BROADCAST LEGEND MIKE FRANCESA JOINS BETRIVERS & PLAYSUGARHOUSE AS A BRAND AMBASSADOR
Rush Street Interactive, Inc., a Chicago-based gaming and betting company, is proud to announce the signing of New York sports broadcasting legend Mike Francesa to an exclusive brand and content deal with BetRivers.com and PlaySugarHouse.com.
A Radio Hall of Famer, Francesa spent over 30 years dominating New York sports radio with fans throughout the Tristate region. Francesca co-hosted the wildly successful and popular Mike and the Mad Dog program on WFAN and followed that with another decade of ratings dominance with his Mike’s On program. Francesa, the only sportscaster to ever win the coveted Marconi Award as ‘Major Market Personality of the Year’ more than once, is widely recognized as the No.1 sports talk show host in radio history. He also had a successful network television career, spending over a decade at CBS Sports as a studio analyst.
Francesa will provide exclusive network and social media content for BetRivers.com and PlaySugarHouse.com. Based out of his hometown in New York, he will be hosting a twice-weekly podcast series, as well as hosting a series of digital videos that will appear on BetRivers and PlaySugarHouse’s various platforms. Francesa will also be appearing at select sporting events throughout the year, where he will create special “on the scene” videos for sports betting fans.
“I’m eager to begin a partnership with RSI,” said Francesa. “Joining the BetRivers team will allow me to share my passion for sports in a variety of new ways while at the same time providing valuable sports betting advice to fans in New York and in BetRivers and PlaySugarHouse markets throughout the country.”
“We are thrilled to have MIke Francesa, the radio ‘King of New York‘, join our BetRivers family of Brand Ambassadors,” said Richard Schwartz, CEO of RSI, which operates BetRivers.com and PlaySugarHouse.com. “He is an icon in sports radio. We know our players will love his passionate personality and knowledge of sports which will make their betting experience on our platforms that much greater.”
