Canada
PLAYMAKER PLANTS A FLAG IN CANADA WITH THE PLATFORM ACQUISITION OF THE NATION NETWORK AND DAILY FACEOFF
Playmaker Capital Inc. , the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has significantly strengthened its presence in Canada with the acquisition of The Nation Network (“TNN”) and its wholly-owned subsidiary, Daily Faceoff (“DFO”). TNN is an Edmonton-based, hockey-first digital media group that attracts millions of sports fans annually to its network of fan community sites, podcasts, and rapidly growing hockey reference property, DFO.
Co-founded in 2007 by CEO Jay Downton, TNN and DFO have generated over one billion pageviews since their inception and have become one of the largest online destinations for independent sports coverage in North America, with a combined annual audience of over 27 million users. TNN’s differentiated channels of distribution deliver breaking news, analysis, and fantasy projections to their highly engaged group of users, including through a subscription model, a net-new revenue stream within the Playmaker ecosystem. TNN also delivers market-leading analysis through the platforms of several key influencers, including North American hockey authority, Frank Seravalli, who joins the Playmaker family in his role as DFO’s President of Hockey Content. Mr. Seravalli also serves as the President of the Hockey Writers Association and is one of the NHL’s most respected sources for breaking news and league developments.
TNN and DFO generate more than 5.2 million monthly sessions and engage with 5.4 million social media followers across multiple platforms including Instagram, Twitter, Facebook and TikTok. The TNN brand family includes more than ten web properties, including Oilersnation.com, Canucksarmy.com, Hockeyfights.com and Daily Faceoff, the popular source of breaking news, analysis, and fantasy data that generates more than 83 million annual page views. TNN also produces a host of podcasts, including DFO Rundown and a partnership with Dropping the Gloves hosted by John Scott, that combine for 4.6 million annual downloads.
“We are beyond excited to be joining the Playmaker family. It’s refreshing to work with a group that understands and shares the same fan-first culture as we do, because like us, they are sports fans,” commented Jay Downton, co-founder and CEO of TNN. “This is a huge momentum builder for The Nation Network as it will allow us to invest more in content creation, talent recruitment, partnerships, and strategic acquisitions, all of which will better serve and expand our amazing online community. We are excited to get to work!”
In September 2021, TNN and top-tier online gaming operator PointsBet entered into a multi-year deal positioning PointsBet Canada as the exclusive sports betting partner to both TNN and DFO. Through this partnership, PointsBet Canada is expected to deliver odds integrations, analysis from PointsBet experts, and access to enhanced tools to drive deeper engagement across TNN platforms.
“The acquisition of TNN and DFO is further proof that Playmaker is continuing to execute against its plan to acquire and roll up valuable, profitable digital media assets that cover major sports in important markets,” said Jordan Gnat, Playmaker CEO. “TNN is Playmaker’s first acquisition in our home market of Canada, giving Playmaker true audience reach from the top of Canada to the bottom of Argentina. This is particularly important in Canada as we look towards Q1 2022 when third party sports betting operators will be permitted to operate in Ontario.”
“The TNN acquisition helps diversify Playmaker’s revenue streams through a subscription-based premium content model and with a significant sportsbook partnership already in place. I am delighted to welcome Jay and Frank and the whole Nation team into the Playmaker family,” added Jordan Gnat.
“I could not be more excited to join the Playmaker family. There is no doubt combining forces with Playmaker will unlock additional resources and the creative juice that will power our team, turbocharging our vision to make it a reality more quickly than we originally planned,” commented Frank Seravalli, President of Hockey Content at Daily Faceoff. “Partnering with Playmaker better enables us to continue on our trajectory in becoming the premier destination for refreshingly independent hockey coverage in the digital space.”
TRANSACTION DETAILS
Pursuant to the terms of a purchase agreement dated November 2, 2021, Playmaker acquired 100% of TNN for aggregate consideration of up to CAD$15 million. The purchase price consideration consisted of (i) a closing cash payment of CAD$6.0 million, (ii) the issuance of CAD$6.0 million of Playmaker common shares (the “Playmaker Shares”) on closing, priced at CAD$0.68 per Playmaker Share and (iii) up to a maximum of CAD$3.0 million in the form of an earn-out, payable to the sellers upon TNN achieving certain EBITDA and revenue targets over the twelve-month period following closing. On closing, Playmaker established a management bonus plan, pursuant to which certain employees of TNN can receive a bonus payment of up to $3.0 million upon TNN achieving certain EBITDA and revenue targets over the two-year period beginning on the 12-month anniversary of the closing date.
Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.â€
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.â€
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.â€
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,†said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
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