partnerships
IWG and ALC Partner on Omnichannel Games
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Instant Win Gaming (IWG), a leading eInstant supplier to WLA/NASPL lotteries, has partnered with Atlantic Lottery Corporation (ALC) to produce omnichannel games. Select IWG’s eInstants are being simultaneously recreated as retail instant tickets and pull-tabs.
Omnichannel eInstants, meaning digital games that are launched with retail companion tickets have become common with many lotteries. Often, an eInstant is developed that adopts the visual theme of a planned retail game. In the case of ALC, they have elected to print retail games that match the visual themes as well as the functional mechanics of already popular eInstants.
One of IWG’s classic eInstants, Super Cash Buster, has been connecting with a wide player audience throughout the Atlantic provinces for several years. ALC has worked with their retail instant game supplier, Scientific Games, and produced a printed version of the same game.
This month, ALC launched a pull-tab version of IWG’s Prospector’s Gold eInstant. IWG and ALC anticipate additional omnichannel games, based on popular eInstant titles.
Rhydian Fisher, IWG CEO, said: “Thank you ALC for this latest opportunity. Over the past 20 years, it has been common for our lottery partners to ask us to create eInstants that match already popular printed games. Now it’s equally common for our lottery partners to ask their printed game suppliers to develop games that incorporate proven IWG brands. We are thrilled to see our themes and mechanics convert into very successful retail games.”
Robert Lalonde, ALC Director of iGaming, said: “Atlantic Lottery is excited to develop new omnichannel games with IWG. ALC players do not see retail lottery and iLottery as different products, but rather as different sales channels. Thank you IWG for helping with our continued efforts to integrate our online and retails channels.”
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Hard Rock International and Shakira Announce Year-Long Women Empowerment Initiative This International Women’s Day
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In celebration of Hard Rock International’s annual “International Women’s Month” in March and International Women’s Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announce a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is raising funds through its charitable arm, Hard Rock Heals Foundation, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organization enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organizations within the communities of Hard Rock locations.
“I’m excited to partner with Hard Rock, an organization with an incredible history of uplifting women through the power of music, to empower my sisters this International Women’s Day and beyond. Together we can use our voices to break barriers and make the world a more inclusive space where every woman feels confident being themselves,” Shakira said.
Hard Rock and Shakira collaborated on menu items including food, a delicious “Hips Don’t Lie” cocktail and unique clothing designed to celebrate women. Hard Rock will also host 1000 women-led performances in March—including the incomparable global star Diana Ross and standup comedian Iliza Shlesinger among many others—at its cafes, hotels, casinos, and live music venues across the globe.
“From concerts to her Las Mujeres Ya No Lloran album release party and being part of the Unity by Hard Rock loyalty program commercial, Hard Rock and Shakira’s shared values of honoring women through music has connected us over the course of her groundbreaking career. This year, we encourage women to raise their voices, share their stories and lift each other up,” Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International, said.
The Hard Rock Heals Foundation will donate $250,000 to Pies Descalzos Foundation in addition to guest contributions to the program.
“We are grateful to Hard Rock for its generous donation, which will support our mission of providing access to education for Colombia’s young girls, giving them a brighter future,” Patricia Sierra, Executive Director at Pies Descalzos Foundation, said.
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Big Bola Casinos Querétaro Adds Zitro’s Concept Cabinet Line and Legendary Sword
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The renowned Mexican group Big Bola has added Zitro’s new CONCEPT cabinets to its casino in Santiago de Querétaro. These cabinets, along with the successful Legendary Sword multigame, are achieving spectacular performance worldwide.
Legendary Sword, with its medieval theme, features a large 6×5 reel, offering players numerous chances to win. The excitement is amplified by several bonus features: “Honor” multiplies prizes, “Glory” awards extra spins, and the “Magic Sword” doubles all prizes in its column.
Rafael Blanco, Commercial Director of Big Bola, said: “Adding CONCEPT and Legendary Sword has been a huge hit in our casinos. Players love the game’s innovative mechanics, stunning graphics, and immersive sound effects.”
Johnny Viveiros Ortiz, Founder of Zitro, said: “We appreciate Big Bola Casinos’ ongoing support. Their partnership has been instrumental in the success of our products and has strengthened our business relationship.”
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IGT PlaySports Partners with Golden Nugget Casinos
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International Game Technology PLC announced that IGT PlaySports is growing its sports betting presence in Nevada via a three-property, sports betting technology and services agreement with GN NV Holdings LLC, owner and operator of the Golden Nugget Casinos. Per the agreement and through a phased rollout, IGT PlaySports will power retail and mobile sports betting at Golden Nugget Casino Lake Tahoe first, followed by Golden Nugget Casino Las Vegas, and Golden Nugget Casino Laughlin.
Golden Nugget Casino Lake Tahoe was the first of the three casinos to convert to an IGT PlaySports-powered sportsbook after launching its retail sportsbooks in January 2025. Golden Nugget Casino Laughlin and Golden Nugget Casino Las Vegas are expected to launch their new sports betting programs later this year, first with retail betting and then with a mobile betting option.
“Golden Nugget Casinos in Nevada are thrilled to partner with IGT PlaySports to elevate our retail and mobile sports betting experience statewide. Nevada sports bettors are savvy and experienced players. As we reintroduce Golden Nugget’s betting program, our priority is to deliver a seamless and enhanced experience with user-friendly technology that offers outstanding features, including advanced betting options and real-time updates to keep players engaged,” Gerry Del Prete, Chief Operating Officer-Gaming of Fertitta Entertainment, said.
“Given the scale and maturity of Nevada’s sports betting market, adding three Golden Nugget Casinos to IGT PlaySports’ customer roster is an achievement that speaks to the quality of our technology and team. We look forward to helping Golden Nugget Casinos elevate their sports betting program, execute their vision and engage sports fans in Nevada with localized offers, a diverse betting menu and superior technology,” said Joe Bertolone, IGT SVP Sports Betting.
In addition to deploying the award-winning IGT PlaySports platform, the three Golden Nugget Casinos will offer IGT PlaySports’ QuickBet self-service betting kiosks and leverage the expertise of the Company’s Trading Advisory Services team.
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