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Latin America

Betmotion launches new website powered by Salsa Technology

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Betmotion launches new website powered by Salsa Technology

 

New front end has been developed using the most advanced technologies to deliver an enhanced player experience

Betmotion has launched its new player-centric website which has been designed using Salsa Technology’s advanced tech capabilities.

The revitalised front-end has been expertly designed to allow for a more intuitive experience that is frictionless to navigate. Alongside a rich array of sports and online gaming offerings on Betmotion, users now have even quicker page load times and menus that are seamless to move between.

This smart new website was developed by Salsa Technology all the way from concept to the finished product seen today on Betmotion.com. Salsa led the visual concept ideation process that was guided by multiple user stories that helped shape the intuitive site that has an unrivalled player experience as its driving force. Over the course of a few months there was involvement from developers, functional analysts, customer support, and quality assurance professionals, that gave the Salsa team a picture of what was required to deliver the project.

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The only online entertainment site with Brazilian DNA, Betmotion is one of the main supporters of national sport, valuing principles such as transparency, security, solidity, trust and social. The operator presents players with as many as 3,500 games that are complemented by a wide range of markets such as sports betting, bingo, casino and slots. All this is supported by an outstanding live streaming service that includes more than a thousand sporting events that covers 12 European football leagues including Ligue 1, La Liga and Serie A.

“Our new website is amazing, responsive, clean, easy to navigate, and features a wealth of entertainment offerings. We are very happy with the final result and users will be too thanks to our player-focused approach that will drive even greater engagement levels”, celebrates Betmotion country  manager in Brazil, Fernanda Gomes

“The Salsa Omni platform is at the heart of Betmotion’s operation and provides the perfect foundation to build a successful customer-facing operation. Our PAM (Player Account Management), has an extremely robust back office, with a complete set of features that is essential for any business looking to succeed in LatAm. Our challenge and our achievement was helping Betmotion better align its front end with the leading back-office that drives the business.” explains the manager of functional analysis, customer support and quality of Salsa Technology, Jefferson Torquato.

Compliance Updates

Betsson Obtains Local Gaming Licenses in Peru

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A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.

Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognized sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.

Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia, and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.

Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”

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Compliance Updates

LSports Receives Approval to Offer Sports Betting Data Services in Peru

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LSports has announced that the company has received approval from the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR). This regulatory approval marks a significant milestone in LSports’ expansion across Latin America, allowing the company to offer its comprehensive sports betting data services to local operators in Peru.

With this B2B license, LSports can now provide its advanced sports betting data solutions to companies in Peru’s iGaming sector, enabling them to enhance their offerings and compete effectively in the market.

Dotan Lazar, CEO of LSports, said: “This is a significant step in expanding LSports’ footprint in Latin America. We are delighted to be among the first data providers accredited in Peru. The market has great potential, and we look forward to helping our partners launch competitive offerings.”

Lazar added: “The acceptance of this B2B license reinforces LSports’ position as a leading sports betting data supplier in a region known for its passionate fans and vibrant sports culture. LSports is committed to supporting its partners in Peru and beyond, helping them navigate the complexities of the market and achieve sustainable growth. We offer free consultations on expansion strategy and encourage bookies to contact us.”

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Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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