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PlayIA.com: Sportsbooks set new highs for revenue, wagering in November

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PlayIA.com: Sportsbooks set new highs for revenue, wagering in November

 

Iowa sportsbooks set records for wagering and revenue, generating nearly $20 million in revenue on nearly $290 million in bets in November. After another high, Iowa is now a strong December away from reaching $2 billion in betting for the year, according to PlayIA, a leading source for news and analysis of the Iowa gaming market.

“The expansion in betting in Iowa over the last three months has set a new floor for the industry,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayIA.com. “Operators have used the popularity of football to not only attract new customers, but also to expose existing bettors to more diverse forms of betting. The growth this fall will benefit state sportsbooks for the months and years to come.” 

Iowa’s online and retail sportsbooks generated $287.2 million in wagers in November, up 229.5% from $87.2 million in November 2020, according to official data released Friday afternoon. November’s handle was up 2.3% from the record $280.9 million wagered in October, a month boosted by five weekends of football. Bettors averaged $9.6 million per day during the 30 days of the month, topping October’s $9.1 million per day.

Revenue rose 142.5% to $19.7 million in November from $8.1 million in November 2020 and 201.2% from $6.6 million in October. The previous record was $13.5 million, set in March. November’s gains yielded a record $2.1 million in tax revenue for the state.

The last three months represent the three highest monthly handles in state history. Through the first 11 months of this year, Iowa sportsbooks have generated:

  • $1.8 billion in wagering, including $778.6 million over the last three months.
  • $101.1 million in revenue, including $32.0 million over the last three months.
  • $7.8 million in taxes, including $3.1 million over the last three months.

“The removal of in-person registration requirements for online sportsbooks at the beginning of the year was obviously a watershed moment for the state,” said Russ Mitchell, lead analyst for PlayIA.com. “But the growth of the last three months has been on another level.”

$260.4 million, or 90.6%, of November’s bets were made online, producing $16.8 million in revenue. Meanwhile, retail betting generated $26.9 million in wagers, creating $2.9 million in net receipts.

Caesars once again topped the online market with $104.0 million in wagers, yielding $4.7 million in revenue. DraftKings was second with $75.1 million in online wagering, producing $4.2 million in net receipts. Barstool Sports, which launched on Nov. 2, generated $770,576 in revenue on $9.7 million in bets.

Diamond Jo Worth led the retail market with $6.7 in bets, yielding $2.3 million in revenue. Ameristar Council Bluffs was second with $5.6 million in wagers, which led to $1.8 million in net receipts.

Football has been the main driver of growth for the last three months. But the NBA continues to be a popular bet, and the opening of the college basketball season in November helped boost sportsbooks.

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“Football is driving record growth this fall, not just in Iowa but all over the country,” Mitchell said. “But with four Division I basketball programs, Iowa’s sportsbooks have an opportunity to grow some more this winter, especially if Iowa and Iowa State continue to play well.”

Compliance Updates

BMM Testlabs Earns Accreditation in MaranhĂŁo, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms

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BMM Testlabs Earns Accreditation in MaranhĂŁo, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms

 

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and testing services, today announced its official accreditation to test systems and games for the Brazilian state of MaranhĂŁo.

This new accreditation allows BMM Testlabs to test fixed-odds betting systems and lottery platforms for the MaranhĂŁo market. The Company is now authorized in every Brazilian jurisdiction that has regulated at state-level online fixed-odds betting.

The Maranhão accreditation, issued by Maranhão Parcerias SA (MAPA/LOTEMA), authorizes BMM Testlabs to work with lottery operators in the state to ensure compliance and quality standards for the gaming and lottery industry through end-to-end product compliance testing for Maranhão’s standards.

Additionally, Brazil’s Secretaria de PrĂȘmios e Apostas has federally authorized BMM Testlabs to test betting systems, live gaming studios, and online games used by fixed-odds betting operators.

BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “We are excited and deeply honored that the State of Maranhão’s official lottery has entrusted BMM Testlabs with the responsibility of testing products for their new online fixed odds betting program, knowing that we’ll do so with the highest levels of impartiality, technical expertise, transparency, efficiency, and, most of all, integrity.”

With the MaranhĂŁo accreditation, BMM Testlabs solidifies its position as the leading independent test lab in Brazil. BMM Testlabs is accredited in all jurisdictions that have authorized fixed-odds betting for online gaming and sports betting.

BMM Testlabs brings 44 years of global leadership in product compliance across regulated markets and is trusted by games, systems, and lottery manufacturers, suppliers, developers, and regulators worldwide.

In addition to product compliance testing, BMM Testlabs provides end-to-end cybersecurity protection solutions. Through its sister company, RG24seven Virtual Training, BMM also offers compliance-grade virtual training on responsible gaming, anti-money laundering, and other important topics – presented by industry experts and available in English, Spanish, and Portuguese.

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Conferences

Meridianbet CEO Showcases GMGI’s $163M FY2024 Revenue, USA & Brazil Entry at ICR 2025 Conference

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Meridianbet CEO Showcases GMGI's $163M FY2024 Revenue, USA & Brazil Entry at ICR 2025 Conference

 

In a packed room at the prestigious ICR 2025 Conference held in Orlando, FL, Zoran Milosevic, CEO of Meridianbet, captivated the audience of elite investors with GMGI’s remarkable growth story and series of strategic market entries that position the company for significant value creation in 2025 and beyond. The company also led the conference with the highest number of one-on-one investor meetings, signaling strong interest in its growth trajectory.

The world-class event, also known as the financial market Super Bowl, is recognized as the planet’s premier small and medium-cap conference for US listed companies. It brought together over 3,000 attendees, including institutional investors, sell-side analysts, investment bankers, and private equity professionals.

This builds on the success at the 2024 Citi Global TMT Conference, when the company shared insights alongside industry giants like DraftKings, FanDuel, and IBM.

61% Year-Over-Year Growth Positions GMGI as Gaming Industry Leader

The world’s elite investment audience found out a compelling history of growth: GMGI’s preliminary FY 2024 revenue surged 61% year-over-year to $150 million, with pro forma consolidated revenue reaching $163 million.

This exceptional growth trajectory, driven by strategic market expansions and technological innovation, showcases GMGI’s emerging dominance in the global gaming landscape.

Brazil: A Game-Changing Market Entry

In what could prove to be a transformative catalyst, Meridianbet secured a coveted federal license in Brazil – a market projected to reach $2.5-4 billion annually. With instant access to over 100 million potential customers across all 26 states, this strategic move positions GMGI to capture substantial market share in one of the world’s most lucrative gaming opportunities.

North American Expansion Accelerates

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The Group’s momentum in North America exemplifies its multi-market growth strategy:

  • Strategic entry into the rapidly expanding U.S. sweepstakes gaming market, leveraging proprietary content from Expanse Studios
  • Pending gaming license in Ontario, Canada’s largest regulated market
  • Deployment of AI-driven gaming solutions to maximize player engagement and retention

 

GMGI’s Unified Ecosystem: A Competitive Moat

Meridianbet CEO showcased how the Group’s six synergistic companies create a formidable competitive advantage, presenting to investors a unique ecosystem:

  • Meridianbet’s presence in 18 regulated jurisdictions, powered by 1,200+ employees including 100 software engineers
  • Expanse Studios’ proprietary game development driving high-margin revenue lowering the reliance on third-party content
  • Strategic assets across key growth markets: Mexplay in South America, Rkings in the UK, and Classics for a Cause in Australia

2025: Multiple Growth Catalysts Ahead

The confluence of strategic initiatives positions GMGI for accelerated growth:

  • Brazil market ramp-up expected to drive substantial revenue expansion
  • Proprietary AI technology deployment enhancing player monetization
  • First-mover advantages in newly regulated markets
  • Continued margin expansion through operational efficiencies

For investors seeking exposure to the explosive growth in global gaming, GMGI represents a unique opportunity: a proven operator with proprietary technology, multiple growth vectors, and strategic positioning in the world’s most promising gaming markets.

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Latest News

GAN Selects Internet Vikings’ Hosting Solutions in Arkansas

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GAN Selects Internet Vikings’ Hosting Solutions in Arkansas

 

Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN SportsŸ, a supplier of industry-leading casino content, into Arkansas.

Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.

GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikings’  bare metal server solutions to support their large-scale U.S. operations.

This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.

Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, “Our relationship with GAN reflects the trust we’ve built over the years. It’s not just about providing hosting solutions; it’s about understanding their vision and exceeding their expectations.”

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