eSports
Hard Rock Cafe To Serve Up Esports Events

Kore Meltdown, the US-based branch of Meltdown the world’s largest chain of esports bars, announced today they have entered into a partnership with Hard Rock Cafe, the internationally recognized, world-class hospitality brand, to provide exciting esports activations and entertainment at some of Hard Rock Cafe’s most popular locations.
In this first-of-its-kind partnership, Kore Meltdown will pair its unmatched expertise in the esports and gaming space with Hard Rock Cafe’s iconic bar and dining experience to engage passionate players and esports fans. To begin, Hard Rock Cafe locations in Atlanta, Los Angeles, Seattle, and Chicago will be among the first to play host to Kore Meltdown monthly events. To kick off the partnership, all four locations will host “The Origin of Esports: The Games That Rocked The World” themed events on April 13th, 2022 featuring prizes, and collaborations with top-notch local and international gaming organizations.
KMD, helmed by Meltdown Europe co-owner and United Esports Founder and CEO Felix LaHaye, will lend his decades of experience to create unforgettable nights for esports and entertainment fans alike. “It’s an honor to partner with a global brand like Hard Rock to continue to bring the success of our esports bars to the US,” said LaHaye. “I have always been a huge fan of the brand and we are thrilled to bring unforgettable events and experiences to the most passionate fans in the world. Kore Meltdown knows how to take gaming entertainment to the next level, by partnering with Hard Rock, we look forward to burgeoning a new generation of entertainment fans, with the content and world-class hospitality they crave.”
“Hard Rock has always been at the forefront of pop culture and entertainment, and our partnership with Kore Meltdown is a logical step in continuing that momentum,” said Keith Sheldon, President of Entertainment of Hard Rock International. “Hard Rock Cafe has always brought people together around good food, a vibrant atmosphere, and, most importantly, a love of music and entertainment. We are excited to take that commitment to the next level by authentically engaging with the esports community via Kore Meltdown’s tremendous network.”
In addition to bringing local esports communities together by providing a vibrant place to gather, drink, play, and watch, Kore Meltdown and Hard Rock will offer fans such exciting events as live tournament broadcasts and watch parties, meet and greets with well-known influencers, players, and streamers, fun theme nights and menus, PvP tournaments, free to play computers and consoles, interbar tournaments, rewards programs and more, with additional locations to be announced in the coming months.
Compliance Updates
Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has unveiled Ana Carolina Luna Maçães as its new Compliance Manager. The hire reinforces the company’s commitment to transparency, integrity, and good governance in Brazil’s evolving betting market.
Esportes Gaming Brasil’s new Head of Compliance, Ana Carolina Luna Maçães, commented: “Esportes Gaming Brasil has set a high standard in Brazil’s betting market with its total commitment to integrity, governance, and responsible gaming. It’s a privilege to join this exceptional team as Compliance Manager. My role is to reinforce our culture of compliance, navigating us through complex regulatory frameworks across multiple jurisdictions with as little friction as possible. Our mission is to deliver secure, transparent, and competitive services for our partners and clients.”
A seasoned legal and compliance professional who has spent time at NSX Brasil, Maçães joins with expertise in financial crime prevention, responsible gambling, and corporate ethics. She has earned a CPC-A certification from LEC (Legal, Ethics & Compliance), and she significantly strengthens the group’s in-house compliance work.
Esportes Gaming Brasil CEO Darwin Filho, added: “It’s more than just complying with and supporting regulations. Esportes Gaming Brasil has been actively leading the process of maturing the betting sector in the country. Our commitment to governance has been an essential part of our business model since the beginning. The arrival of Ana Carolina represents a strategic reinforcement, further strengthening the culture of compliance that has always guided the company.”
Esportes Gaming Brasil is proud to be one of the Brazilian-licensed operators under the SPA/MF framework and is renowned for impactful responsible gambling measures, including self-exclusion tools, behaviour monitoring, and an addiction support network.
With deep relationships to national sport and culture through major football sponsorships and experiential collaborations, and a growing digital presence via Onabet, the group is committed to shaping a safe, sustainable, and responsible future for Brazil’s gaming sector.
eSports
Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video

Prime Video, one of the leading entertainment destinations, will premiere the five-part documentary Esports World Cup: Level Up on June 6, with new episodes released weekly. Directed by Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late and Martha), the series goes behind-the-scenes of the inaugural Esports World Cup (EWC) in 2024 — a defining moment in global esports, where over $60 million in prize money ignited a high-stakes, multinational battle to crown the world’s top esports Club.
The series is produced by This Machine (a part of Sony Pictures Television), with R.J. Cutler directing, John Dorsey serving as showrunner, and Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty executive producing. Level Up will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.
Esports World Cup: Level Up offers a rare look inside a global competition that’s redefining what it means to be a champion for a new generation of athletes and fans. R.J. Cutler and his team of expert storytellers embedded themselves within the eight-week tournament – watched by over 500 million fans globally – to uncover the personal sacrifices, rivalries and stakes driving the action.
Shot in verité style, the series combines intimate home visits from around the world and on-the-ground coverage from Riyadh, Saudi Arabia. It follows a wide cast of characters – from Club CEOs orchestrating million-dollar strategies to rising stars chasing life-changing wins – while capturing the pulse of elite esports competition.
“What drew me to the Esports World Cup was the compelling human stories unfolding within this high-stakes arena. Level Up isn’t just about the incredible competition and prize money; it’s about the dedication, the passion, and the sheer will of these athletes and teams pushing the boundaries of what’s possible. Under high pressure, we discover the true character of the competitors who vie for $60 million, but who also expose their humanity in the process,” said Cutler.
At the heart of Level Up is the “EWC Club Championship,” an unprecedented, multi-title tournament format where Clubs compete across more than 20 games, earning points toward a single leaderboard. Every match, every point, reshapes the race for global dominance. With the highest prize pool in esports history on the line, the EWC is not just a tournament – it’s a proving ground for the next generation of sports icons.
“A win might make the headlines — but the real story is the people behind it. Level Up dives into the human side of esports: the pressure, the ambition, the sacrifices. It’s about what it really takes to compete at the highest level — and why it matters. R.J. is the best at bringing those stories to life, and this one captures the heart of what we’re building,” said Ralf Reichert, CEO of the Esports World Cup Foundation.
eSports
Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards

Esports Charts, a Ukraine-born analytics company that aggregates real-time viewership insights about esports, has won the Esports Innovation Award at the EsportsNext Industry Awards, hosted by the Esports Trade Association (ESTA) in Dallas, US.
The Esports Innovation Award recognizes an organization or individual that has introduced groundbreaking technology, services, or strategies significantly advancing the esports industry.
Esports Charts was honored for its scalable analytics platform, which provides comprehensive tournament and viewership statistics across more than 25 livestreaming services — helping stakeholders from publishers and teams to fans make smarter, data-driven decisions.
“Winning the Innovation Award from ESTA is an important milestone for us as a leading esports analytics service in the world. Also, we’re especially proud to represent Ukraine-born innovation on an international stage.
“From day one, our mission has been to bring clarity and transparency to the world of esports data. And this recognition from the industry is both an honor and a motivation to keep raising the bar.
“Thank you to our incredible team and partners, who believed in us from the start. This award is a shared success — and we’re just getting started,” Artyom Odintsov, co-founder and CEO of Esports Charts.
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