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SharpRank – The Betting Industry’s Only Independent Ratings Company Kicks Off 2022 With New NBA and NHL Product Offerings

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SharpRank - The Betting Industry's Only Independent Ratings Company Kicks Off 2022 With New NBA and NHL Product Offerings

 

Following Emphatic “First Pitch” Wins at SBC and G2E in 2021, SharpRank Unveils Plans for Further 2022 Expansion

SharpRank, the only independent sports betting rating agency, which leverages proprietary metrics, data science, and ratings to expand the total addressable market it services, announced two new product offerings today.  The company is onboarding both NBA and NHL picks as sport offerings in addition to its existing CFB and NFL personalities and podcasts that currently have coverage on the platform.  These new sports add to the depth and scope of the weekly overall sharp/media success ratings.  Both the NHL and NBA will have their own individual sport rankings (Ex. Top 10 NHL, Top 10 NBA) which will be announced weekly via the app and Twitter (@Sharp_Rank) and will culminate in the SharpRank Top 10 Overall cross-port ranking.  Additionally, SharpRank plans on adding MLB, NASCAR, and select PGA and Horse Racing events.  In anticipation of FIFA at the tail end of 2022 soccer will also likely be added.

“We were happy to see the attention our service received in 2021 as the industry continues to grow,” said Chris Adams, CEO of SharpRank.  “People see our proprietary ranking technology as a necessary and positive step in creating a more trustworthy and transparent market, so we are excited to continue to expand and offer new sports picks and rankings to further cover the market.”

SharpRank’s 2002 expansion follows a successful 2021 in which the company was awarded top prize at multiple industry conferences.  The company won first prize at the first ever SBC First Pitch competition presented by Wagers.com at the 2021 SBC Summit North America conference as well as at the G2E Global Gaming Expo Pitch Competition in October.  Finalists presented their company’s business plans to an esteemed panel of judges during each conference.  SBC’s panel was moderated by Business Insider sports betting and future of TV reporter, Ashley Rodriguez and judged by a panel of sports betting investment experts including:

●            Lloyd Danzig – Managing Partner, Sharp Alpha Advisors

●            Chris Grove – Co-Founder, American Affiliate Co.

●            Kiki Mills Johnston – Managing Director, DRIVE by DraftKings

●            Chad Stender – Partner, SeventySix Capital

●            Davis Catlin – Senior Managing Director, Las Vegas Sands Corp.

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“By helping to create a more transparent and trsutworthy market, SharpRank is unlocking the long tail casual consumer and enables financial market tie-ins. It would be difficult to trust a fund without a Morningstar rating – SharpRank is sportsbetting’s equivalent,” stated Chris Adams.  “Sports betting innovation is going to be vital in the expansion and sustainable growth of one of the fastest growing industries in America, and SharpRank aims to be at the forefront of its progress.”

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ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT

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Zitro is proud to announce that its hit game Legendary Sword – Avalon has earned the #1 ranking in the July 2025 Game Performance Report by Eilers & Krejcik Gaming, in partnership with Fantini Research. The game led the Top Indexing Overall Games – Emerging Suppliers category for both the U.S. and Canadian markets.

This milestone marks a major achievement for Zitro, underscoring the game’s strong appeal on casino floors and its growing impact across North America. Legendary Sword has quickly become a favorite among operators and players alike, thanks to its standout gameplay and proven performance.

Zitro founder Johnny Viveiros Ortiz shared his excitement: “Being recognized in the Eilers & Krejcik – Fantini report is a tremendous honor and a reflection of our team’s dedication to creating world-class gaming experiences. Seeing Legendary Sword lead the category for emerging suppliers confirms our momentum in the market — and we couldn’t be more proud.”

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Apple iSports Signs Definitive Agreement to Acquire LBC Enterprises Pty Ltd

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Apple iSports, a gaming, entertainment, and technology services company, announced that it has signed a Definitive Agreement with LBC Enterprises Pty Ltd (LBC or Lucky Bet), an online gaming, wagering, and payment systems company.

The proposed acquisition underscores Apple iSports’ ability to execute strategic transactions pursuant to its stated business strategy. This transaction will underpin the Company’s ambitions and excellent relationships in the gaming and entertainment communities by securing highly accretive gaming and wagering revenue streams from business-to-business (B2B) and consumers (B2C). In doing so, this will position the Company to become a highly competitive player in the U.S. online gambling services ecosystem.

Ian Parke, CEO of LBC, said: “The proposed acquisition of our company by Apple iSports validates the global opportunity we see in regulated, tech-driven gaming. By combining LBC’s platform and operational expertise with AiS’s capital markets presence and distribution network, we are primed to accelerate our expansion into new markets and scale our white label program. This partnership represents a major step forward for Lucky Bet and the broader LBC ecosystem.”

Joe Martinez, CEO and Chairman of Apple iSports, said: “The Board of Directors is excited to continue rolling out our stated objectives with our proposed acquisition of LBC. Our service offerings to B2B and B2C will now be significantly enhanced in a rapidly growing sector. Combined with our exceptional team, this transaction catapults us into the US and international gaming markets.”

Board member and director Lyndon Hsu, who is based in Singapore, said: “This defining transaction will expand our reach into gaming, wagering, and payment services markets via B2B and B2C opportunities. AiS will also be able to accelerate its stated capital raising objectives and further anticipated business acquisitions. Apple iSports remains on track to become a NASDAQ mainboard-listed company.”

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JACKPOT PARTY and Carnival Cruise Line Announce Daily Cruise Giveaway Partnership

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SciPlay, the social games division of Light & Wonder, and Carnival Cruise Line announced a collaboration to launch the “Daily Cruise Giveaway” sweepstakes. From July 21 through August 4, 2025, the social casino game owned and operated by SciPlay entitled JACKPOT PARTY is giving players the chance to win a Carnival Cruise Line voucher (valid for two guests) every single day.

This partnership unites two established entertainment brands, blending the popular and wildly fun gaming experience of JACKPOT PARTY with the real-world vacation experiences offered by Carnival Cruise Line. Players 21 and older can enter the sweepstakes by downloading the JACKPOT PARTY mobile app and registering through the in-game sweepstakes portal. No purchase is necessary to enter or win.

JACKPOT PARTY delivers authentic casino-floor excitement through its wildly popular free-to-play mobile game. With over 100 million global downloads, it consistently ranks among the top-grossing mobile apps, offering thrilling virtual slots experiences. Key features include JACKPOT PARTY’S collection of authentic slot machines, prominently featuring fan favorites like HUFF N’ EVEN MORE PUFF, DANCING DRUMS LINK TREASURE, and INVADERS ATTACK FROM THE PLANET MOOLAH. All in-game coins are virtual, and the game does not offer real money gambling and is for entertainment only, with in-app purchases.

“This sweepstakes is a way for us to offer additional value to our players and connect their in-game enjoyment with tangible real-world experiences. Collaborating with a brand like Carnival Cruise Line, known for delivering memorable vacations, allows us to extend the fun beyond the screen and onto a cruise ship,” said Noga Halperin, Chief Revenue Officer of SciPlay.

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