Press Releases
HowToBet.com Conducts Comprehensive IQ Study to Determine Which Sports Fans Are the Most Intelligent
In an effort to determine which sports fans are the most intelligent, HowToBet.com administered a remote IQ test to 1,006 U.S.-based fans of wrestling, hockey, basketball, football, baseball, and auto racing. The test was designed to evaluate verbal intelligence, mathematical ability, logical reasoning, and visual reasoning.
“As a team focused on producing content related to professional sports betting and college sports betting, one of the most engaging conversations we would find ourselves consistently having was the debate as to which sports fans were truly the most intelligent,” said Cristian Campan, Product Owner. “We began to wonder if there was a direct correlation between which sport a fan likes and their IQ. This is what inspired us to find an answer to our own question.”
The results of the test indicated that fans of World Wrestling Entertainment (WWE)Â had the highest IQs of all sports fans, with an average score of 112.6. They were followed by fans of the National Hockey Association (NHL) and National Basketball Association (NBA), with these groups achieving scores of 112.3 and 110.7, respectively. The bottom three groups included National Football League (NFL) fans, with an IQ score of 105.9, Major League Baseball (MLB) fans, with a score of 101.3, and fans of the National Association for Stock Car Auto Racing (NASCAR), who scored 95.2 on average.
HowToBet.com also identified which fans of individual teams and athletes scored the highest on the test. Fans of the WWE’s Roman Reigns had the highest IQs out of all participants, with an average score of 126.4. Hockey fans whose favorite team was the Boston Bruins topped the list of all NHL teams, with an average score of 120.3. The most intelligent NBA and MLB fans were also found in Boston, with supporters of the Celtics and Red Sox having achieved average scores of 115.2 and 106.2. Houston Texans fans proved to be the most intelligent NFL fans, with an average IQ score of 117.8
The analysis also showed that female sports fans tended to achieve higher IQ scores than their male counterparts on average, with women consistently outperforming men within the categories of mathematical ability and logical reasoning.
IQ, which is the abbreviation for “intelligence quotient,” is measured in the form of a structured test first popularized by French psychologist Alfred Binet. While there are multiple IQ tests that are currently in use today, most versions are designed to measure an individual’s reasoning and problem-solving skills. Typical components of an IQ test include math, language, reasoning, memory, and information-processing speed subtests. These subtests are scored individually and then combined for a final IQ score.
According to Semantic Scholar, the average IQ score of American citizens is 98, which is technically two points lower than the average universal score of 100. With five out of the six groups of sports fans in the HowToBet.com study achieving average scores of over 100, there is an argument to be made that those who spend time consuming sports-related content are more intelligent than the average American.
HowToBet.com launched the IQ study in an effort to highlight correlations between sports fans and intelligence, as well as provide newcomers to the gambling space with key online betting tips rooted in extensive research. The HowToBet.com team determined that increasing overall awareness, sharpening verbal intelligence and mathematical ability, and enhancing logical and visual reasoning skills can have a positive effect on an individual’s success with sports betting. These skill sets allow individuals to make better decisions, as they are far more likely to place bets based on accurate qualitative and quantitative data as opposed to other methods.
The HowToBet.com team encourages fans to challenge themselves with reading, writing, arithmetic, and puzzle-based tests to improve comprehension, lateral thinking, and creativity. These exercises can improve IQ, which may, in turn, have a positive impact on the approach fans take when placing bets.
For the latest NFL online betting trends, as well as betting tips across all professional major sports leagues, please visit HowToBet.com.
Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.
This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner™ (CampeĂŁo de Ouro), Big Piggy Bank™ (Super Confrinho da Sorte), Big Fishing Fortune™ (Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins™ (Grana de Ouro Giros Gratis), Cops â€n’ Robbers Big Money™ (Policia e Ladrao Muita Grana), and more.
Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.”
Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.”
Evolution has announced the launch of its first-ever live casino studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion in Latin America. The cutting-edge facility is purpose-built to meet the unique demands of Brazil’s rapidly expanding regulated iGaming market.
Following the regulation of Brazil’s online gaming sector in January 2025, Evolution became the country’s first licensed supplier on day one of the new legal framework. The opening of this studio further underscores Evolution’s commitment and investment in the region.
The new state-of-the-art studio will initially offer multiple variants of native Brazilian Portuguese-speaking Blackjack tables, including Blackjack Clássico, Blackjack Illimitado, and Brazilian Blackjack.
Global fan-favourites such as Crazy Time, and XXXtreme Lightning Roulette will be fully localised and launched in Brazil – delivering world-class entertainment with a distinctly Brazilian flavour. Rounding out the line-up, ICE Fishing – Evolution’s flagship global release for 2025 – will also be customised for the local market and streamed from the new Brazil-based studio.
Natalia Torres, Evolution’s Head of Region Latin America, commented: “We are proud to unveil Brazil’s first fully localised live casino studio. This is a major milestone not only for Evolution but also for the future of regulated iGaming in Brazil. With our industry-proven formats, robust local infrastructure, and unwavering commitment to regulatory compliance, we’re empowering operators to go live with content that genuinely connects with Brazilian players.”
Torres added: “The new studio affords us full flexibility to customise everything – from game selection and dealer language to branding and marketing support. It sets a new benchmark for quality and localisation in Brazil, enabling our partners to deliver a premium, trusted, and highly engaging player experience from day one.”
Latest News
Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America
Appointment supports Kambi’s ongoing growth strategy in Latin America, with Lenoble bringing 10 years’ experience in senior LatAm-facing commercial roles at Sportradar
Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Mateo Lenoble as Head of Sales in Latin America. Lenoble, an established voice in Latin America’s betting and gaming industry following 10 years at Sportradar, will play a key role in driving Kambi’s commercial growth and expanding its presence in the fast-growing region.
Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and most recently Vice President of Account Management for the region. Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America.
The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End.
Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.”
Mateo Lenoble, Kambi Head of Sales, LatAm, said: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”
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