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INDIANA SPORTSBOOKS STAY HOT WITH FRESH ROUND OF RECORDS IN NOVEMBER Basketball’s popularity in Indiana spurs $463 million in betting as revenue shatters record with nearly $50 million, according to PlayIndiana
Indiana sportsbooks narrowly set a third consecutive monthly betting record with more than $463 million in wagers, producing a surge in revenue of nearly $50 million. The good times for sportsbooks won’t end anytime soon with college basketball joining football and the NBA in the winter sports mix, according to PlayIndiana, which tracks the state’s gaming industry.
“Basketball betting, both college and professional, is more important in Indiana than almost every other legal sports betting market in the U.S.,” said Jake Garza, an analyst for PlayIndiana.com. “Indiana’s best months are typically when college basketball and the NBA are in full stride, and the NFL is still in play. And with Purdue among the nation’s best and Indiana off to a good start, bettors are particularly incentivized this year to bet on college basketball.”
In November, online and retail sportsbooks generated $463.7 million in wagers, up 84.4% from $251.4 million in November 2020, according to official reporting released Friday. The month’s handle even topped October’s $461.1 million handle, which was buoyed by five full weekends of college football and the NFL. Bettors hastened the pace of betting to $15.5 million per day over the 30 days of November from $14.9 million per day over the 31 days in October.
November’s gross revenue surged to $47.1 million, obliterating the former record $33.3 million set in September. Revenue was up 86.7% from $25.3 million in November 2020 and up 71.2% from $27.8 million in October. November’s win created a record $47.7 million in taxable revenue, too. And that yielded $4.5 million in state taxes, also a new highwater mark for the state.
Indiana’s sportsbooks have now generated $419.2 million in revenue on $3.4 billion wagers so far this year, crossing the $3 billion wagering mark for the first time. In fact, this year sportsbooks are on pace to more than double the $1.8 billion in wagers and $137.4 million in revenue sportsbooks generated in all of 2020.
A significant portion of 2021’s wagering has come over the last three months, which has produced $92.9 million in revenue on $1.3 billion in wagers.
“Obviously, 2020 was an unusual year, but Indiana’s year-over-year growth has been staggering so far,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayIndiana.com. “Historically, December and January have been the highest-volume months of the football season in the state. So, the best months are likely still ahead, too.”
Online betting accounted for $422.9 million, or 91.2%, of November’s handle. Retail betting accounted for the remaining $40.8 million.
DraftKings topped all online operators in the state by handling $166.2 million in bets, up from $150.7 million in October. The month’s wagers produced $12.6 million in gross receipts, up from $7.8 million in October. FanDuel was second in the state with $109.8 million in online wagering, down from $113.3 million in October. Those bets still led to a state-best $15.6 million in gross receipts, up from $9.2 million in October.
The online leaders were followed by:
- BetMGM ($46.3 million handle, down from $47.7 million in September; $4.5 million win, up from $3.5 million).
- Caesars ($43.9 million handle, up from $40.2 million; $3.0 million win, up from $435,658)
- Barstool ($17.2 million handle, down from $21.7 million; $962,701 win, up from $689,883)
- BetRivers ($13.6 million handle, even with October; $1.0 million win, up from $767,393)
- PointsBet ($12.4 million handle, up from $12.2 million; $962,701 win, up from $819,702)
- Unibet ($4.3 million handle, up from $2.1 million; $325,267 win, up from $22,781 loss)
- WynnBet ($3.9 million handle, up from $4.1 million; $281,620 win, up from $278,764)
- TheScore Bet ($2.3 million handle, down from $3.2 million; $281,641 win, down from $622,447)
- Betway ($1.5 million handle, up from $1.3 million; $32,990 loss, down from $37,035)
- TwinSpires ($1.4 million handle, down from $1.9 million; $197,330 win, up from $180,188)
Hollywood Lawrenceburg led Indiana’s retail books with $12.7 million in wagers. That was down from $15.6 million in October. Ameristar East Chicago was second with a $6.3 million handle, ahead of Indiana Grand ($5.1 million), Harrah’s Hoosier Park ($4.8 million), and Horseshoe Hammond ($4.1 million).
Hollywood Lawrenceburg has become one of the top-grossing retail sportsbooks in the U.S. in large part because of its proximity to Cincinnati. But as Ohio nears legalization, Indiana’s online and retail casinos may soon not be able to count on their eastern neighbors to boost wagering.
“The state’s sportsbooks have weathered this before when Illinois and Michigan launched sports betting,” Garza said. “Every time, Indiana has managed to thrive in spite of the loss of out-of-state bettors. Indiana’s market is more than capable of standing on its own.”
For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLI®) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the company’s newly formed Innovation division.
“Technology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of what’s next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,” said President and CEO James R. Maida.
Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.
She holds a certificate from the Harvard Business Publishing’s Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.
Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”
Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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