Press Releases
Smarkets partners with Affinity Interactive to bring SBK betting app to Iowa
Smarkets, one of the biggest betting exchange platforms in the world, and Affinity Interactive, an omni-channel gaming industry leader, today announced a new agreement for sports betting market access in the state of Iowa.
Smarkets will launch in Iowa with its SBK sportsbook app, which will be unique in the market as it draws prices from the Smarkets betting exchange, one of the worldâs leading platforms for betting and trading on sports, politics and current affairs.
Smarkets expects to launch SBK in Iowa later this year. In 2019, Smarkets signed an agreement with Full House Resorts, and the SBK app has been live in Colorado since June 2020, with an additional launch planned in Indiana prior to SBKâs introduction in Iowa.
Jason Trost, CEO/Founder of Smarkets, said: âIâm incredibly excited about this deal. The potential for SBK is huge in America, so adding our third licensed state is key as we move to our next stage of growth.
âIt is particularly meaningful for me as my family is from Iowa, and so I have always wanted the opportunity to launch there. I canât wait for bettors in Iowa to enjoy SBKâs market-leading odds.â
Mary Beth Higgins, CEO of Affinity Interactive, said: âWe are pleased to help Smarkets add SBK to another U.S. marketplace, and look forward to welcoming them to Iowa.â
The state of Iowa legalized sports betting in May 2019, and wagers totaled more than $2 billion in 2021.
Compliance Updates
Licenses received: RockApp strengthens its position in the US iGaming market
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the worldâs largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockAppâs broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockAppâs dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. Weâre excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
Compliance Updates
Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License
Media Troopers, a leading digital marketing agency specializing in sports betting and iGaming, has marked its two-year anniversary in promoting sports betting in Colorado as a vendor licensed by the state.
Shmulik Segal, CEO of Media Troopers said: “We are very proud of this renewal, as it marks a milestone of two successful years of growth and commitment to the State of Colorado.”
Colorado’s Division of Gaming has renewed Media Troopers’ vendor license, allowing the company to promote sports betting offers for its customers until January 2027.
“Receiving a new license and debuting in a state is always exciting, but it is where the hard work begins,” Segal added. “So I am proud to celebrate two successful years of hard work and dedication in promoting safe and reponsible gaming for our Colorado partners such as BetMGM, bet365, and BetFanatics.”
Latest News
1/ST and Goodwood Racecourse announce Group 1 pathways between the United Kingdom and North America
1/ST, North Americaâs preeminent Thoroughbred racing and pari-mutuel wagering company, and Goodwood Racecourse, one of the United Kingdomâs leading racecourses, today announce a new initiative that will see a reciprocal partnership between 1/ST-owned racecourses in North America and Goodwood Racecourse in the United Kingdom.
This exciting new partnership will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourseâs world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar.
The Pegasus World Cup Turf winner in 2025 will be granted automatic entry to the 2025 running of the Qatar Sussex Stakes. Likewise, the victor of the 2025 Pegasus World Cup Filly and Mare Turf will gain automatic entry to the Qatar Nassau Stakes in 2025.
Additionally, the winner of this yearâs ÂŁ1m, Group 1 Qatar Sussex Stakes will gain automatic entry to the Pegasus World Cup Turf in 2026 and the winner of the Group 1 Qatar Nassau Stakes will gain automatic entry to the Pegasus World Cup Filly and Mare Turf in 2026.
This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures â while also bolstering elite fields for global audiences and deeper fan engagement.
Aidan Butler, President of 1/ST, said: âThanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We canât wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.
âThese reciprocal pathways mark the latest strides in 1/STâs bid to broaden the appeal and international participation in the worldâs major races. Weâve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!â
Edward Arkell, Director of Racing at Goodwood Racecourse, added: âWe are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway.
âThis partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit.â
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