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The Neon Museum debuts reimagined North Gallery with new experiences and updated Brilliant! Jackpot show

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The Neon Museum debuts reimagined North Gallery with new experiences and updated Brilliant! Jackpot show

 

The Neon Museum unveiled the most significant upgrade ever to the visitor experience in its North Gallery, home of its popular 360-degree audiovisual show, Brilliant! The improvements within the newly reimagined North Gallery are focused on enhancing the educational experience offered in the space and include a new “Las Vegas Luminaries” mural, the next iteration of the museum’s immersive show titled Brilliant! Jackpot, new educational components, and customer feedback options.

“With the reimagination of the North Gallery, we wanted to create an experience that enhanced the museum’s popular Brilliant! show, which has been upgraded to Brilliant! Jackpot with more music and new video,” said Aaron Berger, executive director of The Neon Museum. “The North Gallery now helps raise awareness about unique individuals who have shaped Las Vegas culturally. We also added interactive educational elements that allow visitors to take a deeper dive into the history highlighted in the show as well as the science of neon signs. Ultimately, our goal is to make the North Gallery a comprehensive and unforgettable experience.”

As part of the reimagined space, The Neon Museum worked with local artists to add the “Las Vegas Luminaries” mural on the area’s south wall to pay tribute to the diverse communities and lesser-known individuals who have significantly impacted Las Vegas cultural history. As a freestanding work of public art, the mural is viewable 24/7 for free; a ticket to the show or museum is not required.

The mural serves as an iconic entryway for Brilliant!, a 360-degree immersive show that underwent its most significant update yet to its music and video presentation as part of the North Gallery’s reimagination. The new iteration of the show, entitled Brilliant! Jackpot, includes an expanded playlist and remastered historical video.

The show now plays a selection of 54 songs spread across various timelines. The music is so iconic, many songs from of the 54-song playlist will be available via Spotify on The Neon Museum’s Playlist.  The expanded playlist also emphasizes diversity with 56 percent of the music performed by women, LGBTQ artists and musicians of color.

“Renamed Brilliant! Jackpot, guests hit the jackpot with its incomparable combination of technology, video, and music to create a breathtaking multisensory experience that highlights the art and history of Las Vegas,” added Berger, noting the expanded playlist will offer slightly varied experiences with different versions featuring unique visuals and music reflective of different eras of Las Vegas history.

The entry into North Gallery also includes two new educational elements. Brilliant!’s creator, Craig Winslow, virtually greets guests on a 65-inch monitor to explain how he uses technology used to create the show that brings non-operational neon signs back to life. He discusses a process he calls augmented restoration to digitally trace every sign, bulb by bulb, tube by tube, to bring them back to life. The artwork is then projected back onto the signs creating 360 degrees of light and sound transporting guests back into vintage Las Vegas.

Guests also learn about the science behind neon signs via a new docent-led demonstration of using a neon tester on a neon N sign to see if the gas tubes are fully intact. The current from the device sends a charge to the gas still trapped inside the sign to reilluminate the sign.

Upon exiting Brilliant! Jackpot, guests can provide feedback on their experience and learn more about the signs in the show via a new LED-lit wall display. The wall also provides a unique photo opportunity as people can now “see” through the wall into the North Gallery as a new 29-foot-long by 6-foot-high vinyl wrap presents a visual representation of the show.

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Tickets to Brilliant! Jackpot are available online for $23 per person or $19 for local residents. The show runs 25 minutes in length every evening (show times vary).

 

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SCCG Management Announces Strategic Partnership with JackTop

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SCCG Management, a global leader in advisory and business development services for the gaming industry, has announced a strategic partnership with JackTop to support the global distribution and business development of the JackTop Live Dealer Casino Solution. This collaboration will leverage SCCG’s extensive network, expertise, and global reach to position JackTop as a leading live dealer casino solutions provider, catering to a wide range of online gaming platforms—from social casinos to Class III mobile on-premise operations and beyond.

JackTop offers a cutting-edge live dealer casino experience, broadcasting traditional casino games 24/7 in full HD. With operations spanning over 70 countries and a growing network of 100+ partners, JackTop combines American broadcasting technology, seamless multi-platform integration, and customizable environments to deliver an unmatched player experience.

The partnership will see SCCG Management driving global sales, fostering strategic partnerships, and expanding JackTop’s presence in key gaming markets worldwide. SCCG’s proven track record in accelerating business growth and facilitating entry into emerging markets ensures that JackTop’s innovative solutions reach operators who are seeking high-quality, customizable live dealer gaming experiences.

“At SCCG Management, we are always on the lookout for game-changing solutions that redefine player engagement and operator success. JackTop’s live dealer casino solution stands out with its commitment to quality, flexibility, and seamless integration across multiple platforms. We are excited to partner with JackTop to drive global adoption and bring its immersive gaming experience to operators and players worldwide,” said Stephen Crystal, Founder and CEO of SCCG Management.

JackTop’s live casino offerings include fully customizable environments, unique game development capabilities, and seamless integration into both online and land-based gaming operations. With features like real-time live chat, multi-game views, and full HD broadcasting, JackTop creates an authentic casino atmosphere for players, no matter where they are.

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GAN Selects Internet Vikings’ Hosting Solutions in Arkansas

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GAN Selects Internet Vikings’ Hosting Solutions in Arkansas

 

Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN Sports®, a supplier of industry-leading casino content, into Arkansas.

Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.

GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikings’  bare metal server solutions to support their large-scale U.S. operations.

This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.

Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, “Our relationship with GAN reflects the trust we’ve built over the years. It’s not just about providing hosting solutions; it’s about understanding their vision and exceeding their expectations.”

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LiveRamp and Mohegan Launch Industry’s First Casino Media Network

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LiveRamp announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan’s rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino’s digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.

Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors’ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.

“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” said Rich Roberts, President of Mohegan Digital.

LiveRamp’s data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.

Vihan Sharma, LiveRamp’s Chief Revenue Officer, said: “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”

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