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1/ST TECHNOLOGY & AMTOTE AGREE MILESTONE MULTI-YEAR WAGERING DEAL TERMS WITH BIRMINGHAM RACE COURSE & VICTORYLAND

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1/ST TECHNOLOGY & AMTOTE AGREE MILESTONE MULTI-YEAR WAGERING DEAL TERMS WITH BIRMINGHAM RACE COURSE & VICTORYLAND

 

 

Birmingham Race Course in Birmingham, Alabama and VictoryLand in Shorter, Alabama have signed a long-term totalisator services agreement for pari-mutuel wagering with AmTote International, a product of 1/ST TECHNOLOGY – horse racing’s largest and most innovative racing and gaming company, and the leading wagering technology company in the U.S.

This multi-year, totalisator services agreement sees Birmingham and VictoryLand migrate from their current totalisator provider to AmTote in April 2022, with the provisioning of 1/ST TECHNOLOGY AmTote products and services to these popular Alabama facilities.

The deal arms Birmingham and VictoryLand with a host of best-of-breed technologies and services, designed to enhance the betting experience for its customers. These include the underlying totalisator platform and accompanying race-day control services, retail POS betting terminals, self-service betting kiosks and mobile betting applications.

The wider initiative to continue improving existing products and develop new technologies aimed at digitizing the retail space is a key component of 1/ST TECHNOLOGY’s modus operandi. While a linked-up, customizable approach is now available for its partnering racetracks, thanks to services which also add the ability to leverage mobile betting via AmTote’s robust platform. Ultimately, through astute management and fast deployment, 1/ST TECHNOLOGY intends to secure the sustainability of high-class horse racing, breathing new life into a popular legacy sport for a sophisticated modern-day audience.

1/ST TECHNOLOGY’s world-class products – AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX and Betmix – are among the most trusted names in gaming, technology, and horse racing. AmTote technology and services host the majority of racetrack operators in North America and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct, and Woodbine, among many others, and process more than $18 billion in pari-mutuel and fixed-odds wagering around the world each year.

Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY, commented“We are thrilled to earn the business of Birmingham Race Course and VictoryLand as new AmTote totalisator customers, and are excited to work with their teams as they evolve their wagering paradigm and technology with us.  We look forward to continuing our relationship with Dr. Benefield and his team in Alabama for years to come.

“Our next-generation AmTote wagering platform will play a key role as 1/ST TECHNOLOGY continues to deliver against its mission to expand opportunities for innovation, new revenue opportunities, and diversification across 1/ST Group’s racing and gaming verticals.”

Dr. Lewis Benefield, CEO at Jefferson County Racing Association, Inc. and Macon County Greyhound Park, Inc., added“We are excited to begin this new relationship with 1/ST TECHNOLOGY and AmTote as we partner to modernize our operations at Birmingham Race Course and VictoryLand. Partnering with the leading wagering technology provider in racing and gaming will give our customer base a new exciting experience.”

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Compliance Updates

Altenar gains ground in Brazil with virtual sports certification

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Altenar gains ground in Brazil with virtual sports certification

 

Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators

Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.

This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.

To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.

The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.

“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”

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Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, Receives Lifetime Achievement Award at East Coast Gaming Congress

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Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, Receives Lifetime Achievement Award at East Coast Gaming Congress

 

Jim Allen, Chairman of Hard Rock International (HRI) and Hard Rock Digital and Chief Executive Officer of Seminole Gaming, was honored with the prestigious Lifetime Achievement Award at the 28th Annual East Coast Gaming Congress (ECGC). Allen accepted the award in a ceremony at ECGC, the longest-running gaming conference in the United States, in his hometown, held at Hard Rock Hotel & Casino Atlantic City.

Allen is the seventh person to receive this award in the nearly 30-year ECGC history. ECGC honored Allen for his nearly 45-year career which has made him one of the most influential leaders in the global gaming and hospitality industry. During Allen’s tenure, Seminole Hard Rock and HRI have demonstrated exceptional hospitality and financial performance, setting industry benchmarks with their success.

Responsible for all gaming, hospitality and entertainment operations at the Seminole Tribe of Florida (STOF) since 2001, Allen has guided the development of Seminole Gaming into one of the world’s most successful casino and integrated resort operators, with seven casino locations throughout Florida, including the world’s first Guitar Hotel, which opened in October 2019.

Allen led STOF’s 2007 acquisition of HRI, the first of a major international company by a North American Indian Tribe, which has expanded its global presence from 46 to nearly 80 countries and over 300 locations including Hard Rock cafes, hotels, casinos, Rock Shops and live music venues.

“This recognition is a testament to the hard-working team at Hard Rock International and Seminole Gaming, whose dedication and passion have driven our success. I extend my deepest gratitude to the Seminole Tribe of Florida for their continued leadership and am proud of what we have accomplished – from expanding our global footprint, to innovating in the gaming and hospitality industries, and forming incredible alliances with icons in entertainment and sports. This award inspires us to continue pushing boundaries and setting new standards of excellence. Thank you to the East Coast Gaming Congress for this incredible honor,” said Allen.

Allen has led the evolution of the hospitality company that is synonymous with music entertainment to also include sports entertainment, while maintaining its deep-rooted music history. Over the last few years, Hard Rock has established strategic partnerships among the greats of Formula 1, Oracle Red Bull Racing, Lionel MessiDale Earnhardt Jr. and local sports teams. In addition, Allen was instrumental in ushering in a new era of gaming in Florida with the introduction of craps, roulette and sports betting to Seminole Hard Rock hotels and casinos.

For the upcoming FIFA World Cup 2026, Allen is serving on the Miami Host Committee Board of Directors alongside a diverse group of leaders in business development, sports management, event planning and community engagement. In 2020, Allen launched the joint venture Hard Rock Digital, an online sportsbook, retail sportsbook and internet gaming platform. Additionally, Hard Rock partnered with the Miami Dolphins ownership to brand Hard Rock Stadium and become the first casino brand to achieve NFL stadium naming rights based on Hard Rock’s perception as a hospitality and entertainment company versus just a casino company.

The American Gaming Association inducted Allen into the Gaming Hall of Fame Class of 2024 for making significant contributions to the industry. The National Association of Minority Contractors (NAMC) recognized Allen as a 2023 Unity Gala Honoree for his exceptional service to MWBE contractors. In 2020, Allen was inducted into the H. Wayne Huizenga College of Business and Entrepreneurship’s Entrepreneur and Business Hall of Fame at Nova Southeastern University in Davie, Fla. Junior Achievement of South Florida named Allen a Business Hall of Fame Laureate in 2019.

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Latin America

Mexico Gambling Market to Hit Valuation of US$ 40.64 Billion By 2033 | Astute Analytica

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The Mexico gambling market was valued at US$ 11.37 billion in 2024 and is expected to reach US$ 40.64 billion by 2033, growing at a CAGR of 15.71% during the forecast period 2025–2033.

Mexico’s gambling market navigates a transformative legal landscape under the Federal Gaming and Raffles Law (LJRS), amended in 2021 and further refined in 2023 to address emerging challenges. As of 2024, the Dirección General de Juegos y Sorteos (DGOJ) mandates that operators maintain audited capital reserves of at least US$2 million and implement geoblocking tools to prevent cross-border betting—key measures tightening Mexico’s historically porous regulatory regime. State-level disparities complicate compliance: Jalisco imposes a 7% local tax on gross gaming revenue (GGR), while Quintana Roo exempts integrated resorts to boost tourism. The FATF’s 2023 audit highlighted AML weaknesses, prompting real-time transaction reporting for bets exceeding $2,500 via SEGOB’s centralized platform.

Despite progress, Mexico State and Guerrero remain hubs for illegal gambling dens in the Mexico gambling market, which SEGOB estimates siphon $450 million annually from licensed operators. Licensing delays (12–18 months) and hefty fines for noncompliance—up to $1.5 million for AML breaches—have consolidated market power among incumbents like Grupo Caliente and Codere. Looking ahead, federal rulings on cryptocurrency betting (pending Q4 2024) could redefine growth, as blockchain adoption accelerates among newer entrants like Betcris.

Key Findings in Mexico Gambling Market

Market Forecast (2033) US$ 40.64 Billion
CAGR 15.71%
By Type Casino (44.86%)
By Channel Type Offline (53.97%)
By Payment method Credits and Debits Cards (39.36%)
By End Users Gambling Enthusiasts (65.10%)
Top Drivers
  • Surging mobile internet penetration enabling online betting platform growth.
  • Legal reforms attracting foreign investment and cross-border partnerships.
  • Rising sports culture, especially soccer, driving domestic wagering demand.
Top Trends
  • Accelerated shift to hybrid land-based and digital gambling experiences.
  • AI integration for personalized betting and real-time fraud detection.
  • Growing adoption of cryptocurrency deposits despite regulatory uncertainty.
Top Challenges
  • Persistent illegal gambling operations eroding licensed market revenue.
  • Infrastructure gaps limiting rural access to online gambling services.
  • Public backlash over youth exposure and problem gambling spikes.

Land-Based Casinos: Adapting to Declining Demand and Tourism Shifts

Mexico’s 347 land-based casinos face structural challenges in the gambling market, with 2023 revenue dipping 5% year-over-year to $1.4 billion due to waning foot traffic and inflationary pressures. Urban centers like Mexico City and Monterrey—home to 45 and 32 casinos respectively—report an 8% decline in per-venue revenue, as labor costs surge by 12% and younger patrons migrate online. Luxury resorts buck the trend: Grupo Caliente’s Tijuana Hippodromo Casino saw VIP table game revenue climb 14% in 2023, driven by cross-border traffic from San Diego. Slot machines, still generating 78% of casino income, are evolving—Aristocrat’s “Skill-based Cash Claw” machines now feature mini-games targeting Gen Z.

Meanwhile, 14 small casinos in Baja California closed since 2022, unable to afford biometric entry systems priced at $120,000 annually per venue in the Mexico gambling market. Diversification strategies are emerging: 22% of ancillary revenue now comes from non-gaming events, such as sold-out concerts at CDMX’s Casino Palace. In coastal regions, hurricane-related closures in Quintana Roo (affecting 7 casinos in 2023) underscore climate risks, prompting operators to invest in $40 million insurance pools.

Online Gambling Boom: Mobile Adoption and Payment Innovations

Mexico’s online gambling market, projected to hit $1.4 billion in 2024, thrives on smartphone penetration (82%) and cheap 4G data plans ($8/month average). Players aged 18–34 dominate the market (71%), drawn to Bet365’s live-streamed Liga MX matches and Codere’s bonus-heavy app. Live dealer games surged 33% YoY, with Evolution Gaming reporting 500,000 monthly users for its Mexico-specific baccarat tables. Payment integration bridges financial gaps: OXXO’s Spin service processes 41% of deposits via cash vouchers, while Bitcoin adoption grows slowly (6% of transactions) despite regulatory ambiguity. However, cybersecurity remains a hurdle—DGOJ’s post-February 2024 DDoS attack now requires SSL encryption and two-hour breach disclosure windows. Regional nuances persist: northern states prefer sports betting (67% of online revenue), while central Mexico favors slots (58%). However, monopolistic practices loom—Spain’s Luckia controls 19% of the poker market through exclusivity deals with Mexican influencers like Andrés “Kraneo” Chaurand. With 5G networks expanding to 15 cities by Q3, latency issues during live bets (a 27% complaint rate) may soon ease.

Sports Betting Dominance: Soccer, Partnerships, and Integrity Risks

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Sports betting fuels 39.51% of Mexico’s gambling market revenue, driven by soccer’s cultural ubiquity. Liga MX’s 2023 Apertura saw $2.1 billion wagered, spiking 18% during América vs. Chivas clashes. Strategic sponsorships deepen engagement: Sorare’s NFT fantasy league with Tigres UANL attracted 200,000 users in six months, while Betcris’ in-stadium kiosks at Estadio Azteca process $3 million per matchday. The 2026 World Cup looms large—DraftKings’ $52 million ad blitz targets Mexican expats in the U.S., leveraging dual-national stars like Julián Quiñones. Yet match-fixing persists: SEGOB’s Integrity Unit uncovered 12 third-division players manipulating yellow card stats for Costa Rican syndicates. Automation is mitigating risks—Sportradar’s AI flags irregular betting patterns in 92% of Liga MX matches—but oversight gaps linger in amateur leagues. Basketball and baseball are niche bright spots; the NBA’s Mexico City games drove a 27% YoY increase in prop bets, while the Sultanes de Monterrey’s partnership with FanDuel boosted baseball handle by $12 million in 2023.

Economic Contributions: Jobs, Tax Revenues, and Regional Disparities

Gambling sustains 148,000 direct jobs in Mexico gambling market, though wages lag—dealers earn $460/month on average, 23% below the living wage. Federally, the industry contributed $700 million in taxes in 2023, with casinos providing 58% via a 30% GGR levy. State-level disparities are stark: Nuevo León (24% of tax contributions) and Quintana Roo (21%) benefit from dense casino clusters, while Chiapas and Oaxaca account for <1%. Tourism multipliers are immense—Cancún’s casino visitors spend $290 daily versus $110 for others—but regional inequality widens: Mexico City captures 34% of revenue despite housing 13% of the population. IMCO estimates illegal operators drain $310 million in annual taxes, though SEGOB’s blockchain payment-tracker pilot (launched April 2024) slashed unlicensed revenue by 19% in three months. Unionization efforts are rising—30% of casino workers now belong to SUTTCLM, which negotiates healthcare benefits—but automation threatens roles: self-service betting terminals will replace 8,000 cashiers by 2026.

Tourism Integration: Casinos, Resorts, and Cross-Border Opportunities in Mexico Gambling Market

Integrated resorts drive Mexico’s $2.1 billion gambling-tourism nexus, blending gaming with luxury stays and golf. Grupo Vidanta’s Nuevo Vallarta property draws 500,000 annual visitors, 44% from the U.S., via packages bundling blackjack tournaments with yacht charters. Cruise tourism amplifies growth: Royal Caribbean’s Cozumel stopovers generate $180 million from casino excursions, targeting retirees with free-play credits. Cross-border betting is surging in gambling market of Mexico—23% of Texas bettors use VPNs to access Caliente’s U.S. college football markets—but peso volatility dampens foreign spending. Post-2023 devaluation, Californian visitors reduced average casino budgets by 14%, prompting operators to lure Argentinian high rollers with direct flights to Mérida. However, climate risks temper gains—Hurricane Otis disrupted 12 coastal casinos in 2023, costing $87 million in closures. For sustainability, SECTUR’s 2024 initiative promotes “golf-and-gaming” circuits in underdeveloped states like Aguascalientes, leveraging partnerships with PGA Tour Latinoamérica.

Technology Adoption: AI, Blockchain, and Virtual Reality Advances

Mexican operators in gambling market invested $230 million in tech upgrades in 2023, prioritizing AI tools for personalization and fraud detection. Codere’s chatbot resolves 83% of inquiries with a 4.7/5 satisfaction score, while Caliente’s machine learning model flags problem gamblers via behavioral cues like 3 AM logins. Virtual Reality casinos are expanding—Win Systems’ VR parlors in Guadalajara offer Meta Quest-powered blackjack, drawing 12,000 monthly users—but remain niche due to $600 headset costs. Blockchain adoption addresses transparency: 15% of licensees use Bitso for Bitcoin payouts, settling withdrawals in 22 minutes versus three days for banks. Cybersecurity gaps persist, evidenced by January 2024’s $4.5 million hack of Apuesta Total’s player database. Rural adoption lags—only 38% of Oaxaca’s casinos have 5G—but partnerships with Telcel aim to launch 150 5G gaming zones by 2025, slashing latency for esports bets.

Social Challenges: Addiction, Crime, and Regulatory Backlash

Problem gambling afflicts 2.3% of Mexican adults, per CONADIC’s 2024 survey—double the global average—with Sonora (4.1%) and Sinaloa (3.8%) hardest hit in the gambling market. SEGOB mandates operators fund 134 addiction clinics via 1% GGR contributions, yet only 17% of users self-exclude despite pop-up prompts. Cartels exploit weak oversight: 2023 saw $270 million laundered through Michoacán casinos, triggering federal raids and 11 venue closures. Public resistance grows—49% oppose new casinos per IEP polls—stalling projects in Querétaro and Puebla. Youth protections tightened in January: influencers like Rivers_GG face $25,000 fines for promoting betting on Twitch. Meanwhile, industry-funded harm reduction campaigns—like Caliente’s “Juego Responsable” school workshops—reach 200,000 teens annually. Balancing growth and ethics remains pivotal, as unchecked expansion risks replicating Spain’s 2010 addiction crisis, warns OECD’s 2024 Mexico report.

Mexico Gambling Market Key Players:

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  • Big Bola Casinos
  • Caliente
  • Codere México
  • PlayCity Casino
  • Strendus
  • Betcris México
  • Other Prominent Players

Key Segmentation:

By Type

  • Sports
    • Fixed Odds Sports Betting
    • Pari-Mutuel Betting (Horse and Dog racing)
    • In-Play/Live Betting
    • Exchange Betting
    • Spread Betting
    • Others
  • Casino
    • Blackjack
    • Baccarat
    • Teen Patti
    • Three Card Poker
    • Four card poker
    • Red Dog
    • Others
  • Lottery Games
    • Scratch-offs
    • Bingo
    • Keno
  • Electronic Gaming Machines
  • Others

By Channel Type

  • Offline
    • Casinos
    • Betting shops/halls
    • Arcades
    • Bookmakers
  • Online
  • Virtual Game

By Payment Method

  • Credit and debit cards
  • E-wallets
  • Prepaid cards and Vouchers
  • Bank Transfers
  • Cryptocurrencies
  • Others

By End User

  • Gambling Enthusiast
  • Dabblers
  • Others

 

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