Latin America
SoftGamings Is Coming to SAGSE LatAm 2022

SAGSE LatAm, the biggest gaming expo in South America is back on the menu at a new venue, Hilton Buenos Aires Hotel and Convention Centre. The 30th edition of the trade show is scheduled for March 30-31, 2022.
SAGSE LatAm is the largest expo in Latin America dedicated to the gaming industry. Its success is based on a 30-year experience and leadership in the field. This year, hundreds of exhibitors and thousands of attendees will be introduced to the latest developments from the land-based and online gaming at the Hilton Buenos Aires Hotel and Convention Centre.
Visitors to the event can encounter various C-level executives from game manufacturing companies, game development studios, certification labs, operators, and institutions for gaming regulation, and explore valuable networking and commercial business opportunities. Whatâs more, the environment at SAGSE LatAm is highly conducive to learning about the trends in the industry and further training in the field thanks to the gaming professions set to share their knowledge in the conference cycles.
SAGSE LatAm is supported by the leading gaming companies from around the world, and SoftGamings is proud to be one of them. As SAGSE LatAmâs silver sponsor, SoftGamings will occupy a prominent position on the expo floor, more specifically stand 103, where it will demonstrate the full scope of its latest casino solutions and products, including the API game integration platform, white-label and turnkey casino products, and more.
Irina Sazonova, Director Of Partnerships at SoftGamings, shared her thoughts about the companyâs participation in the event: âLatin America is the focal point of our expansion plans, and thereâs no better place to showcase our services and products than SAGSE LatAm. We are glad to have teamed up with SAGSE as its silver sponsor and look forward to meeting our peers and exploring the numerous business opportunities this expo has to offer. Come meet us at stand 103 for more insight into our casino solutions and how they can help your casino business. â
Compliance Updates
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimplerâs plans and structure in Brazil.
âWe are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,â said Johan Strand, CEO of Zimpler.
The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimplerâs seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.
âThis milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazilâs dynamic digital economy,â said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.
âWith our experience powering over 80% of Swedenâs population through Swish, weâre bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. Weâre looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,â Strand said.
The authorization by the Central Bank is another step in strengthening Zimplerâs foundation in Brazil, following the opening of its SĂŁo Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.
Latest News
Win Systems successfully held Its exclusive Showroom in Peru

Win Systems, a leading provider of technology for the gaming and entertainment industry, successfully concluded its exclusive showroom event on May 28 and 29 at its offices in Lima, Peru. Over two engaging days, local operators and strategic partners had the opportunity to experience the companyâs latest innovations first-hand, with special attention given to the new Gold Club Colors, an innovative evolution of its renowned electronic roulette.
The experience was highly praised by attendees, who interacted directly with the Gold Club Colors and witnessed its advanced aesthetic and functional customization features. This version allows key components such as LED lighting, armrests, cilinder, and game layout to be tailored to the visual identity of each casino, enhancing both the venueâs atmosphere and the overall player experience. Also drawing strong interest was the dynamic paytable, which adjusts rewards based on the flow of each game session.
“This event was truly special for us. Beyond showcasing our products, we wanted to create a space to connect, share ideas, and listen to the local marketâs needs firsthand. The response was fantastic and encourages us to continue strengthening our presence in Peru,” said Galy Olazo, Country Manager for Win Systems in Peru.
The showroom not only demonstrated one of the most advanced electronic roulettes on the market in action but also reaffirmed Win Systemsâ commitment to ongoing innovation and close collaboration with its clients and strategic partners.
Conferences
Belatra to showcase Next-Generation slots at Peru Gaming Show 2025

Belatra Games, the specialist online slots developer, is ready for its latest appearance at the Peru Gaming Show, where it will unveil its latest slot design developments for the Latin American market and beyond.
Belatra will be based at Stand 43 over the two-day event in Lima, giving visitors an exclusive behind-the-curtain look at its latest slot releases, as well as a chance to explore the companyâs expanding portfolio of successful, market-ready solutions. Belatra will also run a special competition, offering guests the chance to get their hands on a mystery box bursting with prizes.
In addition to enjoying Belatraâs titles, guests will be able to sample several cocktails inspired by ancient Incan recipes. The bespoke bar is designed as a hidden tomb brimming with treasure, bringing a bold energy and a fun atmosphere to the stand.
Renowned for its engaging gameplay mechanics with attractive creative concepts, Belatraâs studio excels in producing games that connect with diverse player audiences across Latin America. Visitors to the Jockey Exhibition Center, Lima, will be able to experience both fan-favourite titles and brand-new innovations firsthand, while connecting with the Belatra team to explore business opportunities and partnership potential.
Belatra invites all attendees to visit Stand 43 and join the conversation on redefining the future of iGaming in Latin America.
AndrĂ©s Troelsen, Belatra Gamesâ Commercial Director for Latin America, said: “I cannot wait to be back at the Peru Gaming Show as itâs one of the biggest on the LatAm events roadshow. Being in Lima allows us to showcase our next generation of content and connect with current and prospective partners.â
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