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Planet Sport expands coverage into Canada with French Canadian content and localised services

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Planet Sport expands coverage into Canada with French Canadian content and localised services

 

Sports media specialist firm is helping operators, suppliers and affiliates localise content in the fast-growing Canadian market in Ontario and beyond

Planet Sport, the B2C and B2B sports media specialist, has launched a localised content service for the Canadian market including offering French Canadian translation services as part of efforts to support operators, suppliers and affiliates looking to leverage the huge potential on the table in Canada.

Planet Sport’s localisation and translation services cover all operator, supplier and affiliate needs including the translation of static content. This includes responsible gambling messaging, deposit and withdrawal options, and licensing and explainer guides such as how to bet on sports, casino and virtual offerings.

Planet Sport now also produces SEO-rich, localised snippets for each sport offered by operators or affiliates such as “We are your home of football betting”, “Tips & odds in Canada” and “Bet now for a $500 sports bonus on your first deposit. Sign up today!”

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In addition, operators and affiliates can access SEO-rich news content tailored to the French-Canadian market which again can boost search engine rankings and ensure the operator or affiliate positions itself as the leading destination for sports fans in the market.

All content is tailored to a French-Canadian audience with unique betting terms expertly translated by human translators who are specialists in sports betting and casino, and who are also fluent in the French spoken in Canada.

Planet Sport has launched French Canadian owing to customer demand. Since Ontario opened its doors to legal online gambling back in April, Planet Sport has been inundated with requests from operators, suppliers and affiliates wishing to localise their content.

With more than half a million French Canadian speakers in Ontario, and many more in neighbouring Quebec, carefully language-localised products and services are considered essential by potential clients.

Andrew Morgan, Head of International Betting Content at Planet Sport, said: “Canada is set to become one of the largest betting markets in the world, especially following the launch of Ontario. But to succeed in such a competitive market, operators, suppliers and affiliates must carefully localise their offerings.

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“Given the prevalence of the French-Canadian language across the country, with more than seven million speakers, translating content accurately and with a real human touch is an absolute must.

“French Canadian is a great addition to our growing translation bureau, and we look forward to working with operators, suppliers and affiliates to help them maximise the huge potential Canada has to offer.”

Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group adds sportsbook to its offering in Ontario

 

ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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Canada

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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