Latin America
JUAN PABLO VARSKY, THE VOICE OF SOCCER IN LATIN AMERICA, JOINS PLAYMAKER AS BRAND AMBASSADOR
Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has announced the acquisition of Varsky Sports and the associated partnership with renowned Argentinian sports journalist Juan Pablo Varsky.
Varsky, now a global “Playmaker Ambassador”, has an unrivaled professional track record in Latin American sports media with more than 30 years of experience working with some of the most recognized print, television, radio, and digital outlets across the region, as well as with CNN Español in the U.S. His resumé includes coverage of thousands of soccer matches, seven FIFA Football World Cups, Olympic Games, European Cup/UEFA Champions League finals, as well as multiple South American tournaments.
Playmaker has acquired the rights to the social accounts @VarskySports on Twitter, Instagram, and Facebook, which have a cumulative global audience of more than two million followers. @VarskySports is one of the most influential digital sports content accounts in South America, followed by hundreds of athletes, head coaches, national federations, and journalists. A key element of the agreement will see Varsky publish a weekly opinion column on Bolavip.com, accessible to more than 20 million unique Spanish-speaking soccer fans who visit the site each month.
“I am very happy and proud to join the Playmaker family. We are at the right time to work together and I am sure that we will be making many more exciting announcements in the months and years to come,” commented Juan Pablo Varsky. “In my role as a Playmaker Ambassador, we will help take Bolavip.com to even greater heights, and solidify ourselves as the number one resource for soccer information in Latin America and with the US Hispanic market. This is the beginning of a long and fruitful relationship.”
“We warmly welcome Juan Pablo to Playmaker and Futbol Sites”, commented Nahuel Pan, COO of Futbol Sites. “Juan Pablo is a highly respected and well-recognized professional in the Latin American sports media market. Being able to add him to our group, and the audiences he has access to through @VarskySports, is a major milestone in the history of our company”.
Leading sportsbook technology provider expands footprint in LatAm
Altenar, a leading sports betting and iGaming software provider, has been officially approved as a technological platform provider in Peru, following the country’s newly established online gambling.
A supreme decree published in October 2023 outlined the compliance requirements for iGaming operators, and Altenar acted swiftly to secure certification. As one of the first providers to submit its application, the company successfully met all regulatory standards, reinforcing its commitment to compliance and market expansion.
With Peru now added to Altenar’s growing list of regulated markets, the company continues to solidify its reputation as a trusted and adaptable sportsbook provider worldwide.
Marina Zacharopoulou, Compliance Manager at Altenar, said: “Achieving homologation in Peru is a testament to our team’s dedication and expertise in navigating regulatory landscapes.
“This milestone positions us for further growth across LatAm, ensuring operators in the region have access to a fully certified and high-performing sportsbook solution.”
Diego Salas, Sales Manager at Altenar, added: “Despite the recent challenges the regulation has brought for operators this approval allows us to support our partners in unlocking the full potential of this exciting market.
“We are excited to add Peru to the list of regulated countries we support, and we’re ready to keep empowering operators across LatAm”
Betano, Kaizen Gaming’s online international sports betting and gaming brand, and CBF (the Confederation of Brazilian Football) announce Supercopa Betano Rei 2025. This highly anticipated single-match competition will see Flamengo, winners of the 2024 Copa Betano do Brasil, face off against Botafogo, champions of the 2024 Brasileirão Betano.
As the title sponsor of Brazil’s two largest national football competitions — Brasileirão Betano and Copa Betano do Brasil — Betano reaffirms its commitment to supporting Brazilian football while delivering an unforgettable, safe, and responsible online betting experience for fans.
According to Guilherme Figueiredo, Brazil Country Manager at Betano, “This new partnership further cements our commitment to Brazilian football and strengthens our ties with the CBF. We are present at the country’s biggest national championships, offering thrilling experiences to sports fans within a new and secure regulatory framework. It will be a great match—a true Rio de Janeiro classic between champions.”
Additionally, Betano will present the “Troféu de Craque Betano” to the best player of the grand final. Off the field, in partnership with the CBF, the brand will welcome 48 indigenous leaders to the stadium to experience the action first-hand.
Previously known as the Supercopa do Brasil, the competition has adopted the name Supercopa Rei since last year, in honor of Pelé, the eternal king of Brazilian football.
SYNOT Games announced that 140 of its top-tier games have been officially certified for the Argentinian market.
The certifications, issued by Gaming Labs International mark a significant step in SYNOT Games’ commitment to delivering high-quality, compliant, and entertaining products to the Latin American market.
In addition to the 140 games, the certifications include the renowned SYNOT Progressive Bonus and advanced Random Number Generator technology, providing operators and players with a superior and trustworthy gaming experience.
SYNOT Games is committed to certifying its entire game portfolio for the Argentinian district shortly. This will further solidify the company’s presence in the rapidly growing Latin American market and reaffirm its position as a trusted partner for local and global operators.
Martina Krajci, CCO at SYNOT Games, said: “We are delighted to achieve these certifications and bring our innovative products to Argentina. This is an important milestone in our global expansion strategy, and we look forward to offering our Argentinian partners and players access to our certified games, backed by industry-leading technology and robust compliance standards.”
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