PLAYMAKER BRAND REDGOL LAUNCHES WOMEN’S SPORTS-CENTRIC DIGITAL PLATFORM “REDGOL FEM”
Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today that Redgol, a wholly-owned Playmaker subsidiary in Latin America and the largest digital sports media company in Chile, has launched Redgol Fem, a digital platform devoted exclusively to the coverage of women’s sports and telling the stories of female athletes.
Redgol Fem will focus on women’s sports content and deepen the coverage of women’s soccer in Chile and Latin America, featuring monthly interviews and op-eds. In addition, Redgol Fem will provide timely editorial content relating to match schedules, scores, statistics, standings, and soccer tournaments, including the UEFA Women’s Champions League, Copa AmĂ©rica Femenina, Copa Libertadores Femenina, Women’s Euro Cup and Sudamericano Femenino Sub-20 (Women’s U-20 South American tournament), among other marquee women’s sporting events.
In December 2021, Redgol launched Premios Contragolpe 2021, Chile’s first-ever women’s soccer award ceremony, a groundbreaking initiative to recognize, celebrate, and elevate the top female soccer players in the region. The event was exclusively livestreamed across Redgol and provided a platform to acknowledge women’s contributions to Chilean sports and entertainment, and their ability to inspire and promote affinity for sport and awareness for female athletes.
“After four years of publishing world-class women-centric and women-generated content, we believe it is important to continue to provide women’s sports enthusiasts the editorial space and the attention they deserve,” commented Paulina AgĂĽero, Futbol Sites Chile Head of Sales. “Redgol is proud to bolster its commitment to continue to elevate women by developing Redgol Fem, a trailblazing digital platform that aims to close the gap between men’s and women’s sports and provide women the visibility they deserve.”
The launch of Redgol Fem continues to reinforce Redgol’s proven record of creating consistent coverage of women’s sporting events. The site streamed its first-ever women’s soccer show in 2017, broadcasted a Chile Women’s National Team match with an all-female talent crew in 2018, and featured live reports from the 2019 FIFA Women’s World Cup in France via Redgol’s on-the-ground female correspondent at the event. Playmaker is committed to advancing the popularity of women’s sports by providing premier content in every region that its brands operate across the Americas.
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