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partnerships

IWG and ALC Partner on Omnichannel Games

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IWG and Atlantic Lottery Replace Subcontract with Direct Supply Agreement

 

Instant Win Gaming (IWG), a leading eInstant supplier to WLA/NASPL lotteries, has partnered with Atlantic Lottery Corporation (ALC) to produce omnichannel games. Select IWG’s eInstants are being simultaneously recreated as retail instant tickets and pull-tabs.

Omnichannel eInstants, meaning digital games that are launched with retail companion tickets have become common with many lotteries. Often, an eInstant is developed that adopts the visual theme of a planned retail game. In the case of ALC, they have elected to print retail games that match the visual themes as well as the functional mechanics of already popular eInstants.

One of IWG’s classic eInstants, Super Cash Buster, has been connecting with a wide player audience throughout the Atlantic provinces for several years. ALC has worked with their retail instant game supplier, Scientific Games, and produced a printed version of the same game.

This month, ALC launched a pull-tab version of IWG’s Prospector’s Gold eInstant. IWG and ALC anticipate additional omnichannel games, based on popular eInstant titles.

Rhydian Fisher, IWG CEO, said: “Thank you ALC for this latest opportunity. Over the past 20 years, it has been common for our lottery partners to ask us to create eInstants that match already popular printed games. Now it’s equally common for our lottery partners to ask their printed game suppliers to develop games that incorporate proven IWG brands. We are thrilled to see our themes and mechanics convert into very successful retail games.”

Robert Lalonde, ALC Director of iGaming, said: “Atlantic Lottery is excited to develop new omnichannel games with IWG. ALC players do not see retail lottery and iLottery as different products, but rather as different sales channels. Thank you IWG for helping with our continued efforts to integrate our online and retails channels.”

partnerships

International Gaming Standards Association Welcomes New Payments Committee Member: Sightline Payments

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International Gaming Standards Association Welcomes New Payments Committee Member: Sightline Payments

 

The International Gaming Standards Association (IGSA) is pleased to welcome a new committee member, Sightline Payments.

IGSA President Mark Pace said, “IGSA would like to welcome Sightline, who has joined as a Payments committee member. Sightline is one of the most innovative payments companies and a leader in payments within the gaming industry. Their input into the work that the Payments committee is undertaking, especially in the Know Your Customer 2.0 field, will have significant impact. Sightline is the latest company to join the IGSA Payments committee, which is dedicated to setting Payments Standards and Best Practices for the industry. We look forward to welcoming more companies from the Payments, Identify Verification, and Operations sectors in the future.”

Senior Vice President, Business Development Rose Zwirn said, “We are pleased to join IGSA’s Payments committee and add our voice to this important work. Sightline has been leading the industry forward in the payments space for years, and we are very pleased to bring our knowledge and insights to IGSA and this significant committee.”

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Arizona Lottery Awards Pollard Banknote Three-year Contract Extension for Warehousing and Distribution

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Pollard Banknote Limited announced a three-year extension of its Warehousing and Distribution contract with the Arizona Lottery, including option to extend for an additional two years. Under this agreement, Pollard Banknote will continue to provide technology and operational support for the Lottery’s warehousing and distribution operations for Scratchers and Instant Tab (pull-tab) games, as well as organizational support through a strong contingent of dedicated staff across several key functions until August 31, 2029.

The contract extends the successful and collaborative partnership Pollard Banknote and the Lottery have established over the past 27 years. In February 2019, this partnership expanded when Pollard Banknote became the Lottery’s trusted partner for instant ticket warehousing and distribution operations. Pollard Banknote delivers its sureTRACK Lottery Management Solution—a secure, scalable platform that has served as the backbone for supporting significant sales growth, improving order accuracy, reducing out-of-stocks, and enhancing both retailer and staff satisfaction, as well as overall operational efficiency.

The contract also extends organizational support to the Lottery, with more than 80 Pollard Banknote staff embedded across its operations—from warehouse and Tel-Sell to analytics and sales—forming a comprehensive staffing model that supports day-to-day service and long-term success. This organizational approach enhances the value of the partnership, generating insights that inform strategic planning and fostering a close, collaborative relationship built on transparency and trust.

“We are thrilled to build on our strong partnership with Pollard Banknote in support of our work to build a resilient Arizona Lottery that delivers positive impact for Arizona communities now and for future generations. Their expertise and experience align with our mission and core values, supporting a data-driven approach and collaborative working style that empowers our team to deliver strategic input and execution—engaging new and longtime players like never before and driving growth for our valued retail network of over 3,600 Arizona businesses. Together with the Arizona Lottery, Pollard Banknote supports vital funding for programs and services that make life better for all Arizonans—providing a strong, prosperous future for our great state,” said Alec Thomson, Executive Director of the Arizona Lottery.

“Pollard Banknote is thrilled to have the opportunity to extend our partnership with the Arizona Lottery. We are excited to continue delivering impactful and innovative warehousing and distribution services, along with a strong team dedicated to driving retailer growth and player engagement—ultimately supporting the Arizona Lottery in maximizing revenue and the good causes it supports,” said Rob Young, Executive Vice President, Global Lottery, Pollard Banknote.

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Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey

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Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey

 

Octoplay continues its series of successful partnerships by joining forces with BetMGM, a leading iGaming and sports betting operator, for its highly anticipated United States market debut in New Jersey. This landmark entry into the United States marks a pivotal moment in Octoplay’s North American expansion strategy, bringing its premium product portfolio to American players. The strategic partnership with BetMGM establishes Octoplay’s first active U.S. collaboration and follows the company’s recently obtained Michigan provisional license, setting the stage for an accelerated North American rollout in 2025.

This partnership builds on Octoplay’s successful collaboration with BetMGM in Ontario, where the company first debuted Jackpot Blitz – a bespoke version of its popular jackpot system built in close collaboration with BetMGM. With active licenses in the UK, Sweden, Malta, Ontario, Greece, Romania, Slovakia, Denmark, Italy, Belgium, and the Netherlands, and a provisional license in Michigan, Octoplay advances its strategic market roadmap in key jurisdictions worldwide.

“Our New Jersey launch with BetMGM represents a key milestone in our North American strategy” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.”

Oliver Bartlett, VP of Gaming, BetMGM, said, “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey.”

The integration with BetMGM marks a significant step in Octoplay’s North American strategy. With New Jersey serving as Octoplay’s gateway to the biggest iGaming market, the company stands ready to bring its proven European success to American players throughout 2025 and beyond.

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