Latest News
Sumsub releases a KYC guide for the US and Canada gaming industry

The guide helps gaming, betting and gambling platforms prevent fraud and stay compliant with KYC/AML regulations in the US and Canada.
Sumsub, an all-in-one verification platform offering customizable KYC, KYB, KYT and AML solutions, has published “Identity verification for the gaming industry: US and Canada. A complete guide to balancing compliance, pass rates, and fraud protection”.
The guide focuses on the main challenges of the gambling industry, such as staying compliant with regulatory requirements while combating fraud and keeping user pass rates high.
Gross gaming revenue approached $53 billion last year in the US. In Canada, approximately 18.9 million (64.5%) Canadians aged 15 or older reported gambling in 2021. So while the industry is undoubtedly growing in North America, platforms need to pay even greater attention to responsible gaming to address social issues—particularly underage gambling.
Apart from that, fraud and money laundering remain a constant threat for gaming platforms and, ultimately, for the entire sector’s growth. Sumsub created this guide to help gambling businesses in the US and Canada fight fraud at every step of the customer journey and optimize verification procedures to increase onboarding speed and conversion.
Other pressing issues for the gaming industry include complex regulations. In the US, gambling is legal under federal law, but each state can regulate it separately. In Canada, each province manages gambling legislation on its own.
Failing to follow local requirements may result in fines and possible license suspension. For instance, the Iowa Racing and Gaming Commission fined three sportsbooks a total of $150 thousand for credit card betting violations in April.
Outside the US and Canada, penalties for non-compliance can get especially severe. In August, the UK Gambling Commission imposed a record £17 million fine on Entain, a British gambling company, for serious AML failures. Penalties like this could easily destroy a company’s reputation and operational integrity, so staying compliant is now becoming existential for gambling businesses worldwide.
This guide is based on insights from Sumsub’s certified compliance team and the best practices of its gambling clients. Its recommendations for optimized user verification flow include: 1) maximizing automation of checks to minimize wait time and retain more customers; 2) using the most appropriate documents in the verification process, like an SSN check for US citizens; 3) never obliging applicants to do the full KYC (Know Your Customer) procedure at the onboarding stage; 4) using level-based verification and introducing extra checks only when they’re truly necessary; 5) tailoring verification flows for different client segments based on their risk profiles.
“The principles of effective user onboarding and compliance for gaming, betting and gambling platforms are simple to grasp yet tricky to implement. The key to this challenge is finding a trusted verification provider that offers not only impeccable KYC and anti-fraud solutions, but also has enough expertise to help you navigate a shifting regulatory landscape and customize verification flows in the best possible way. Sumsub is an all-in-one provider with international expertise in KYC/AML and the highest conversion rates in both core and emerging markets–94.59% in Canada, 91.64% in the US and 90.98% in Brazil. We are happy to share compliance advice and verification tips with our global audience and showcase best practices for gambling clients seeking to grow outside North America”. — said Andrew Sever, co-founder and CEO of Sumsub.
Compliance Updates
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler’s plans and structure in Brazil.
“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.
The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler’s seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.
“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy,” said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.
“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand said.
The authorization by the Central Bank is another step in strengthening Zimpler’s foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.
Latest News
AGS Interactive Makes Market Debut in Connecticut

AGS Interactive has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.
Local players in Connecticut can now enjoy three of AGS’ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.
AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.
The launch represents AGS’ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.
Zoe Ebling, VP of Interactive at AGS, said: “Entering Connecticut is a huge milestone for us. It’s not just another market, it’s a testament to the momentum our interactive division has built across the US.
“By bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, we’re giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesn’t just deliver games, we deliver experiences that resonate. We’ve seen firsthand how our land-based hits translate online, and we’re excited to roll out even more content throughout the year.”
Latest News
NFL Announces Partnership with ICRG

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.
While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.
Additionally, the NFL will fund an update to the ICRG’s “Talking with Children About Gambling” educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.
“We’re proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,” said Anna Isaacson, NFL senior vice president of social responsibility.
“The NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,” said Arthur Paikowsky, president of ICRG.
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