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Better Collective enters into commercial partnership with The New York Post

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Better Collective enters into commercial partnership with The New York Post

 

The world leading sports betting media group, Better Collective, signs an agreement with the New York Post to deliver innovative technology and commercial content for online sports betting through its proprietary sports betting platform, Action Network.

Better Collective, the world’s leading sports betting media group, is joining forces with the New York Post to bring the best in commercial sports betting content to the publication’s readership of more than 92 million unique users. More than 11 million unique users come from New York state, which recently regulated online betting. The agreement is for the delivery of content, data, and statistics for the betting section of the New York Post.

The commercial partnership includes Better Collective delivering its innovative technology and content for sports betting to educate and empower the US audience of online bettors and help them navigate in a market that is growing fast as more and more federal states open for regulated online betting and iGaming. The US market is already a key market for Better Collective with established sports betting brands including the most recent acquisition of leading US sports media platform, Action Network, in 2021. In the recently opened New York state,  Better Collective is off to a great start with the current five operators that have started operations and the expected entry of an additional four operators as soon as  they meet the regulatory requirements. This underlines Better Collective’s strong position in the US mobile sport betting market, which is now further strengthened by the media partnership.

The US sports betting market is, according to Vixio, expected to grow from a Gross Gaming Revenue (GGR) of ~$2.5bn in 2021 to ~$5.8bn by 2023. By 2030 the market is expected to exceed $40bn GGR. By 2022, Better Collective expects that its revenue from the US will exceed 100 mUSD. With the continued regulation of states and addition of new operators, the growth is expected to continue for years to come.

The commercial relationship provides Better Collective and Action Network with an additional marketing channel to operate, market and manage customer contacts to the betting operators within the US. Better Collective entered the first media partnerships in 2019 and has refined the concept to reach breakthroughs in performance as well as the addition of three new partnerships last year.

The details of the financial terms remain undisclosed. Better Collective will be responsible for the monetization of the joint business, and will hold and own accounts with the betting operators.

Marc Pedersen, CEO Better Collective US said:

“We believe that educating bettors and iGamers by providing them with relevant information, data and statistics will enhance their betting experience. The partnership with the New York Post is the biggest media partnership agreement to date for Better Collective. It will allow us to reach a very large number of potential users and we are excited to partner with the New York Post to provide betting and iGaming information to a growing audience.”

Patrick Keane, CEO of Action Network said:

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“The New York mobile launch was the biggest weekend in Action Network history. We look forward to providing our unique sports betting insights, data and content to the New York Post readers as they decide on placing wagers with sportsbooks.”

Brad Elders, COO of the New York Post, said:

“We are looking forward to bringing better sports betting content and utility to the best sports fans to continue our commitment to deliver unrivaled sports coverage.  Better Collective’s innovative tools and informative content will provide our fans with the best resources to navigate sports betting with ease.”

The partnership agreement is expected to be operational from January 21, 2022. The financial impact will be included in the financial targets for 2022 that will be published in connection with the company’s Full Year Report for 2021.

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SPAIN’S LEO MARGETS HAS CHANCE TO BE THE FIRST WOMAN IN POKER HISTORY TO BECOME WORLD CHAMPION

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Leonore “Leo” Margets is the first woman to reach the WSOP Main Event final table since Barbara Enright 30 years ago.

The final table of the 2025 World Series of Poker (WSOP) Main Event is a historic one, as for the first time in 30 years a woman is among the final nine players competing for poker’s most coveted prize.

Leonore “Leo” Margets, a professional poker player from Barcelona, Spain, will be only the second woman in WSOP history to play at the WSOP Main Event final table since Poker Hall of Fame inductee Barbara Enright finished in fifth place in 1995.

Making the Final Nine of the 2025 WSOP Main Event, Margets has secured at least $1 million in prize money, adding to her over $2 million in recorded live tournament winnings.

Achieving a historic accomplishment that is an overwhelming positive for the game of poker, Margets has an opportunity to make even more history by potentially being the first woman ever to win the WSOP Main Event.

Claiming her lone WSOP bracelet in the $1,500 No Limit Hold’em – The Closer tournament at the 2021 WSOP ($376,850 top prize), Margets’ second career bracelet may be the most prestigious one a poker player can win.

With 16 players remaining during Day 8 of the 2025 WSOP Main Event, nearly the entirety of Margets’ chip stack would enter the pot preflop as she called off a three-bet all-in by Sergio Veloso. Holding pocket jacks to Veloso’s ace-king offsuit, despite an ace arriving on the flop, Margets hit a runner-runner flush to give her not only the chips but the momentum needed to reach the WSOP Main Event final table.

Interviewed by PokerGO sideline reporter Jeff Platt moments after officially reaching the WSOP Main Event final table, Margets, surrounded by adoring supporters, was all smiles as she reflected on her achievement.

“It’s so unreal, it is a dream,” Margets said. “I’m so glad that I’m cheering (with my rail), it means so much. How lucky I am to live this!”

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The final table of the 2025 WSOP Main Event will resume at the Las Vegas Horseshoe and Paris on Tuesday, July 15th with action beginning at 1:30 P.M. local time. Poker fans and players can watch the action on PokerGO, as well as on the PokerGO YouTube channel.

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GeoLocs Partners with Green Brick Labs to support their brand Maverick Games

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GeoLocs Partners with Green Brick Labs to support their brand Maverick Games

 

GeoLocs, the industry-leading geolocation product developed by mkodo, is pleased to announce a new partnership with Green Brick Labs to launch Maverick Games, an emerging operator in the online gaming sector. This collaboration reinforces GeoLocs’ commitment to supporting operators with robust, regulation-ready geolocation services that deliver a smooth and secure player experience.

Through this partnership, Maverick Games will utilise GeoLocs’ advanced geolocation platform to ensure compliance with jurisdictional requirements in regulated markets, while providing a seamless user journey across web and mobile environments.

“We’re delighted to be partnering with Maverick Games,” said Will Whitehead, Commercial Director at mkodo. “They bring an exciting and fresh perspective to the iGaming space, and we’re proud to support their expansion with a solution that not only meets regulatory demands but also puts the player experience front and centre.”

GeoLocs is designed specifically for the iGaming industry and benefits from over 13 years of experience in supporting operators and platform providers across regulated markets in North America, Latin America, and beyond. The platform is certified by GLI and the AGCO, and holds ISO 27001 accreditation—offering operators a secure, scalable, and regulator-approved solution for location verification.

Maverick Games is known for its innovative outlook and dedication to creating a user-first betting experience. As the brand continues to grow and enter new regulated markets, having a trusted geolocation partner was a critical requirement.

“Our goal is to build a product and brand that players love and trust,” said Matt Rathbun, CEO at Green Brick Labs. “To do that, we need partners who share our values of innovation, integrity and great UX. GeoLocs stood out for its reputation, proven track record in regulated markets, and the ease of integration. We’re excited about what we can achieve together.”

GeoLocs continues to expand its global reach, enabling operators to meet regulatory requirements while delivering exceptional experiences to players wherever they’re licensed to operate.

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Churchill Downs Incorporated Announces Definitive Agreements to Acquire a Majority of Casino Salem Project in New Hampshire

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Churchill Downs Incorporated (Nasdaq: CHDN) (the “Company”, “CDI”, “we”) announced today that it has signed definitive agreements to acquire a majority of the outstanding equity interests (the “Salem Transaction”) of a Salem, New Hampshire joint venture (“Casino Salem”) with the right to develop a charitable gaming, entertainment and dining destination featuring historical horse racing machines (“HRMs”).

Casino Salem is located at The Mall at Rockingham Park, which is approximately 30 minutes from downtown Boston. Prominent local developers Joe Faro and Sal Lupoli will maintain ownership in Casino Salem, ensuring their experience remains central to the development and future success of this new venue.

The initial phase of Casino Salem opened on July 9th with approximately 100 HRMs and 13 live table games. Over the coming months, CDI will finalize plans and commence construction of the future phases of the project including a rebranding of the venue, an expansion of the gaming floor, and several food and beverage concepts.

“New Hampshire is an exciting opportunity, and this transaction – and our new partnership with Joe Faro and Sal Lupoli – allows us to develop a regional destination to draw patrons to Salem from across the growing New England market,” said Bill Carstanjen, Chief Executive Officer of CDI. “We look forward to sharing more about our plans to build an expanded, state-of-the-art gaming and entertainment facility in Salem and to support charitable organizations throughout New Hampshire.”

“We are thrilled to move forward in partnership with Churchill Downs, one of the country’s preeminent gaming and entertainment operators,” said Joe Faro and Sal Lupoli. “With our vision for Salem, we remain committed to driving economic stimulus to our local economy, creating new jobs, and increasing tourism while delivering a world-class destination that will create lasting benefits for the community for decades.”

Separately from Casino Salem, CDI will continue to operate its Chasers Poker Room in Salem.

The Company will finance the Salem Transaction using its existing credit facility. Closing of the Transaction is subject to usual and customary closing conditions, including receipt of approval by the New Hampshire Lottery Commission. The Transaction is anticipated to close during the third quarter of 2025.

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