Canada
MediaTroopers Expanding Its Gambling Expertise to Ontario
MediaTroopers, a leading digital marketing agency that specializes in online gambling, announced this week that the company has launched its services to Ontario, promoting its customers on its various websites, portals, and media channels, providing access to millions of Canadian customers.
Thanks to new legislation, MediaTroopers can now deliver its decades of combined expertise in online gambling to betting operators and bettors within the province.
A Massive Step For Ontario
On April 4th, 2022, the gambling floodgates opened in the Land of a Thousand Lakes as online casinos and sports betting sites launched to eager bettors in Ontario. The Canadian province became the first in the country to launch its own regulated online gambling market, which is likely to shake up Canada’s gambling landscape and get the ball rolling in other territories.
While we’re yet to see how this launch may impact other provinces and their stances on regulated online gambling, Ontario bettors can now access top US brands and internationally licensed operators. More than 30 sportsbooks and casinos have applied for an Alcohol and Gaming Commission of Ontario (AGCO) license to operate in the province. For example, FanDuel, PointsBet, and Unibet are just some of the renowned names to obtain regulation and launch in Ontario thus far.
In fact, MediaTroopers already has long-lasting partnerships with several US operators currently live in Ontario and many more likely to launch in the coming weeks and months. Therefore, the prominent marketing company can now promote its partners and all their great benefits in the Canadian province and deliver its top-quality services to brand-new markets.
An Exciting Time for Bettors and MediaTroopers
MediaTroopers’ CEO, Sam Segal, stated, “Now is an exceptionally exciting time, both for bettors and operators in Ontario and for us here at MediaTroopers. We are delighted to have been given this incredible opportunity to offer our innovative and high-value expertise and services to the legalized betting market in Ontario.”
While the addition of Ontario carrying MediaTroopers to the Great White North, the prominent digital marketing company already has years of success in the US. At the moment, MediaTroopers is operational in more than 16 states and Washington DC, including New York, New Jersey, Pennsylvania, Illinois, Michigan, Indiana, Iowa and Illinois.
“MediaTroopers currently operates in almost every US state where online gambling is legal,” Segal continued. “Therefore, expanding our services to Canada and adding Ontario to our portfolio is a huge milestone. This natural progression into exciting North American markets allows us to reach new audiences in the US’ neighbour to the north.”
“After several successful launches in the US throughout the first few months of 2022, we are looking forward to working in the province and bringing its people more excitement with safe online casino and sports betting. We also hope that this regulated gambling launch inspires other Canadian territories to rework existing legislation and change the iGaming industry for the better. This is only the beginning of regulated online gambling in Canada.” Segal concluded.
Enormous Gambling Potential in Ontario
Talking about the potential of the Canadian province, Segal said: “If we compare Ontario to the US, the province’s almost 15 million population would make it the fifth-most populous US state, behind only California, Texas, Florida, and New York. Early forecasts predict that regulated gambling in Ontario may generate millions, if not billions, of dollars in the coming months and years. This impressive revenue and expansion mean that the province has the potential to become one of the largest gambling markets in North America.”
On MediaTroopers’ vision for Canada, Segal commented: “With no limit on the number of operators who can launch in Ontario, there is no telling just how big the territory’s industry can become. As MediaTroopers serves some of the world’s biggest gambling brands, we aim to capitalize on this unique opportunity and bring quality marketing content to a previously unexplored area of North America.”
MediaTroopers’ prominent partnerships with leading operators explain why the digital marketing agency has managed to thrive in the past few years. Ultimately, we can expect great things from this regulated gambling launch, both from MediaTroopers and new operators in Ontario.
Independent slots studio Thunderkick has agreed a deal with Ontario-based operator Betty to supply the rapidly growing online casino with a diverse collection of globally popular titles.
Betty, an official partner of sporting franchises Toronto Maple Leafs and Toronto Raptors, has risen to prominence since its 2022 establishment, when it was built following the consultation of 300 casino players to create the optimal iGaming environment.
Distinguishing itself from North American competitors by catering specifically to slot enthusiasts rather than sports bettors, the operator has curated a portfolio of 2,800 games, hand-picked to deliver customers maximum entertainment value.
Thunderkick’s content is the latest to be integrated into Betty’s online casino, and the agreement will see a selection of its most popular titles, including The Wildos 2, Midas Golden Touch 3, and Esqueleto Explosivo 3, made available to a greater number of Ontarian players.
Thunderkick marked its debut in the Canadian province in Q2 of 2024, and has since partnered with a network of leading operators to improve its market position. The collaboration with Betty will further amplify its visibility in a key jurisdiction as the provider looks to reinforce its reputation as a global slot developer.
Svante Sahlström, CCO at Thunderkick, said: “It’s our mission at Thunderkick to go deeper, not wider, in 2025. That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible.
“Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”
Paraskeva Smirnova, Casino Operations Manager at Betty, added: “Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers.
“Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”
BCLC is pleased to announce the return of the New Horizons in Safer Gambling Conference, taking place November 2–4, 2026, at the JW Marriott Parq Vancouver.
This global event brings leading voices in research, policy and industry together to explore innovative approaches to safer gambling. Attendees can expect two days of forward-thinking dialogue, evidence-based insights and collaborative solutions to help shape the future of player health.
Sponsorship Opportunities Now Available
New to the 2026 conference, BCLC is excited to offer sponsorship opportunities to organizations that share BCLC’s passion for safer gambling. Benefits of sponsoring New Horizons 2026 include industry visibility, leadership recognition and meaningful engagement with a global audience. To learn more about sponsorship, please e-mail [email protected].
Registration and program details will be released later this fall.
Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).
This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).
The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.
“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”
On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”
Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.
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