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Super Group and Sports Entertainment Acquisition Corporation Announce Closing of Business Combination

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Affinity Interactive Announces Sale of DRF Bets to 1/ST TECHNOLOGY

 

SGHC Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, and Sports Entertainment Acquisition Corporation, a publicly traded special purpose acquisition company, announced the closing of their business combination.

The Business Combination was approved by a majority of SEAH stockholders at a special meeting held on January 26, 2022. SEAH has merged with and into Super Group, with Super Group as the surviving corporation. Beginning on January 28, 2022, Super Group’s ordinary shares and public warrants are expected to begin trading on the New York Stock Exchange (“NYSE”) under the ticker symbol “SGHC” and “SGHC WS”, respectively.

“Today marks a major milestone for our company, our employees and our shareholders,” said Neal Menashe, Chief Executive Officer of Super Group. “Now as a public company, we plan to continue to strengthen our brand among the worldwide online betting and gaming community by growing our customer base, expanding into new markets and developing strategic partnerships with major sports franchises.”

Eric Grubman, Chairman & CFO of Sports Entertainment Acquisition Corporation, commented, “We were attracted to Super Group for its proven business model, strong leadership and exceptional products and technology. We are pleased to complete our business combination with Super Group and look forward to continuing our collaboration with Neal and rest of the management team, helping Super Group strengthen and grow its position in the global online betting and gaming industry.”

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Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

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Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

 

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.

The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.

This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.

Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.

For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.

Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”

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Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive

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Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive

 

The Draw-Based Games Come as Part of Larger Aggregation Agreement Between NeoPollard Interactive, Aristocrat Interactive and Inspired Entertainment 
Aristocrat Interactiveℱ – a leading B2B provider of gaming content, technology, hardware, and services – in collaboration with NeoPollard Interactive and Inspired Entertainment announced the launch of the first-ever Virtual Sports games available in the U.S. iLottery market, accessible exclusively with the Virginia Lottery.
Known as “VSports,” these new content options, developed by Inspired Entertainment, ensure the sports season never ends for Virginia Lottery players. NeoPollard is a joint venture between Pollard Banknote and Aristocrat Interactive. As part of this joint venture, Aristocrat Interactive developed a customer integration offering for VSports through its aggregation system, Fusionℱ, allowing the Virginia Lottery to benefit from this new game category and be able to offer its players football, basketball and horse racing draw games all under one digital platform.
“Our commitment to providing best-in-class lottery content is strengthened by robust third-party integration capabilities with content providers like Inspired Entertainment,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “The introduction of these first-of-its-kind draw games for the Virginia Lottery exemplifies how customers can benefit from strategic integrations that drive new innovations and improvements in available content for players.”
Each VSports game runs on a specific schedule, allowing players to place bets on a virtual event of their choosing. Through the use of a certified random number generator (RNG) and similar to other online games, all VSports games are simulated ensuring results are fair and random. The outcome of live sporting events has no impact or influence on VSports. While VSports in Virginia will be implemented using a lottery draw game format, the entertainment value—particularly for sports fans—will be significantly enhanced. Additionally, these games can be played every two to three minutes, offering a frequent experience.
“Through the Virginia Lottery’s agreement with NeoPollard Interactive, we are delivering unique content for a diverse set of players while also attracting new audiences,” said Scott Kenyon, Deputy Executive Director of Marketing for the Virginia Lottery. “This relationship allows us to provide a wide range of new, distinctive games that we are confident will be exciting and appealing to our players, while also supporting the Lottery’s overall mission of raising revenue for K-12 public education in the Commonwealth.”
This integration supplements the expansive iLottery content library for the Virginia Lottery while also showcasing the depth and variety of content offerings Aristocrat Interactive can provide for its customers and, in turn, players of varying interests.
“We are honored to work with Aristocrat Interactive through its contract with NeoPollard Interactive to bring this unprecedented gaming experience to the Virginia Lottery,” said Brooks Pierce, President and CEO of Inspired Entertainment. “This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for a good cause.”
Additional VSports are expected to be made available via the Virginia Lottery over time, with this initial launch representing a significant step forward in providing players with new and exciting content options all year round.
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Betano, Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025ℱ

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  •  The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continent’s most important tournaments.
  • The CONMEBOL Copa AmĂ©rica Femenina 2025ℱ will be held in Ecuador from July 12 to August 2.

CONMEBOL (ConfederaciĂłn Sudamericana de FĂștbol) and Kaizen Gaming are proud to announce the later’s premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025ℱ.

Hosted in Ecuador from July 12th to August 2nd, this year’s tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa AmĂ©rica Femeninaℱ. Bringing together South America’s 10 women’s football teams, the tournament is a celebration of both football in the continent and women’s sport. At the end of each game, Betano will present the top-performing player with the “MVP Betano” award.

Alejandro DomĂ­nguez, President of CONMEBOL, said: “South American women’s football is experiencing an extraordinary moment. Each edition of the CONMEBOL Copa AmĂ©rica Femenina showcases the growth of talent, passion, and commitment of our players—true ambassadors of the sport and a source of inspiration for millions of girls across the continent and around the world. Having Betano’s support encourages us to continue raising the level of the tournament and to provide more opportunities for our athletes to shine on the field and keep leaving their mark both on and off the pitch.”

Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa AmĂ©rica Femenina 2025ℱ is very important for us, as we continue supporting the development of football globally and women’s football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the world’s best female footballers.”

The sponsorship of CONMEBOL Copa AmĂ©rica Femenina 2025ℱ is part of Betano and CONMEBOL’s broader partnership, which started with the CONMEBOL Copa AmĂ©ricaâ„ąïž 2024 and extends through 2028. In addition to supporting CONMEBOL Copa AmĂ©rica Femenina 2025ℱ, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa AmĂ©rica Futsal Men and Women and CONMEBOL Copa AmĂ©rica Beach Soccer.

 

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