Press Releases
Gambling.com Group and McClatchy Sign Strategic Sports Betting Partnership

Media partnership combines McClatchy’s 65M unique visitors with Gambling.com Group’s expertise in monetizing high-intent, online sports betting traffic.
Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, has entered into a media partnership with The McClatchy Company (“McClatchy”), one of the United States’ largest news media companies, with operations in 29 markets across the country.
By partnering with Gambling.com Group, McClatchy gains access to the Group’s proprietary data science platform, award winning sports betting content team and leading expertise in how to monetize online sports betting traffic. Gambling.com Group will help McClatchy leverage its audience reach and provide highly valuable content to capture and monetize valuable high-intent traffic. Among the newspapers and associated digital platforms in the McClatchy news group are the Miami Herald, the Fort Worth Star-Telegram, the Kansas City Star, the Charlotte Observer, the News and Observer (Raleigh, N.C.), the Lexington Herald-Leader and the Sacramento Bee.
“McClatchy is part of the fabric of American journalism, operating in 29 markets across 14 states with a rock-solid reputation for trustworthy, high-quality content,” said Max Bichsel, Vice President U.S., Gambling.com Group. “The proliferation of online sports betting across the U.S. provides an opportunity for McClatchy to increase their monetization of real money gaming. At its core, this media partnership is about matching strength with strength by combining our respective abilities and areas of expertise.”
“We are honored to have earned the right to partner with a market-leading firm like Gambling.com Group,” said McClatchy Chairman and CEO Tony Hunter. “The combination of their tools and McClatchy’s audience of 65 million unique visitors per month makes for a game-changing partnership for both organizations.”
“This is a great opportunity in a category that has seen explosive growth,” added McClatchy Chief Revenue Officer Tony Berg. “This is a partnership with great mutual benefit, and we are excited to deliver these offerings to our audience.”
Charles Gillespie, Chief Executive Officer of Gambling.com Group, added, “We publish more than 35 different online portals which all empower online gamblers to find the best online gambling companies. A natural and strategic extension of our business model is to increase our reach by deploying our winning formula and content through partners which have additional scale. I am delighted to announce our first media partnership is with such a significant and authoritative media organization as McClatchy. We look forward to turning this opportunity into the case study of what is possible for a national media partnership.”
partnerships
National Football League and WePlay Studios Team Up to Launch NFL Offsides

The National Football League and WePlay Studios are teaming up to launch NFL Offsides, a first-of-its-kind weekly game show where NFL players, Legends, and well-known gaming creators compete in high-energy, video game-inspired challenges. Packed with larger-than-life personalities in a first-of-a-kind format, this is where content meets the gridiron in the most unexpected ways. NFL Offsides will debut on April 15, 2025, at 7 p.m. ET / 4 p.m. PT and stream live on Tuesdays during the 2025 offseason on the NFLās official YouTube channel, with co-streams on featured creatorsā channels.Ā
The series will be hosted by Cameron Dicker, nicknamed āDicker the Kicker,ā the Los Angeles Chargers Placekicker and the first NFL player born in Hong Kong, and popular streamer, Ovilee May. She is known for her prominent hosting for esports teams, major game publishers, and professional sports league productions. The premiere will feature NFL player, Daiyan Henley of the Los Angeles Chargers and Todd Gurley, NFL Legend and 2017 NFL Offensive Player of the Year, teaming up with top gaming creators Xaryu and Pikaboo for an exciting episode inspired by classic āBrawlā games.
āNFL Offsides promises to deliver a dynamic mix of sports and gaming content that will strengthen our connection to Gen-Z fan communities,ā said Ed Kiang, vice president of video gaming at the NFL. āWeāre excited to partner with WePlay Studios to bring this game show to life with NFL players and Legends alongside top gaming creators.ā
Each episode of NFL Offsides will be divided into three segments, with unique opportunities for viewers to engage with the talent throughout the show:Ā
- Physical Challenge: A real-life recreation of video game-inspired sets and challenges that will test participantsā physical and strategic skills.
- Mystery Segment: An unpredictable twist where participants could face puzzles, quizzes, or surprise challenges led by the production team or their community in chat.
- Gaming Showdown: The ultimate test of reflexes and teamwork as participants go head-to-head in a leading video game title, pushing their competitive skills to the limit.
The show will be produced by WePlay Studios, a content production team specializing in creating entertainment shows and gaming formats worldwide.Ā Ā
āSports and video games are united by passion. Inspired by iconic ā90s game shows, we wanted to bring that nostalgic energy into a fresh format for todayās generation,ā said Maksym Bilonogov, chief visionary officer and executive producer at WePlay Studios. āAfter a decade of refining audience engagement, weāre applying that expertise to NFL Offsides. Partnering with the biggest sports league in America, the NFL is an incredible opportunity.āĀ
Future episodes will feature NFL players, Legends, and top gaming creators, including Terrell Owens, Jeffery Simmons, the Botez sisters, MMG, Repullze, Esfand, and more.Ā
This new series is part of the broader NFL strategy aiming to attract the next generation of fans.Ā
NexTide Media, a creator-first media agency and ad tech solutions partner of WePlay Studios, is driving brand integrations for NFL Offsides ā connecting advertisers with this one-of-a-kind gaming-meets-sports experience.Ā
Latest News
AGS Ignites IGA 2025 with Next-Level Slot & Table Game Innovations

AGS (NYSE: AGS), a global leader in gaming solutions, is set to showcase a dynamic array of new products at the 2025 Indian Gaming Association (IGA) trade show, April 2-3, in San Diego. From premium slot cabinets and innovative new games to industry-leading table progressives andĀ real-money online gaming solutions, AGS is redefining the gaming experience. With deep roots in tribal gaming, AGS remains committed to advancing technology, enhancing casino floors, and delivering unforgettable player experiences.
Premium Cabinets & Featured Games: The Spectra Experience
- Spectraā¢ SL49+ Premium & SL75+: A Premium Gaming Experience
- Known for its dynamic game mechanics and visually stunning display, theĀ Spectraā¢Ā SL49+ PremiumĀ offers a top-tier gaming experience built for high-performance play.
- A large-format cabinet designed for maximum versatility and flexibility, theĀ Spectraā¢Ā SL75+Ā allows operators to access the entire Spectra game library, making it adaptable for diverse floor setups. This cabinet is available in both pod and inline configurations, giving operators multiple options for customizing their game floors.
- New Games on Spectraā¢
- Available on both theĀ Spectra SL49+ PremiumĀ andĀ Spectra SL75+,Ā Lion Cashā¢Ā introduces vibrant visuals and exciting gameplay, with massive payout potential that adds another thrilling option to AGS’ premium game lineup.
- AGS introduces its first multi-play experience withĀ So Hot Super 4 Legendsā¢Ā andĀ So Hot Super 4 Ultimateā¢, bringing together popular titles likeĀ So Hot Frenzyā¢Ā andĀ Monkey in the Bankā¢Ā on four windows at once. Players get more action with every spin, offering a fresh way to enjoy the belovedĀ So HotĀ®Ā series.
- In addition, AGS will showcase more game families onĀ Spectra, includingĀ Fortune Frenzyā¢,Ā Mariachi Fortunes Trioā¢,Ā Da Da Da Jin Baoā¢,Ā Kraken’s Fortuneā¢,Ā Cash Chainā¢,Ā Dragon Diamondā¢, andĀ Rakin’ Bacon Triple Oinkā¢.
Step Into the Action: Video Mechanics Meet Classic Stepper Play
- Revelā¢ Mech Reel Cabinet
- Since its debut at IGA 2024, theĀ Revelā¢Ā mechanical stepper has made waves, rankingĀ #3 among mechanical reel cabinetsĀ in the latestĀ Eilers & Krejcik GamingĀ cabinet performance report. Its first four titlesāTriple TreasureĀ®,Ā Liberty DiamondĀ®, Flaming Reelsā¢Ā andĀ Diamond Reelsā¢āall landed in theĀ top 7 for new core mechanical gamesĀ in the most recentĀ Eilers & Krejcik GamingĀ game performance report. With its strong performance and enduring appeal,Ā RevelĀ continues to captivate and dazzle players.
- New Games: Diamond Nudgeā¢ & Straight Cash Triple Double Spinā¢
- Diamond Nudgeā¢Ā premiered on March 17 at Graton Resort & CasinoĀ and is the first AGS stepper game with a reel nudge feature, shifting reels by 2 or 3 positions based on diamond sub-symbols.
- Straight Cash Triple Double Spinā¢Ā is the stepper version of AGSā popular 3-reel video game and real-money online game,Ā Straight CashĀ®. It introduces individual reel play in a concatenation-style game. The four-tier progressive scales by denomination and is awarded with max bet symbol combinations.
- So Hot Grandā¢ Link
- TheĀ So Hot Grandā¢Ā progressive jackpot system can link select mechanical reel stepper and 3-reel video games likeĀ Mega DiamondĀ®,Ā Gold Nudgeā¢,Ā andĀ Rakinā Bacon! Jackpots Bonus Boardā¢,Ā creating faster-growing jackpots and keeping excitement high across the floor.
Table Games That Pay Off: Progressives & Big Payouts
- Bonus Spin Xtremeā¢ Red Dragon for Baccarat
- Tailored for high-stakes baccarat players,Ā Bonus Spin Xtremeā¢Ā Red DragonĀ features a stacked wheel, with the smallest prize starting at $588, alongside fast-growing jackpots. Designed for big-reward thrills, it can link across an entire table game pit, amplifying excitement and jackpot potential.
- Bonus Spin Xtremeā¢ for Poker Rooms
- AGS brings its award-winning table game progressive,Ā Bonus Spin Xtremeā¢, to the poker room, offering operators the opportunity to earn incremental gaming revenue. The system links all progressives within the poker room and can extend across the entire table game pit, driving faster-growing and larger jackpots.
Real-Money OnlineĀ Gaming: Winning on Every Front
- Leading the Pack in Online Gaming
- AGS continues to dominate the online gaming space, holding theĀ #1 new overall supplierĀ spot in the latestĀ Eilers & Krejcik GamingĀ U.S. online game performance report for five consecutive months and theĀ #1 new slots supplierĀ for eight straight months. Additionally, in the same report, AGSi rankedĀ #1 indexing slot supplier, further solidifying its leadership in the U.S. online gaming market.
- Award-Winning Online Slot: 3x Ultra Diamond
- AGS recently took home theĀ Top Performing New Online Slot GameĀ award at the 2025 EKG Awards for its hit gameĀ 3x Ultra Diamondā¢,Ā solidifying its place at the top of theĀ online gaming industry.
- Expanding Horizons: AGSi in Brazil
- With its recent launch in Brazil, AGS is gaining momentum in international markets, further expanding its reach and strengthening its global footprint.
Visit AGS at booth 741 to check out the latest slot cabinets, exciting new games, revolutionary table progressives, and industry-leadingĀ real-money online products. AGS is setting the stage for the future of gaming with technology that keeps players engaged and delivers real results for operators.
Canada
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaignās reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm ā 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: āBetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
āIn using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.ā
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