Canada
Planet Sport expands coverage into Canada with French Canadian content and localised services
Sports media specialist firm is helping operators, suppliers and affiliates localise content in the fast-growing Canadian market in Ontario and beyond
Planet Sport, the B2C and B2B sports media specialist, has launched a localised content service for the Canadian market including offering French Canadian translation services as part of efforts to support operators, suppliers and affiliates looking to leverage the huge potential on the table in Canada.
Planet Sport’s localisation and translation services cover all operator, supplier and affiliate needs including the translation of static content. This includes responsible gambling messaging, deposit and withdrawal options, and licensing and explainer guides such as how to bet on sports, casino and virtual offerings.
Planet Sport now also produces SEO-rich, localised snippets for each sport offered by operators or affiliates such as “We are your home of football betting”, “Tips & odds in Canada” and “Bet now for a $500 sports bonus on your first deposit. Sign up today!”
In addition, operators and affiliates can access SEO-rich news content tailored to the French-Canadian market which again can boost search engine rankings and ensure the operator or affiliate positions itself as the leading destination for sports fans in the market.
All content is tailored to a French-Canadian audience with unique betting terms expertly translated by human translators who are specialists in sports betting and casino, and who are also fluent in the French spoken in Canada.
Planet Sport has launched French Canadian owing to customer demand. Since Ontario opened its doors to legal online gambling back in April, Planet Sport has been inundated with requests from operators, suppliers and affiliates wishing to localise their content.
With more than half a million French Canadian speakers in Ontario, and many more in neighbouring Quebec, carefully language-localised products and services are considered essential by potential clients.
Andrew Morgan, Head of International Betting Content at Planet Sport, said: “Canada is set to become one of the largest betting markets in the world, especially following the launch of Ontario. But to succeed in such a competitive market, operators, suppliers and affiliates must carefully localise their offerings.
“Given the prevalence of the French-Canadian language across the country, with more than seven million speakers, translating content accurately and with a real human touch is an absolute must.
“French Canadian is a great addition to our growing translation bureau, and we look forward to working with operators, suppliers and affiliates to help them maximise the huge potential Canada has to offer.”
Canada
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
Canada
Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
Canada
Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier
Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
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