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Sportradar’s Integrity Services expands agreement with Brazilian Football Confederation to include state level competitions for the first time

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SPORTRADAR AWARDED TEMPORARY KENTUCKY SPORTS WAGERING SERVICES LICENSE

 

The Brazilian Football Confederation and Sportradar Integrity Services – a global supplier of sport integrity solutions and partner to more than 100 sports federations and leagues – have extended their agreement for three years, while increasing the number of Brazilian football competitions that will be monitored. Sportradar Integrity Services is a unit of Sportradar, the leading global sports technology company creating immersive experiences for sports fans across the globe.  The relationship between the two bodies first began in 2017.

The new three-year agreement features the addition of Sportradar Integrity Services’ Universal Fraud Detection System (UFDS) for bet monitoring of 27 state-level competitions, as well as Brasileiro U20 and Campeonato Brasileiro de Aspirantes.  More than 3000 CBF-sanctioned matches per year will now be monitored under the new contract, which also continues the existing monitoring of SĂ©rie C and SĂ©rie D and the provision of Intelligence and Investigations Services to assist CBF investigations into any potential integrity threats.

Under the terms of the new agreement, Sportradar’s education experts will also deliver three live online integrity workshops per season to help inform players, coaches, staff, referees and other stakeholders of the match-fixing threats and other risks that exist and how to avoid them.

The UFDS is an advanced and proven bet monitoring system that has been independently assessed and verified by recognized experts in the field of sports betting and integrity. Betting patterns are analysed for abnormalities by a global team of qualified integrity experts, and any suspicious matches are subsequently reported to partners, allowing critical visibility into worldwide match-fixing. Sportradar Integrity Services have detected over 6,900 suspicious matches during the past 17 years with more than 900 of these occurring in 2021 alone.

CBF Acting President, Ednaldo Rodrigues, said: “Sportradar Integrity Services have been a valued and trusted partner of ours, with their UFDS bet monitoring providing vital insights into the betting activity on our competitions. Extending this partnership helps to strengthen our mission to protect Brazilian football, and by adding their live integrity workshops, we will gain an extra layer of protection by ensuring that education is delivered on the integrity dangers facing our competitions.”

Sportradar Integrity Services Managing Director, Andreas Krannich, added: “Having witnessed growing integrity issues across global sport in recent years, particularly in lower levels of competition and youth sport, it is commendable to see the importance the CBF place on preventative measures. Through this ongoing partnership, we look forward to continuing our work in a country with such rich footballing history and future.”

The continuing partnership with CBF underscores Sportradar’s commitment to protecting world football from would-be corruptors and follows robust and well tested integrity agreements already in place with CONMEBOL, FIFA, UEFA and the Asian Football Confederation (AFC).

 

eSports

Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

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Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

 

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.

The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.

This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.

Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.

For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.

Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”

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Betano, Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025ℱ

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  •  The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continent’s most important tournaments.
  • The CONMEBOL Copa AmĂ©rica Femenina 2025ℱ will be held in Ecuador from July 12 to August 2.

CONMEBOL (ConfederaciĂłn Sudamericana de FĂștbol) and Kaizen Gaming are proud to announce the later’s premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025ℱ.

Hosted in Ecuador from July 12th to August 2nd, this year’s tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa AmĂ©rica Femeninaℱ. Bringing together South America’s 10 women’s football teams, the tournament is a celebration of both football in the continent and women’s sport. At the end of each game, Betano will present the top-performing player with the “MVP Betano” award.

Alejandro DomĂ­nguez, President of CONMEBOL, said: “South American women’s football is experiencing an extraordinary moment. Each edition of the CONMEBOL Copa AmĂ©rica Femenina showcases the growth of talent, passion, and commitment of our players—true ambassadors of the sport and a source of inspiration for millions of girls across the continent and around the world. Having Betano’s support encourages us to continue raising the level of the tournament and to provide more opportunities for our athletes to shine on the field and keep leaving their mark both on and off the pitch.”

Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa AmĂ©rica Femenina 2025ℱ is very important for us, as we continue supporting the development of football globally and women’s football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the world’s best female footballers.”

The sponsorship of CONMEBOL Copa AmĂ©rica Femenina 2025ℱ is part of Betano and CONMEBOL’s broader partnership, which started with the CONMEBOL Copa AmĂ©ricaâ„ąïž 2024 and extends through 2028. In addition to supporting CONMEBOL Copa AmĂ©rica Femenina 2025ℱ, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa AmĂ©rica Futsal Men and Women and CONMEBOL Copa AmĂ©rica Beach Soccer.

 

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eSports

BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

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BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

 

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.

This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.

As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.

“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”

JosĂ© AnĂ­bal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”

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