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Latin America

PlayUZU launches major TV and digital ad campaign in Mexico

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PlayUZU launches major TV and digital ad campaign in Mexico

 

Operator will use its “Thumbs up” concept to drive brand awareness and showcase its USPs to players in the fast-growing market

PlayUZU, the Spanish language version of the award-wining PlayOJO online casino powered by SkillOnNet, has launched a major TV and digital advertising campaign in Mexico having debuted in the market late last year.

The campaign will be based on the same “Thumbs up” concept that PlayOJO has used in other markets such as the UK and Spain. It features a hero character who is thrilled to have found a fair, transparent online casino for the first time and he conveys this with a giant thumbs up.

While walking through a vibrant city, he finds other people that have also discovered the fun and fair PlayUZU experience, and they also give a big thumbs up.

The disruptive positioning and brand proposition is summed up in the tag line, “The transparent casino”. PlayUZU is the only casino in Mexico that never imposes wagering requirements meaning that all winnings, including those from free spins and bonuses, are for the player to keep.

The other major PlayUZU USP is that players receive money back on all bets whether they win or lose, and this money is credited to the player’s account in real-time. They then have to option to wager that money or to withdraw it as cash.

The campaign will run across television including standard ads as well as integrations in content in some of the most popular TV shows in the country and is expected to reach a 20% share of voice.

In addition to TV, the ads will run extensively across the wider digital ecosystem. This includes Google Search, social media, programmatic, native ads and media influencers to ensure the furthest possible reach among PlayUZU’s target audience.

Helena RicoPlayUZU’s Head of Marketing for Spain and LatAm, said: “We´re very excited to finally take this step forward in Mexico and to showcase our presence in the market across TV and other digital media channels.

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“We believe the campaign will allow us to compete equally with other casino operators that have been in the market for much longer than us.

“Our disruptive positioning based on always giving out rewards as real cash together with a powerful campaign will put PlayUZU top of mind, driving Mexican players to try our incredible brand and casino for the very first time.”

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Nordic Gaming Company Paf Continues Annual Climate Financing – Supports Hydropower Project in Peru

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Paf continues climate financing efforts

 

The Nordic gaming company Paf has once again demonstrated its strong environmental commitment by fully climate financing its measured carbon footprint for 2024. This year’s contribution supports the development of a certified hydropower project in the Monzón district of Peru.

Paf has engaged in climate financing every year since 2017, when the company began systematically measuring its climate impact. The company now tracks over 95% of its emissions – both direct and indirect – and works actively to reduce them throughout its operations and value chain. Paf’s Net Zero 2040 target has been validated by the Science Based Targets initiative (SBTi).

“Paf is a strong company with the resources to contribute to the transition the world needs. That’s why we choose to climate finance our entire measured footprint – every year,” says Ludvig Winberg, Corporate Communication & Environmental Manager at Paf.

Climate financing – a global responsibility

Climate financing, also known as offsetting, means that Paf funds certified climate projects that reduce or remove greenhouse gas emissions. Over the years, Paf has supported projects around the world – mostly in countries that lack resources to invest in climate action, but also in places like Iceland, where advanced technology enables direct air capture of carbon dioxide.

“This is not a substitute for reducing emissions, but a way to take responsibility for what we haven’t yet been able to reduce – while supporting global sustainable development,” says Ludvig Winberg.

The hydropower project in Peru, which Paf supports in 2024, has an installed capacity of 20.58 MW and is located along the Aucantagua River, a tributary of the Monzón River. The project is listed on the United Nations Carbon offset platform.

“The SBTi does not require companies to finance climate projects while striving towards Net-Zero, but they strongly recommend that companies with the ability to do so contribute to broader environmental efforts. We then rely on the UN platform that the projects we support are impactful and credible,” says Ludvig Winberg.

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Amusnet Strengthens Commitment to Latin America at Peru Gaming Show

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Amusnet Strengthens Commitment to Latin America at Peru Gaming Show

 

Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers, and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.

“Peru is a strategically important market for Amusnet, with one of the most established and rapidly developing gaming industries in the region. Our presence at PGS reflects our commitment to long-term growth in Latin America, with a strong focus on delivering engaging, high-quality gaming content and building strategic partnerships,” said Juan Jose Castillo, Country Manager Peru at Amusnet.

Demonstrating its strong engagement in the region, Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition begins. This dynamic event, organized by the LatAm Media Group, combines a 6-a-side football tournament with networking opportunities, encouraging connection and team spirit among industry professionals. With successful previous editions in cities such as São Paulo and Buenos Aires, the LMG Futbol Experience has established itself as a well-regarded platform for blending competition and business connections in the gaming sector. Amusnet’s sponsorship underscores the company’s active involvement in local events and its commitment to supporting industry-wide collaboration.

At the event, the all-casino solutions provider will present a robust portfolio of games and promotional tools that reflect player preferences in LATAM and the company’s dedication to delivering elevated player experiences.

Among the top-performing Online Casino titles being featured during the expo are 20 Golden Coins, Extra Crown, Candy Palace, Aztec Forest, and Hot Deco, plus new releases for the market like Orient Story Deluxe, Secrets of Cairo and more. Visitors will also have the opportunity to experience the celebrity online slot Stoichkov #8, starring football legend Hristo Stoichkov. Another standout title is Coin Gobbler, a recent release that brings a fresh spin to the reels with its cluster-pay mechanics. Instead of traditional paylines, wins are triggered by matching adjacent symbols, while the Golden Coin Free Spins feature adds an extra layer of excitement and increases win potential.

Amusnet will also highlight the Tournament Tool, a recently launched promotional tool designed to boost player engagement through real-time competitions and leaderboard-based rewards, fostering a dynamic and competitive gaming environment. In addition, the company will present Golden Coins Link Jackpot, its newest bonus system. This four-level jackpot includes Mini and Minor fixed prizes, along with Major and Grand progressive jackpots, adding extra excitement and value to the player experience.

During the exhibition, Amusnet will present some of the top performers in its Live Casino vertical, including Dynamic Roulette 120x and three next-generation virtual roulette titles: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. Also featured will be the newest releases like Showtime Roulette 500x, offering advanced customization options for operators; Football Thrill, a fast-paced title inspired by the world’s most popular sport; and Extra Crown Deluxe Live, which blends slot-style mechanics with the excitement of live-streamed action.

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BMM Innovation Group to Participate in Peru Gaming Show 2025

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BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity, and virtual training services for Perú’s growing gaming industry.

With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers, and online gaming programs.

BMM was the first laboratory approved to test and certify online games and sports betting programs under Perú’s new regulatory framework for digital gaming — an achievement that reflects the Company’s long-standing commitment to compliance leadership.

Marzia Turrini, President of iGaming & Cybersecurity at BMM, said: “The Perú market is very close to our hearts. Not only have we had a lab in Perú for nearly two decades, but we are so embedded in the market as a trusted partner to suppliers and a resource for regulators. Now, with so many Peruvian adults embracing online gaming and sports betting, it is exciting to be the country’s most trusted test lab, ensuring integrity for all and a safe experience for players whether they are online or in a retail casino.”

In addition to technical compliance services, BMM will also showcase its BIG Cyber cybersecurity services and RG24seven Virtual Training, a compliance-grade e-learning platform for global gaming employees worldwide in English, Spanish, and Portuguese.

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