Latin America
Genius agrees official data, trading, & live streaming deal with Betsul to power Brazilian product

Genius Sports Limited (“Genius Sports”), the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, has secured a new partnership with online sportsbook Betsul to help power its offering in Brazil.
As one of the largest online sportsbooks operating in Latin America, Betsul will benefit from Genius Sports’ full suite of data-driven outsourced solutions including PreMatch, LiveTrading and Risk. Genius Sports will provide Betsul with full flexibility over their entire sportsbook operation, helping to maximise turnover, margins, and control. Betsul will also receive Genius Sports’ live streaming service, providing its customers with low latency broadcasts across thousands of events a year.
Included in the partnership is Genius Sports’ leading portfolio of premium Brazilian content, powering pin-point pricing and live streams on football, basketball, volleyball, futsal and beach volleyball competitions through official partnerships with the Brazilian National Basketball League (LNB), Brazilian Volleyball Confederation (CBV), Liga Nacional de Futsal and several others. Genius Sports will also deliver official data from its premium global partnerships, including the English Premier League, Liga MX, the Argentine Primera División and Dimayor.
Brazil is in the process of regulating sports betting with the Ministry of Economy finalising the licensing criteria. H2 Gambling Capital estimates that gross gambling revenue for the regulated market in Brazil to reach as much as $1billion by 2026.
“The Brazilian sports betting market is poised for explosive growth under a transparent and competitive regulatory system,” said Fernando Martinez, Head of Commercial in LATAM for Genius Sports “We’re pleased to be playing a central role in powering Betsul’s offering, combining our leading Brazilian sports content, streaming services and live trading capabilities.”
“We are very pleased to have this new business partnership going live. Genius Sports has always been one of the great references in the betting market and we have great potential for growth together, especially in the Brazilian market,” commented Fernando Rivas, CEO of Betsul.
Latest News
Win Systems Celebrates Successful Participation at GAT Cartagena 2025

Win Systems is celebrating the success of its participation at GAT Cartagena 2025. Throughout the exhibition, the company’s booth A7 became a major highlight, thanks to its innovative offerings tailored to the Colombian market—particularly in the segments of electronic roulettes and slot machines.
The new Symphony electronic roulette was undoubtedly the star of the show. This latest generation of roulette captivated both operators and visitors with its modern design, cutting-edge technology, and smooth, intuitive gameplay. One of the standout features was the Dynamic Paytable functionality, which allows players to customize their paytable with multipliers of up to 120x, significantly enhancing the excitement and player engagement.
Alongside Symphony, Win Systems also showcased the Lumina Plus roulette and the Allegro terminal, two high-performance solutions from its renowned Gold Club line. Lumina Plus impressed attendees with its striking visual presence and enhanced performance, while Allegro stood out as an ergonomic and versatile terminal—ideal for optimizing floor space without compromising gaming quality.
In terms of gaming content, the company introduced Money Grab and Fenghuang, two new titles that drew attention with their dynamic mechanics, special features, and eye-catching graphics. Meanwhile, proven titles like Jin Long and the Gamestar+ multigame continued to solidify their popularity, reinforcing the company’s strong portfolio of high-quality entertainment options.
Visitors to the stand also had the opportunity to explore Win Systems’ advanced slot cabinets—Sublime, Rhapsody XL, and ST3—which blend state-of-the-art technology with ergonomic design and superior performance, reinforcing the company’s position as a benchmark in premium gaming solutions.
“We’re extremely pleased with the impact of our participation at GAT Cartagena 2025. The outstanding reception of the Symphony roulette and the strong interest in our latest slot innovations confirm that we’re on the right track. We will continue to invest in innovative solutions aligned with the preferences of the Latin American market,” said Manuel Wladdimiro, Sales Director for Central America and the Caribbean at Win Systems.
Latest News
Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry

Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development
Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.
Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.
“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.
Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”
Reals Expands Workforce and Strengthens Market Presence
Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.
Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.
With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.
Compliance Updates
Peru Reports 40% Drop in Illegal Online Gambling

Peru’s Ministry of Foreign Trade and Tourism (Mincetur) reported that, a little more than a year after having implemented the law that regulates the online sector, it has been able to reduce by 40% the offer of illegal games in digital platforms and applications.
In a public statement, the Executive portfolio in charge of regulating gambling also highlighted that, thanks to the inspection work, 15% of the illegal websites “have left the Peruvian market” and that “payment methods providers and financial entities have been contacted to block services to unauthorized operators”.
Based on this, Mincetur highlighted that “Peru has managed to position itself as a regional referent in the integral regulation of gambling” and that, through the normative framework, it was possible to “protect the consumer, guarantee transparency in the operations and promote the formal and sustainable economic development”.
The Ministry highlighted that with the implementation of Law No 31557, which regulates sports betting and online games, “the country became the third country in Latin America to establish clear regulations for this activity”.
“Since its entry into force in February 2024, 60 technological platforms have been authorized and 280 linked service providers have been registered, as well as the accreditation of nine international certification laboratories,” Mincetur said.
In this regard, the Ministry stated that “this regulation has made it possible to formalize the digital sector, promoting an environment of trust for both operators and users.” At the same time, it has allowed “new investment opportunities, boosting the digitalization of entertainment and strengthening the country’s tax collection”.
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