Latin America
Pariplay expands Latin American footprint with Wiztech deal
Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has further strengthened its presence in Mexico after partnering with Wiztech.
Customers of Wiztech’s operator brand, Winpot.mx, will be able to enjoy leading content from the supplier’s Fusion™ offering, which consists of more than 12,000 games from 70+ suppliers as well as a suite of back-office conversion and retention tools that enhance player value.
It marks further expansion for Pariplay across the Mexican market, following comprehensive agreements with Caliente, Codere and Virtualsoft, among others in the nation.
Pariplay has maintained an impressive growth trajectory across Latin America, with its aggregation platform gathering significant momentum across the continent.
Andrew Maclean, VP of Sales at Pariplay, said: “Our Fusion™ platform offers an unparalleled collection of leading slots, engagement solutions and products, and we’re delighted to roll it out across Wiztech’s Winpot brand.
“Latin America is one of iGaming’s most exciting regions and we’ve made sure we focus on maximising our potential in the region.”
Yoni Sidi, Managing Director at Wiztech, said: “Being able to offer thousands of hugely recognisable games through a single integration is a real benefit for us as a business, and this partnership makes perfect sense for us.
“Great content will always attract customers and this deal will allow us to hit our goals as a business.”
Antonio Haua, CEO of Winpot said: “We are very happy to be able to provide our customers with high quality content on our website as we look to launch our digital business in Mexico to complement our ongoing retail operations and feel that the Fusion Platform fits into that category.”
Compliance Updates
Salsa Gator, Brazil’s game aggregator, secures certification for the regulated market
Salsa Technology’s renowned content aggregator, Salsa Gator, has received GLI certification ahead of Brazil’s iGaming regulation taking effect on January 1, 2025. Among the key requirements is certification, ensuring compliance and trust in the regulated market.
This achievement enables Salsa to deliver high-quality content to operators in Brazil. In addition to strengthening its prominent position in the market, the certification ensures seamless and efficient operations for its clients in the new regulated landscape.
As per the rules of the Secretariat of Prizes and Bets (SPA) of the Ministry of Finance, the certification process for the aggregator platform included content agreements with some of the largest global gaming providers, such as Evolution, Games Global, Spribe, RubyPlay and FBM, among others. These partners offer an impressive variety of games that cater to the preferences of the Brazilian public.
Salsa Gator has solidified its position as a leading platform in Brazil and Latin America thanks to its strategic curation of games that prioritise local player preferences. With a single integration, partners gain access to a robust portfolio with support in Brazilian Portuguese, Latin American Spanish, and English.
“Salsa Technology is committed to delivering the best experience for operators and players in Brazil’s regulated market. Our focus on quality, innovation, and localized support positions us at the forefront of this historic moment for Brazil’s iGaming sector,” said Eliane Nunes, Chief Growth Officer at Salsa.
Salsa Technology remains dedicated to transforming the iGaming market with complete, certified solutions tailored to the needs of local audiences.
Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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