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INDIANA SPORTSBOOKS STAY HOT WITH FRESH ROUND OF RECORDS IN NOVEMBER Basketball’s popularity in Indiana spurs $463 million in betting as revenue shatters record with nearly $50 million, according to PlayIndiana

Indiana sportsbooks narrowly set a third consecutive monthly betting record with more than $463 million in wagers, producing a surge in revenue of nearly $50 million. The good times for sportsbooks won’t end anytime soon with college basketball joining football and the NBA in the winter sports mix, according to PlayIndiana, which tracks the state’s gaming industry.
“Basketball betting, both college and professional, is more important in Indiana than almost every other legal sports betting market in the U.S.,” said Jake Garza, an analyst for PlayIndiana.com. “Indiana’s best months are typically when college basketball and the NBA are in full stride, and the NFL is still in play. And with Purdue among the nation’s best and Indiana off to a good start, bettors are particularly incentivized this year to bet on college basketball.”
In November, online and retail sportsbooks generated $463.7 million in wagers, up 84.4% from $251.4 million in November 2020, according to official reporting released Friday. The month’s handle even topped October’s $461.1 million handle, which was buoyed by five full weekends of college football and the NFL. Bettors hastened the pace of betting to $15.5 million per day over the 30 days of November from $14.9 million per day over the 31 days in October.
November’s gross revenue surged to $47.1 million, obliterating the former record $33.3 million set in September. Revenue was up 86.7% from $25.3 million in November 2020 and up 71.2% from $27.8 million in October. November’s win created a record $47.7 million in taxable revenue, too. And that yielded $4.5 million in state taxes, also a new highwater mark for the state.
Indiana’s sportsbooks have now generated $419.2 million in revenue on $3.4 billion wagers so far this year, crossing the $3 billion wagering mark for the first time. In fact, this year sportsbooks are on pace to more than double the $1.8 billion in wagers and $137.4 million in revenue sportsbooks generated in all of 2020.
A significant portion of 2021’s wagering has come over the last three months, which has produced $92.9 million in revenue on $1.3 billion in wagers.
“Obviously, 2020 was an unusual year, but Indiana’s year-over-year growth has been staggering so far,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayIndiana.com. “Historically, December and January have been the highest-volume months of the football season in the state. So, the best months are likely still ahead, too.”
Online betting accounted for $422.9 million, or 91.2%, of November’s handle. Retail betting accounted for the remaining $40.8 million.
DraftKings topped all online operators in the state by handling $166.2 million in bets, up from $150.7 million in October. The month’s wagers produced $12.6 million in gross receipts, up from $7.8 million in October. FanDuel was second in the state with $109.8 million in online wagering, down from $113.3 million in October. Those bets still led to a state-best $15.6 million in gross receipts, up from $9.2 million in October.
The online leaders were followed by:
- BetMGM ($46.3 million handle, down from $47.7 million in September; $4.5 million win, up from $3.5 million).
- Caesars ($43.9 million handle, up from $40.2 million; $3.0 million win, up from $435,658)
- Barstool ($17.2 million handle, down from $21.7 million; $962,701 win, up from $689,883)
- BetRivers ($13.6 million handle, even with October; $1.0 million win, up from $767,393)
- PointsBet ($12.4 million handle, up from $12.2 million; $962,701 win, up from $819,702)
- Unibet ($4.3 million handle, up from $2.1 million; $325,267 win, up from $22,781 loss)
- WynnBet ($3.9 million handle, up from $4.1 million; $281,620 win, up from $278,764)
- TheScore Bet ($2.3 million handle, down from $3.2 million; $281,641 win, down from $622,447)
- Betway ($1.5 million handle, up from $1.3 million; $32,990 loss, down from $37,035)
- TwinSpires ($1.4 million handle, down from $1.9 million; $197,330 win, up from $180,188)
Hollywood Lawrenceburg led Indiana’s retail books with $12.7 million in wagers. That was down from $15.6 million in October. Ameristar East Chicago was second with a $6.3 million handle, ahead of Indiana Grand ($5.1 million), Harrah’s Hoosier Park ($4.8 million), and Horseshoe Hammond ($4.1 million).
Hollywood Lawrenceburg has become one of the top-grossing retail sportsbooks in the U.S. in large part because of its proximity to Cincinnati. But as Ohio nears legalization, Indiana’s online and retail casinos may soon not be able to count on their eastern neighbors to boost wagering.
“The state’s sportsbooks have weathered this before when Illinois and Michigan launched sports betting,” Garza said. “Every time, Indiana has managed to thrive in spite of the loss of out-of-state bettors. Indiana’s market is more than capable of standing on its own.”
For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
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Inspired Partners with Jogo de Ouro in Brazil

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.
This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner™ (Campeão de Ouro), Big Piggy Bank™ (Super Confrinho da Sorte), Big Fishing Fortune™ (Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins™ (Grana de Ouro Giros Gratis), Cops ‘n’ Robbers Big Money™ (Policia e Ladrao Muita Grana), and more.
Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.”
Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.”
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Evolution Launches First Live Casino Studio in Brazil

Evolution has announced the launch of its first-ever live casino studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion in Latin America. The cutting-edge facility is purpose-built to meet the unique demands of Brazil’s rapidly expanding regulated iGaming market.
Following the regulation of Brazil’s online gaming sector in January 2025, Evolution became the country’s first licensed supplier on day one of the new legal framework. The opening of this studio further underscores Evolution’s commitment and investment in the region.
The new state-of-the-art studio will initially offer multiple variants of native Brazilian Portuguese-speaking Blackjack tables, including Blackjack Clássico, Blackjack Illimitado, and Brazilian Blackjack.
Global fan-favourites such as Crazy Time, and XXXtreme Lightning Roulette will be fully localised and launched in Brazil – delivering world-class entertainment with a distinctly Brazilian flavour. Rounding out the line-up, ICE Fishing – Evolution’s flagship global release for 2025 – will also be customised for the local market and streamed from the new Brazil-based studio.
Natalia Torres, Evolution’s Head of Region Latin America, commented: “We are proud to unveil Brazil’s first fully localised live casino studio. This is a major milestone not only for Evolution but also for the future of regulated iGaming in Brazil. With our industry-proven formats, robust local infrastructure, and unwavering commitment to regulatory compliance, we’re empowering operators to go live with content that genuinely connects with Brazilian players.”
Torres added: “The new studio affords us full flexibility to customise everything – from game selection and dealer language to branding and marketing support. It sets a new benchmark for quality and localisation in Brazil, enabling our partners to deliver a premium, trusted, and highly engaging player experience from day one.”
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Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America

Appointment supports Kambi’s ongoing growth strategy in Latin America, with Lenoble bringing 10 years’ experience in senior LatAm-facing commercial roles at Sportradar
Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Mateo Lenoble as Head of Sales in Latin America. Lenoble, an established voice in Latin America’s betting and gaming industry following 10 years at Sportradar, will play a key role in driving Kambi’s commercial growth and expanding its presence in the fast-growing region.
Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and most recently Vice President of Account Management for the region. Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America.
The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End.
Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.”
Mateo Lenoble, Kambi Head of Sales, LatAm, said: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”
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