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IWG and ALC Partner on Omnichannel Games

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IWG and Atlantic Lottery Replace Subcontract with Direct Supply Agreement

 

Instant Win Gaming (IWG), a leading eInstant supplier to WLA/NASPL lotteries, has partnered with Atlantic Lottery Corporation (ALC) to produce omnichannel games. Select IWG’s eInstants are being simultaneously recreated as retail instant tickets and pull-tabs.

Omnichannel eInstants, meaning digital games that are launched with retail companion tickets have become common with many lotteries. Often, an eInstant is developed that adopts the visual theme of a planned retail game. In the case of ALC, they have elected to print retail games that match the visual themes as well as the functional mechanics of already popular eInstants.

One of IWG’s classic eInstants, Super Cash Buster, has been connecting with a wide player audience throughout the Atlantic provinces for several years. ALC has worked with their retail instant game supplier, Scientific Games, and produced a printed version of the same game.

This month, ALC launched a pull-tab version of IWG’s Prospector’s Gold eInstant. IWG and ALC anticipate additional omnichannel games, based on popular eInstant titles.

Rhydian Fisher, IWG CEO, said: “Thank you ALC for this latest opportunity. Over the past 20 years, it has been common for our lottery partners to ask us to create eInstants that match already popular printed games. Now it’s equally common for our lottery partners to ask their printed game suppliers to develop games that incorporate proven IWG brands. We are thrilled to see our themes and mechanics convert into very successful retail games.”

Robert Lalonde, ALC Director of iGaming, said: “Atlantic Lottery is excited to develop new omnichannel games with IWG. ALC players do not see retail lottery and iLottery as different products, but rather as different sales channels. Thank you IWG for helping with our continued efforts to integrate our online and retails channels.”

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Caesars Entertainment and AGS Expand Partnership to Bring Fan-Favorite Slot Titles Online for the First Time

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Caesars Entertainment Inc. announced an expansion to its partnership with AGS making Caesars’ online casino platforms the exclusive first online home for the immensely popular Triple Coin Treasures family of slot titles. This expansion includes a series of classic and new slot title launches across North America on Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino.

The first exclusive launch will introduce Shamrock Fortunes to Caesars’ online casino players, bringing this beloved title that has long been enjoyed at Caesars Rewards destinations in North America online for the first time. Additional launches later in 2025 will include another beloved Triple Coin Treasures classic, a unique Caesars-branded version of a title, along with never-before-played titles from AGS that will debut simultaneously at Caesars destinations and on Caesars’ marquee online casino platforms.

“We appreciate AGS’ confidence in our ability to transition their popular slot titles from casino floors to online platforms. This expanded partnership, featuring beloved in-person casino slots, custom-branded titles, and new, never-before-played games, underscores our commitment to providing an ever-evolving online casino experience. We’re proud to not only introduce new titles to our players but also to bring the classic titles they have enjoyed at our destinations directly to their mobile devices,” said Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital.

This marks the second collaboration between Caesars and AGS on exclusive game launches for Caesars players, both in its brick-and-mortar casinos and online casino platforms. The first collaboration in 2024 featured the simultaneous launch of the popular title Rakin’ Bacon Odyssey in New Jersey on Caesars Palace Online Casino and at Caesars Atlantic City, Tropicana Atlantic City, and Harrah’s Atlantic City.

“Our expanded partnership with Caesars is a major milestone in AGS’ interactive growth strategy. Bringing our proven titles, like Shamrock Fortunes, online for the first time allows us to reach players in a whole new way while honoring the retail roots of these games. We’re especially excited to co-develop a Caesars-branded version of one of our classic games and to continue building momentum with new launches that blend innovation, familiarity, and fun,” said Zoe Ebling, Vice President of Interactive at AGS.

Caesars and AGS will celebrate the rollout of these exclusive new games with special marketing promotions linked to each title and omnichannel events for Caesars Rewards VIPs at select Caesars Rewards destinations. Once live, each game will be available on Caesars’ premier online casino platforms including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

Caesars’ online casino platforms are accessible on iOS, Android, and desktop for players aged 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. These platforms deliver an elevated online casino experience, featuring exclusive Caesars-branded games, high limit slots, private live dealer tables, linked progressive jackpots, various poker and roulette variations, and much more.

Online casino play, sports wagering, and in-person casino play at Caesars Rewards destinations seamlessly integrate with Caesars Rewards, the company’s industry-leading customer loyalty program. Players in the US earn Caesars Rewards Credits through both online and in-person casino activities, redeemable for unforgettable experiences at over 50 world-class Caesars destinations across North America.

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CBF Extends Exclusive Integrity Partnership with Sportradar

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The Brazilian Football Confederation (CBF) and Sportradar Integrity & Regulatory Services, a unit of Sportradar AG announced the extension of their long-standing partnership, set to begin with the 2025 season. The new agreement aims to enhance efforts to combat match-fixing in Brazilian football and safeguard the integrity of the sport.

Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8200 men’s and women’s matches organized annually by the CBF. Through this renewed partnership, the UFDS will now cover all Brazilian national championships.

The renewal of the partnership comes at an important time in the fight against match-fixing. According to the Integrity in Action 2024 Global Analysis & Trends published by Sportradar in early 2025, the number of matches suspected of being manipulated worldwide fell by 17% in 2024. Notably, in 2024, Brazil experienced a significant decline in the number of suspicious soccer matches, with 53 fewer cases detected – a decrease of 48% – compared to the previous year.

Ednaldo Rodrigues, President of the CBF, said: “Strengthening the integrity of Brazilian football is a priority for this administration, and the renewal of this partnership further reinforces our commitment to this mission. The work of the CBF’s Integrity Unit, in collaboration with Sportradar, will complement monitoring by FIFA and result in more than 10,000 Brazilian football matches being covered this season. It’s an impressive and symbolic milestone that makes us very proud. This is a partnership that has been bearing fruit and has been crucial in the fight against match-fixing, ensuring a fairer and safer environment for the sport.”

Andreas Krannich, Executive Vice President of Integrity & Regulatory Services at Sportradar, said: “We have built a strong collaboration with CBF to reinforce the integrity of Brazilian football. With this new agreement, Sportradar is providing the most comprehensive coverage Brazilian football has ever had. We are very pleased to continue this partnership with one of the world’s most-renowned football organizations.”

The continuing partnership with CBF, which began in 2018, underscores Sportradar’s commitment to protecting global football from potential integrity threats. This effort joins existing agreements established with leading football organizations including CONMEBOL, FIFA, UEFA, the Asian Football Confederation (AFC), and the Colombian Football Federation (FCF), as well as more than 270 other sports organizations and government authorities.

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SCCG Expands Partnership with AWARE

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SCCG Management has announced an expanded partnership with AWARE Inc., a global leader in biometric verification software. Under this new agreement, SCCG becomes a preferred reseller for AWARE’s biometric and identity verification solutions within the global gaming industry.

AWARE’s advanced biometric technology offers a future-proof solution for iGaming and gambling platforms—empowering operators to ensure compliance, prevent fraud, and protect players, all while delivering a seamless and secure user experience. With growing regulatory scrutiny and rising demand for frictionless onboarding, AWARE’s adaptive biometrics provide a scalable and trusted identity framework for modern gaming environments.

Stephen Crystal, Founder & CEO of SCCG Management, said: “This partnership allows us to give gaming operators access to the most advanced identity technology available. AWARE’s biometrics are not only powerful and compliant—they’re designed for real-world implementation across global gaming platforms. It’s a game-changer for operators focused on long-term success.”

AWARE’s technology supports a range of mission-critical functions including age and ID verification, multi-factor authentication, and ongoing fraud prevention. Operators can deploy these tools to streamline KYC processes while maintaining rigorous regulatory standards across jurisdictions.

In addition to biometric verification, AWARE’s full suite includes complementary solutions such as document authentication and geolocation—further strengthening the integrity of gaming platforms operating in a diverse and evolving compliance landscape.

Through this preferred reseller agreement, SCCG will work closely with operators to implement AWARE’s tools across sports betting, iGaming, social casino, sweepstakes, tribal, and regulated gaming markets—bridging technology and compliance with a player-first approach.

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