Latin America
JUAN PABLO VARSKY, THE VOICE OF SOCCER IN LATIN AMERICA, JOINS PLAYMAKER AS BRAND AMBASSADOR
Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has announced the acquisition of Varsky Sports and the associated partnership with renowned Argentinian sports journalist Juan Pablo Varsky.
Varsky, now a global “Playmaker Ambassador”, has an unrivaled professional track record in Latin American sports media with more than 30 years of experience working with some of the most recognized print, television, radio, and digital outlets across the region, as well as with CNN Español in the U.S. His resumé includes coverage of thousands of soccer matches, seven FIFA Football World Cups, Olympic Games, European Cup/UEFA Champions League finals, as well as multiple South American tournaments.
Playmaker has acquired the rights to the social accounts @VarskySports on Twitter, Instagram, and Facebook, which have a cumulative global audience of more than two million followers. @VarskySports is one of the most influential digital sports content accounts in South America, followed by hundreds of athletes, head coaches, national federations, and journalists. A key element of the agreement will see Varsky publish a weekly opinion column on Bolavip.com, accessible to more than 20 million unique Spanish-speaking soccer fans who visit the site each month.
“I am very happy and proud to join the Playmaker family. We are at the right time to work together and I am sure that we will be making many more exciting announcements in the months and years to come,” commented Juan Pablo Varsky. “In my role as a Playmaker Ambassador, we will help take Bolavip.com to even greater heights, and solidify ourselves as the number one resource for soccer information in Latin America and with the US Hispanic market. This is the beginning of a long and fruitful relationship.”
“We warmly welcome Juan Pablo to Playmaker and Futbol Sites”, commented Nahuel Pan, COO of Futbol Sites. “Juan Pablo is a highly respected and well-recognized professional in the Latin American sports media market. Being able to add him to our group, and the audiences he has access to through @VarskySports, is a major milestone in the history of our company”.
Latin America
EGT’s top-performing Bell Link jackpot and General cabinets with a successful debut in Argentina
EGT is proud to announce that its market-leading products have made their debut in Argentina, now being available to visitors of the prominent Bingo King Casino in San Fernando.
Guests of the gaming establishment can try their luck with the company’s absolute bestseller – the Bell Link jackpot, which is widely popular among players around the world thanks to its 4 levels, offering endless winning opportunities and a lot of entertainment.
It is housed in the slot cabinets from the General Series: the G 50 J2 ST and G 32-32 VIP. Standing out with their attractive design, numerous ergonomic features, and exceptional comfort, these two models have consistently demonstrated excellent performance in various gaming halls and have everything needed to become favorites of Bingo King Casino’s visitors as well.
The operator expressed satisfaction with the collaboration, stating that the Bulgarian manufacturer’s gaming equipment immediately caught customers’ attention and generated interest beyond initial expectations.
Christian Graffigna, Director of EGT Argentina, also assessed the partnership positively. He commented: “I am very happy that we have started working with Bingo King Casino, which has established itself as a preferred destination for fans of high-quality slot entertainment. I am confident that our products will contribute to the casino floor becoming even more popular, attracting many new customers while diversifying the loyal customers’ choices and further improving their experience. This cooperation will serve as an excellent reference for us. It will also pave the way to engage with more key players in the increasingly intensively developing Argentine market, which requires increasingly innovative gaming solutions like those of EGT. Therefore, I believe that this is just the beginning of a series of installations that will quickly position our company among the local industry leaders.”
Latest News
Belatra partners with bplay to strengthen LatAm presence
Belatra Games, the specialist online slots developer, has partnered with LatAm-focused operator bplay to strengthen its presence in the region.bplay is renowned as a pioneer in Argentina’s iGaming industry thanks to an omnichannel strategy that delivers safe, engaging, and seamless entertainment.
Belatra’s games will be integrated into the operator’s casino lobby and will grant bplay’s players instant access to an extensive suite of content. Games within Belatra’s collection include Blast the Bass, Cyber Gypsies, Bears Tricks and recently released Voodoo Coins.
Lucila M. Barletta, Belatra Games’ Head of Accounts LatAm commented: “Partnering with bplay exemplifies our commitment to delivering exceptional player experiences in key Latin American markets. bplay is a force in the region, and we’re looking forward to a long and successful collaboration.”
Leopoldo Saravi, Gerente Producto, bplay: “Belatra is brilliant at producing engaging content that instantly connects with LatAm players. Bringing its extensive portfolio of games onto our platform ensures we continue to meet the evolving needs of our knowledgeable audience.”
Latest News
Gamanza Engage signs major regional agreement with Grupo Jer
Gamanza Engage is proud to announce a strategic partnership with Grupo Jer, one of the most prominent business groups in Colombia and a respected operator in multiple regulated iGaming markets across Latin America. This new collaboration marks a significant milestone in Gamanza Engage’s mission to become the leading provider of player engagement solutions in the region.
Grupo Jer operates from Colombia, a jurisdiction widely recognized for its maturity, regulatory standards, and strong player protection framework. The country was the first in Latin America to establish a fully regulated online gaming market, and its regulatory leadership continues to shape the region’s evolution. For Gamanza Engage, partnering with an enterprise that thrives in this environment is a clear endorsement of the company’s reliability, compliance standards, and product excellence.
As part of the deal, Grupo Jer will integrate Gamanza Engage’s full suite of engagement products, including loyalty, gamification, mini-games and tournaments. This unified platform will allow the operator to deliver deeply personalized and interactive player experiences across their brands, while simultaneously gaining the operational benefits of automation, segmentation, and real-time data.
Grupo Jer is part of a large-scale conglomerate with a diversified portfolio of operations and strong presence across Central and South America.
“At Grupo Jer, we’re always looking to innovate and deliver outstanding experiences to our customers. After reviewing several alternatives, we selected Gamanza Engage because of the flexibility of their suite, the quality of their gamification tools, and the alignment with our long-term vision for player engagement”
Laura Esparza, Commercial Director for Grupo Jer
This partnership further strengthens Gamanza Engage’s presence in Latin America and reinforces the company’s commitment to supporting regulated markets with cutting-edge technology and strategic collaboration.
For more information, visit www.gamanzaengage.com and www.grupojer.com
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