eSports
Galaxy Racer expands into North America to nurture and invest in emerging US women gaming talent

Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organization, headquartered in Dubai, is proud to announce its official expansion to North America, where the newly established brand, HER Galaxy, will focus on building two verticals, a multi-platform tournament series and a foundation for all women esports talents in the region. HER Galaxy will be launched across North America as an ambitious grassroots esports initiative to create an inclusive ecosystem for women-identifying gamers, leveling up the resources available with representation, sponsorship opportunities and tournaments that promise to develop the community and provide a path to pro.
In 2021, nearly 48% of all gamers in the US identified as female, but only make up 1% of professional players and an estimated 5% of the esports workforce. Thus, Galaxy Racer will be taking inspiration from its work across the globe in bridging the gender inequality gap in competitive esports with new inclusive initiatives and tournaments that can encourage greater representation in North America.
Across its global operations, Galaxy Racer has developed some of the highest-profile initiatives for women in esports, including forming the first ever women’s League of Legends team in the Middle East. The brand has supported a range of other inclusive initiatives including the La Ligue FĂ©minine esports tournament in France and sponsoring two European women’s esports teams and one Southeast Asia women esports team.
In early 2022, HER Galaxy will be empowering four esports teams across multiple platforms (two PC, one console and one mobile team), with a significant amount in overall grants at the first iteration, as part of an initiative to encourage the creation of all-women teams and build an inclusive and safe platform for them to compete and grow. The support from Galaxy Racer will ensure a stable and secure foundation for teams to build on, providing each team with a notable amount to cover salaries for five players and a team coach, while the initiative will also offer additional support for travel, marketing, PR and branding.
HER Galaxy will also include an exclusive multi-platform tournament series for three esports game titles on PC, Mobile and Console platforms that will build up an entire women’s esports ecosystem.. The new tournament series will offer unparalleled opportunities for exponential growth of women’s esports teams, featuring monthly online community tournaments, up to quarterly offline events across the US for the top performing teams to showcase their skills and compete for unprecedented prize pools.
A content series is also slated for production, following the whole journey of the HER Galaxy Foundation teams as they scale up their training and compete against the best women’s teams in multiple esports tournaments. A significant sum will be invested in the women-only tournaments to offer lucrative prize pools and provide high-quality production and tournament management.
Founded in 2019, Galaxy Racer has an existing global footprint of over 500+ million followers worldwide, and more than 100+ content creators and over 2.5 billion monthly views, including recently signed North American YouTuber Addison Pierre ‘YourFellowArab’ Maalouf. Having cemented its position as one of the biggest names in esports worldwide, gaming and lifestyle across the Middle East and North Africa, Southeast Asia, South Asia and Europe, the organization is expanding into North America with new headquarters in Los Angeles.
Alongside its esport initiatives, the brand has championed women in gaming and lifestyle content creators since its inception. Last year the brand began working with YouTube sensation Noor Stars, one of the most popular content creators in the Arab speaking world and a pioneer for women content creators in the region. Galaxy Racer also signed Anne “Mamabenjyfishy” Fish, the Fortnite streamer and mother of the renowned professional fortnite player Benjy “benjyfishy” Fish, as it continues to promote inclusivity among its global audience.
As the Galaxy Racer organization expands into North America, it will continue to build its portfolio of women gaming stars as part of its wider ambition to develop the esports and gaming space into an inclusive, safe and exciting environment for women.
Akemi Sue Fisher, CEO of Galaxy Racer North America, commented:Â “I am thrilled to join the Galaxy Racer team as we expand into North America. The ongoing focus on building a foundation for emerging women esports talent with HER Galaxy is deeply important to me and the greater gaming community. Through HER Galaxy, we hope to empower the incredible women talent within the US and look forward to meeting all the hopeful teams in the near future!”
eSports
Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorteâs focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the BumbĂłdromo, the Truck da Sorte â a space combining karaoke and free hydration â as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented:Â âEsportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. Itâs more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the SĂŁo JoĂŁo festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.â
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadooâs product lineup.
This collaboration enables Mobadoo â which has an established presence and deep market understanding across Latin America â to incorporate BETBYâs proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Gamesâ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadooâs offering but also reinforce BETBYâs position as a leading esports supplier in the LATAM region, a key pillar in the supplierâs global expansion strategy.
âMobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,â commented Kirill Nekrasov, BETBYâs Head of Sportsbook Product. âThis agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, weâre set to further strengthen our leading position in the LATAM region.â
JosĂ© AnĂbal Aguirre, Chief Marketing Officer at Mobadoo, added: âWeâre thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAMâs passionate esports fanbase. With BETBYâs support, weâre confident we can elevate the player experience and unlock new growth opportunities across the region.â
eSports
Red Bull Home Ground Heads to New York this November

Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the worldâs top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13â16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.
This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.
For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns Nâ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.
At last yearâs Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.
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