Low6’s free-to-play games will enable BET99 to build out an enriched customer database in the relatively new Canadian sports betting sector.

Low6, the award-winning leader in sports gamification, has entered into a partnership agreement with Canadian online sportsbook and casino BET99 to offer new free-to-play games including an NFL and NHL Pick‘em. BET99.com and BET99.net are operated by BQC Consulting GmbH, a subsidiary of Sports Venture Holdings Inc. BET99 is the latest iGaming operator to have partnered with Low6’s industry leading gamification technology.

Low6, a B2B whitelabel gaming platform, is entering a new and growing gaming market in Canada, following Ontario’s legalization of sports betting just last year. Low6 supplies operators with content-rich free-to-play games, data-driven fan engagement apps and other peer-to-peer social contests through their propriety gamification techstack. Operators are leveraging this platform to acquire new users, increase daily activity on their site and drive new depositing customers.

“We’re delighted to have the opportunity to work with Low6” said Milena Teskova, CEO of BQC Consulting GmbH. “Their expertise in free to play games is known industry-wide, and they have a strong understanding of the market and consumer. This partnership will add depth to BET99’s suite of engagement tools, while continuing to drive and onboard new users at scale.”

Advertisement

“Several operators are focused on capitalizing on the opportunity that the relatively new Canadian market represents” Low6 Co-Founder and Group CEO Jamie Mitchell says. “Beyond acquiring specific user data, Low6’s gamification suite provides operators with strong behavioral data which can be used to best personalize communications with them. We are excited to enter what will be a very successful partnership with BET99 to deliver this data within a first-class gaming experience”.

Josh Turk, Low6 Chief Strategy Officer (North America), comments “Free-to-play games are the perfect tool to educate Canadians to the newly regulated sports betting market. Within this F2P experience, fans engage and familiarize themselves with gaming selections and odds such as over/under, spreads and others within a social peer-to-peer environment. We look forward to working with BET99 to boost daily activity across their digital properties.”