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partnerships

IWG and ALC Partner on Omnichannel Games

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IWG and Atlantic Lottery Replace Subcontract with Direct Supply Agreement

 

Instant Win Gaming (IWG), a leading eInstant supplier to WLA/NASPL lotteries, has partnered with Atlantic Lottery Corporation (ALC) to produce omnichannel games. Select IWG’s eInstants are being simultaneously recreated as retail instant tickets and pull-tabs.

Omnichannel eInstants, meaning digital games that are launched with retail companion tickets have become common with many lotteries. Often, an eInstant is developed that adopts the visual theme of a planned retail game. In the case of ALC, they have elected to print retail games that match the visual themes as well as the functional mechanics of already popular eInstants.

One of IWG’s classic eInstants, Super Cash Buster, has been connecting with a wide player audience throughout the Atlantic provinces for several years. ALC has worked with their retail instant game supplier, Scientific Games, and produced a printed version of the same game.

This month, ALC launched a pull-tab version of IWG’s Prospector’s Gold eInstant. IWG and ALC anticipate additional omnichannel games, based on popular eInstant titles.

Rhydian Fisher, IWG CEO, said: “Thank you ALC for this latest opportunity. Over the past 20 years, it has been common for our lottery partners to ask us to create eInstants that match already popular printed games. Now it’s equally common for our lottery partners to ask their printed game suppliers to develop games that incorporate proven IWG brands. We are thrilled to see our themes and mechanics convert into very successful retail games.”

Robert Lalonde, ALC Director of iGaming, said: “Atlantic Lottery is excited to develop new omnichannel games with IWG. ALC players do not see retail lottery and iLottery as different products, but rather as different sales channels. Thank you IWG for helping with our continued efforts to integrate our online and retails channels.”

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Wildly popular ‘Fortune Tiger’ game among PG Soft Brazil rollout

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Global iGaming powerhouse SkillOnNet has announced the expansion of its strategic partnership with award-winning game developer PG Soft bringing the studio’s acclaimed content to the regulated Brazilian market.

The move comes just months after SkillOnNet went live in Brazil with its licensed brands PlayUZU.br and BacanaPlay.br, as one of the first operators to gain approval from the brand-new licensing regime.

The integration of PG Soft’s engaging portfolio, including the wildly popular Fortune Tiger, will bolster SkillOnNet’s offering in one of the most exciting emerging markets in the world.

Fortune Tiger, known locally as Jogo do Tigrinho, has become a cultural phenomenon in Brazil. Its rapid rise has been fueled by viral marketing on platforms like TikTok and YouTube, where influencers showcase big wins and gameplay tips.

PG Soft’s content is already live in over 100 countries and supports 23 languages and 100 currencies. Known for rich visuals and innovative mechanics, the studio has earned global recognition for its ability to connect with players across diverse markets.

SkillOnNet operates more than 40 brands in regulated markets globally and boasts a platform of over 7,000 titles from the industry’s top providers. PG Soft’s integration further diversifies SkillOnNet’s content portfolio, solidifying its position as a key player in Brazil’s rapidly growing iGaming landscape.

Jani Kontturi, Head of Games at SkillOnNet said: “Brazil is a market full of potential, and we’re investing heavily to ensure we become a top-tier operator here. PG Soft’s content, especially Fortune Tiger, has already made a big impact in the region. This collaboration strengthens our commitment to localising our offering and bringing world-class entertainment to the market.”

PG Soft commented: “We’re delighted to extend our partnership with SkillOnNet into Brazil, a market where our games – especially Fortune Tiger – have really resonated with players. SkillOnNet is a leading name in regulated markets, and their ambitious plans for Brazil match our own. We’re confident that this collaboration will set a new benchmark for quality and engagement in the region.”

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OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino

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The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.

Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”

Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.

OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.

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Rush Street Interactive Announces Initiative Supporting Increased Gaming Literacy for Teens

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Rush Street Interactive, in partnership with Integrity Compliance 360 (IC360), has launched a new initiative called Gaming Literacy Aiding Decisions (GLAD), an innovative program designed to assist educators in enhancing high school student gaming literacy and promoting that cohort’s responsible relationship with this ever more socially prevalent activity.

“Consumers today have more entertainment options than ever before, including within the gaming space. We appreciate that this expanded landscape offers individuals more ways to fulfill their entertainment needs. As technology continues to evolve, entertainment options, such as online gambling, have become increasingly mainstream and accessible. Like any material societal change, this evolution requires thoughtful education and honest, open dialogue – particularly for youth who are coming of age in an environment where these choices are all around them. I’ve seen this first hand with young people in my own community. It’s clear that exposure is growing, and with it, the need for responsible frameworks,” said Richard Schwartz, CEO of RSI.

“At RSI, we believe our role as a leading online gambling operator goes beyond simply committing financial resources. We have a responsibility to seek out and create opportunities that empower young people with the knowledge and tools to make informed decisions—so that when the time comes, they can determine for themselves, with confidence and understanding, what relationship, if any, they wish to have with gambling products. This is why, in partnership with IC360, we developed GLAD—a curriculum designed to become a foundation in responsible gaming education for North American teens by helping inform their understanding of gambling and the importance of doing so responsibly,” Richard Schwartz added.

“We are proud to partner with Rush Street Interactive, a company that has not only identified the need for gambling literacy among young people, but has also taken meaningful, proactive steps to lead the way in addressing the critical educational gap. Their demonstrable commitment to supporting educators and empowering students sets a new standard for creating informed and responsible attitudes towards gambling,” Eric Frank, Co-CEO and President of IC360, said.

The GLAD curriculum will initially launch in New Jersey and Delaware where, this spring, RSI and IC360 have been working with educational districts on a speaker series and educator curriculum delivery. These initial efforts will help define success metrics and gather feedback to shape the program’s future, which will ultimately be available to educators more broadly to curate the content that resonates best with students.

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