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PlayStar partners with GF Gaming to position itself for Colorado market access

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PlayStar to receive $15 million in equity funding from Meyer Global Management

 

Up-and-coming online casino brand steps up U.S. growth potential by joining forces with Colorado land-based casino group

Following last month’s successful launch in New Jersey and an extension of its partnership with Caesars in Indiana, challenger online casino brand PlayStar has announced that it will be stepping up its plans to take the U.S. market by storm by joining forces with GF Gaming in Colorado.

Although online casino is still to regulate in the Centennial State, the new arrangement will see PlayStar well-positioned for speedy market access when Colorado regulates online casino. With a population of just under 6 million, and a huge transient population, Colorado is poised to become a promising online casino market, and PlayStar has positioned itself well to be among the first brands to launch in that market when given the green light.

GF Gaming is a Colorado-based company that owns the Famous Bonanza and Easy Street Casinos in Central City. Partnering with GF Gaming to enter the Colorado market will allow PlayStar to bring its truly unique online casino experience to market, focusing on personalization, engagement, and customer experience, all with a localized touch and feel.

PlayStar’s highly anticipated launch in New Jersey has seen the brand bringing a new level of gamification, experiences, and rewards to players. Players can try their luck on free to play games, with real money outcomes or receive localized rewards and treats through PlayStar’s network of New Jersey-based organizations to offer everything from wining and dining to days out at shows or events.
With PlayStar planning to deliver localization across all the U.S. states that it operates in, there’s already plenty of buzz about what the brand might be able to offer to Colorado residents – and both PlayStar and GF Gaming are excited for that potential.

Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar, said: “PlayStar is a brand that’s committed to providing players in the U.S. with a genuinely unique online casino experience – and by teaming up with GF Gaming in Colorado, we’re already looking ahead to how we can expand these plans into the next market when regulation allows.
With New Jersey, Pennsylvania, Indiana and now Colorado market access secured, along with more announcements coming, we’ve secured a growth path well into the future. However, we’re not stopping there, with further market access being a high on the agenda as we head off to G2E this week.”

Roger Brown, General Manager at GF Gaming, said: “Having seen what PlayStar has already achieved with its innovative and incredibly successful New Jersey launch, we had no doubts whatsoever that the brand was the perfect online partner for us in Colorado.”
“Like us, PlayStar is a company that places a lot of emphasis on supporting the local community through promotions and partnerships – and when Colorado realizes the vast potential of legal internet-based gaming, we’re confident they’ll deliver a first-class online casino experience to players in our state.”

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PENN Entertainment Announces Plans for New Land-Based Hollywood Casino to Replace Riverboat Gaming Operations in Council Bluffs, Iowa

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PENN Entertainment Inc. announced plans for an expected $180–$200 million project to relocate its Ameristar Casino Hotel Council Bluffs (Ameristar) riverboat casino operations to a new, state-of-the-art land-based property to be rebranded as Hollywood Casino Council Bluffs (Hollywood Council Bluffs). The proposal is approved by the Iowa Racing and Gaming Commission in conjunction with a 15-year extension of Ameristar’s partnership with the nonprofit Qualified Sponsoring Organization (QSO) Iowa West Racing Association. All commercial operators in Iowa are required to have an operating agreement with a QSO licensed to conduct gaming operations.

Under the proposed plan, the new Hollywood Council Bluffs is expected to include roughly 125,000 square feet of new development with approximately 58,000 square feet of gaming space. The new facility will complement the existing ESPN BET sportsbook, 160-room hotel and dining options in the landside portion of the current infrastructure. The existing riverboat, which presently offers gaming spread out over three levels, will be vacated upon opening of the new property.

“We are pleased to add another landside relocation to our pipeline of development projects. This project will enhance the quality and efficiency of our Council Bluffs location and significantly improve the property’s competitive positioning in the greater Omaha market. PENN’s diversified portfolio of casino properties is core to our omni-channel approach to entertainment, which combines our best-in-class retail operations and a database of more than 32 million PENN Play members with our robust interactive and media footprint. We thank the Iowa Racing and Gaming Commission for their approval today and are grateful for the continued collaboration with our partners at the Iowa West Racing Association,” said Todd George, Executive Vice President of Operations for PENN.

“We are thrilled with the exciting development plans for the new Hollywood Casino Council Bluffs. For nearly thirty years, the Ameristar riverboat has been providing not only dining and entertainment, but thousands of jobs and millions of dollars in support of our community. PENN’s commitment to reinvesting in Council Bluffs is laudable and we are grateful for our ongoing partnership,” said Brenda Mainwaring, President & CEO of the Iowa West Racing Association.

Construction of the new facility is expected to take approximately 18-24 months following the design and permitting approval process. The Company is entitled to obtain financing for the project from Gaming and Leisure Properties Inc. (GLPI) of up to $150 million at a 7.10% cap rate, which may be structured at PENN’s option as either rent or a 5-year term loan that is pre-payable at any time without penalty.

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PrizePicks Teams Up with San Francisco Giants as Official DFS Partner

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PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Partner of the San Francisco Giants. The new partnership strengthens the DFS leader’s presence in professional baseball and features digital and in-park activations at Oracle Park.

“We are thrilled to team up with a legendary organization like the San Francisco Giants. PrizePicks is committed to bringing unique experiences to our players around the country and is excited to strengthen our connection with baseball fans in San Francisco and across the United States,” said Mike Quigley, Chief Marketing Officer at PrizePicks.

As part of the multi-year partnership, PrizePicks branding will be showcased prominently throughout Oracle Park with rotating signage behind home plate and LED signage on each baseline. PrizePicks logos will be featured across the K-Counter in right field, creating an interactive experience for fans in the ballpark. Fans seated on top of the right field wall near the strikeout counter will have the opportunity to flip over the PrizePicks branded signs, revealing a “K” for each strikeout earned by a Giants pitcher.

When Giants pitchers combine for 12 strikeouts in a home game, fans can participate in a text-to-enter promotion with the chance to win a $12,000 free PrizePicks lineup and tickets to a future Giants game at Oracle Park.

“The Giants are always looking for innovative ways to enhance the fan experience. Partnering with PrizePicks provides our fans with new ways to engage with us and deepen their connection to both the Giants and baseball,” said Jason Pearl, Chief Revenue Officer at the San Francisco Giants.

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Station Casinos to Launch its First STN Sportsbook at Treasure Island Las Vegas on the Strip

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Station Casinos, the leader in Nevada’s retail sportsbooks and mobile sports betting, has announced a new partnership with Treasure Island Las Vegas Hotel & Casino and will launch a brand-new STN Sportsbook inside the resort at The Golden Circle — the company’s first full-scale sportsbook on the famed Las Vegas Strip. Following final approval of Nevada Gaming Commission hearing, the new book will open April 29.

As part of this breakthrough partnership, Station Casinos brings its STN Sportsbook location to the Golden Circle. The 3089-square-foot book features 74 high-definition screens throughout the space, ranging from 55” to 85” displays, plus video walls providing immersive viewing of every sporting event. Sports enthusiasts will also enjoy a new eight-kiosk layout, convenient mobile sign-up stations for STN Sports accounts, and TI’s always- free parking.

“We couldn’t be more excited to embark on this historic partnership with Station Casinos. This collaboration underscores our commitment to providing exceptional hospitality and entertainment, now integrated with Station Casinos’ innovative approach to sports betting. The STN Sportsbook at Treasure Island will offer an unparalleled betting experience with cutting-edge technology and deluxe amenities, and we can’t wait to introduce it to our guests,” said Najam Khan, Executive Vice President and General Manager of Treasure Island.

This premium sportsbook experience will be seamlessly integrated with Treasure Island’s Golden Circle – a unique sportsbook in Las Vegas situated within a bar and restaurant that features an authentic sports museum. This distinctive atmosphere allows guests to enjoy premium food and beverage offerings as they become immersed in captivating sports memorabilia all while watching live sporting events.

“We are thrilled to be launching our first full-scale sportsbook operation on the Las Vegas Strip, and we are so grateful to the Nevada Gaming Control Board and Commission for granting this approval. Through this partnership with Treasure Island, we will be able to bring the energy, innovation, and hospitality of STN Sports to the property’s guests, and we are excited for the opportunity to further our commitment in providing the best sports betting experience across Nevada,” said Jason McCormick, Vice President of Race and Sports Operations.

Known for elevating the sports betting experience, the new STN Sportsbook at Treasure Island will bring new offerings to sports bettors on The Strip, including:

Wagering Enhancements – Bettors will enjoy increased betting options, higher betting limits, an expanded prop betting menu, and a comprehensive selection of betting leagues.

Premium Sportsbook Experiences – Special events will be hosted throughout the year, creating exciting opportunities for sports fans to engage with other bettors.

Vegas’ Favorite Sports Contests – The renowned “Last Man Standing” competitions with $300,000 in prize money, featuring contests for Pro Football, Pro College, and March Hoops

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The new STN Sportsbook at Treasure Island will open on April 29, with additional event programming and offerings to be announced.

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