more than $4.8 billion in prizes, transferred more than $2.4 billion to the District’s General Fund, which supports essential services in the District, generated more than $501.4 million in commissions for its retail business partners, and helped local nonprofits raise more than $139.5 million in support of social causes.
Matt Lynch, President, Digital for Scientific Games, said: “We are excited to bring our global expertise, content and technology to the DC Lottery with an evolutionary content aggregator developed to offer players an exciting portfolio of iLottery games, with the agility to adapt to play preferences and market trends. The engaging variety of digital lottery games offered through the SG Content Hub ensures long-term sustainable growth for the DC Lottery and its beneficiary programs in the District of Columbia.”
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