Latin America
The panel on ‘Operational Intelligence in Brazil’ aims to help companies arriving in the country
The Brazilian iGaming Summit starts on the 28th of June and will be full of interesting people and topics that will be debated during the two days of the event..
The largest meeting of the gaming sector in Latin America has prepared an interesting and rich program to satisfy the needs of the market.
âOperational Intelligence in Brazilâ is the theme of the panel that will be held on June 28, at 4:20 pm, at Espaço Boulevard JK, in SĂŁo Paulo, as part of the official program of the Brazilian iGaming Summit, BiS.
It will try to deepen relevant discussions on how to structure game operations in a professional and scalable way, thinking about structure, technology, marketing, service, and will be presented by NatĂĄlia Nogues, AndrĂ© VinĂcius de Alencar, both partners at Control + F5, and by Vivian Lima, from Zest Eventos.
For AndrĂ© Vinicius de Alencar, participation in the event is extremely important, as he considers it the largest in the gaming market today in Brazil: âIn addition to being connected to the market, we are in our locality, discussing the most relevant topics and exposing our knowledge for our customers, partners in our ‘home’,â he says.
âI believe that talking about âOperational intelligence in the Brazilian gaming marketâ is to awaken the market to what really matters in a gaming operation. We look forward to sharing some of the knowledge we have and helping the market to understand that this is the time to professionalize its platforms and offer the best to the marketâ, he comments, because âtoday the market has understood that it is not about uploading a website , in Portuguese from Portugal or Spanish for the Brazilian market, but to think about the details of the market, get to know the public and mainly worry about the user experience within the platform.â
For NatĂĄlia Nogues, investor partner of Control F5: âThe closer we are to professionals and companies focused on igaming, the more we will have opportunities for all together to grow this market and attract more B2C audiences to our surroundings. Bets increasingly need to gain space, show their serious work and dissemination, be increasingly accepted by society.â
Vivian Lima, from Zest Eventos, says that BiS is the biggest event in the gaming sector in Brazil. And he says that with the experience of those who have been in all the previous ones already filmed in the country since 2016. âWith the approximation of regulation, I see companies increasingly present in the national territory, not only with their brands exposed in large sponsorships, but also by hiring professionals who are attentive to the local marketâ, she says.
And about his panel, he adds: âFor over 11 years, I have helped international companies do business in Brazil, through business fairs in various sectors of the economy. This will be a great opportunity to share this experience, success stories and tips.â
For Vivian, the Brazilian gaming market is growing and there is room for those who respect and adapt to Brazilian culture. In his words: âMany people think that knowledge of the language or the sector is enough, but it takes much more than that: knowing the consumer, how they behave in each of our regions and adapting strategies to differentiate themselves. After all, there can be several competitors, if your company really arouses the interest of your customer and delivers what they need, he will be your brand promoter.â
The Brazilian iGaming Summit, The Brazilian iGaming Inteligence has a varied and interesting program during the first two days, adding up this year a third day, where the Latam Affiliates event will take place.
Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazilâs sports market.
BETesporte, a betting platform that proudly carries âsportsâ in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way â accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
âOver the last four months, weâve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. Weâve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, GaĂșcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. Weâve also invested in Series A and B of the BrasileirĂŁo, placing our brand on Brazilâs biggest football stages and ensuring mass exposure with a high value per impression. Itâs a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,â said Thiago Carvalho, CFO at BETesporte.
Among the platformâs most notable recent acquisitions is brand exposure during Brazilâs national team matches in the World Cup Qualifiers â a move that reinforces BETesporteâs presence on the global football stage and strengthens its connection with fans during highly visible moments.
âWe truly believe in the power of sports as a driver of connection and engagement. At BETesporte, weâre constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazilâs sports scene through active sponsorships in Series A and B of the national league â with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,â added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu â an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporteâs credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and MacaĂ© â personalities who bring even more legitimacy to the companyâs presence in the sports world.
Palace Bingo & Sports Bets Casino in CancĂșn has taken a major step forward by introducing Zitroâs revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titlesâLegendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots âare designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los NĂșmeros commented: âThe addition of Zitroâs games and CONCEPT cabinets at our CancĂșn casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.â
Johnny Ortiz Viveiros, founder of Zitro, added: âWeâre very pleased that Palace Bingo & Sports Bets Casino in CancĂșn has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.â
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