Latest News
Caesars Entertainment Opens Two State-of-the-Art Caesars Sportsbook Locations and a Brand-New World Series of Poker Room in Louisiana

An exciting new era of sports betting and poker play was ushered in this week with the grand openings of spectacular spaces at two Louisiana-based casinos. Part of Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”), Harrah’s New Orleans and Horseshoe Bossier City Hotel & Casino each made history by opening state-of-the-art Caesars Sportsbook locations at their resorts. In addition, Harrah’s debuted the largest poker room in Louisiana with its grand opening of the new World Series of Poker Room.
“This was a special week for Caesars and our longstanding commitment to Louisiana,” said Dan Real, Regional President, Caesars Entertainment. “The opening of our world-class Caesars Sportsbook locations and the new World Series of Poker® Room add to the legacy that Harrah’s New Orleans and Horseshoe Bossier City have built in the Gulf Coast region. We’re ready to welcome sports fans into our sportsbooks, and we’re proud to open the largest poker room in Louisiana, true to the WSOP brand and what it represents.”
To commemorate these openings, Caesars held two ceremonial events inside Harrah’s and Horseshoe this week, each featuring a ribbon-cutting and ceremonial first bet.
In New Orleans, Archie and Cooper Manning joined Pro Football Hall of Famer and former New Orleans Saint Rickey Jackson, local dignitaries, and Saints Superfan Leroy Mitchell Jr., better known as “Whistle Monsta,” to open the new sportsbook and poker room. Jackson placed the ceremonial first bet with his $1,000 wager on the Saints to win the Super Bowl at 40/1 odds and any possible winnings benefitting the United Negro College Fund (UNCF). In Bossier City, Caesars Sportsbook opened in grand fashion with Mayor Tommy Chandler cutting the ribbon ahead of a massive ceremonial first bet of $200,000, placed by a VIP and well-known guest.
Harrah’s New Orleans now boasts a 5,700-square-foot sportsbook with four betting windows, 12 self-service betting kiosks, a 147-foot video screen, and a state-of-the-art, high-powered audio system adjacent to the 5,000-square-foot World Series of Poker Room featuring 20 poker tables. The openings mark another phase in the ongoing $325 million transformation of Harrah’s New Orleans into Caesars New Orleans, which is expected to be completed by 2024.
Horseshoe Bossier City’s new Caesars Sportsbook further cements its status as the foremost entertainment destination in northwest Louisiana. The more than 6,900-square-foot space features three betting windows, 15 self-service betting kiosks, more than 94 TVs with a state-of-the-art, high-powered audio system, a VIP viewing section, and a massive bar.
“These incredible openings are a testament to Louisiana residents, our Team Members and the guests who visit these historic resorts,” said Eric Hession, President of Caesars Digital. “We truly feel like we’re part of the home team in Louisiana, and we take pride in serving the great customers and sports fans in the state. From our Caesars Sportsbook app to our retail sportsbooks and now our elevated World Series of Poker Room, we embrace the opportunity to provide guests with even more unforgettable experiences.”
Caesars remains committed to investing hundreds of millions of dollars to provide unequaled sports and entertainment experiences throughout Louisiana. This commitment will see Isle of Capri Lake Charles transform into Horseshoe Lake Charles, which will reopen with a new Caesars Sportsbook location in the coming months.
In addition to in-person wagering at these properties, the easy-to-navigate Caesars Sportsbook app features improved performance with a focus on speed, ease of use, and intuitive features to make getting a bet down easier than ever. Bettors can take advantage of additional ways to deposit funds, faster payouts, live scoreboards, and expanded in-play betting options, as well as same-game parlays, new cashout functionality, and more ways to wager with thousands of additional markets.
Eligible sports fans in select Louisiana parishes can download the app on iOS or Android, register, and deposit funds to take advantage of a new special sign-up offer for first-time users:
- The Full Caesar
- Sign up using promo code CZRFULL, deposit, and place your first bet of $10 or more, receive:
- An additional 1,000 Tier Credits and 1,000 Rewards Credits
- If that first bet isn’t a winner, also receive:
- One free bet equal to the amount of your first wager up to $1,250
- Sign up using promo code CZRFULL, deposit, and place your first bet of $10 or more, receive:
Both online and in-person, Caesars Sportsbook integrates the industry-leading loyalty program, Caesars Rewards. Every bet placed rewards the bettor with Tier Credits for status and Reward Credits that can be used to unlock unbeatable experiences within the Caesars portfolio of properties and partnerships.
Caesars has local partnerships with the New Orleans Saints, New Orleans Pelicans, LSU Athletics, and a historic 20-year, exclusive naming rights deal with the Saints for the Caesars Superdome, the future home of Super Bowl LIX in 2025.
Caesars is an industry leader in responsible gaming with a decades-long commitment to responsible gaming practices. As Caesars Sportsbook continues to expand into new markets, responsible gaming education remains a key emphasis, and customers in Louisiana can directly access responsible gaming resources through Caesars Sportsbook’s work with regulators and the community. In addition, the Caesars Sportsbook app has best-in-class tools in place to prevent problem gambling, including Deposit Limits, Spending Limits, Daily Time Limits, and Cool Off Time Limits.
For real-time industry updates and to join the empire of like-minded Caesars, players can engage with the Caesars Sportsbook social handle @CaesarsSports on Twitter, Instagram and Facebook.
Latest News
JCM Global Transforms Chinook Winds Casino Resort’s Casino Floor with Towering Digital Signage at High Limit Area

JCM Global has installed a towering new digital signage solution at Chinook Winds Casino Resort in Lincoln City, Ore.
The digital signage frames the entrance of the casino’s high limit area and creates a stunning visual destination that transforms the casino floor.
Specifically, JCM installed three curved 2.5mm FLEX LITE-S solutions. The two pillars each measure nearly 8 feet high by 7 feet wide, and they connect to an overhead soffit that is nearly 24 feet wide and 5 feet high. The entire solution is programmable and can display different content for each piece of digital signage or showcase one video across all three signs.
The dynamic digital signage replaced static wood pillars and can feature a range of messaging, images, and video limited only by the imagination. This is the first digital signage project JCM has installed at Chinook Winds. The casino also has JCM GEN5 thermal printers on each of its slot machines.
“This breathtaking new entry into our High Stakes room is just the beginning of all the exciting new changes we will be implementing at Chinook Winds Casino Resort. We are glad JCM Global has been able to be a part of this journey,” said Sean Sheridan, Director of Facilities at Chinook Winds Casino Resort.
JCM SVP – Sales, Marketing & Operations Dave Kubajak said: “Chinook Winds says, ‘It’s Better at the Beach’, and their management proved it with this incredible digital signage installation. Our digital signage team brought their vision to life with our unique curved displays showcasing their high limit room entrance. The movement of the ocean and the whales on the curved signage truly illustrate the power of digital signage and the virtually limitless creativity it unleashes.”
JCM digital signage solutions transform hospitality areas, indoors, and outdoors. They come in a wide range of sizes and options to perfectly fit any space and enhance the guest experience.
Latest News
BetMGM Partners with Las Vegas Aces

BetMGM, a leading sports betting and iGaming operator, and the Las Vegas Aces announced that BetMGM is the exclusive online casino and sportsbook partner of the WNBA’s Las Vegas Aces. The agreement runs through the 2027 season, marking BetMGM’s first major partnership with a women’s professional sports franchise. Key features include prominent signage at Michelob ULTRA Arena at Mandalay Bay Resort and Casino and sponsorship across Aces social media platforms. Added components of the partnership for BetMGM players include courtside access to pre-game shootarounds and luxury VIP seating.
BetMGM will also serve as an authorized gaming partner of the WNBA through the 2027 season. Under the agreement, BetMGM will receive commercial inventory on nationally televised games, WNBA tickets and experiences for its VIP players, the rights to co-branded content across BetMGM’s digital and social platforms, and articles on wnba.com/WNBABet. Additionally, BetMGM plans to release a WNBA-branded online slot game in the near future in jurisdictions where its iGaming platform is live. The slot game will be available exclusively at BetMGM and represents the first-ever WNBA online casino game.
Adam Greenblatt, CEO of BetMGM, said: “As we enter this era of tremendous growth in women’s sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces. Not only do the Aces play in our backyard at Mandalay Bay, but they share our commitment to giving back to the community.”
On May 27, executives from BetMGM, Las Vegas Aces, MGM Resorts International, and The Just One Project (a cornerstone nonprofit committed to increasing access to food, resources and supportive services in Southwest Nevada) gathered in front of The Fountains of Bellagio to launch their partnership. Aces President Nikki Fargas and BetMGM Director of Team & League Partnerships Molly Wurdack-Folt led the festivities, unveiling plans for the “BetMGM Steals for Meals” program whereby BetMGM will donate $50 for The Just One Project to provide meals to food-insecure families for every Aces steal at Michelob ULTRA Arena.
“The Las Vegas Aces are proud to partner with BetMGM for many reasons, but especially for the support they will provide to The Just One Project. As one of the best defenses in the league the past few seasons, especially in front of our home fans, and knowing that each steal will help families in need, this gives our team even more incentive to lock down our opponents on the defensive end,” said Fargas.
Lance Evans, SVP Sports and Sponsorships, MGM Resorts International, said: “Since 2018, the Las Vegas Aces have played a pivotal role in our city’s growth as a global sports and entertainment destination. Together with BetMGM, we look forward to hosting gameday events at Mandalay Bay, as well as our other properties, allowing local and visiting fans to interact with their favorite basketball teams.”
Betting on the WNBA has increased exponentially, and BetMGM experienced 133% growth year-over-year during the 2024 season. BetMGM now offers more betting options than ever before including player props, odds on the 2025 Commissioner’s Cup and increased playoff offerings.
“On the heels of an incredible 2024 season when WNBA delivered significant growth in all areas of fan engagement, and with so much excitement surrounding the 2025 season, we want to continue to lean into betting and finding new and innovative ways to engage with our fans and provide the experiences they want,” said WNBA Chief Growth Officer Colie Edison.
“BetMGM is doing just that by offering new and expansive betting markets for WNBA fans. And by partnering with the Aces, BetMGM continues to recognize the extraordinary potential for growth that comes from tapping into the power of women’s sports and the connections fans have to their favorite players and teams.”
Canada
High Roller Submits Gaming License Application in Ontario

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
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