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Zynga Honors 22 Female Employees Who Are Helping to Break Gender Bias in Gaming

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Zynga Honors 22 Female Employees Who Are Helping to Break Gender Bias in Gaming

 

To celebrate Women’s History Month, Zynga Inc., a global leader in interactive entertainment, is recognizing the achievements of 22 female employees who are helping to #BreakTheBias, the theme of this year’s International Women’s Day.

Throughout March, Zynga’s social channels will be shining a spotlight on its female executives for their roles in promoting a more inclusive workplace at the company’s family of studios around the world:

  1. Phuong Phillips, Chief Legal Officer, Zynga: “We have a huge opportunity to make gaming more diverse and inclusive by reflecting the ever-increasing number of women playing games in the industry. At Zynga, we’re taking action – from mentorship programs to networking workshops – to ensure that women have the skills, opportunities and support to advance their careers. With these efforts, and other measures that the industry is making, I’m excited about the future of gaming.”
  2. Amy Rawlings, Chief Accounting Officer, Zynga: “To change the narrative about gaming being a male-dominated industry, we need more female characters in games and more women to play a bigger role in making and supporting games.”
  3. Rebecca Lau, Vice President of Investor Relations and Corporate Finance, Zynga: “It is incredibly important to have women working on games to ensure that women are equally accessible and empowered as other characters in the game. Women make up a significant portion of gaming communities and should have a chance to identify with characters in games in a way that can also be empowering in real life.”
  4. Kate Huber, Vice President of People Operations, Zynga: “Recognizing the diverse makeup of players, especially in mobile gaming, makes the industry much more accessible. You can see yourself making games for people like you.”
  5. Claudia Sanchez Wilson, Vice President of Legal, Zynga: “We change the narrative by being the change – by showing up every day to claim our space and share our voice in this industry, in our company, on our teams and in our roles.”
  6. Gemma Doyle, Vice President of Player Success, Zynga: “It’s not just about owning your seat at the table – it’s about being vocal on the others who should be seated at that table with you.”
  7. Nicole Hartvig-David, Vice President of Marketing, Zynga: “I lead a team where women make up half of the group, so I know how critical female leadership is to help attract female talent and to act as role models and mentors to others. We need to ensure that women are well represented as the face of gaming.”
  8. Janice Lansing, Vice President of Business Operations, Zynga: “Women are critical to the development of games. So, it’s important to provide internal support, mentorship and an inclusive environment where they can thrive.”
  9. Nubia Palacios Mora, Vice President of Art, Zynga: “Be seen and don’t hold back. Our opinions, our thoughts and our experiences should be an active part of the decision-making process.”
  10. Gabrielle Heyman, Head of Global Brand Partnerships, Zynga: “Changing the narrative about gaming is all about representation. The more women make, appear and play in games, the more women will participate across the board in any position.”
  11. An Vu, Chief Marketing Officer, Small Giant Games: “Until there are more inclusive games for women to work on and contribute to in an authentic and meaningful way, we can’t expect to change the narrative overnight. Inclusive games are designed consciously; it’s never an accident.”
  12. Bhavna Talwar, Senior Director of HR, Zynga: “We’ve only just scratched the surface of how powerful a medium gaming can be, whether that’s to encourage more women to play or to work in the industry.”
  13. Jennie Lees, Director of Engineering, NaturalMotion: “By showing up, making a great game and mentoring other women, I serve as an example that women can be successful at all levels and that the sky’s the limit when it comes to our impact.”

Nine other female employees selected for their efforts in promoting diversity at the company by Women at Zynga (WAZ), the company’s female-focused employee resource group, are featured in the group’s video to highlight International Women’s Day.

Zynga has led and partnered with many organizations to provide coaching, leadership and mentorship opportunities to help female employees succeed and become leaders in their careers and communities.

Gaming

10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)

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Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.

Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.

Recognizing Early Signs

“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:

Exhaustion and Irritability

Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.

Gaming Obsession 

If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.

Decline in Academic Performance and Lost Interests

A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.

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Emotional Volatility

Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.

Physical Strain

Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.

Neglecting Basic Needs 

If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.

Creating a Supportive Environment

While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.

Teamwork and Setting Boundaries

“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.

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Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.

Open Communication

Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.

Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”

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Gaming

SPGA Announces Social Sweeps Game Sector Video Briefing

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The Social and Promotional Gaming Association (SPGA) has released a video briefing designed to provide insight and information on the social sweeps gaming model. This briefing is designed to address the growing attention and interest in how the social casino with sweepstakes prizing functions and why millions of players across America enjoy this safe and legal form of entertainment.
This inaugural SPGA briefing features insights from Matt Kaufman, Managing Director, Digital & Interactive Gaming at Eilers & Krejcik Gaming, and Jon Kaplowitz, CEO and Co-Founder of Clubs Poker. The discussion is moderated by prominent sports betting industry founder and investor Chris Grove.
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eSports

CS2 Intel Extreme Masters Rio 2024 SuperComputer: NaVi to bounce back after Blast Fall Final loss

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Final: Natus Vincere (36.5%) to beat Team Vitality (28.1%)

Semifinal 1: Natus Vincere (52.6%) to beat MOUZ (16.3%)

Semifinal 2: Team Vitality (47.7%) to beat G2 Esports (18.7%)

Quarterfinal 1: G2 Esports (39.8%) to beat FaZe Clan (32.8%)

Quarterfinal 2: MOUZ (35.9%) to beat Eternal Fire (24.7%)

Group stage

  1. Natus Vincere – 48.7% to finish 1st; 17.0% to finish 2nd; 84.1% to make playoffs

  2. Team Vitality – 40.8% to finish 1st; 17.4% to finish 2nd; 77.7% to make playoffs

  3. G2 Esports – 19.3% to finish 1st; 20.4% to finish 2nd; 56.7% to make playoffs

  4. MOUZ – 14.5% to finish 1st; 21.8% to finish 2nd; 53.0% to make playoffs

  5. FaZe Clan – 13.9% to finish 1st; 21.0% to finish 2nd; 50.2% to make playoffs

  6. Eternal Flame – 40.7% to finish 1st; 16.2% to finish 2nd; 40.7% to make playoffs

  7. Liquid – 16.3% to finish 7-8th; 35.7% to make playoffs

  8. Virtus.pro – 15.4% to finish 7-8th; 29.9% to make playoffs

  9. Astralis – 28.9% to finish 9-12th; 31.5% to make playoffs

  10. The MongolZ – 32.7% to finish 9-12th; 25.4% to make playoffs

  11. Complexity – 34.3% to finish 9-12th; 21.2% to make playoffs

  12. Heroic – 26.8% to finish 9-12th; 23.5% to make playoffs

  13. paiN – 36.5% to finish 13-16th; 21.0% to make playoffs

  14. FURIA – 36.4% to finish 13-16th; 20.9% to make playoffs

  15. 9z – 44.7% to finish 13-16th; 14.6% to make playoffs

  16. Imperial – 49.1% to finish 13-16th; 13.9% to make playoffs

It has been quite the run for NaVi despite their loss with back to back grand finals in recent weeks but CSDB.gg’s predictive model suggests there will be no let up for the Ukrainian esports organisation.

G2 will also be looking to build more momentum in preparation for Majors season with NiKo on a quest to finally get over the line this year to win his first major title. Hopefully Rio won’t have to see a repeat of his reaction in the semifinals at BLAST Premier Fall Final 2024 where he punched a hole in a table after losing out to Team Vitality in a key moment.

However, the hosts of Intel Extreme Masters Rio 2024 may want to lockdown any nearby furniture and reinforce their desks if G2 are set for disappointment at the semifinals stage as predicted by the CSDB.gg SuperComputer.

A victory in Rio could be even more consequential for how the end of the year shapes up for the leading teams on the circuit. The Valve Global rankings have both teams close at the very top (NaVi at 1988 and G2 at 1953) meaning a win for either team could hand them a key advantage when it comes to who enters the Majors as top seed. 

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Back-to-back wins in T1 events for G2, should they prosper in Rio, would set the Berlin-based team on an incredible trajectory going into the winter months.

Meanwhile, Brazilian hopes for glory look slight according to the CSDB.gg SuperComputer with FURIA, the team co-owned by Neymar, having only been given a 20.9% chance of even making the playoffs. 

They are the leading contenders to make an impact for the home crowd but there are other teams flying the flag for Brazil with paiN and Imperial also set to give it their best to give local fans something to cheer on.

In terms of forecasted matchups of note, G2 and FaZe Clan could offer up a fascinating encounter in the quarterfinals should both teams qualify, with each organisation rated as having a strong chance of making the semis with little to separate them should they meet.

How was the CSDB.gg CS2 Tournament SuperComputer created?

The CSDB.gg CS2 Tournament SuperComputer is a predictive model created using world ranking points, team quality ratings and performance trends. An element of randomness is also included in the model to avoid the best teams and players always winning, to reflect the fact that upsets can happen.

Every tournament is simulated 1,000 times with the results aggregated into a percentage rating of the chances teams or players have to achieve the predicted result.

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