Latin America
The panel on ‘Operational Intelligence in Brazil’ aims to help companies arriving in the country

The Brazilian iGaming Summit starts on the 28th of June and will be full of interesting people and topics that will be debated during the two days of the event..
The largest meeting of the gaming sector in Latin America has prepared an interesting and rich program to satisfy the needs of the market.
âOperational Intelligence in Brazilâ is the theme of the panel that will be held on June 28, at 4:20 pm, at Espaço Boulevard JK, in SĂŁo Paulo, as part of the official program of the Brazilian iGaming Summit, BiS.
It will try to deepen relevant discussions on how to structure game operations in a professional and scalable way, thinking about structure, technology, marketing, service, and will be presented by NatĂĄlia Nogues, AndrĂ© VinĂcius de Alencar, both partners at Control + F5, and by Vivian Lima, from Zest Eventos.
For AndrĂ© Vinicius de Alencar, participation in the event is extremely important, as he considers it the largest in the gaming market today in Brazil: âIn addition to being connected to the market, we are in our locality, discussing the most relevant topics and exposing our knowledge for our customers, partners in our ‘home’,â he says.
âI believe that talking about âOperational intelligence in the Brazilian gaming marketâ is to awaken the market to what really matters in a gaming operation. We look forward to sharing some of the knowledge we have and helping the market to understand that this is the time to professionalize its platforms and offer the best to the marketâ, he comments, because âtoday the market has understood that it is not about uploading a website , in Portuguese from Portugal or Spanish for the Brazilian market, but to think about the details of the market, get to know the public and mainly worry about the user experience within the platform.â
For NatĂĄlia Nogues, investor partner of Control F5: âThe closer we are to professionals and companies focused on igaming, the more we will have opportunities for all together to grow this market and attract more B2C audiences to our surroundings. Bets increasingly need to gain space, show their serious work and dissemination, be increasingly accepted by society.â
Vivian Lima, from Zest Eventos, says that BiS is the biggest event in the gaming sector in Brazil. And he says that with the experience of those who have been in all the previous ones already filmed in the country since 2016. âWith the approximation of regulation, I see companies increasingly present in the national territory, not only with their brands exposed in large sponsorships, but also by hiring professionals who are attentive to the local marketâ, she says.
And about his panel, he adds: âFor over 11 years, I have helped international companies do business in Brazil, through business fairs in various sectors of the economy. This will be a great opportunity to share this experience, success stories and tips.â
For Vivian, the Brazilian gaming market is growing and there is room for those who respect and adapt to Brazilian culture. In his words: âMany people think that knowledge of the language or the sector is enough, but it takes much more than that: knowing the consumer, how they behave in each of our regions and adapting strategies to differentiate themselves. After all, there can be several competitors, if your company really arouses the interest of your customer and delivers what they need, he will be your brand promoter.â
The Brazilian iGaming Summit, The Brazilian iGaming Inteligence has a varied and interesting program during the first two days, adding up this year a third day, where the Latam Affiliates event will take place.
eSports
Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorteâs focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the BumbĂłdromo, the Truck da Sorte â a space combining karaoke and free hydration â as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented:Â âEsportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. Itâs more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the SĂŁo JoĂŁo festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.â
Latest News
Betano, Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025âą

- Â The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continentâs most important tournaments.
- The CONMEBOL Copa América Femenina 2025⹠will be held in Ecuador from July 12 to August 2.
CONMEBOL (ConfederaciĂłn Sudamericana de FĂștbol) and Kaizen Gaming are proud to announce the laterâs premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025âą.
Hosted in Ecuador from July 12th to August 2nd, this yearâs tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa AmĂ©rica Femeninaâą. Bringing together South Americaâs 10 womenâs football teams, the tournament is a celebration of both football in the continent and womenâs sport. At the end of each game, Betano will present the top-performing player with the âMVP Betanoâ award.
Alejandro DomĂnguez, President of CONMEBOL, said: “South American women’s football is experiencing an extraordinary moment. Each edition of the CONMEBOL Copa AmĂ©rica Femenina showcases the growth of talent, passion, and commitment of our playersâtrue ambassadors of the sport and a source of inspiration for millions of girls across the continent and around the world. Having Betano’s support encourages us to continue raising the level of the tournament and to provide more opportunities for our athletes to shine on the field and keep leaving their mark both on and off the pitch.”
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa AmĂ©rica Femenina 2025âą is very important for us, as we continue supporting the development of football globally and womenâs football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the worldâs best female footballers.â
The sponsorship of CONMEBOL Copa AmĂ©rica Femenina 2025âą is part of Betano and CONMEBOLâs broader partnership, which started with the CONMEBOL Copa AmĂ©ricaâąïž 2024 and extends through 2028. In addition to supporting CONMEBOL Copa AmĂ©rica Femenina 2025âą, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa AmĂ©rica Futsal Men and Women and CONMEBOL Copa AmĂ©rica Beach Soccer.
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadooâs product lineup.
This collaboration enables Mobadoo â which has an established presence and deep market understanding across Latin America â to incorporate BETBYâs proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Gamesâ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadooâs offering but also reinforce BETBYâs position as a leading esports supplier in the LATAM region, a key pillar in the supplierâs global expansion strategy.
âMobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,â commented Kirill Nekrasov, BETBYâs Head of Sportsbook Product. âThis agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, weâre set to further strengthen our leading position in the LATAM region.â
JosĂ© AnĂbal Aguirre, Chief Marketing Officer at Mobadoo, added: âWeâre thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAMâs passionate esports fanbase. With BETBYâs support, weâre confident we can elevate the player experience and unlock new growth opportunities across the region.â
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