Canada
Low6 Partners With BET99 To Produce Free-To-Play Games For Growing Canadian Sports Betting Market

Low6’s free-to-play games will enable BET99 to build out an enriched customer database in the relatively new Canadian sports betting sector.
Low6, the award-winning leader in sports gamification, has entered into a partnership agreement with Canadian online sportsbook and casino BET99 to offer new free-to-play games including an NFL and NHL Pick‘em. BET99.com and BET99.net are operated by BQC Consulting GmbH, a subsidiary of Sports Venture Holdings Inc. BET99 is the latest iGaming operator to have partnered with Low6’s industry leading gamification technology.
Low6, a B2B whitelabel gaming platform, is entering a new and growing gaming market in Canada, following Ontario’s legalization of sports betting just last year. Low6 supplies operators with content-rich free-to-play games, data-driven fan engagement apps and other peer-to-peer social contests through their propriety gamification techstack. Operators are leveraging this platform to acquire new users, increase daily activity on their site and drive new depositing customers.
“We’re delighted to have the opportunity to work with Low6” said Milena Teskova, CEO of BQC Consulting GmbH. “Their expertise in free to play games is known industry-wide, and they have a strong understanding of the market and consumer. This partnership will add depth to BET99’s suite of engagement tools, while continuing to drive and onboard new users at scale.”
“Several operators are focused on capitalizing on the opportunity that the relatively new Canadian market represents” Low6 Co-Founder and Group CEO Jamie Mitchell says. “Beyond acquiring specific user data, Low6’s gamification suite provides operators with strong behavioral data which can be used to best personalize communications with them. We are excited to enter what will be a very successful partnership with BET99 to deliver this data within a first-class gaming experience”.
Josh Turk, Low6 Chief Strategy Officer (North America), comments “Free-to-play games are the perfect tool to educate Canadians to the newly regulated sports betting market. Within this F2P experience, fans engage and familiarize themselves with gaming selections and odds such as over/under, spreads and others within a social peer-to-peer environment. We look forward to working with BET99 to boost daily activity across their digital properties.”
Canada
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
Canada
AGLC Announces New Board Chair

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.
Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.
A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.
AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.
Canada
Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
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