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US SPORTS AND ENTERTAINMENT PUBLIC RELATIONS CHIEF LARRY FINK JOINS RED KNOT TO LEAD NEW WEST COAST OFFICE
Red Knot, the PR and communications agency specializing in sport, sports betting, and gaming announced seasoned public relations executive, Larry Fink, has joined the company as Vice President of Consumer Public Relations and Communications. Fink will head the company’s West Coast operations from its new Los Angeles office.
“We are thrilled to be welcoming Larry to Red Knot,” said Andy Clerkson, Co-Founder of Red Knot. “He brings with him some terrific clients and adds years of experience, knowledge, and contacts to our team. We intend to expand our operations into sport and entertainment, but also have a powerful desire to tell our betting and gaming partners stories to a broad mainstream audience. I worked with Larry when he was first starting out at Access Hollywood and when he was at the Palms in Vegas, and we know he is the best person to lead Red Knot’s West Coast group.”
Fink most recently operated his own boutique agency, 1on1 PR, as Co-Founder and President for six years. To Red Knot he brings clients including Los Angeles Football Club (LAFC) from Major League Soccer, OSDB Sports, and Xperience Restaurant Group. At 1on1, Fink helped Danny Trejo and Trejo’s Tacos build a strong foothold in the Southern California restaurant market, and amplified Trejo’s TV, radio, and social media presence. He has also represented sports greats Eric Dickerson, Baron Davis and Adrian Gonzalez, as well as fashion designer and entrepreneur Steve Madden.
“Red Knot is a young, and highly respected company growing quickly in the U.S., and I am excited to be bringing my ideas, insight and energy to the team,” said Fink. “There are so many possibilities for growth in sports betting and gaming, as well as the wider sports industry and I look forward to shepherding the projects our clients are passionately working on and developing.”
A well-known figure in media and public relations for more than two decades, Fink began his career at NBCUniversal’s Access Hollywood as a segment and field producer. During his time at the syndicated entertainment news program, he became a red-carpet fixture, interviewing and developing relationships with some of the most celebrated actors, athletes, musicians, and reality stars in global entertainment.
After eight years at NBC, Fink was recruited in 2006 by Palms Casino Resort owner and President, George Maloof, to join the Las Vegas property as Executive Director of Public Relations. Under Fink’s watch, the Palms became the hottest destination for young Hollywood to stay and play in Vegas. During his six years at Palms, Fink also led a public relations effort for expansion projects at the resort totaling $750 million. While serving as communications adviser to Maloof, he oversaw long-term campaigns for multimillion dollar projects and openings including Fantasy Tower, Playboy Club and Pearl Theater.
Following his stint at Palms, Fink joined Planet Hollywood International as Vice President of Public Relations where he oversaw the expansion of brands including Buca di Beppo and Earl of Sandwich. Fink doubled the social media following of Planet Hollywood’s brands and improved its data acquisition program on Facebook and Twitter.
At Red Knot, Fink will be charged with building the company’s West Coast client base and developing a strategy for growth for companies operating at the tremendously exciting intersection of sports, sports betting and celebrity talent.
Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorteâs focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the BumbĂłdromo, the Truck da Sorte â a space combining karaoke and free hydration â as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented:Â âEsportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. Itâs more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the SĂŁo JoĂŁo festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.â
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- Â The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continentâs most important tournaments.
- The CONMEBOL Copa América Femenina 2025⹠will be held in Ecuador from July 12 to August 2.
CONMEBOL (ConfederaciĂłn Sudamericana de FĂștbol) and Kaizen Gaming are proud to announce the laterâs premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025âą.
Hosted in Ecuador from July 12th to August 2nd, this yearâs tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa AmĂ©rica Femeninaâą. Bringing together South Americaâs 10 womenâs football teams, the tournament is a celebration of both football in the continent and womenâs sport. At the end of each game, Betano will present the top-performing player with the âMVP Betanoâ award.
Alejandro DomĂnguez, President of CONMEBOL, said: “South American women’s football is experiencing an extraordinary moment. Each edition of the CONMEBOL Copa AmĂ©rica Femenina showcases the growth of talent, passion, and commitment of our playersâtrue ambassadors of the sport and a source of inspiration for millions of girls across the continent and around the world. Having Betano’s support encourages us to continue raising the level of the tournament and to provide more opportunities for our athletes to shine on the field and keep leaving their mark both on and off the pitch.”
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa AmĂ©rica Femenina 2025âą is very important for us, as we continue supporting the development of football globally and womenâs football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the worldâs best female footballers.â
The sponsorship of CONMEBOL Copa AmĂ©rica Femenina 2025âą is part of Betano and CONMEBOLâs broader partnership, which started with the CONMEBOL Copa AmĂ©ricaâąïž 2024 and extends through 2028. In addition to supporting CONMEBOL Copa AmĂ©rica Femenina 2025âą, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa AmĂ©rica Futsal Men and Women and CONMEBOL Copa AmĂ©rica Beach Soccer.
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