The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

Latin America

PlayUZU launches major TV and digital ad campaign in Mexico

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PlayUZU launches major TV and digital ad campaign in Mexico

 

Operator will use its “Thumbs up” concept to drive brand awareness and showcase its USPs to players in the fast-growing market

PlayUZU, the Spanish language version of the award-wining PlayOJO online casino powered by SkillOnNet, has launched a major TV and digital advertising campaign in Mexico having debuted in the market late last year.

The campaign will be based on the same “Thumbs up” concept that PlayOJO has used in other markets such as the UK and Spain. It features a hero character who is thrilled to have found a fair, transparent online casino for the first time and he conveys this with a giant thumbs up.

While walking through a vibrant city, he finds other people that have also discovered the fun and fair PlayUZU experience, and they also give a big thumbs up.

The disruptive positioning and brand proposition is summed up in the tag line, “The transparent casino”. PlayUZU is the only casino in Mexico that never imposes wagering requirements meaning that all winnings, including those from free spins and bonuses, are for the player to keep.

The other major PlayUZU USP is that players receive money back on all bets whether they win or lose, and this money is credited to the player’s account in real-time. They then have to option to wager that money or to withdraw it as cash.

The campaign will run across television including standard ads as well as integrations in content in some of the most popular TV shows in the country and is expected to reach a 20% share of voice.

In addition to TV, the ads will run extensively across the wider digital ecosystem. This includes Google Search, social media, programmatic, native ads and media influencers to ensure the furthest possible reach among PlayUZU’s target audience.

Helena Rico, PlayUZU’s Head of Marketing for Spain and LatAm, said: “WeÂŽre very excited to finally take this step forward in Mexico and to showcase our presence in the market across TV and other digital media channels.

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“We believe the campaign will allow us to compete equally with other casino operators that have been in the market for much longer than us.

“Our disruptive positioning based on always giving out rewards as real cash together with a powerful campaign will put PlayUZU top of mind, driving Mexican players to try our incredible brand and casino for the very first time.”

Latest News

FBM¼ adds a new hero to its slots collection with Hippo’s Lockℱ launch in Mexico

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FBM¼ adds a new hero to its slots collection with Hippo’s Lockℱ launch in Mexico

 

Time to power up your spins and collect big wins with Hippo’s Lockℱ in Mexico. The new slot adventure launched by FBM¼ has Super Hippo as a hero, delivering entertaining gaming sessions with the Lock Feature, the Power Spins and Extra Spins accumulators. The game is available to play on the Auria, Galaxy II and Shadow III casino cabinets and is set for a fast expansion in the Mexican gaming market.

Hippo’s Lock is the latest slot title developed by FBM and brings a new theme with a charismatic hero, equipped with gadgets and special powers which will attract and engage slot players in Mexico.

The 30-lines game works with 15 independent reels, and the main action happens around the central position with Super Hippo’s intervention. The purple hippo guides the game narrative, taking players on an exciting gaming journey with non-stop action, suspense, and compelling animations.

 

The “X” effect of Power Spins joins the lucrative Extra Spins

Every time Super Hippo lands on the central reel, he bites the lock symbols and creates the chance to open the bonus mode with Power Spins, Extra Spins or the two accumulators combined.

When the Hippo’s Lock bonus starts with one accumulator, players guarantee five free spins. This number increases to ten free rounds if Super Hippo triggers Power Spins and Extra Spins at the same time. Each one of the accumulators has a special power:

  • Extra Spins – Super Hippo uses its backpack to shoot lasers, increasing the number of free spins displayed in the counter.
  • Power Spins – Super Hippo multiplies all coins, bags, Mini and Minor jackpots by 2, 3 or 5, leading players to a significant prize.

Super Hippo remains in the central position during all bonus rounds, and the special powers of the accumulators activated may repeat several times until the bonus rounds are over.

 

A kit of jackpots and gadgets to achieve big wins!

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The bonus ignited by the Lock feature concentrates Super Hippo’s main powers. However, the game character has more tricks and resources to captivate and involve players:

  • Jackpots – Hippo’s Lock offers access to four jackpot levels – Mini, Minor, Major, and Grand – through the vault symbol, which may appear on the reels during the main game or bonus rounds.
  • Rewind – What if a gadget could change the symbols on the reels and lead players to bigger wins? That is the magic of the Rewind Feature activated by Super Hippo using its bracelet.
  • Luck Has Arrived – Super Hippo announces a special flight on the screen with a message and takes off anticipating a lucrative game round for the player.

 

A slot game compatible with several casino cabinets and layouts!

Hippo’s Lock combines a fascinating game mechanic with an appealing feature set exhibited by an intriguing character through cutting-edge graphics, animations, and sound effects. This blend captures the interest of first-time players, delivering enjoyable gaming sessions that encourage them to return for more.

Hippo’s Lock reinforces the Lock product line FBM debuted this year with the Croc’s Lock theme launch. This new game title introduces a new hero, a new accumulator, and new thrills to the gaming sessions delivered by the global gaming brand’s slots portfolio.

Available on the Galaxy II, Auria and Shadow III casino cabinets, Hippo’s Lock starts its expansion journey in Mexico and intends to surpass the high expectations of local slot fans with long-lasting gaming sessions filled with prizes and adrenaline. The following plans include a global expansion having the US as the next showcase market for this FBM casino game.

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Latest News

Influencer Rafa Campelo Becomes the New Face of MC Games’ Social Media Presence

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MC Games’ social media has gained a new face in recent days: influencer Rafaella Campelo. Representing women in the online gaming world, Rafaela will be responsible for ensuring the page’s content, informing the public about the latest developments and answering followers’ main questions.

“It’s a gift for me and confirmation that I’m on the right path. I love this world, and being able to work in it is extremely rewarding. Even more so when I realize that the ‘review’ I write reaches people and that they relate to it. It’s an incredible feeling,” Rafa said.

Despite his passion for soccer, when it comes to online games, he has a different choice. “I have my favorite: Veio do Raio! (laughs) It’s that slot I always end up choosing, you know? When I feel like having some fun, that’s where I go,” he explains.

In addition to Rafa Campelo, MC Games’ social media channels also feature influencer Waltinho, a well-known figure among the bet audience.

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Compliance Updates

ThrillTech secures regulatory approvals to launch jackpots in Latam

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ThrillTech secures regulatory approvals to launch jackpots in Latam

 

Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets

ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.

The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.

Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.

By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.

Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.

ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.

Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.

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