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Press Releases

Betmakers Technology Group Ltd (BET.AX) Caesars Sportsbook names BET Racing Partner in Nevada

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Betmakers Technology Group Ltd (BET.AX) Caesars Sportsbook names BET Racing Partner in Nevada

 

The Board of BetMakers Technology Group Ltd is pleased to announce that the Company has signed a binding Heads of Agreement to become the exclusive provider of Pari-mutuel racing services for Caesars Entertainment Inc’s brick-and-mortar retail sportsbook locations in Nevada (including its properties in Las Vegas) (“Caesars’ Locations”). Caesars Entertainment is the largest casino-entertainment company in the United States and one of the world’s most diversified casino-entertainment providers.

Under the Agreement, the parties have stated a desire for BetMakers to become a racing partner of Caesars in the Americas (i.e. North, Central and South America).

This initial Agreement between BetMakers and William Hill U.S. Holdco Inc; a wholly-owned subsidiary of Caesars, provides the basic commercial principles that will form the basis of the long form agreements that the parties agree to negotiate in good faith over the next 60 days.

Under the long form agreements, BetMakers will provide Caesars with the following services:

– Pari-mutuel tote services: BetMakers’ middleware, to be approved by the applicable gaming regulatory authorities, that enables Caesars’ Locations to connect to the current exclusive pari-mutuel pool operator in the State of Nevada, Las Vegas Dissemination Company, or any other pari-mutuel dissemination company appointed by the State of Nevada to facilitate wagering by customers of Caesars on racing events; and, for States outside of Nevada where BetMakers holds the relevant licence, middleware enabling Caesars’ Locations using the William Hill Liberty platform to connect to BetMakers’ Quantum tote system to facilitate wagering by customers of Caesars on racing events;

and

– Software Services: BetMakers’ pari-mutuel widget and software solutions for embedding into the William Hill Liberty platform and hardware (including terminals) used at Caesars’ Locations to facilitate wagering by customers of Caesars on racing events at its properties in Nevada [and Iowa], (together, Services).

The Agreement allows the parties to commence the integration of BetMakers’ software while long form agreements are negotiated. The parties have agreed that the long form agreements will also provide that:

– BetMakers will provide its Services to Caesars’ Locations for a minimum 5-year term from the earlier of: (i) 31 July 2022 and (ii) the date that the Services to be provided to Caesars’ Locations in Nevada are commercially operational. This initial term will automatically renew for consecutive 2 year periods unless either party provides the other with a minimum of 90 days written notice, before the expiration of the then current term or further term, of its intent not to renew;

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– Caesars will pay BetMakers: an initial upfront integration fee; ongoing minimum monthly fees; and a percentage of wagering turnover (net sales) from the Services.

These terms of the Agreement are commercially sensitive and confidential, however, the Board of BetMakers believe the Agreement to be material for the Company;

– in Nevada, BetMakers will provide its Pari-mutuel services exclusively to Caesars until at least December 2022, which may be extended by 6 months if BetMakers is appointed to provide additional totalizator services for a specific location;

– the parties are targeting to submit a proof of concept for certification by mid-February 2022 and to launch the Services in all Caesars locations in Nevada by 30 June 2022; and

– BetMakers is required to get approvals to provide services within each relevant jurisdiction before it can commence providing its Services in that jurisdiction.

David Grolman – SVP Retail at Caesars Digital at Caesars Entertainment, Inc said:

“Caesars is delighted to have reached agreement for BetMakers to be our partner for tote services at our retail sportsbooks in Nevada [and Iowa]. We recently collaborated with BetMakers in providing the technical solution for the NTRA handicapping tournament hosted by Caesars at our Bally’s property in Las Vegas, which was executed seamlessly and delivered perfectly with some challenging timelines.”

BetMakers CEO Todd Buckingham said:

“We look forward to working with Caesars and assisting with the roll-out of BetMakers racing solution on their network of Pari Mutuel locations in [Iowa and] Nevada. BetMakers is especially excited to be in a position to advance the integration of its custom racing wagering technology in the U.S. We strongly believe that racing as a betting product in the U.S. will be a popular part of the total wagering offering, and Caesars are a great brand to be working with to extend this vision. As we have previously indicated to the market, BetMakers sees the U.S. as a sizeable market opportunity to expand our world-leading B2B racing technology products and services, including those that have been highlighted in this announcement. “

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RG24seven collaborates with industry experts to expand landmark Sports Betting training for gaming employees

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RG24seven Virtual Training, the industry-leading, free video-based virtual training system for casino and gaming employees and a BMM Innovation Group (BIG) company, is pleased to expand training offerings to include new sports betting courses. The new courses highlight the fundamentals of sports betting, the legal landscape, ethics and marketing, and responsible gaming practices.

Wendy Anderson, CEO of RG24seven Virtual Training, said, “We all play a part in upholding the reputation and credibility of our industry. We brought together top experts in the industry to create these courses and ensure that gaming employees are fully informed about all aspects of working in and around sports betting.”

Victoria Reed, CEO of Better Change and Strategic Advisor for RG24seven, added, “We also want to provide gaming employees with as much information as possible about the variables that influence the sports betting industry, such as the laws, its reputation, and why it’s important that we remain as ethical as possible. We hope learners will gain a strong working knowledge of sports betting, as well as understand the significance of the regulations, integrity in sports, and responsible gaming.”

Anderson concluded, “Sports betting is meant to be fun, and it’s even more so when you fully understand not only the terminology but also how you can protect both yourself and your customers from gambling harm. We welcome gaming company executives, managers, and other representatives to request organization-wide access to our new training.”

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Latest News

Wildly popular ‘Fortune Tiger’ game among PG Soft Brazil rollout

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Global iGaming powerhouse SkillOnNet has announced the expansion of its strategic partnership with award-winning game developer PG Soft bringing the studio’s acclaimed content to the regulated Brazilian market.

The move comes just months after SkillOnNet went live in Brazil with its licensed brands PlayUZU.br and BacanaPlay.br, as one of the first operators to gain approval from the brand-new licensing regime.

The integration of PG Soft’s engaging portfolio, including the wildly popular Fortune Tiger, will bolster SkillOnNet’s offering in one of the most exciting emerging markets in the world.

Fortune Tiger, known locally as Jogo do Tigrinho, has become a cultural phenomenon in Brazil. Its rapid rise has been fueled by viral marketing on platforms like TikTok and YouTube, where influencers showcase big wins and gameplay tips.

PG Soft’s content is already live in over 100 countries and supports 23 languages and 100 currencies. Known for rich visuals and innovative mechanics, the studio has earned global recognition for its ability to connect with players across diverse markets.

SkillOnNet operates more than 40 brands in regulated markets globally and boasts a platform of over 7,000 titles from the industry’s top providers. PG Soft’s integration further diversifies SkillOnNet’s content portfolio, solidifying its position as a key player in Brazil’s rapidly growing iGaming landscape.

Jani Kontturi, Head of Games at SkillOnNet said: “Brazil is a market full of potential, and we’re investing heavily to ensure we become a top-tier operator here. PG Soft’s content, especially Fortune Tiger, has already made a big impact in the region. This collaboration strengthens our commitment to localising our offering and bringing world-class entertainment to the market.”

PG Soft commented: “We’re delighted to extend our partnership with SkillOnNet into Brazil, a market where our games – especially Fortune Tiger – have really resonated with players. SkillOnNet is a leading name in regulated markets, and their ambitious plans for Brazil match our own. We’re confident that this collaboration will set a new benchmark for quality and engagement in the region.”

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Conferences

EGT Digital at SBC Summit Americas 2025: High-tech gaming solutions for brilliant performance

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EGT Digital at SBC Summit Americas 2025: High-tech gaming solutions for brilliant performance

 

EGT Digital is ready for its first memorable participation in SBC Summit Americas. The company has prepared a fascinating range of innovative online gaming products, which will be available at booth C290.

EGT Digital will demonstrate its impressive portfolio of in-house developed slot games, including over 140 popular titles, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

Visitors will also be able to learn more about the 4-level multi-denomination Gods & Kings Link, the latest member of the company’s jackpot family. Its first 2 games – Glorious Alexander and Ape of Luck, will provide players with numerous opportunities for winning and entertainment.

The newest addition to Clover Chance – the 5×6 Fruity Shots game, will also attract players’ attention. With a vibrant cocktail theme, it will offer functionalities such as the Toppling Reels feature, adding extra excitement by filling empty positions with new symbols, thus creating even more chances to win.

The company’s iGaming platform X-Nave will also be on display to provide operators with everything they need to build and grow their online business. It will demonstrate its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Standing out with great versatility, each of them is able to function as part of the turnkey solution or independently, as they allow seamless integration with third-party developments.

The Sport Product will introduce its rich sports and esports content across a number of markets around the world. EGT Digital’s Gaming Aggregator will reveal a vast range of over 13,000 titles from more than 130 popular providers, as well as a lot of functionalities for content personalization. X-Nave’s CRM Engine with its ever-evolving player management tools and bonus features, as well as the Payment Gateway, covering a wide variety of payment methods, will further expand operators’ capabilities to create customized and more engaging offerings for their customers.

“SBC Summit Americas is a well-established event, bringing together key players from across the LATAM region,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “I am confident that our participation will provide us with numerous options to start new high-potential collaborations and strengthen our existing partnerships. We are also happy to be among the finalists in the SBC Awards Americas 2025 this year.”

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