Latin America
NSoft: Exploring growth opportunities on Colombia’s iGaming market

- One of the upper echelon LatAm countries to bet on sports should be on every sports betting and gaming suppliers’ radar
- Land-based casinos, lotteries, and slot salons are legal in Colombia; mobile betting is the fastest way to bet on sports in Colombia because the country does not tax the online winnings
After the unprecedented global events which marked the previous year, in 2021, the NSoftâs primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint further more in Africa and Latin America.
NSoftâs long-term experience with land-based business has positioned the company as one of the leading software solutions providers for the betting industry in the CEE market , and this has also proven to be one of NSoft’s most valuable assets for LatAm markets due to the land-based preferences of its players. Our strong footprint across 40+ countries worldwide with 110 customers most certainly adds value to the passion and motivation standing behind every product from our extensive portfolio.
After many years of experience in the LatAm market, NSoft’s Regional Sales Manager, Mr. Carlos Vargas, emphasized the strengths which characterize this region.
“A combination of a sports-centric culture and improved internet infrastructure present new opportunities for remote gaming. When thinking about specifc countries, I believe that very soon Brazil will become a regulated market, and it could eventually rise to be the third biggest market in the global betting industry. On the other hand, the Colombian sports betting industry is just getting started and is expected to experience major growth in the upcoming years with mobile betting leading with a strong push. Almost 70% of Colombians regularly gamble with enthusiasm,” explains Mr. Vargas.
Land-based casinos, lotteries, and slot salons are legal in Colombia. In 2008, the state introduced a set of laws, highlighting the rules for the operation of slot machines and casinos.
Football brings communities together in Colombia
Colombia, with its growing population of over 60 million people, and with an average age below that of most developed countries, has the potential to become one of the most important jurisdictions in the world.
“The fact that sport is playing such an important role in the daily lives of Colombians leads me to believe that the market potential of betting is enormous. While football is a big sport all over the world, one of the reasons for its popularity in Colombia are the players.
Colombian football players donât tend to come from the big cities; the majority of players come from small rural villages or towns outside of the major cities. They are underdogs likable to the general public and thus a heros with whom people relate, especially kids at a young age see them as role models. For this reason itâs a sport which brings communities together and gives individuals a sense of pride and unity,” adds Mr. Vargas.
When talking about numbers, roughly 2.63 million Colombians already use mobile devices to place their sports wagers and that number is expected to increase in the upcoming years. Mobile betting is quickly becoming the fastest way to bet on sports in Colombia. The main advantage of placing online sports bets in Colombia is that the country does not tax the online winnings. Such a policy could be vital to ensuring nationwide leadership in sports betting and iGaming over time in Latin America.
Colombia – one of the safest betting environments in Latin America
The Coljuegos are the countriesâ online gambling regulatory agency and they have created one of the safest betting environments in LatAm. The Coljuegos are responsible for regulating in-person forms of gambling in Colombia as well, and makes sure all gambling companies operating in the country are in compliance with the respective laws and regulations.
Colombia is now one of the bright spots in the region where the local government has created an efcient approach to ban illegal gambling. All of which has resulted in opening the online market.
It is illegal to place a bet with a sportsbook that doesnât have a government-issued license. The Colombian government has censored citizenâs websites so that they can only bet with
companies that are licensed properly. Only 18 companies are authorized to operate legal sports betting operations in Colombia.
However, the process of getting a license to operate as a gambling company in Colombia is not an easy one. Companies need to pay heavy startup taxes and then have to quickly gain the trust of bettors in the country.
In 2016, the Colombian government enacted the eGaming Act which made online sports betting and online gambling legal. More recently in 2017, the Coljuegos legalized online sports betting exchanges along with virtual sports. This was one of the fnal steps needed to make Colombia one of the upper echelon countries to bet on sports while also making them one of the most progressive sports betting countries in South America. As long as the C-1611 (internet-operated games license) is authorized by Coljuegos, sports betting is good to go.
An easily integrated and modular iGaming Platform with a high performing Sportsbook is the key to successâŻâŻ
The omnichannel NSoft Sports Betting Platform is recognized worldwide due to the high standards we use in cutting-edge technology, ongoing innovation and creativity. Device Management is one of the Seven Platform’s core segments. It has become a competitive advantage over a large number of betting software providers and seen as the major asset for expansion of Seven betting and gaming platform’s and growth by many clients.
Our iGaming Platform allows operators to plug-in Sportsbook Software, Casino and Virtual Sports ofering, and includes an integrated payment gateway, bonus engine, CRM system and dedicated team of Trading analysts and 24/7 Business support.
Mr. Vargas also pointed out: “Weâve been looking forward to the opportunity to bring mobile sports betting to Colombia. Alongside with Brazil, this country will be the biggest mobile sports betting market in the LatAm region, and we feel NSoft will bring incredible products to that market, such as our Sportsbook Mobile App.”
NSoft Sportsbook ofers a complete, fast and easy-to-use solution for mobile betting on both iOS and Android platforms. The Virtual gaming portfolio, Casino and Live casino games are also included in the Appâs ofer. Quality CRM marketing solution is combined with an advanced push notifcations system allowing operators to bring the very exact content to the users, and users to trigger any event change alarm on their favourite club, online or retail ticket.
At the same time our newest Casino slot games have a lot of potential as it has been proven that RNG games are quite popular in this market.
Last but not least, Carlos added: “I am certain that our horse racing games will be a hit in Colombia because historically, the vast majority of professional jockeys have come from Latin America â trained in the jockey schools which opened in the 1950s and 1960s in Panama, Puerto Rico and Mexico City. Professional jockeys were a symbol of pride for Latinos and the Latin American horse racing community. NSoft’s Virtual Sports games bring the most popular computer-generated races based on real sports events. Greyhounds, horses, cars, motorcycles, all of them can be found in our portfolio.”
Whether you want to setup a new business or extend your current sports betting or casino content in one of the mature and regulated markets , or fnd ways to boost your business revenue in new emerging markets, reach out to NSoftâs Sales team at [email protected].
Our expertise will lead the way, as we are devoted to helping our partners with this process through our Business Solutions â ofering guidance on business operations, intellectual property, compliance, and fnancial services.
Latest News
FBMÂź adds a new hero to its slots collection with Hippoâs Lockâą launch in Mexico

Time to power up your spins and collect big wins with Hippoâs Lockâą in Mexico. The new slot adventure launched by FBMÂź has Super Hippo as a hero, delivering entertaining gaming sessions with the Lock Feature, the Power Spins and Extra Spins accumulators. The game is available to play on the Auria, Galaxy II and Shadow III casino cabinets and is set for a fast expansion in the Mexican gaming market.
Hippoâs Lock is the latest slot title developed by FBM and brings a new theme with a charismatic hero, equipped with gadgets and special powers which will attract and engage slot players in Mexico.
The 30-lines game works with 15 independent reels, and the main action happens around the central position with Super Hippoâs intervention. The purple hippo guides the game narrative, taking players on an exciting gaming journey with non-stop action, suspense, and compelling animations.
The âXâ effect of Power Spins joins the lucrative Extra Spins
Every time Super Hippo lands on the central reel, he bites the lock symbols and creates the chance to open the bonus mode with Power Spins, Extra Spins or the two accumulators combined.
When the Hippoâs Lock bonus starts with one accumulator, players guarantee five free spins. This number increases to ten free rounds if Super Hippo triggers Power Spins and Extra Spins at the same time. Each one of the accumulators has a special power:
- Extra Spins â Super Hippo uses its backpack to shoot lasers, increasing the number of free spins displayed in the counter.
- Power Spins â Super Hippo multiplies all coins, bags, Mini and Minor jackpots by 2, 3 or 5, leading players to a significant prize.
Super Hippo remains in the central position during all bonus rounds, and the special powers of the accumulators activated may repeat several times until the bonus rounds are over.
A kit of jackpots and gadgets to achieve big wins!
The bonus ignited by the Lock feature concentrates Super Hippoâs main powers. However, the game character has more tricks and resources to captivate and involve players:
- Jackpots â Hippoâs Lock offers access to four jackpot levels â Mini, Minor, Major, and Grand – through the vault symbol, which may appear on the reels during the main game or bonus rounds.
- Rewind â What if a gadget could change the symbols on the reels and lead players to bigger wins? That is the magic of the Rewind Feature activated by Super Hippo using its bracelet.
- Luck Has Arrived â Super Hippo announces a special flight on the screen with a message and takes off anticipating a lucrative game round for the player.
A slot game compatible with several casino cabinets and layouts!
Hippoâs Lock combines a fascinating game mechanic with an appealing feature set exhibited by an intriguing character through cutting-edge graphics, animations, and sound effects. This blend captures the interest of first-time players, delivering enjoyable gaming sessions that encourage them to return for more.
Hippoâs Lock reinforces the Lock product line FBM debuted this year with the Crocâs Lock theme launch. This new game title introduces a new hero, a new accumulator, and new thrills to the gaming sessions delivered by the global gaming brandâs slots portfolio.
Available on the Galaxy II, Auria and Shadow III casino cabinets, Hippoâs Lock starts its expansion journey in Mexico and intends to surpass the high expectations of local slot fans with long-lasting gaming sessions filled with prizes and adrenaline. The following plans include a global expansion having the US as the next showcase market for this FBM casino game.
Latest News
Influencer Rafa Campelo Becomes the New Face of MC Gamesâ Social Media Presence

MC Gamesâ social media has gained a new face in recent days: influencer Rafaella Campelo. Representing women in the online gaming world, Rafaela will be responsible for ensuring the pageâs content, informing the public about the latest developments and answering followersâ main questions.
âItâs a gift for me and confirmation that Iâm on the right path. I love this world, and being able to work in it is extremely rewarding. Even more so when I realize that the âreviewâ I write reaches people and that they relate to it. Itâs an incredible feeling,â Rafa said.
Despite his passion for soccer, when it comes to online games, he has a different choice. âI have my favorite: Veio do Raio! (laughs) Itâs that slot I always end up choosing, you know? When I feel like having some fun, thatâs where I go,” he explains.
In addition to Rafa Campelo, MC Gamesâ social media channels also feature influencer Waltinho, a well-known figure among the bet audience.
Compliance Updates
ThrillTech secures regulatory approvals to launch jackpots in Latam

Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets
ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.
The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the worldâs most exciting and emerging regions for iGaming.
Latin America has become a focal point for operators in recent years, with Brazilâs market liberalisation and Peruâs structured regulatory framework, as set out by the countryâs ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.
By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.
Peter Mares, CTO and co-founder of ThrillTech, said: âExpanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that weâve already proven in Europe.
ThrillTechâs products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.
Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.
-
Canada7 days ago
absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario
-
Latest News7 days ago
Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month
-
Gambling in the USA4 days ago
IGT Wheel of Fortune Big Money Spin Electronic Table Game Makes Global Debut in Las Vegas
-
Gambling in the USA4 days ago
Scientific Games Introduces GlowMark, All-New Fluorescent Marking System for Lottery Extended Play Scratch Games
-
Gambling in the USA4 days ago
MGCB Wins Platinum dotCOMM Award for âMini Meâ Responsible Gaming Commercial
-
eSports3 days ago
Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games
-
Latest News3 days ago
SYNOT Games expands Latin American footprint with Meridianbet partnership in Peru
-
Latest News3 days ago
EstrelaBet to offer Opta-powered stats markets and premium live football streaming in extensive partnership with Stats Perform