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Latin America

NSoft: Exploring growth opportunities on Colombia’s iGaming market

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NSoft: Exploring growth opportunities on Colombia's iGaming market

 

 

  • One of the upper echelon LatAm countries to bet on sports should be on every sports betting and gaming suppliers’ radar
  • Land-based casinos, lotteries, and slot salons are legal in Colombia; mobile betting is the fastest way to bet on sports in Colombia because the country does not tax the online winnings

After the unprecedented global events which marked the previous year, in 2021, the NSoft’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint further more in Africa and Latin America.

NSoft’s long-term experience with land-based business has positioned the company as one of the leading software solutions providers for the betting industry in the CEE market , and this has also proven to be one of NSoft’s most valuable assets for LatAm markets due to the land-based preferences of its players. Our strong footprint across 40+ countries worldwide with 110 customers most certainly adds value to the passion and motivation standing behind every product from our extensive portfolio.

After many years of experience in the LatAm market, NSoft’s Regional Sales Manager, Mr. Carlos Vargas, emphasized the strengths which characterize this region.

“A combination of a sports-centric culture and improved internet infrastructure present new opportunities for remote gaming. When thinking about specifc countries, I believe that very soon Brazil will become a regulated market, and it could eventually rise to be the third biggest market in the global betting industry. On the other hand, the Colombian sports betting industry is just getting started and is expected to experience major growth in the upcoming years with mobile betting leading with a strong push. Almost 70% of Colombians regularly gamble with enthusiasm,” explains Mr. Vargas.

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Land-based casinos, lotteries, and slot salons are legal in Colombia. In 2008, the state introduced a set of laws, highlighting the rules for the operation of slot machines and casinos.

Football brings communities together in Colombia

Colombia, with its growing population of over 60 million people, and with an average age below that of most developed countries, has the potential to become one of the most important jurisdictions in the world.

“The fact that sport is playing such an important role in the daily lives of Colombians leads me to believe that the market potential of betting is enormous. While football is a big sport all over the world, one of the reasons for its popularity in Colombia are the players.

Colombian football players don’t tend to come from the big cities; the majority of players come from small rural villages or towns outside of the major cities. They are underdogs likable to the general public and thus a heros with whom people relate, especially kids at a young age see them as role models. For this reason it’s a sport which brings communities together and gives individuals a sense of pride and unity,” adds Mr. Vargas.

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When talking about numbers, roughly 2.63 million Colombians already use mobile devices to place their sports wagers and that number is expected to increase in the upcoming years. Mobile betting is quickly becoming the fastest way to bet on sports in Colombia. The main advantage of placing online sports bets in Colombia is that the country does not tax the online winnings. Such a policy could be vital to ensuring nationwide leadership in sports betting and iGaming over time in Latin America.

Colombia – one of the safest betting environments in Latin America

The Coljuegos are the countries’ online gambling regulatory agency and they have created one of the safest betting environments in LatAm. The Coljuegos are responsible for regulating in-person forms of gambling in Colombia as well, and makes sure all gambling companies operating in the country are in compliance with the respective laws and regulations.

Colombia is now one of the bright spots in the region where the local government has created an efcient approach to ban illegal gambling. All of which has resulted in opening the online market.

It is illegal to place a bet with a sportsbook that doesn’t have a government-issued license. The Colombian government has censored citizen’s websites so that they can only bet with
companies that are licensed properly. Only 18 companies are authorized to operate legal sports betting operations in Colombia.

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However, the process of getting a license to operate as a gambling company in Colombia is not an easy one. Companies need to pay heavy startup taxes and then have to quickly gain the trust of bettors in the country.

In 2016, the Colombian government enacted the eGaming Act which made online sports betting and online gambling legal. More recently in 2017, the Coljuegos legalized online sports betting exchanges along with virtual sports. This was one of the fnal steps needed to make Colombia one of the upper echelon countries to bet on sports while also making them one of the most progressive sports betting countries in South America. As long as the C-1611 (internet-operated games license) is authorized by Coljuegos, sports betting is good to go.

An easily integrated and modular iGaming Platform with a high performing Sportsbook is the key to success  

The omnichannel NSoft Sports Betting Platform is recognized worldwide due to the high standards we use in cutting-edge technology, ongoing innovation and creativity. Device Management is one of the Seven Platform’s core segments. It has become a competitive advantage over a large number of betting software providers and seen as the major asset for expansion of Seven betting and gaming platform’s and growth by many clients.

Our iGaming Platform allows operators to plug-in Sportsbook Software, Casino and Virtual Sports ofering, and includes an integrated payment gateway, bonus engine, CRM system and dedicated team of Trading analysts and 24/7 Business support.

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Mr. Vargas also pointed out: “We’ve been looking forward to the opportunity to bring mobile sports betting to Colombia. Alongside with Brazil, this country will be the biggest mobile sports betting market in the LatAm region, and we feel NSoft will bring incredible products to that market, such as our Sportsbook Mobile App.”

NSoft Sportsbook ofers a complete, fast and easy-to-use solution for mobile betting on both iOS and Android platforms. The Virtual gaming portfolio, Casino and Live casino games are also included in the App’s ofer. Quality CRM marketing solution is combined with an advanced push notifcations system allowing operators to bring the very exact content to the users, and users to trigger any event change alarm on their favourite club, online or retail ticket.

At the same time our newest Casino slot games have a lot of potential as it has been proven that RNG games are quite popular in this market.

Last but not least, Carlos added: “I am certain that our horse racing games will be a hit in Colombia because historically, the vast majority of professional jockeys have come from Latin America – trained in the jockey schools which opened in the 1950s and 1960s in Panama, Puerto Rico and Mexico City. Professional jockeys were a symbol of pride for Latinos and the Latin American horse racing community. NSoft’s Virtual Sports games bring the most popular computer-generated races based on real sports events. Greyhounds, horses, cars, motorcycles, all of them can be found in our portfolio.”

Whether you want to setup a new business or extend your current sports betting or casino content in one of the mature and regulated markets , or fnd ways to boost your business revenue in new emerging markets, reach out to NSoft’s Sales team at [email protected].

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Our expertise will lead the way, as we are devoted to helping our partners with this process through our Business Solutions – ofering guidance on business operations, intellectual property, compliance, and fnancial services.

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Aposta Ganha named as headline sponsor for ESPN Bola de Prata Award

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Aposta Ganha named as headline sponsor for ESPN Bola de Prata Award

 

Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, is to sponsor the country’s foremost annual sporting celebration of Brazilian football. First launched in 1970, the award recognizes the best footballers and coaches in Serie A of the Brazilian Championship.

Now in its 55th running, the prestigious award ceremony will proudly carry the name of Aposta Ganha, kicking off a progressive partnership with ESPN, considered one of largest television channel networks in the world, a company owned by The Walt Disney Company and Hearst Corporation.

The in-depth evaluation criteria and the recognition of clubs, athletes and the public for the award align perfectly with Aposta Ganha’s philosophy as a business.

ESPN  experts will monitor all 20 teams in Serie A of the Brazilian Football Championship to assign ratings to players round by round. At the end of the championship, the averages of these scores will represent 60% of the score, while the other 40% will come from the “DataESPN Algorithm”, created by the channel’s tactical and statistical performance analysis core, which analyzes more than 80 performance statistics for each athlete.

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Once the final round is played, the players accruing the highest average in each category will receive a prize. Thus, the player with the highest average will be chosen as the best player in the championship and will receive the ESPN Golden Ball Aposta Ganha.  The competition’s top scorer will receive the ESPN Silver Ball Top Scorer Win Bet. While the youngest player will receive the Newcomer award. Finally, the best coach will receive the Telê Santana Trophy.

Hugo Baungartner, Aposta Ganha CCO, said: “Working with a brand as powerful as ESPN within a project respected and recognized by athletes, the press and society, consolidates Aposta Ganha as one of the largest companies in the world. Our partnership reinforces our total commitment to bringing responsible and quality entertainment to people, in addition to valuing and encouraging the most beloved sport in the country.”

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Latest News

BETSSON GROUP WELCOMES LEGENDARY SCORPION RENÉ HIGUITA AS BRAND AMBASSADOR

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BETSSON GROUP WELCOMES LEGENDARY SCORPION RENÉ HIGUITA AS BRAND AMBASSADOR

 

Betsson, the leading global betting operator, proudly announces the addition of legendary former Colombian goalkeeper René Higuita as its new brand ambassador. Higuita, renowned worldwide for his iconic “scorpion kick” save against England in 1995, will further strengthen Betsson’s presence in Latin America.

Andrea Rossi, Betsson’s Commercial Director for Latin America, commented: “We are proud to collaborate with a football legend like René Higuita, who embodies our passion for football and entertainment. This partnership reinforces our commitment to the Colombian market and strengthens our leading position in Latin America.”

Higuita, an idol in Colombia and considered to be one of the greatest goalkeepers in South American football history, said “This alliance began as a bold idea and has now become a reality. I’m proud to join Betsson to make a difference and bring the passion of football closer to the fans.”

Throughout his career, Higuita has been celebrated for his unique blend of professionalism and showmanship. He played a pivotal role in Colombia’s return to the World Cup in the 1990s after a 28-year absence. His accolades include two Colombian league titles (1991 and 1994), a Copa Libertadores (1989), and two Inter-American Cups (1990 and 1997), all with Atlético Nacional. Notably, his performance in the 1995 Copa Libertadores semi-finals has been described as “the most spectacular performance by a goalkeeper in the competition’s history ” by the book Unusual Copa Libertadores Stories.

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In addition to being one of the best goalkeepers, Higuita is recognised as one of the best goalkeepers-attackers in the world, having scored 43 official goals, placing him fifth worldwide. In 2004, IFFHS ranked him as the eighth best South American goalkeeper of the 20th century, while El País named him the third best player in America in 1989 and 1990. His particular style of play even led FIFA to introduce the so-called “Higuita Law” in 1990, defining the role of the attacking goalkeeper.

Betsson has recently made significant strides in the region, becoming the sponsor of three of Latin America’s most renowned clubs: Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia. Additionally, Betsson Sport has sponsored the Italian Serie A champions and last year’s Champions League finalists, Inter Milan.

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Compliance Updates

BETER gets certified as a service provider in Peru

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BETER gets certified as a service provider in Peru

 

Provider’s full suite of esports&sports content now available to operators in growing market

BETER, the leading provider of fast betting content designed to engage the next generation of players, has strengthened its position in Latin America by being certified as a service provider in Peru. This certification enables BETER to supply its content, including live streaming, data, and odds, to leading operators in the Peruvian market interested in the provider’s offerings.

BETER, which has been providing its suite of products, including its proprietary ESportsBattle and Setka Cup table tennis tournaments to operators in Latin American markets over the past few years, and is now certified by the Ministry of Foreign Trade and Tourism of Peru, adding a new country to its coverage.

This means that licensed operators in Peru can offer the provider’s superior high-value content to their players, elevating the player experience with round-the-clock betting opportunities which in turn allows them to tap into lucrative audiences such as Millennials and Gen Z.

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BETER arranges over 45,000 monthly events across eight esports and sports disciplines, providing an unrivalled betting experience that combines 24/7 streaming, real-time data, and odds with sustained 7.5%+ margin retention. All of these specifics ensure the best value for operators and their players.

Gal Ehrlich, CEO of BETER, said: “Being certificated as a service provider in Peru really strengthens our position in the growing and thriving LatAm region where our content is already performing incredibly well for operators with players drawn to the fast betting experiences we offer. 

“This certification proves that we are a well-established, reliable, and reputable betting content provider and will absolutely help us secure big-name partnerships across the market. It also forms part of our wider plans for LatAm where we intend to be a major content provider to all operators.”

Valeria Tarchynska, Chief Legal Officer at BETER, added: “Receiving certification from the Ministry of Foreign Trade and Tourism of Peru is a significant milestone for BETER and recognises the quality and integrity of the content we provide. 

“Applying for and securing certifications is a tough task, and this has only been possible due to dedicated work of our legal team and reliable local partner, Salazar & Zúñiga law firm. We are really proud to have secured this approval to now be able to deploy our content with operators in Peru.”

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