Latest News
Symplify sets up Stateside operation to build on US success
Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has increased its focus on the North American casino and iGaming market by creating a US entity, Symplify US, naming Stephen A. Crystal as President of Symplify US. Crystal will carry this responsibility while continuing to serve as Founder and CEO of SCCG Management.
Symplify’s CEO, Robert Kimber said: “As part of the Symplify story, I am pleased to welcome the next and natural step of Symplify, establishing a permanent presence within the continental United States. The gaming market in the US is becoming home away from home for Symplify technology. We meet like-minded innovators who need a platform that understands the marriage of traditional casino entertainment and the expectation of the newly transitioned digital user. Applying our thorough understanding of the digital gaming market, together with SCCGâs close knit relationship with brick-and-mortar casinos, has proven to be very successful. Establishing a US base with my friend and colleague Stephen Crystal in charge, is an exciting and self-evident opportunity for Symplify.â
Symplify, through its continued development of a suite of new products based on analysis of current market demand, seeks to increase its efforts to put these new capabilities in the hands of US brick-and-mortar, and online gaming operators.
iGaming CRM is bursting with ideas, the only shortfall is execution, and this is where Symplify specialises. A single CRM Ecosystem gives operators access to ten communication channels that support operatorsâ ambition to create a highly personalised approach that drives engagement, and Symplifyâs service seamlessly integrates into communication, retention and conversion strategies.
SCCG Management Founder and CEO Stephen Crystal added, “The powerful capabilities created by the Symplify suite of solutions â powered by AI and Machine Learning â are not only industry-leading, but they’re also industry firsts. A decade ago, AI was a marketing term broadly plastered across products to draw unwarranted attention to the emergent technology. Now it falls to the team at Symplify US to help share the power of the Symplify solution with North American casino gaming operators. We want to let their marketing teams know that we have a CRM solution that adds value, without the cost of too much labour, time, and attention.”
Latest News
Caesars Entertainment Closes Sale of the LINQ Promenade
Caesars Entertainment announced the closing of the previously announced sale of the LINQ Promenade to a joint venture formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. Concurrent with the closing of the transaction, Caesars made a $275 million voluntary prepayment of the Term Loan B due 2030 with the proceeds from the transaction.
Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.
Latest News
The Stampede Continues with Aristocrat Interactiveâs Buffalo Gold Max Power
Aristocrat Interactive, Aristocratâs online Real Money Gaming (RMG) division, announced that the stampede continues with the launch of Buffalo Gold Max Power in the US. This marks the fifth online game in the award-winning and iconic Buffalo portfolio, following the success of Buffalo, Buffalo Gold Collection, Buffalo Chief, and Buffalo Gold Revolution.
Buffalo Gold Max Power builds on the legacy and popularity of Buffalo Gold, a fan-favorite in land-based casinos. This online adaptation is born to entertain with new features powered by Aristocratâs proprietary Max Power mechanic, offering players up to 46,656 ways to win free spins and collect Gold Buffalos. With dynamic reels that vary from 2 to 6 symbols on every spin and a redefined feature, Buffalo Gold Max Power is ready to create a stampede of excitement.
âFor more than a decade, our iconic Buffalo games have captivated players as some of the most iconic slot games in land-based casinos. With Buffalo Gold Max Power, weâre bringing this timeless favorite online with enhanced gameplay and features that players will love. The launch in New Jersey is an exciting milestone as we continue to deliver innovative and memorable gaming experiences globally,â said Josh Morris, SVP Content at Aristocrat Interactive Content & Aggregation.
Earlier this year, Buffalo was awarded the winner of the Top Performing Omni-Channel Slot at the EKG Awards. The launch of Buffalo Gold Max Power is the latest step in Aristocrat Interactiveâs strategy to expand Aristocratâs industry-leading content portfolio into the online space. The game is currently available with online operators in New Jersey, Ontario, Canada and the UK, with more markets to follow overtime.
Compliance Updates
JCM Global Receives Approval to Operate in West Virginia
JCM Global announced that it has successfully passed regulatory review and received a manufacturerâs license from the West Virginia Lottery Commission. The license enables JCM to directly sell to and service customers in the state.
âAt JCM, we are committed to our customers. While attaining licensing was not required, we pursued it because it allows us to directly provide JCMâs leading technology and advanced systems, backed by our world-class service, and support, resulting in faster service times and simplifying the entire relationship between JCM and our customers,â said JCM SVP â Sales, Marketing & Operations Dave Kubajak in a statement.
JCM recently announced it has attained licenses in Colorado and New Mexico, bringing the companyâs total number of active gaming licenses to 177.
In West Virginia, JCM will provide technology, including the iVIZION bill validator; ICB Intelligent Cash Box System, which boosts security and efficiencies across the gaming floor; and the GEN5 thermal printer, which delivers TITO, personalized promotions, and rewards directly to the player.
-
Affiliate Industry6 days ago
AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners
-
Latest News7 days ago
JCM Global Installs New Outdoor LED Marquee Signage at Buckyâs Casino and Yavapai Casino
-
Canada7 days ago
VICI Properties Inc. Enters into Agreement with Indigenous Gaming Partners Related to PURE Canadian Gaming
-
Compliance Updates6 days ago
Florida Gaming Control Commission Collaborates with Local Law Enforcement Partners to Address Illegal Gambling Activity and Shut Down Illegal Casinos
-
Latest News6 days ago
Lucky Eagle Casino & Hotel Installs QCIâs Enterprise Platform
-
Compliance Updates7 days ago
EGT Digital obtained a licence to operate in the regulated market in Peru
-
Canada6 days ago
Playân GO announces partnership with Canadian operator PointsBet
-
awards3 days ago
Yaamavaâ Resort & Casino at San Manuel Named #1 Best Overall Casino Outside of Las Vegas and #1 Best Native American Casino in 2024 Newsweek Readersâ Choice Awards