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Galaxy Racer expands into North America to nurture and invest in emerging US women gaming talent

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Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organization, headquartered in Dubai, is proud to announce its official expansion to North America, where the newly established brand, HER Galaxy, will focus on building two verticals, a multi-platform tournament series and a foundation for all women esports talents in the region. HER Galaxy will be launched across North America as an ambitious grassroots esports initiative to create an inclusive ecosystem for women-identifying gamers, leveling up the resources available with representation, sponsorship opportunities and tournaments that promise to develop the community and provide a path to pro.

In 2021, nearly 48% of all gamers in the US identified as female, but only make up 1% of professional players and an estimated 5% of the esports workforce. Thus, Galaxy Racer will be taking inspiration from its work across the globe in bridging the gender inequality gap in competitive esports with new inclusive initiatives and tournaments that can encourage greater representation in North America.

Across its global operations, Galaxy Racer has developed some of the highest-profile initiatives for women in esports, including forming the first ever women’s League of Legends team in the Middle East. The brand has supported a range of other inclusive initiatives including the La Ligue FĂ©minine esports tournament in France and sponsoring two European women’s esports teams and one Southeast Asia women esports team.

In early 2022, HER Galaxy will be empowering four esports teams across multiple platforms (two PC, one console and one mobile team), with a significant amount in overall grants at the first iteration, as part of an initiative to encourage the creation of all-women teams and build an inclusive and safe platform for them to compete and grow. The support from Galaxy Racer will ensure a stable and secure foundation for teams to build on, providing each team with a notable amount to cover salaries for five players and a team coach, while the initiative will also offer additional support for travel, marketing, PR and branding.

HER Galaxy will also include an exclusive multi-platform tournament series for three esports game titles on PC, Mobile and Console platforms that will build up an entire women’s esports ecosystem.. The new tournament series will offer unparalleled opportunities for exponential growth of women’s esports teams, featuring monthly online community tournaments, up to quarterly offline events across the US for the top performing teams to showcase their skills and compete for unprecedented prize pools.

A content series is also slated for production, following the whole journey of the HER Galaxy Foundation teams as they scale up their training and compete against the best women’s teams in multiple esports tournaments. A significant sum will be invested in the women-only tournaments to offer lucrative prize pools and provide high-quality production and tournament management.

Founded in 2019, Galaxy Racer has an existing global footprint of over 500+ million followers worldwide, and more than 100+ content creators and over 2.5 billion monthly views, including recently signed North American YouTuber Addison Pierre ‘YourFellowArab’ Maalouf. Having cemented its position as one of the biggest names in esports worldwide, gaming and lifestyle across the Middle East and North Africa, Southeast Asia, South Asia and Europe, the organization is expanding into North America with new headquarters in Los Angeles.

Alongside its esport initiatives, the brand has championed women in gaming and lifestyle content creators since its inception. Last year the brand began working with YouTube sensation Noor Stars, one of the most popular content creators in the Arab speaking world and a pioneer for women content creators in the region. Galaxy Racer also signed Anne “Mamabenjyfishy” Fish, the Fortnite streamer and mother of the renowned professional fortnite player Benjy “benjyfishy” Fish, as it continues to promote inclusivity among its global audience.

As the Galaxy Racer organization expands into North America, it will continue to build its portfolio of women gaming stars as part of its wider ambition to develop the esports and gaming space into an inclusive, safe and exciting environment for women.

Akemi Sue Fisher, CEO of Galaxy Racer North America, commented: “I am thrilled to join the Galaxy Racer team as we expand into North America. The ongoing focus on building a foundation for emerging women esports talent with HER Galaxy is deeply important to me and the greater gaming community. Through HER Galaxy, we hope to empower the incredible women talent within the US and look forward to meeting all the hopeful teams in the near future!”

eSports

North Star Network Acquires Um Dois Esportes

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North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.

Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”

NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

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L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions.

 

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

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Introducing iSports at iCode: A Cutting-Edge Esports Program for Aspiring Gamers

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iCode, a premier coding and STEM learning program for kids, announced its latest addition to its program offerings: iSports, a one-of-a-kind esports program geared towards young gamers aged 8-13.

Starting the week of June 3, 2024, this innovative 12-week esports course will be offered across the entire iCode franchise and is dedicated to introducing students to the thrilling world of competitive gaming in a safe and secure environment. This season will revolve around the popular game Fortnite, which will feature a special iCode-only map within the platform.

“iSports will serve as a great summer activity for kids to get out of the house, but the overall goal is to foster personal development through the many dynamic skills competitive gaming requires. The iSports program places a strong emphasis on developing important life skills like sportsmanship, teamwork and strategic thinking. It will keep participants engaged and learning while school is out, and parents can rest assured knowing that their children are playing in a controlled environment,” Abid Abedi, founder and CEO of iCode, said.

Throughout the 12-week iSports season, participants will dedicate one hour per week to gameplay and skill development. All sessions are led and supervised by knowledgeable iCode coaches. Their administration along with the exclusive iCode-only map is specifically designed to provide a secure gaming experience with a safe, monitored environment. The program culminates in the opportunity to compete in a tournament-style championship to crown the best gamer across iCode national network.

iCode is partnering with MSI to supply an array of state-of-the-art gaming equipment including high-quality headsets and top-tier gaming computers equipped with speedy processors. Gamers will also have access to advanced gaming chairs for maximum efficiency and comfort. This setup will ensure that every participant enjoys a premium gaming experience, mirroring the standards of professional esports environments. In addition, MSI will provide prizes to the top iSports gamers, including one of their brand new Claw handheld gaming devices.

“MSI has been dedicated to cultivating gaming and esports for years with significant achievements. We’re thrilled and honored to partner with iCode to develop this community to another level,” David Chou, VP of Sales at MSI, said.

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