Canada
MediaTroopers Expanding Its Gambling Expertise to Ontario
MediaTroopers, a leading digital marketing agency that specializes in online gambling, announced this week that the company has launched its services to Ontario, promoting its customers on its various websites, portals, and media channels, providing access to millions of Canadian customers.
Thanks to new legislation, MediaTroopers can now deliver its decades of combined expertise in online gambling to betting operators and bettors within the province.
A Massive Step For Ontario
On April 4th, 2022, the gambling floodgates opened in the Land of a Thousand Lakes as online casinos and sports betting sites launched to eager bettors in Ontario. The Canadian province became the first in the country to launch its own regulated online gambling market, which is likely to shake up Canadaâs gambling landscape and get the ball rolling in other territories.
While weâre yet to see how this launch may impact other provinces and their stances on regulated online gambling, Ontario bettors can now access top US brands and internationally licensed operators. More than 30 sportsbooks and casinos have applied for an Alcohol and Gaming Commission of Ontario (AGCO) license to operate in the province. For example, FanDuel, PointsBet, and Unibet are just some of the renowned names to obtain regulation and launch in Ontario thus far.
In fact, MediaTroopers already has long-lasting partnerships with several US operators currently live in Ontario and many more likely to launch in the coming weeks and months. Therefore, the prominent marketing company can now promote its partners and all their great benefits in the Canadian province and deliver its top-quality services to brand-new markets.
An Exciting Time for Bettors and MediaTroopers
MediaTroopersâ CEO, Sam Segal, stated, âNow is an exceptionally exciting time, both for bettors and operators in Ontario and for us here at MediaTroopers. We are delighted to have been given this incredible opportunity to offer our innovative and high-value expertise and services to the legalized betting market in Ontario.â
While the addition of Ontario carrying MediaTroopers to the Great White North, the prominent digital marketing company already has years of success in the US. At the moment, MediaTroopers is operational in more than 16 states and Washington DC, including New York, New Jersey, Pennsylvania, Illinois, Michigan, Indiana, Iowa and Illinois.
âMediaTroopers currently operates in almost every US state where online gambling is legal,â Segal continued. âTherefore, expanding our services to Canada and adding Ontario to our portfolio is a huge milestone. This natural progression into exciting North American markets allows us to reach new audiences in the USâ neighbour to the north.â
âAfter several successful launches in the US throughout the first few months of 2022, we are looking forward to working in the province and bringing its people more excitement with safe online casino and sports betting. We also hope that this regulated gambling launch inspires other Canadian territories to rework existing legislation and change the iGaming industry for the better. This is only the beginning of regulated online gambling in Canada.â Segal concluded.
Enormous Gambling Potential in Ontario
Talking about the potential of the Canadian province, Segal said:Â âIf we compare Ontario to the US, the provinceâs almost 15 million population would make it the fifth-most populous US state, behind only California, Texas, Florida, and New York. Early forecasts predict that regulated gambling in Ontario may generate millions, if not billions, of dollars in the coming months and years. This impressive revenue and expansion mean that the province has the potential to become one of the largest gambling markets in North America.â
On MediaTroopersâ vision for Canada, Segal commented:Â âWith no limit on the number of operators who can launch in Ontario, there is no telling just how big the territoryâs industry can become. As MediaTroopers serves some of the worldâs biggest gambling brands, we aim to capitalize on this unique opportunity and bring quality marketing content to a previously unexplored area of North America.â
MediaTroopersâ prominent partnerships with leading operators explain why the digital marketing agency has managed to thrive in the past few years. Ultimately, we can expect great things from this regulated gambling launch, both from MediaTroopers and new operators in Ontario.
Canada
Revolver Gaming Partners with Blazesoft to Expand in the Social Sweepstakes Market
Revolver Gaming, a leading developer of premium online slot games, is excited to announce its latest partnership with Blazesoft, a leading provider of online social casinos with sweepstakes elements. This partnership will see Revolver Gamingâs acclaimed portfolio of slot games delivered to Blazesoftâs brands, enriching their offering and providing players with cutting-edge entertainment.
Blazesoft is a well-established leader in the social sweepstakes market with leading brands in Fortune Coins, Zula Casino, Sportzino, Yaycasino.com who deliver engaging and compliant gaming experiences to players. By introducing Revolver Gamingâs innovative titles, Blazesoft strengthens its position as a prominent group operating the largest online social casinos in the U.S. and Canada for players seeking immersive and high-quality content.
As part of the collaboration, players on Blazesoft social gaming platforms will gain access to Revolverâs top-performing titles, including Badlands, Irish Coins, and Thor of Asgard. These games, celebrated for their stunning visuals, unique features, and dynamic gameplay, align perfectly with Blazesoftâs mission to offer exceptional entertainment to its users in North America.
Ryan Lazarus, CEO of Revolver Gaming, commented:
“Weâre thrilled to partner with Blazesoft, a standout operator in the social sweepstakes sector. This collaboration highlights our commitment to bringing top-quality games to players in innovative and growing markets. The social sweepstakes space is booming, and Blazesoftâs platforms provide the perfect home for our titles to reach and engage new audiences.”
Yuliya Ivanisova, Chief Commercial Officer at Blazesoft said: “With Blazesoftâs established reputation and Revolverâs innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.”
The partnership underscores Revolver Gamingâs dedication to supporting operators in the social sweepstakes gaming industry, a market that continues to experience tremendous growth. With Blazesoftâs established reputation and Revolverâs innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.
Canada
Ballyâs Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Ballyâs Interactive, the digital and sports betting division of Ballyâs Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
âWe are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Ballyâs. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,â said Robeson Reeves, CEO of Ballyâs Corporation.
Canada
Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
âScratch & Win tickets can make great stocking stuffers for the adults in your life, but theyâre not for kids,â said Ryan McCarthy, BCLCâs Director of Player Health. âThe research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.â
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
âWith the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,â said Dr. Luke Clark, Director for Gambling Research at UBC. âOur research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.â
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
âOpen and honest conversations are crucial when it comes to navigating childhood exposure to gambling,â said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kidsâ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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