Latin America
PlayUZU launches major TV and digital ad campaign in Mexico

Operator will use its “Thumbs up” concept to drive brand awareness and showcase its USPs to players in the fast-growing market
PlayUZU, the Spanish language version of the award-wining PlayOJO online casino powered by SkillOnNet, has launched a major TV and digital advertising campaign in Mexico having debuted in the market late last year.
The campaign will be based on the same “Thumbs up” concept that PlayOJO has used in other markets such as the UK and Spain. It features a hero character who is thrilled to have found a fair, transparent online casino for the first time and he conveys this with a giant thumbs up.
While walking through a vibrant city, he finds other people that have also discovered the fun and fair PlayUZU experience, and they also give a big thumbs up.
The disruptive positioning and brand proposition is summed up in the tag line, “The transparent casino”. PlayUZU is the only casino in Mexico that never imposes wagering requirements meaning that all winnings, including those from free spins and bonuses, are for the player to keep.
The other major PlayUZU USP is that players receive money back on all bets whether they win or lose, and this money is credited to the player’s account in real-time. They then have to option to wager that money or to withdraw it as cash.
The campaign will run across television including standard ads as well as integrations in content in some of the most popular TV shows in the country and is expected to reach a 20% share of voice.
In addition to TV, the ads will run extensively across the wider digital ecosystem. This includes Google Search, social media, programmatic, native ads and media influencers to ensure the furthest possible reach among PlayUZU’s target audience.
Helena Rico, PlayUZU’s Head of Marketing for Spain and LatAm, said: “WeÂŽre very excited to finally take this step forward in Mexico and to showcase our presence in the market across TV and other digital media channels.
“We believe the campaign will allow us to compete equally with other casino operators that have been in the market for much longer than us.
“Our disruptive positioning based on always giving out rewards as real cash together with a powerful campaign will put PlayUZU top of mind, driving Mexican players to try our incredible brand and casino for the very first time.”
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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazilâs sports market.
BETesporte, a betting platform that proudly carries âsportsâ in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way â accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
âOver the last four months, weâve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. Weâve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, GaĂșcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. Weâve also invested in Series A and B of the BrasileirĂŁo, placing our brand on Brazilâs biggest football stages and ensuring mass exposure with a high value per impression. Itâs a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,â said Thiago Carvalho, CFO at BETesporte.
Among the platformâs most notable recent acquisitions is brand exposure during Brazilâs national team matches in the World Cup Qualifiers â a move that reinforces BETesporteâs presence on the global football stage and strengthens its connection with fans during highly visible moments.
âWe truly believe in the power of sports as a driver of connection and engagement. At BETesporte, weâre constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazilâs sports scene through active sponsorships in Series A and B of the national league â with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,â added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu â an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporteâs credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and MacaĂ© â personalities who bring even more legitimacy to the companyâs presence in the sports world.
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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCĂN

Palace Bingo & Sports Bets Casino in CancĂșn has taken a major step forward by introducing Zitroâs revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titlesâLegendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots âare designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los NĂșmeros commented: âThe addition of Zitroâs games and CONCEPT cabinets at our CancĂșn casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.â
Johnny Ortiz Viveiros, founder of Zitro, added: âWeâre very pleased that Palace Bingo & Sports Bets Casino in CancĂșn has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.â
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