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Latin America

NSoft: Exploring growth opportunities on Colombia’s iGaming market

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NSoft: Exploring growth opportunities on Colombia's iGaming market

 

 

  • One of the upper echelon LatAm countries to bet on sports should be on every sports betting and gaming suppliers’ radar
  • Land-based casinos, lotteries, and slot salons are legal in Colombia; mobile betting is the fastest way to bet on sports in Colombia because the country does not tax the online winnings

After the unprecedented global events which marked the previous year, in 2021, the NSoft’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint further more in Africa and Latin America.

NSoft’s long-term experience with land-based business has positioned the company as one of the leading software solutions providers for the betting industry in the CEE market , and this has also proven to be one of NSoft’s most valuable assets for LatAm markets due to the land-based preferences of its players. Our strong footprint across 40+ countries worldwide with 110 customers most certainly adds value to the passion and motivation standing behind every product from our extensive portfolio.

After many years of experience in the LatAm market, NSoft’s Regional Sales Manager, Mr. Carlos Vargas, emphasized the strengths which characterize this region.

“A combination of a sports-centric culture and improved internet infrastructure present new opportunities for remote gaming. When thinking about specifc countries, I believe that very soon Brazil will become a regulated market, and it could eventually rise to be the third biggest market in the global betting industry. On the other hand, the Colombian sports betting industry is just getting started and is expected to experience major growth in the upcoming years with mobile betting leading with a strong push. Almost 70% of Colombians regularly gamble with enthusiasm,” explains Mr. Vargas.

Land-based casinos, lotteries, and slot salons are legal in Colombia. In 2008, the state introduced a set of laws, highlighting the rules for the operation of slot machines and casinos.

Football brings communities together in Colombia

Colombia, with its growing population of over 60 million people, and with an average age below that of most developed countries, has the potential to become one of the most important jurisdictions in the world.

“The fact that sport is playing such an important role in the daily lives of Colombians leads me to believe that the market potential of betting is enormous. While football is a big sport all over the world, one of the reasons for its popularity in Colombia are the players.

Colombian football players don’t tend to come from the big cities; the majority of players come from small rural villages or towns outside of the major cities. They are underdogs likable to the general public and thus a heros with whom people relate, especially kids at a young age see them as role models. For this reason it’s a sport which brings communities together and gives individuals a sense of pride and unity,” adds Mr. Vargas.

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When talking about numbers, roughly 2.63 million Colombians already use mobile devices to place their sports wagers and that number is expected to increase in the upcoming years. Mobile betting is quickly becoming the fastest way to bet on sports in Colombia. The main advantage of placing online sports bets in Colombia is that the country does not tax the online winnings. Such a policy could be vital to ensuring nationwide leadership in sports betting and iGaming over time in Latin America.

Colombia – one of the safest betting environments in Latin America

The Coljuegos are the countries’ online gambling regulatory agency and they have created one of the safest betting environments in LatAm. The Coljuegos are responsible for regulating in-person forms of gambling in Colombia as well, and makes sure all gambling companies operating in the country are in compliance with the respective laws and regulations.

Colombia is now one of the bright spots in the region where the local government has created an efcient approach to ban illegal gambling. All of which has resulted in opening the online market.

It is illegal to place a bet with a sportsbook that doesn’t have a government-issued license. The Colombian government has censored citizen’s websites so that they can only bet with
companies that are licensed properly. Only 18 companies are authorized to operate legal sports betting operations in Colombia.

However, the process of getting a license to operate as a gambling company in Colombia is not an easy one. Companies need to pay heavy startup taxes and then have to quickly gain the trust of bettors in the country.

In 2016, the Colombian government enacted the eGaming Act which made online sports betting and online gambling legal. More recently in 2017, the Coljuegos legalized online sports betting exchanges along with virtual sports. This was one of the fnal steps needed to make Colombia one of the upper echelon countries to bet on sports while also making them one of the most progressive sports betting countries in South America. As long as the C-1611 (internet-operated games license) is authorized by Coljuegos, sports betting is good to go.

An easily integrated and modular iGaming Platform with a high performing Sportsbook is the key to success  

The omnichannel NSoft Sports Betting Platform is recognized worldwide due to the high standards we use in cutting-edge technology, ongoing innovation and creativity. Device Management is one of the Seven Platform’s core segments. It has become a competitive advantage over a large number of betting software providers and seen as the major asset for expansion of Seven betting and gaming platform’s and growth by many clients.

Our iGaming Platform allows operators to plug-in Sportsbook Software, Casino and Virtual Sports ofering, and includes an integrated payment gateway, bonus engine, CRM system and dedicated team of Trading analysts and 24/7 Business support.

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Mr. Vargas also pointed out: “We’ve been looking forward to the opportunity to bring mobile sports betting to Colombia. Alongside with Brazil, this country will be the biggest mobile sports betting market in the LatAm region, and we feel NSoft will bring incredible products to that market, such as our Sportsbook Mobile App.”

NSoft Sportsbook ofers a complete, fast and easy-to-use solution for mobile betting on both iOS and Android platforms. The Virtual gaming portfolio, Casino and Live casino games are also included in the App’s ofer. Quality CRM marketing solution is combined with an advanced push notifcations system allowing operators to bring the very exact content to the users, and users to trigger any event change alarm on their favourite club, online or retail ticket.

At the same time our newest Casino slot games have a lot of potential as it has been proven that RNG games are quite popular in this market.

Last but not least, Carlos added: “I am certain that our horse racing games will be a hit in Colombia because historically, the vast majority of professional jockeys have come from Latin America – trained in the jockey schools which opened in the 1950s and 1960s in Panama, Puerto Rico and Mexico City. Professional jockeys were a symbol of pride for Latinos and the Latin American horse racing community. NSoft’s Virtual Sports games bring the most popular computer-generated races based on real sports events. Greyhounds, horses, cars, motorcycles, all of them can be found in our portfolio.”

Whether you want to setup a new business or extend your current sports betting or casino content in one of the mature and regulated markets , or fnd ways to boost your business revenue in new emerging markets, reach out to NSoft’s Sales team at [email protected].

Our expertise will lead the way, as we are devoted to helping our partners with this process through our Business Solutions – ofering guidance on business operations, intellectual property, compliance, and fnancial services.

Conferences

Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

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Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

 

Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.

This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.

In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.

“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”

Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.

Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10

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Company to share expert insights and highlight its fast-track product certification and lottery support at São Paulo, Brazil show

BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, will exhibit at BiS SiGMA Americas April 7-10 at the Transamerica Expo Center in São Paulo, Brazil in Stand No. F133.

As Brazil’s gaming landscape undergoes a significant transformation under new federal regulations, BMM is heavily partnered with operators, suppliers, and regulators through this transition. With its three expert divisions – BMM Testlabs, BIG Cyber, and RG24seven Virtual Training – the BIG Group brings unmatched expertise in product testing, cybersecurity, and responsible gaming education, all vital for success in the dynamic Brazilian market.

At the show, BMM will highlight its fast-track product testing and certification process, developed specifically to address Brazil’s recertification requirements for B2B and B2C operators. This streamlined service ensures that gaming companies meet all regulatory standards while maintaining their operating licenses with minimal disruption.

BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “BMM is committed to guiding customers through the certification process with speed, precision, and expert support. Our goal is to reduce regulatory risks and accelerate time to market in Brazil’s evolving regulatory environment.”

At BiS SiGMA, BMM will highlight its support for Brazil’s expanding state lottery market, working closely with operators to support multi-jurisdictional entry and growth. BMM’s lottery and iLottery testing services help ensure full compliance while enabling faster, broader market access.

Visitors to BMM Innovation Group’s stand at BiS SiGMA Americas will gain insights into the Company’s full suite of services for cybersecurity and defense, as well as responsible gaming, including:

  • Vulnerability assessments, penetration tests, PCI:DSS evaluations, and a suite of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
  • RG24seven Virtual Training, offering expert-led education on responsible gaming, anti-money laundering, and many other important topics, available in Portuguese, Spanish, and English for gaming professionals worldwide.

Turrini added, “BMM is more than just a test lab. We are a long-term strategic partner, helping shape a secure, responsible, and compliant gaming industry in Brazil and globally.”

BMM invites all BiS SiGMA attendees to stop by Stand No. F133 and discover how the Company drives innovation, reliability, and trust across Brazil’s regulated gaming industry. For more information on BMM’s Brazil support, visit the BMM Brazil Hub at brazil.bmm.com/.

 

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Estadio Gana Launches in Mexico

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Mobile Streams Plc (MOS) has announced that, following a successful testing phase, its online casino and sportsbook—formerly known as Bet—has officially launched in Mexico under the name Estadio Gana. This platform provides Mexican sports fans with the latest global sports news, live match updates, and the opportunity to place bets, offering both a Sports Book and Casino experience. Designed with Mexico’s sports and gaming community in mind, Estadio Gana aims to deliver a dynamic and engaging experience for users looking to explore both betting and gaming options.

This launch marks an important step into Mexico’s rapidly expanding sports betting market. With projections indicating the industry could reach US$11.47 billion by the end of 2025, and potential growth of up to 70% by 2028, the timing aligns well with the country’s passion for sports and the upcoming co-hosting of the FIFA World Cup in 2026.

“We’re excited to reach this milestone with our partners in Mexico and abroad. The launch of Estadio Gana is just the beginning, and we look forward to its continued growth,” said Mark Epstein, CEO of Mobile Streams.

“We are excited about the future of Estadio Gana and look forward to continuing our partnership with MOS as we navigate the opportunities ahead in Mexico’s growing gaming market. With the World Cup approaching, we see great potential for continued growth,” Carlos Gomez, CEO of Estadio Gana, said.

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