Latin America
NSoft: Exploring growth opportunities on Colombia’s iGaming market

- One of the upper echelon LatAm countries to bet on sports should be on every sports betting and gaming suppliers’ radar
- Land-based casinos, lotteries, and slot salons are legal in Colombia; mobile betting is the fastest way to bet on sports in Colombia because the country does not tax the online winnings
After the unprecedented global events which marked the previous year, in 2021, the NSoft’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint further more in Africa and Latin America.
NSoft’s long-term experience with land-based business has positioned the company as one of the leading software solutions providers for the betting industry in the CEE market , and this has also proven to be one of NSoft’s most valuable assets for LatAm markets due to the land-based preferences of its players. Our strong footprint across 40+ countries worldwide with 110 customers most certainly adds value to the passion and motivation standing behind every product from our extensive portfolio.
After many years of experience in the LatAm market, NSoft’s Regional Sales Manager, Mr. Carlos Vargas, emphasized the strengths which characterize this region.
“A combination of a sports-centric culture and improved internet infrastructure present new opportunities for remote gaming. When thinking about specifc countries, I believe that very soon Brazil will become a regulated market, and it could eventually rise to be the third biggest market in the global betting industry. On the other hand, the Colombian sports betting industry is just getting started and is expected to experience major growth in the upcoming years with mobile betting leading with a strong push. Almost 70% of Colombians regularly gamble with enthusiasm,” explains Mr. Vargas.
Land-based casinos, lotteries, and slot salons are legal in Colombia. In 2008, the state introduced a set of laws, highlighting the rules for the operation of slot machines and casinos.
Football brings communities together in Colombia
Colombia, with its growing population of over 60 million people, and with an average age below that of most developed countries, has the potential to become one of the most important jurisdictions in the world.
“The fact that sport is playing such an important role in the daily lives of Colombians leads me to believe that the market potential of betting is enormous. While football is a big sport all over the world, one of the reasons for its popularity in Colombia are the players.
Colombian football players don’t tend to come from the big cities; the majority of players come from small rural villages or towns outside of the major cities. They are underdogs likable to the general public and thus a heros with whom people relate, especially kids at a young age see them as role models. For this reason it’s a sport which brings communities together and gives individuals a sense of pride and unity,” adds Mr. Vargas.
When talking about numbers, roughly 2.63 million Colombians already use mobile devices to place their sports wagers and that number is expected to increase in the upcoming years. Mobile betting is quickly becoming the fastest way to bet on sports in Colombia. The main advantage of placing online sports bets in Colombia is that the country does not tax the online winnings. Such a policy could be vital to ensuring nationwide leadership in sports betting and iGaming over time in Latin America.
Colombia – one of the safest betting environments in Latin America
The Coljuegos are the countries’ online gambling regulatory agency and they have created one of the safest betting environments in LatAm. The Coljuegos are responsible for regulating in-person forms of gambling in Colombia as well, and makes sure all gambling companies operating in the country are in compliance with the respective laws and regulations.
Colombia is now one of the bright spots in the region where the local government has created an efcient approach to ban illegal gambling. All of which has resulted in opening the online market.
It is illegal to place a bet with a sportsbook that doesn’t have a government-issued license. The Colombian government has censored citizen’s websites so that they can only bet with
companies that are licensed properly. Only 18 companies are authorized to operate legal sports betting operations in Colombia.
However, the process of getting a license to operate as a gambling company in Colombia is not an easy one. Companies need to pay heavy startup taxes and then have to quickly gain the trust of bettors in the country.
In 2016, the Colombian government enacted the eGaming Act which made online sports betting and online gambling legal. More recently in 2017, the Coljuegos legalized online sports betting exchanges along with virtual sports. This was one of the fnal steps needed to make Colombia one of the upper echelon countries to bet on sports while also making them one of the most progressive sports betting countries in South America. As long as the C-1611 (internet-operated games license) is authorized by Coljuegos, sports betting is good to go.
An easily integrated and modular iGaming Platform with a high performing Sportsbook is the key to success
The omnichannel NSoft Sports Betting Platform is recognized worldwide due to the high standards we use in cutting-edge technology, ongoing innovation and creativity. Device Management is one of the Seven Platform’s core segments. It has become a competitive advantage over a large number of betting software providers and seen as the major asset for expansion of Seven betting and gaming platform’s and growth by many clients.
Our iGaming Platform allows operators to plug-in Sportsbook Software, Casino and Virtual Sports ofering, and includes an integrated payment gateway, bonus engine, CRM system and dedicated team of Trading analysts and 24/7 Business support.
Mr. Vargas also pointed out: “We’ve been looking forward to the opportunity to bring mobile sports betting to Colombia. Alongside with Brazil, this country will be the biggest mobile sports betting market in the LatAm region, and we feel NSoft will bring incredible products to that market, such as our Sportsbook Mobile App.”
NSoft Sportsbook ofers a complete, fast and easy-to-use solution for mobile betting on both iOS and Android platforms. The Virtual gaming portfolio, Casino and Live casino games are also included in the App’s ofer. Quality CRM marketing solution is combined with an advanced push notifcations system allowing operators to bring the very exact content to the users, and users to trigger any event change alarm on their favourite club, online or retail ticket.
At the same time our newest Casino slot games have a lot of potential as it has been proven that RNG games are quite popular in this market.
Last but not least, Carlos added: “I am certain that our horse racing games will be a hit in Colombia because historically, the vast majority of professional jockeys have come from Latin America – trained in the jockey schools which opened in the 1950s and 1960s in Panama, Puerto Rico and Mexico City. Professional jockeys were a symbol of pride for Latinos and the Latin American horse racing community. NSoft’s Virtual Sports games bring the most popular computer-generated races based on real sports events. Greyhounds, horses, cars, motorcycles, all of them can be found in our portfolio.”
Whether you want to setup a new business or extend your current sports betting or casino content in one of the mature and regulated markets , or fnd ways to boost your business revenue in new emerging markets, reach out to NSoft’s Sales team at [email protected].
Our expertise will lead the way, as we are devoted to helping our partners with this process through our Business Solutions – ofering guidance on business operations, intellectual property, compliance, and fnancial services.
Latest News
Nordic Gaming Company Paf Continues Annual Climate Financing – Supports Hydropower Project in Peru

The Nordic gaming company Paf has once again demonstrated its strong environmental commitment by fully climate financing its measured carbon footprint for 2024. This year’s contribution supports the development of a certified hydropower project in the Monzón district of Peru.
Paf has engaged in climate financing every year since 2017, when the company began systematically measuring its climate impact. The company now tracks over 95% of its emissions – both direct and indirect – and works actively to reduce them throughout its operations and value chain. Paf’s Net Zero 2040 target has been validated by the Science Based Targets initiative (SBTi).
“Paf is a strong company with the resources to contribute to the transition the world needs. That’s why we choose to climate finance our entire measured footprint – every year,” says Ludvig Winberg, Corporate Communication & Environmental Manager at Paf.
Climate financing – a global responsibility
Climate financing, also known as offsetting, means that Paf funds certified climate projects that reduce or remove greenhouse gas emissions. Over the years, Paf has supported projects around the world – mostly in countries that lack resources to invest in climate action, but also in places like Iceland, where advanced technology enables direct air capture of carbon dioxide.
“This is not a substitute for reducing emissions, but a way to take responsibility for what we haven’t yet been able to reduce – while supporting global sustainable development,” says Ludvig Winberg.
The hydropower project in Peru, which Paf supports in 2024, has an installed capacity of 20.58 MW and is located along the Aucantagua River, a tributary of the Monzón River. The project is listed on the United Nations Carbon offset platform.
“The SBTi does not require companies to finance climate projects while striving towards Net-Zero, but they strongly recommend that companies with the ability to do so contribute to broader environmental efforts. We then rely on the UN platform that the projects we support are impactful and credible,” says Ludvig Winberg.
Latest News
Amusnet Strengthens Commitment to Latin America at Peru Gaming Show

Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers, and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.
“Peru is a strategically important market for Amusnet, with one of the most established and rapidly developing gaming industries in the region. Our presence at PGS reflects our commitment to long-term growth in Latin America, with a strong focus on delivering engaging, high-quality gaming content and building strategic partnerships,” said Juan Jose Castillo, Country Manager Peru at Amusnet.
Demonstrating its strong engagement in the region, Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition begins. This dynamic event, organized by the LatAm Media Group, combines a 6-a-side football tournament with networking opportunities, encouraging connection and team spirit among industry professionals. With successful previous editions in cities such as São Paulo and Buenos Aires, the LMG Futbol Experience has established itself as a well-regarded platform for blending competition and business connections in the gaming sector. Amusnet’s sponsorship underscores the company’s active involvement in local events and its commitment to supporting industry-wide collaboration.
At the event, the all-casino solutions provider will present a robust portfolio of games and promotional tools that reflect player preferences in LATAM and the company’s dedication to delivering elevated player experiences.
Among the top-performing Online Casino titles being featured during the expo are 20 Golden Coins, Extra Crown, Candy Palace, Aztec Forest, and Hot Deco, plus new releases for the market like Orient Story Deluxe, Secrets of Cairo and more. Visitors will also have the opportunity to experience the celebrity online slot Stoichkov #8, starring football legend Hristo Stoichkov. Another standout title is Coin Gobbler, a recent release that brings a fresh spin to the reels with its cluster-pay mechanics. Instead of traditional paylines, wins are triggered by matching adjacent symbols, while the Golden Coin Free Spins feature adds an extra layer of excitement and increases win potential.
Amusnet will also highlight the Tournament Tool, a recently launched promotional tool designed to boost player engagement through real-time competitions and leaderboard-based rewards, fostering a dynamic and competitive gaming environment. In addition, the company will present Golden Coins Link Jackpot, its newest bonus system. This four-level jackpot includes Mini and Minor fixed prizes, along with Major and Grand progressive jackpots, adding extra excitement and value to the player experience.
During the exhibition, Amusnet will present some of the top performers in its Live Casino vertical, including Dynamic Roulette 120x and three next-generation virtual roulette titles: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. Also featured will be the newest releases like Showtime Roulette 500x, offering advanced customization options for operators; Football Thrill, a fast-paced title inspired by the world’s most popular sport; and Extra Crown Deluxe Live, which blends slot-style mechanics with the excitement of live-streamed action.
Conferences
BMM Innovation Group to Participate in Peru Gaming Show 2025

BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity, and virtual training services for Perú’s growing gaming industry.
With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers, and online gaming programs.
BMM was the first laboratory approved to test and certify online games and sports betting programs under Perú’s new regulatory framework for digital gaming — an achievement that reflects the Company’s long-standing commitment to compliance leadership.
Marzia Turrini, President of iGaming & Cybersecurity at BMM, said: “The Perú market is very close to our hearts. Not only have we had a lab in Perú for nearly two decades, but we are so embedded in the market as a trusted partner to suppliers and a resource for regulators. Now, with so many Peruvian adults embracing online gaming and sports betting, it is exciting to be the country’s most trusted test lab, ensuring integrity for all and a safe experience for players whether they are online or in a retail casino.”
In addition to technical compliance services, BMM will also showcase its BIG Cyber cybersecurity services and RG24seven Virtual Training, a compliance-grade e-learning platform for global gaming employees worldwide in English, Spanish, and Portuguese.
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