eSports
Adverty enters into exclusive partnership with Super League Gaming for In-Play advertising in Roblox

Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and selected in Latin America markets.
Adverty today announces an exclusive partnership with gaming and esports entertainment company Super League Gaming to sell unobtrusive, contextually relevant ads inside Roblox. As well as taking on exclusive rights in the Nordics, Adverty has also acquired rights to work with Super League in the US and Latin America.
The new deal adds Super Leagueās robust inventory of over 150 games in the Roblox metaverse ā one of the worldās most popular gaming destinations with over 200 million monthly players ā to Advertyās portfolio of in-play ads.
The news follows Super Leagueās acquisition of Bloxbiz, the dynamic ad platform designed specifically for metaverse environments. Both developments further strengthen the monetisation and delivery of unobtrusive and organic brand advertising to burgeoning gaming communities, at a time when these platforms are playing a central role in the burgeoning Metaverse.
āEngagement on platforms such as Roblox is critical for brands seeking to engage with many of the worldās younger audiences ā as brands such as Gucci and Disney have already recognised,ā says Thorbjorn Warin, Chief Supply Officer at Adverty.
āWe are delighted to be present in the most superior and largest dynamic in-game ad platform in Roblox as it becomes increasingly clear that in-game advertising will play a critical role in the Metaverse. With unparalleled advertising reach of over 60 million players every month, herein lies enormous ā and largely untapped ā potential for native, contextual brand advertising.ā
Thorbjorn adds: āAd offerings in the Metaverse will eventually be seen as no different than banner ads on traditional websites, or indeed ads in the physical world. Roblox is the ideal location for many brands to build presence and integrate assets into pre-existing experiences, or to build dedicated worlds within the platform. Whatās more, in-game advertising enables marketers to quantify the impact of their advertising and to prove impact.ā
āBrands globally now have immediate access via premier partners like Adverty, to all of Super Leagueā s kidSAFE metaverse inventory at their fingertips,ā said Mike Wann, Chief Strategy Officer of Super League.
āIn each of these regions and more, advertisers can connect with a highly desired audience of millions of passionate gamers. Whether through dynamic in-game ad units, custom metaverse integrations, immersive branded experiences, or live and social gameplay content from audience favorite creators, weāre committed to providing end-to-end metaverse marketing solutions on a global scale.ā
This news catches a huge wave of interest in gaming and the wider Metaverse. As we embark on the next phase of the internet and forward-thinking brands such as Nike, Adidas and Prada begin to invest in virtual worlds, the possibilities for brands to maximize their creativity and add value to their audiences are endless. With growing numbers of brands seeking to leverage in-game executions, In Play advertising offers seamless, unobtrusive brand messaging to engaged and often hard-to-reach audiences.
eSports
TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION

- Team Vitality launches 2025 Alternate Jersey and an exclusive apparel collection, bringing a new level of energy and excitement for fans.
- The jersey, featuring a white base with red and blue accents, pays homage to the French flag and will be worn by all Team Vitality athletes at major esports events taking place in France later this year, including the Rocket League Worlds and EVO Nice.
- The Alternate Jersey is available today for ā¬79.99, both online and at Team Vitalityās official Paris store.
Team Vitality is proud to unveil its new Alternate Jersey, accompanied by an exclusive apparel collection. This launch completes the clubās annual merchandise lineup, following the release of the black Pro Jersey earlier this year and the iconic yellow US-style Jersey worn during the Austin Major triumph.
This Alternate edition, featuring the French blue, white and red, honours Team Vitalityās Parisian roots while celebrating the major esports events set to close out the year in France.
The jersey will feature on the global stage with the Rocket League team at the World Championships from September 12 to 14.
PERFORMANCE MEETS LIFESTYLE
The Alternate Collection features a new, stylish jersey and a limited-edition clothing line that blends performance and lifestyle. As with every year, the Alternate Jersey is traditionally white, serving as a complement to the black Pro Jersey released earlier in the year.
Designed in collaboration with hummel, the jersey combines comfort and performance, offering a lightweight fit built to withstand the demands of competitive play. The accompanying exclusive apparel collection follows the same artistic vision, offering clothing and accessories designed for everyday wear. This brand-new lifestyle range, along with exclusive items, reflects the clubās distinctive style.
ALTERNATE JERSEY
- Team Vitalityās Alternate 2025 Jersey ā ā¬79.99
- Team Vitalityās Alternate 2025 Sleeves ā ā¬29.99
- Exclusive Vitality Alternate 2025 Pack ā ā¬79.99 (includes 1 Alternate Jersey and a complimentary pair of exclusive sleeves)
LIFESTYLE COLLECTION
- Team Vitality Alternate 2025 Sweatshirt ā ā¬59.99
- Team Vitality Alternate 2025 T-Shirt ā ā¬29.99
- Team Vitality Alternate 2025 Jacket ā ā¬69.99
- Team Vitality Alternate 2025 Joggers ā ā¬54.99
ACCESSORIES
- Team Vitality Alternate 2025 Scarf ā ā¬19.99
- Team Vitality Alternate 2025 Flag ā ā¬24.99
- Collector Cards (set of 3 or 8 trading cards) ā ā¬5.99
- Mouse Pad (small / large) ā ā¬19.99 / ā¬29.99
eSports
Fighting Game GOAT Justin Wong Joins BASILISK, Scienceās Esports Team

BASILISK, the global esports organization built to champion science, announced the signing of legendary fighting game competitor Justin āJwongā Wong as captain of its newly formed Fighting Game Community (FGC) Division. Wong will lead BASILISKās entry into the FGC by recruiting players, developing community events, and creating FGC – science crossover content.
āJustin isnāt just a competitive genius ā he is a cultural icon and humble leader within the FGC. We are incredibly proud to have him leading our FGC division and support the amazing work he already does for the community,ā said BASILISK co-founder Christopher Bothur.
A nine-time Evolution Championship Series (Evo) Champion and Guinness World Record holder, Wong brings unparalleled FGC credibility and expertise to BASILISK. His reach extends across the entire FGC fandom of millions, and he was immortalized in Evo Moment #37 which has over 100 million views.
As Captain of BASILISK FGC, Wong will leverage BASILISKās data analytics to scout and train the next generation of FGC pros.
āMath is super important to fighting games. Iām excited to join scienceās esports team. Iām passionate about finding promising players with a positive mentality and shaping them into the next big thing. I want to see somebody else in the spotlight after me and help them reach their potential. If we can discover the next world champion, that would be fantastic,ā said Wong upon joining BASILISK.
The signing comes on the heels of BASILISKās new partnerships with The Planetary Society and Caltechās Institute for Quantum Information and Matter (IQIM), announced in July. These collaborations create a powerful bridge between renowned scientific institutions and gamers, which Wong will amplify to his millions of followers and fans.
āJustin is a dream addition to our organization. He exemplifies the dedication and analytical capacity required to be an esports champion or great scientist,ā added BASILISK co-founder Hans Kassier.
Wong becomes the second āGOATā (Greatest of All Time) to join BASILISK, alongside Finnish StarCraft 2 legend Joona āSerralā Sotala, who just captured the SC2 Esports World Cup Championship in July 2025. The signing also creates opportunities for cross-over content with BASILISKās diverse roster, including chess Grandmaster Vincent Keymer and award-winning science communicator Kyle Hill, who brings over 2.5 million followers and a vast network of science enthusiasts to the organization.
eSports
Fighting Game GOAT Justin Wong Joins BASILISK, Scienceās Esports Team

Nine-time Evo Champion and Guinness World Record Holder Brings Legendary Status to Captain New Team, Recruit Talent, and Advance Scienceās Role in Competitive Gaming
BASILISK, the global esports organization built to champion science, today announced the signing of legendary fighting game competitor Justin āJWongā Wong as captain of its newly formed Fighting Game Community (FGC) Division. Wong will lead BASILISKās entry into the FGC by recruiting players, developing community events, and creating FGC – science crossover content.
āJustin isnāt just a competitive genius ā he is a cultural icon and humble leader within the FGC,ā said BASILISK co-founder Christopher Bothur. āWe are incredibly proud to have him leading our FGC division and support the amazing work he already does for the community.ā
A nine-time Evolution Championship Series (Evo) Champion and Guinness World Record holder, Wong brings unparalleled FGC credibility and expertise to BASILISK. His reach extends across the entire FGC fandom of millions, and he was immortalized in Evo Moment #37 which has over 100 million views.
As Captain of BASILISK FGC, Wong will leverage BASILISKās data analytics to scout and train the next generation of FGC pros.
āMath is super important to fighting games. Iām excited to join scienceās esports team,ā said Wong upon joining BASILISK. āI’m passionate about finding promising players with a positive mentality and shaping them into the next big thing. I want to see somebody else in the spotlight after me and help them reach their potential. If we can discover the next world champion, that would be fantastic.ā
The signing comes on the heels of BASILISKās new partnerships with The Planetary Society and Caltechās Institute for Quantum Information and Matter (IQIM), announced in July. These collaborations create a powerful bridge between renowned scientific institutions and gamers, which Wong will amplify to his millions of followers and fans.
āJustin is a dream addition to our organization,ā added BASILISK co-founder Hans Kassier. āHe exemplifies the dedication and analytical capacity required to be an esports champion or great scientist.ā
Wong becomes the second āGOATā (Greatest of All Time) to join BASILISK, alongside Finnish StarCraft 2 legend Joona āSerralā Sotala, who just captured the SC2 Esports World Cup Championship in July 2025. The signing also creates opportunities for cross-over content with BASILISK’s diverse roster, including chess Grandmaster Vincent Keymer and award-winning science communicator Kyle Hill, who brings over 2.5 million followers and a vast network of science enthusiasts to the organization.
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