Press Releases
OpenBet Arrives In The Big Apple With Mobile Sports Betting Launch Alongside FanDuel
OpenBet, the world leader in sports betting entertainment, successfully deployed its mobile sports betting technology in New York for its long-term partner, FanDuel, on day one of the newly-regulated market opening.
Mobile sports betting officially launched on January 8 after the New York State Gaming Commission (NYSGC) approved FanDuel and three other licensees to begin operations in Americaâs fourth most populous state.
The OpenBet team worked tirelessly to ensure its modern, scalable and robust betting technology met regulatory standards and allowed FanDuel, one of the worldâs biggest sports betting brands, to be first to market with players in New York.
This latest launch further strengthens the partnership between OpenBet and FanDuel, with the Flutter Group brand now entrusting the sports betting providerâs leading technology across 13 U.S. states.
In addition to New York, FanDuel also utilizes OpenBetâs platform within Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Michigan, New Jersey, Pennsylvania, Tennessee, Virginia and West Virginia.
Leo Perrotta, Vice President, OpenServices at OpenBet, said: âWeâre ecstatic that New Yorkers can finally enjoy legalized mobile sports betting, as well as grateful for the opportunity to work alongside FanDuel once again to deliver our market-leading technology.
âThe huge potential that New York offers for the sports betting industry has been well-documented. Facilitating FanDuelâs launch on day one of the market opening was incredibly important to us and weâre excited to bring safe and responsible betting experiences to a wealth of payers across the Empire State.â
Latest News
Panel on the benefits of regulation in the Mexican iGaming market
On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.
The event, moderated by Geraldine Alexandra GarcĂa Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.
BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.
Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: âIt has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.â
For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: âThank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.â
Sponsor Support
The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.
Event Details:
Date: November 6
Time: 10:00 a.m. (Mexico)
Registration: Register here
Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!
Latest News
Paige Spiranac Expands SportsGridâs Content Portfolio with Exclusive Sports and Casino-Themed Shows
SportsGrid, the leading free ad supported television network in the sports genre, proudly announces a multi-year partnership with former professional golfer and social mediaâs most followed golf personality and social media sensation Paige Spiranac. Under this agreement, Spiranac will lead exclusive original casino-themed programming, marking a significant expansion in SportsGridâs content offerings.
As one of the most recognizable influencers in the world of sports and entertainment, Spiranac brings her signature charisma, deep sports knowledge, and passion for gaming to the new role. She will team with Emmy Award-Winning Executive Producer and EVP of Programming and Development, Scott Lasky, and headline a series of shows featuring engaging sports and casino content, offering fans an unparalleled mix of strategy, insight, and entertainment.
âWe are thrilled to welcome Paige Spiranac to the SportsGrid family,â said Jeremy Stein Co-Founder and CEO of SportsGrid. âHer dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content. Paigeâs presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewersâ experience as we pioneer this new category.â
The programming will be available across SportsGridâs platforms, providing fans with 24/7 access to engaging and informative content that blends entertainment with Spiranacâs signature charm and insight.
âIâm thrilled to join SportsGrid and dive into the world of sports gaming with a network thatâs truly pushing boundaries in sports and casino entertainment,â said Spiranac. âCreating unique, interactive content for fans who share my passion for gaming is something Iâm incredibly excited about. Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.â
The partnership further solidifies SportsGridâs position as the leading media platform in the sports wagering and gaming space. With the addition of Spiranacâs unique style and undeniable star power, SportsGrid continues to innovate and set new standards of whatâs possible in digital sports entertainment.
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds â this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
-
Latest News5 days ago
Leading Brazilian Lottery Operator Grupo da Sorte Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration
-
Latest News4 days ago
BetRivers Introduces PropPacks, an Innovative Feature for the NBA Season
-
Latest News3 days ago
ProntoPaga Transforms its Operating Model in Brazil to Ensure Risk-Free Transactions
-
Compliance Updates3 days ago
Brazilian Ministry of Finance and IBIA sign sports betting integrity agreement
-
Latest News2 days ago
Carnival Corporation & PLC Fleet Go âAll-Inâ With Galaxy Gamingâs Galaxy Table Games Progressives
-
Latest News2 days ago
Brazilian Ministry of Finance and Sportradar Join Forces to Strengthen Integrity of Sports
-
Gambling in the USA1 day ago
Phoenix Link by Aristocrat Gaming Now Lighting Up Casino Floors
-
Latest News1 day ago
Panel on the benefits of regulation in the Mexican iGaming market