• Genius Sports continues as the NFL’s exclusive distributor of official data feeds and watch & bet, powering Genius Sports’ BetVision product
• Expanded partnership includes certain global digital advertising within BetVision as well as the NFL’s owned and operated digital platforms which is available to advertisers via the Genius Sports FANHub platform
• The new extended deal will run through the end of the 2029 NFL season

The National Football League and Genius Sports Limited have agreed to a multi-year extension and expansion of their existing strategic technology partnership to power the next generation of NFL fan experiences through official data and video distribution.

Genius Sports will remain the NFL’s exclusive distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats (“NGS”) data and the League’s official sports betting data feed to media companies and sports betting operators globally.

In addition to exclusively distributing official NFL data, Genius Sports will continue as the sole supplier of official NFL watch and bet low latency live games to sportsbooks internationally and will now exclusively represent the in-game advertising inventory. Genius Sports continues to be an official reseller of the NFL’s international owned and operated advertising inventory and the NFL’s legalized sports betting advertising inventory in the US, all leveraging Genius Sports’ proprietary FANHub platform. As part of the agreement, Genius Sports and the NFL will also collaborate on further activation opportunities with FANHub.

The expansion of the partnership will also see the NFL and Genius Sports powering ground-breaking innovations across the NFL ecosystem. In 2023, the partnership launched BetVision, the world’s first immersive sports betting streaming solution for local and national NFL low latency live games on phone and tablet in the U.S, as well as the EA SPORTS Madden NFL Cast in 2024, a first-of-its kind, fully branded live broadcast. GeniusIQ, Genius Sports’ next generation sports data and AI platform, will continue to deliver breakthrough solutions across betting, advertising, broadcast and fan experiences for millions of NFL fans.

Integrity of the game remains paramount to the NFL’s legalized sports betting ventures, and Genius Sports will continue to provide robust integrity services across all NFL games and tentpole events.

“Across data, video, advertising, and integrity services, Genius has proven to be an important strategic partner through the first four seasons of our partnership,” said Brent Lawton, VP of Business Development & Strategic Investments at the NFL. “We are excited to extend and expand our partnership as we continue to partner on innovative ways to deliver content to NFL fans.”

“The NFL delivers a tremendous platform to accelerate our business, and we are thrilled to extend and grow our strategic partnership,” said Mark Locke, CEO of Genius Sports. “Our expanded NFL partnership further strengthens our leading position at the heart of the sports technology ecosystem, and represents a key milestone in our FANHub rollout, setting a new standard for data-driven immersive experiences for NFL fans, broadcasters, teams, sportsbooks, brands, and sponsors.”

Optimove, the leader in Positionless Marketing and the #1 player engagement platform in iGaming, today announced that after more than two years of activity in the Asia-Pacific region, it has opened operations in the region with two offices. iGaming veteran, Jack Wheeler, has been appointed the Head of APAC.

Wheeler brings more than ten years of experience in enterprise sales, SaaS innovation, and iGaming. He most recently served as Co-Founder and COO of PRLY, a community-based SaaS platform for the sports and iGaming sectors. His prior roles include leadership positions at Salesforce, where he helped drive APAC initiatives, as well as advisory roles with iGaming syndicates and equity positions in multiple Asia-based iGaming start-ups.

“Jack brings an exceptional mix of entrepreneurial drive, enterprise experience, and regional expertise to Optimove,” said Motti Colman, VP of Revenue at Optimove. “His deep understanding of both the iGaming and sports industries, paired with his proven ability to scale partnerships in APAC, makes him the ideal leader for our expansion in this fast-growing market.”

As Head of APAC, Wheeler will focus on growing Optimove’s presence among iGaming operators across the region.

“This is a pivotal moment for iGaming in APAC,” said Wheeler. “The fast growth across the region, particularly in the Philippines and Malaysia, presents a major opportunity for brands to scale smarter, faster, and more profitably. Optimove’s experience in helping operators grow across the globe will be a boon to APAC operators as they map out their strategy. Optimove’s Positionless Marketing approach, and the fact that it is the number one engagement platform in iGaming, makes this especially exciting to me.”

Optimove’s APAC expansion comes in response to rising global demand for unified marketing platforms that combine data, automation, and personalization at scale. By enabling marketers to independently launch personalized, real-time campaigns, Optimove is transforming how iGaming operators grow player relationships and lifetime value.

A key offering for the region is Optimove’s Ignite+ program. The comprehensive program is designed to accelerate growth for emerging iGaming and sports betting operators. It offers exclusive access to Optimove’s #1 Player Engagement Platform, along with expert CRM guidance, actionable insights, and proprietary industry benchmarks. Optimove Ignite+ empowers operators to enhance player engagement, improve marketing efficiency, and scale efficiently in a highly competitive market.

In addition to being the APAC Lead, Jack Wheeler is a Senior Account Executive at Optimove.

Esportes Gaming Brasil Group platform consolidates its market presence with strong engagement on social media and strategic partnerships

Onabet, an online casino and sportsbook platform, marks its second anniversary with a growing and consolidated presence in the digital landscape. With a focus on user experience and a strong entertainment appeal, the platform now boasts more than 700,000 followers on Instagram – showcasing its strength as a digital force and its ability to engage with the public.

Launched in 2022, Onabet sis under the Esportes Gaming Brasil Group, which also owns Esportes da Sorte, and operates under an official license granted by the Ministry of Finance, through the Secretariat of Prizes and Bets (SPA/MF), reinforcing its commitment to legality and good practices in the sector.

The brand is investing in communication formats with vast reach and connection with Brazilians – including partnerships with prominent influencers such as Carlinhos Maia, Lucas Guimarães, and Sheuba. Streamers and content creators have also made a strong impact, with names like Steluto, Felipe Kersch, and Racha.

“From the beginning, we structured Onabet as a platform native to the digital environment, focusing on user experience, entertainment and casino games, but always anchored in responsibility and partnerships that guarantee the credibility of the operation”, says Darwin Filho, CEO of the group.

The Esportes Gaming Brasil Group also invests in institutional actions centred on integrity and responsible gaming. Among the main partners are Sportradar, a global reference in sports integrity monitoring, and EBAC (British School of Creative Arts and Technology), with whom it develops educational programs on digital behavior and conscious betting consumption.