The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

Canada

MediaTroopers Expanding Its Gambling Expertise to Ontario

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MediaTroopers Have Obtained All Possible US Revenue Share Licenses

 

MediaTroopers, a leading digital marketing agency that specializes in online gambling, announced this week that the company has launched its services to Ontario, promoting its customers on its various websites, portals, and media channels, providing access to millions of Canadian customers.

Thanks to new legislation, MediaTroopers can now deliver its decades of combined expertise in online gambling to betting operators and bettors within the province.

 

A Massive Step For Ontario

On April 4th, 2022, the gambling floodgates opened in the Land of a Thousand Lakes as online casinos and sports betting sites launched to eager bettors in Ontario. The Canadian province became the first in the country to launch its own regulated online gambling market, which is likely to shake up Canada’s gambling landscape and get the ball rolling in other territories.

While we’re yet to see how this launch may impact other provinces and their stances on regulated online gambling, Ontario bettors can now access top US brands and internationally licensed operators. More than 30 sportsbooks and casinos have applied for an Alcohol and Gaming Commission of Ontario (AGCO) license to operate in the province. For example, FanDuel, PointsBet, and Unibet are just some of the renowned names to obtain regulation and launch in Ontario thus far.

In fact, MediaTroopers already has long-lasting partnerships with several US operators currently live in Ontario and many more likely to launch in the coming weeks and months. Therefore, the prominent marketing company can now promote its partners and all their great benefits in the Canadian province and deliver its top-quality services to brand-new markets.

 

An Exciting Time for Bettors and MediaTroopers

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MediaTroopers’ CEO, Sam Segal, stated, “Now is an exceptionally exciting time, both for bettors and operators in Ontario and for us here at MediaTroopers. We are delighted to have been given this incredible opportunity to offer our innovative and high-value expertise and services to the legalized betting market in Ontario.”

While the addition of Ontario carrying MediaTroopers to the Great White North, the prominent digital marketing company already has years of success in the US. At the moment, MediaTroopers is operational in more than 16 states and Washington DC, including New York, New Jersey, Pennsylvania, Illinois, Michigan, Indiana, Iowa and Illinois.

“MediaTroopers currently operates in almost every US state where online gambling is legal,” Segal continued. “Therefore, expanding our services to Canada and adding Ontario to our portfolio is a huge milestone. This natural progression into exciting North American markets allows us to reach new audiences in the US’ neighbour to the north.”

“After several successful launches in the US throughout the first few months of 2022, we are looking forward to working in the province and bringing its people more excitement with safe online casino and sports betting. We also hope that this regulated gambling launch inspires other Canadian territories to rework existing legislation and change the iGaming industry for the better. This is only the beginning of regulated online gambling in Canada.” Segal concluded.

 

Enormous Gambling Potential in Ontario

Talking about the potential of the Canadian province, Segal said: “If we compare Ontario to the US, the province’s almost 15 million population would make it the fifth-most populous US state, behind only California, Texas, Florida, and New York. Early forecasts predict that regulated gambling in Ontario may generate millions, if not billions, of dollars in the coming months and years. This impressive revenue and expansion mean that the province has the potential to become one of the largest gambling markets in North America.”

On MediaTroopers’ vision for Canada, Segal commented: “With no limit on the number of operators who can launch in Ontario, there is no telling just how big the territory’s industry can become. As MediaTroopers serves some of the world’s biggest gambling brands, we aim to capitalize on this unique opportunity and bring quality marketing content to a previously unexplored area of North America.”

MediaTroopers’ prominent partnerships with leading operators explain why the digital marketing agency has managed to thrive in the past few years. Ultimately, we can expect great things from this regulated gambling launch, both from MediaTroopers and new operators in Ontario.

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Canada

absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario

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Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).

This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).

The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.

“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”

On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”

Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.

 

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Canada

Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

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Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

 

Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.

Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.

The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.

Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.

“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”

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Canada

iGaming Ontario Appoints Joseph Hillier as its New President and CEO

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The iGaming Ontario Board of Directors has announced Joseph Hillier as the organization’s new President and Chief Executive Officer, effective September 8, 2025. Joseph’s depth in the Ontario igaming market combined with successful public and private sector careers make him the ideal President and CEO at this critical point in iGaming Ontario’s growth.

Joseph was most recently Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), where he delivered significant strategic and regulatory initiatives across the province’s alcohol, cannabis, gaming, and horse racing sectors. Prior to the AGCO, he served as Chief of Staff to Ontario Attorney General Hon. Doug Downey and led the development, launch and implementation of Canada’s first private sector-driven igaming market and the creation of iGaming Ontario. Joseph also spent more than a decade working in the financial and legal services sectors.

The Board expressed its sincere thanks to David Smith for serving as Interim President and Chief Executive Officer since Martha Otton’s retirement.

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