Latin America
Betmotion launches new website powered by Salsa Technology
New front end has been developed using the most advanced technologies to deliver an enhanced player experience
Betmotion has launched its new player-centric website which has been designed using Salsa Technology’s advanced tech capabilities.
The revitalised front-end has been expertly designed to allow for a more intuitive experience that is frictionless to navigate. Alongside a rich array of sports and online gaming offerings on Betmotion, users now have even quicker page load times and menus that are seamless to move between.
This smart new website was developed by Salsa Technology all the way from concept to the finished product seen today on Betmotion.com. Salsa led the visual concept ideation process that was guided by multiple user stories that helped shape the intuitive site that has an unrivalled player experience as its driving force. Over the course of a few months there was involvement from developers, functional analysts, customer support, and quality assurance professionals, that gave the Salsa team a picture of what was required to deliver the project.
The only online entertainment site with Brazilian DNA, Betmotion is one of the main supporters of national sport, valuing principles such as transparency, security, solidity, trust and social. The operator presents players with as many as 3,500 games that are complemented by a wide range of markets such as sports betting, bingo, casino and slots. All this is supported by an outstanding live streaming service that includes more than a thousand sporting events that covers 12 European football leagues including Ligue 1, La Liga and Serie A.
“Our new website is amazing, responsive, clean, easy to navigate, and features a wealth of entertainment offerings. We are very happy with the final result and users will be too thanks to our player-focused approach that will drive even greater engagement levels”, celebrates Betmotion country manager in Brazil, Fernanda Gomes
“The Salsa Omni platform is at the heart of Betmotion’s operation and provides the perfect foundation to build a successful customer-facing operation. Our PAM (Player Account Management), has an extremely robust back office, with a complete set of features that is essential for any business looking to succeed in LatAm. Our challenge and our achievement was helping Betmotion better align its front end with the leading back-office that drives the business.” explains the manager of functional analysis, customer support and quality of Salsa Technology, Jefferson Torquato.
Compliance Updates
Stake approved by Brazil’s Ministry of Finance, included in list of authorised operators
Stake is thrilled to announce that Brazil’s Ministry of Finance has officially included Stake Brazil Ltda. in the country’s list of authorised betting operators.
The decision was made following a thorough review of Stake’s application and supporting documents and will allow the brand to operate in Brazil’s booming iGaming market.
While the Ministry of Finance is in the process of evaluating a full licence application, Stake’s inclusion on the authorised operator list will allow Stake Brazil to continue offering the best-in-class gaming and betting experience that local consumers have come to expect.
Stake’s commitment to Brazil will soon be further enhanced, with plans to open an office in São Paulo. The operator will also hire a dedicated country manager, just as it has in other key Latam territories, to bolster operations and hire additional team members. This is in order to grow the local footprint in the region, while complementing Stake’s global operations.
From a partnerships point of view in Brazil, Stake has already enjoyed a fantastic relationship with Série A side Juventude during its first season with the club, which culminated in a journey to the Campeonato Gaucho Final & Copa do Brazil Quarter Final.
Stake’s partnership with UFC in Brazil has also gone from strength to strength over the years while working with athletes like Alex Pereira and Alexandre Pantoja as they aim to cement their champion status.
Stake would like to extend its gratitude to customers, partners, and the Brazilian regulatory authorities for their support and cooperation during this process.
Latest News
Brazil’s BandBet partners with OpenBet to Launch Sports Betting & iGaming platform
OpenBet to deliver fully compliant end-to-end betting and gaming ecosystem, including Player Account Management, BetBuilder, Responsible Gaming Technology, Geolocation Product OpenBet Locator™, and Managed Trading Services
OpenBet, a leading global provider of betting content, platforms, and services, has been selected by Bell Ventures Digital Ltd (“Company”) in Brazil to power the Company’s online betting and gaming brand. The partnership marks OpenBet’s first move to launch a betting and gaming brand in the country. In addition to providing the platform’s core technology, the Company enters the market with the BandBet brand, licensed from Grupo Bandeirantes de Comunicação (“Band”).
This landmark agreement, which has the financial advice of the Investment Banking team at BTG Pactual, the largest investment bank in Latin America, brings together two major entertainment forces to introduce BandBet, a new and innovative offering for Brazil’s regulated betting and gaming market. BandBet is currently under a soft launch period, operating on the domain www.bandbet.com, with Bell Ventures being among the authorized entities from the Ministry of Finance to operate during the transition period following the terms of ordinance 1475/24.
Band is one of the largest and most traditional and influential media conglomerates in Brazil, with a legacy spanning over 87 years. Known for its extensive network of Free to Air Television, PayTV, Radio and digital platforms (social networks, mobile app, website), Band delivers a diverse range of content, including sports, news and entertainment, reaching millions of users on a daily basis across the nation. In addition to Bell Ventures licensing the BandBet brand from Band, the Company has entered into an agreement to acquire media space from the media conglomerate.
Leveraging the licensed BandBet brand reputation linked to one of the biggest TV networks in Brazil, and OpenBet’s unparalleled expertise in betting technology and regulatory compliance, this collaboration is poised to deliver a superior betting and gaming experience for players in the region. As part of the agreement, OpenBet will supply its complete end-to-end sports betting and iGaming ecosystem inclusive of player account management, providing BandBet with the technology, content, and compliance infrastructure required to succeed in Brazil’s newly regulated market.
In addition to sports betting, OpenBet is also empowering BandBet to deliver a comprehensive iGaming experience to players. This includes a seamlessly integrated online casino, featuring a cutting-edge user interface, access to a wide variety of content from leading gaming studios, and a unified platform for managing promotions across both sports and iGaming verticals.
At the heart of the ecosystem is OpenBet’s Player Account Management platform, enabling the sports betting and iGaming verticals while supporting safe gaming practices. Central to the platform is the responsible gaming and anti-money laundering (AML) technology, powered by Neccton, ensuring BandBet upholds the highest standards of player protection. Additionally, BandBet will benefit from OpenBet Locator™, an advanced geolocation solution powered by Amazon Web Services (AWS), ensuring full compliance with Brazil’s strict regulatory requirements.
This agreement highlights OpenBet’s role as the partner of choice for operators looking to succeed in Brazil’s regulated market. With more than 25 years of experience, OpenBet will deliver a scalable, localized, and modular product offering tailored to meet the specific needs of the region.
Claudio Giordani, CEO of Band, said: “For decades, Band has been synonymous with high-quality entertainment in Brazil, and our sports coverage has been a key driver of our success. We are excited that Bell Ventures decided to enter the market with a brand licensed from our media group, as Band consistently contributes to international and local companies entering Brazil’s economy.”
Ricardo Bianco Rosada, Board Member of Bell Ventures, said: “Partnering with OpenBet was a natural choice. Their unrivalled expertise in the global betting industry will ensure BandBet is built on a state-of-the-art platform. Their ‘open’ system, integrating sports and iGaming, equips us with the flexibility and tools to thrive in a regulated, competitive market while ensuring responsible growth.”
Jordan Levin, CEO of OpenBet, said: “At OpenBet, we pride ourselves on supporting leading brands with the highest standards in the industry. By leveraging our comprehensive betting ecosystem, BandBet will offer an outstanding player experience, positioning itself as a leader in Brazil’s emerging gaming space. We look forward to supporting BandBet’s growth and furthering our mission to help operators thrive in this rapidly evolving market.”
Bell Ventures applied for a federal license with the Ministry of Finance in August, with the expectation that the Company will be among the entities that will be granted a license by December 31st 2024.
Latest News
TaDa Gaming Partners with Cactus Gaming
TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership signing with Brazilian operator, Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region.
The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.
With over 150 certified, licenced, and localized releases available in up to 20 languages and with over 100 payment options, TaDa’s renowned Fishing-Shooting arcade games, Plinko, Crash, Bingo, and Table slots are already highly popular across LatAm, driving new player sign up and enhanced retention.
The recently released TriLuck series of 3 Coin Treasures, 3 Lucky Piggy, and 3 Pot Dragons are currently TaDa’s top played games across Argentina, Brazil, and Chile. Each slot delivers three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for significant win potential.
Brazilian operator Cactus Gaming adheres to the same standard of regulation as that embraced by TaDa Gaming. Recently obtaining certification from Gaming Laboratories International (GLI) has enabled Cactus Gaming to double down on its commitment to raising national standards for iGaming in a newly regulated market and ratifying the company’s commitment to serve its customers better.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Brazil is an important market for us and one in which we are actively building our reputation. Working with a national operator of Cactus’s calibre is part of our commitment to ensuring our localisation is second to none; so that players enjoy a premium experience with every TaDa release. We look forward to bringing a new energy for iGaming to players in Brazil and across the region overall.”
Felipe Vieira, CEO of Cactus Gaming, said: “We are committed to being the No. 1 destination for quality gaming across Brazil. Our determination to provide this superior offering means partnerships with innovative and regulated content providers are key. We are delighted to have TaDa’s immersive releases available through our platform, giving our operators and players enhanced choice and entertainment.”
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