Canada
LeoVegas opens for regulated gaming in Ontario, Canada

LeoVegas Group has entered into an operating agreement, equivalent to a gaming license, with Canadian iGaming Ontario (iGO) following a successful licensing process. The license enables LeoVegas Group to continue offering casino, live casino and betting under the LeoVegas and Royal Panda brands in Ontario. The license is the Group’s ninth gaming license in a locally regulated market.
In March, LeoVegas Group announced that the Group had registered as a gaming operator with the Alcohol and Gaming Commission of Ontario (AGCO), the regulatory agency in Canada’s most populous province of Ontario. LeoVegas Group has now completed the onboarding process and entered into an operating agreement, equivalent to a local gaming license, with iGaming Ontario (iGO). The Group will offer casino, live casino, and betting under the LeoVegas and Royal Panda brands via its proprietary player account management platform Rhino.
Speaking about the agreement, Gustaf Hagman, CEO of LeoVegas Group said, āLeoVegas is already one of the strongest brands in Ontario, with a proven track-record of operating in regulated markets, so we are thrilled to be going live on day one and to be among the first to have secured an operating agreement! We look forward to continuing to bring our safe, world-class gaming experiences to Ontario and have high expectations and growth ambitions in North America.ā
Canada accounted for 13% of Group revenue in January 2022, with approximately 35% of Canadian revenue generated in Ontario.
Ontario is LeoVegas Groupās ninth gaming license, and expansion in North America is firmly in line with the Groupās strategy to grow both in locally regulated markets and markets that are soon to be regulated. During the fourth quarter of 2021, revenues from locally regulated or locally taxed markets accounted for 74% of the Groupās total revenue. LeoVegas Group will also be launching in the United States later this year, starting in New Jersey.
Canada
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaignās reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm ā 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: āBetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
āIn using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.ā
Canada
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations ofĀ the Registrarās Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCOās Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCOĀ has the right to appeal the Registrarās decision to theĀ Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of theĀ AGCOĀ and part of Tribunals Ontario.
QUOTE
āResponsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.ā
Dr. Karin Schnarr, Chief Executive Officer and Registrar āĀ AGCO
ADDITIONALĀ INFORMATION
BetMGM Canada Inc. failed to comply with the Registrarās Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operatorās business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate āAbove the Streetā had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Streetā. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate āMaple Leaf Marketingā engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to āMaple Leaf Marketingā. |
Canada
BCLC Launches āWhatās played here stays hereā Campaign

BCLCās new āWhatās played here stays hereā campaign is issuing an important reminder to British Columbians who choose to gamble ā specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
āAcross B.C. and Canada, weāve seen incredible groundswell around the importance of buying and supporting local, and thatās no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether itās at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,ā Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
āBCLC continues to raise awareness that these gambling options do not support B.C.ās economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,ā Pat Davis added.
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