Latin America
The panel on ‘Operational Intelligence in Brazil’ aims to help companies arriving in the country
The Brazilian iGaming Summit starts on the 28th of June and will be full of interesting people and topics that will be debated during the two days of the event..
The largest meeting of the gaming sector in Latin America has prepared an interesting and rich program to satisfy the needs of the market.
“Operational Intelligence in Brazil” is the theme of the panel that will be held on June 28, at 4:20 pm, at Espaço Boulevard JK, in São Paulo, as part of the official program of the Brazilian iGaming Summit, BiS.
It will try to deepen relevant discussions on how to structure game operations in a professional and scalable way, thinking about structure, technology, marketing, service, and will be presented by Natália Nogues, André Vinícius de Alencar, both partners at Control + F5, and by Vivian Lima, from Zest Eventos.
For André Vinicius de Alencar, participation in the event is extremely important, as he considers it the largest in the gaming market today in Brazil: “In addition to being connected to the market, we are in our locality, discussing the most relevant topics and exposing our knowledge for our customers, partners in our ‘home’,” he says.
“I believe that talking about ‘Operational intelligence in the Brazilian gaming market’ is to awaken the market to what really matters in a gaming operation. We look forward to sharing some of the knowledge we have and helping the market to understand that this is the time to professionalize its platforms and offer the best to the market”, he comments, because “today the market has understood that it is not about uploading a website , in Portuguese from Portugal or Spanish for the Brazilian market, but to think about the details of the market, get to know the public and mainly worry about the user experience within the platform.”
For Natália Nogues, investor partner of Control F5: “The closer we are to professionals and companies focused on igaming, the more we will have opportunities for all together to grow this market and attract more B2C audiences to our surroundings. Bets increasingly need to gain space, show their serious work and dissemination, be increasingly accepted by society.”
Vivian Lima, from Zest Eventos, says that BiS is the biggest event in the gaming sector in Brazil. And he says that with the experience of those who have been in all the previous ones already filmed in the country since 2016. “With the approximation of regulation, I see companies increasingly present in the national territory, not only with their brands exposed in large sponsorships, but also by hiring professionals who are attentive to the local market”, she says.
And about his panel, he adds: “For over 11 years, I have helped international companies do business in Brazil, through business fairs in various sectors of the economy. This will be a great opportunity to share this experience, success stories and tips.”
For Vivian, the Brazilian gaming market is growing and there is room for those who respect and adapt to Brazilian culture. In his words: “Many people think that knowledge of the language or the sector is enough, but it takes much more than that: knowing the consumer, how they behave in each of our regions and adapting strategies to differentiate themselves. After all, there can be several competitors, if your company really arouses the interest of your customer and delivers what they need, he will be your brand promoter.”
The Brazilian iGaming Summit, The Brazilian iGaming Inteligence has a varied and interesting program during the first two days, adding up this year a third day, where the Latam Affiliates event will take place.
Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in São Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the region’s most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnet’s expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.
“SiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,” said Georgi Izov, Head of Business Development LATAM at Amusnet.
As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnet’s Country Manager for Brazil, will join the discussion panel “Excitement in Real Time: How Live Games Transform the Gaming Experience.” His participation underscores Amusnet’s strategic focus on Brazil’s evolving gaming landscape and the company’s commitment to driving meaningful conversations around the future of the industry in regulated markets.
Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.
Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.
Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazil’s fast-evolving gaming market.
BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”
Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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