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Pernambuco Football Federation announces agreement with Betsson – the largest sponsorship in the history of the Pernambucano Championship

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Pernambuco Football Federation announces agreement with Betsson - the largest sponsorship in the history of the Pernambucano Championship

 

As the new Main Sponsor, the company will be present in all the competition’s commercial properties

The Pernambuco Soccer Federation (FPF) closed last Friday (14) the largest sponsorship in its history with Betsson, a world reference in online gaming and betting. The contract includes the naming rights of the championship, which will be called, “Pernambucano Betsson 2022”.

The 108th edition of the tournament starts on the 22nd and in addition to the brand exposure reserved for sponsors, Betsson will be driving a series of marketing and PR activations, which will be announced throughout the season.

The partnership is part of Betsson’s brand promotion in Brazil. “The Pernambucano is one of the biggest and most traditional state championships in Brazil, attracting millions of passionate fans. Following our good experience in the region by supporting Íbis Sport Club, we truly believe in the potential of this championship to further expose our brand and engage with fans,” explains Andre Gelfi, managing partner of Betsson in Brazil.

For Evandro Carvalho, President of FPF, the agreement shows the strength of soccer in the state. “The finals of the Pernambucano 2021 attracted a record audience. According to TV Globo’s data, we surpassed the finals of Paulista and Carioca Championships,” said the leader, who is satisfied with the agreement. “We are very happy with Betsson’s support, which allows us to invest even more in soccer in Pernambuco, and pay for all the officials of the championship such as the referees, assistant referees and VAR in the final stages. Betsson is a market leader that is betting on the credibility that the Federation has earned over the years”.

Betsson has been present in Brazil since 2019 and in 2021 it became the main sponsor of Íbis Sport Club, which after 21 years this season will play in the A1 Series of Pernambucano.

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Giannis Antetokounmpo, Betano’s Global Ambassador, Inaugurates Basketball Court in Brazil

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Betano, the leading online sports betting and gaming brand, owned by Kaizen Gaming, has refurbished and revitalised a state-of-the-art basketball court in Leblon, Rio de Janeiro, and invited none other than its global ambassador, Giannis Antetokounmpo, to inaugurate it.

In addition to undergoing a full refurbishment, the court located in Rio de Janeiro now features a stylized design of Giannis Antetokounmpo on the playing surface by Brazilian artist Neto 78.

The inauguration took place on Monday, June 9.

During the event to open the new court, Giannis, known affectionately by fans as the “Greek Freak,” signed the court and unveiled a commemorative plaque to mark the occasion. Following its inauguration, the court hosted its first game as The Payback group, which had regularly used the court in the past, played its debut match. Following the event’s culmination, the court was fully handed over to the community for public use.

George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “The choice of Giannis as our ambassador was a natural one from the beginning, as we have many things in common. We share a journey of humble beginnings in Greece, and through hard work, determination, and a mindset focused on continuous improvement, we have managed to expand our reach globally.”

A Betano ambassador since 2023, Milwaukee Bucks player and two-time NBA MVP (Most Valuable Player), Giannis understands the importance of public spaces as a source of entertainment, social inclusion, and for fostering a consistent and healthy relationship with sports.

Giannis Antetokounmpo said: “My story is deeply connected to public courts. That’s how I discovered my passion for basketball. I hope this court inaugurated today by Betano stays full and inspires the development of new talent.”

The court inauguration is part of a broader strategy by the company to support national sports. As the main sponsor of major football championships such as Brasileirão Betano, and Torneo Betano in Argentina, as well as the first official global betting sponsor of the UEFA Euro 2024TM and official partner of CONMEBOL until 2028 – including sponsorship of the CONMEBOL Copa America 2024TM – the company is looking to expand into more areas.

Guilherme Figueiredo, Country Manager of Betano in Brazil, concluded: “We want to be a major supporter of national sports, whether through sponsorships, the construction of public sports spaces, or social transformation initiatives through sport.”

Giannis Antetokounmpo and his family have been in Brazil since last Saturday, invited by Betano. During their stay there, they have the opportunity to get in touch with the people, immerse in the culture of the country and visit landmarks like the statue of Christ the Redeemer in Rio de Janeiro. Giannis Antetokounmpo and his family’s presence in Brazil will conclude on Wednesday, June 11th, with their visit to the Kaizen Gaming/Betano office in São Paulo, where they will connect and engage with the company’s local team.

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GoldenRace by Softquo heads to Peru Gaming Show 2025

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GoldenRace and the whole Softquo Holding are proud to announce its participation in this year’s Peru Gaming Show (PGS), taking place at the Centro de Exposiciones Jockey in Lima. Uniting four powerful brands – GoldenRace, Spinmatic, Novusbet and Xpress Tech – the Holding is set to showcase innovation, entertainment and cutting-edge solutions tailored to the Latin American market.

Visitors will find the group at Stands 11-14, where each brand will present its most recent developments, products and visionary tech for operators looking to stay ahead.

Leading the line-up is GoldenRace, the global leader in Virtual Sports and betting solutions. Visitors can expect a preview of its latest developments, including the mobile-first Big5 – already a football hit in Africa and now tailored for Latin American markets – plus a first look at upcoming releases. GoldenRace will also showcase its In-shop Mobile tool, a sustainable solution enabling in-shop betting via players’ own devices and unveil enhanced Crash game features designed for deeper real-time interaction.

Following a year of growth and recognition across multiple regions, Spinmatic arrives in the Peruvian capital with a curated portfolio of globally loved games and local favourites. Show highlights include the ever-popular Deluxe series, regional hits such as Plata o Plomo and El Fuego and standout titles like Pinky Plinko and 9 Masks of Voodoo.

Also on-site will be Novusbet, Softquo’s Sportsbook provider, and Xpress Tech, the agile aggregator focused on seamless integrations and fast deployment. Both will present tools designed to support operator growth, flexibility and responsiveness in competitive markets.

Whether you’re an operator looking to expand into Virtual Sports, grow your online casino offering or streamline operations – Softquo Holding has something built for you.

Visit GoldenRace and the whole Softquo Holding at PGS 2025, Stands 11-14, 18-19 June in Lima.

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Blokotech partners with Pateplay to enhance LatAm-focused slot content

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Blokotech partners with Pateplay to enhance LatAm-focused slot content

 

Blokotech, a leading innovator in iGaming software solutions, has struck a new content partnership with slot developer Pateplay, delivering a suite of immersive, high-performing titles to the Bloko platform.

Through this agreement, Pateplay’s impressive portfolio – including smash hits such as Jester Bags, Regal Spins, Golden Fate, Bonbon Pop, Lost in Giza, Pure Ecstasy, Red Fate, Sevens Joy, and Sevens Heat – is now seamlessly available within Blokotech’s modular, AI-powered iGaming ecosystem. The integration instantly boosts Blokotech’s growing content catalogue, curated for operators across Latin America, one of the fastest-growing iGaming regions.

Blokotech has earned a stellar reputation for its next-generation B2B technology, empowering operators through its flexible, scalable Bloko platform. With its LatAm origins, the company continues to attract tier-one content partners to accelerate its mission to deliver advanced, localised gaming solutions.

Blokotech Co-Founder and CEO Salvatore Messina commented: “We are very happy to welcome Pateplay into our Bloko platform. The studio’s progressive approach to game development and superb portfolio aligns perfectly with our mission of serving our partners with the best content to succeed.”

PatePlay spokesperson added: “This collaboration marks an exciting milestone for Pateplay as we bring our top-performing slots to a broader audience,” said a spokesperson at Pateplay. It’s a fantastic opportunity to be featured on one of the most dynamic iGaming platforms in the industry — and further recognition that Pateplay stands among the best-in-class.”

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