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PLAYMAKER CAPITAL INC. APPOINTS SARA SLANE AND MARK HARRISON TO ITS BOARD OF DIRECTORS

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PLAYMAKER CAPITAL INC. APPOINTS SARA SLANE AND MARK HARRISON TO ITS BOARD OF DIRECTORS

 

Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today that it has appointed Sara Slane, Founder of Slane Advisory and former Senior Vice President of the American Gaming Association, and Mark Harrison, Founder of The T1 Agency and SponsorshipX, to its board of directors (the “Board”).

“Being able to add two people of the calibre of Sara and Mark is a big step forward for Playmaker”, said Jordan Gnat, Playmaker CEO. “I have known Sara for many years and have witnessed how effective she has been in providing guidance and leadership to the gaming and sports industries. Mark’s reputation is second to none. We have been looking to add a senior executive in the marketing and partnership industry to our Board, and Mark fits that perfectly. Sara and Mark have distinct experiences that are relevant to our core business model, and they will both serve as incredibly important and complimentary additions to the current composition of our Board”.

Ms. Slane is the founder of Slane Advisory, a consultancy focused on advising stakeholders from the gaming, media, and sports industries. Previously, Ms. Slane served as Senior Vice President of Public Affairs at the American Gaming Association. As a key industry strategist and spokesperson, Ms. Slane was instrumental in enhancing the gaming industry’s reputation and overturning the Professional and Amateur Sports Protection Act (PASPA), which has resulted in widespread and continued adoption of sports betting across the U.S. Ms. Slane has conducted numerous team market access and sponsorship deals in the U.S., having aligned gaming partners for the NHL, NASCAR, and PGA TOUR. She currently serves as a board member to Delaware North and a board observer to GeoComply. Ms. Slane is considered to be one of the most influential voices in gaming, and has been the recipient of numerous awards, including Sports Business Journal’s Forty Under 40, Sports Betting Hall of Fame, the 2019 Sports Betting Power Players list, and Global Gaming Business Top 25 People to Watch.

Mr. Harrison has been a leading figure in the sponsorship and marketing industry in Canada for over 30 years. In 1994, Mr. Harrison founded the T1 Agency, a full-stack sponsorship agency that elevates brands through strategic partnerships, creative activations, and effective amplification. In 2005, Mr. Harrison founded SponsorshipX, a global community of sponsorship and marketing focused practitioners. Mr. Harrison is also the founder of Mh3 Collective, an organization that is focused on empowering people, promoting social and racial equity, and removing barriers to education, among other initiatives. As a lifelong volunteer and steward of equity and inclusion, Mr. Harrison founded the Black Talent Initiative in 2020 to facilitate opportunities for professional Black talent. Additionally, Mr. Harrison is Board Chair at Big Brothers Big Sisters of Toronto, a Fundraising Campaign Cabinet Member at CAMH Foundation, and an advisor to several ventures, including the Crankworx World Tour, Riff, and NFL Canada.

The appointments of Ms. Slane and Mr. Harrison to Playmaker’s Board will strengthen and complement the Board’s areas of expertise. Ms. Slane’s deep understanding of the North American gaming industry will provide invaluable insight regarding the continued development and adoption of sports betting, an important area of opportunity for Playmaker as it looks to continue to build strong commercial partnerships with sports betting operators. Mr. Harrison’s extensive sponsorship and advertising knowledge will serve as an important and trusted resource for Playmaker and its multi-channel portfolio of digital sports media properties.

In connection with the director appointments, Playmaker granted 400,000 options (the “Options”) to acquire Playmaker common shares (the “Common Shares”) to each of Ms. Slane and Mr. Harrison, at an exercise price of C$0.58 per Common Share, 25% of which vest on the first anniversary of the date of grant, with the remaining Options vesting in 1/48 increments each monthly anniversary thereafter. The Options expire 10 years from the date of grant.

Canada

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada launches Tracy McGrady Safer Gambling campaign

 

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

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Canada

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

 

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

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  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.
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Canada

BCLC Launches “What’s played here stays here” Campaign

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BCLC Launches “What’s played here stays here” Campaign

 

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

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