Press Releases
Basketball Bettors Dig Deeper For Data, Take More Deliberate Approach Than Those Who Wager On Other Sports

Basketball bettors are wired differently than those who wager on other sports, according to data from a recent survey commissioned by Pickswise, a leading U.S. digital platform for free betting analysis and advice. While it is still a recreational pursuit for them, they are highly engaged and take a more serious approach, as they are more interested in winning as a primary motivation and more comprehensive in their preparation and execution in order to realize that.
Among basketball bettors, inclusive of those who bet on college and professional games, 73% say winning is a major reason they bet, and 43% say winning money is their most important reason, compared to 67% and 36%, respectively, to those who don’t bet on basketball. Additionally, 77% bet weekly, compared to 56% of non-basketball bettors, and 35% average more than $100 per bet vs. 28% of those who don’t bet on basketball.
These behavioral differences were identified as part of a comprehensive survey of U.S. sports bettors. The Inaugural Pickswise Annual Sports Bettor Survey, which was conducted by Beacon Research this summer, included 1,500 self-identified U.S. sports bettors residing in states with legal sports betting.
“As legal sports betting continues to expand across the U.S., it’s becoming increasingly clear that betting profiles vary by sport,” said Dan Pozner, VP of Content for Spotlight Sports Group, which owns Pickswise. “Fans are highly engaged across a number of sports, but those with interest in basketball stand alone with a uniquely diligent approach.”
Football remains the most popular sport to bet on with 73% of survey respondents saying they bet on the sport. Basketball was second with 62%.
Some specific differences in basketball bettors compared to other bettors include:
Basketball bettors spend more time and effort preparing:
- 33% spend more than 2 hours per week on research and analysis, compared to 26% of non-basketball bettors
- More are interested in betting insights and analysis (83% vs 76%)
- More are likely to research bets (83% vs 77%)
- 61% view video insights and analysis vs 48%
Basketball bettors play more angles:
- They are twice as likely to say getting the best odds is important when choosing a sportsbook (20% vs 11%)
- They are more likely to have several betting accounts — 40% have three or more U.S.-based accounts, compared to 26% of those who don’t bet on basketball
They are different demographically:
- More likely to be male (78% vs 69%)
- More likely to be under age 45 (81% vs 73%)
- Slightly more likely to be single (37% vs 33%)
- More likely to be Black (17% vs 10%)
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Stake Colombia welcomes tennis star Juan Sebastián Cabal as new ambassador

Stake Colombia is proud to announce its sponsorship and the incorporation of Juan Sebastián Cabal, the Colombian tennis legend, as its new ambassador. This alliance celebrates Cabal’s unparalleled career and reinforces Stake Colombia’s commitment to sports, excellence, and the Colombian community.
Juan Sebastián Cabal, an iconic figure in Colombian tennis, reached the top of the doubles world ranking in 2019, forming one of the most prominent duos of the last decade with Robert Farah. Together, they conquered Wimbledon and the US Open, were finalists at Roland Garros and the Australian Open in men’s doubles, and Cabal also won the Australian Open in mixed doubles. Furthermore, they achieved multiple victories in ATP 1000, 500, and 250 tournaments. His career is a clear example of perseverance, talent, and excellence, leaving an indelible mark on global tennis.
“Having Juan Sebastián Cabal as an ambassador is key for Stake Colombia. At a time when paddle is experiencing an explosion in popularity across the country, fostering entertainment among young people is fundamental. Supporting, connecting with the community, and offering new experiences is what drives us, and this alliance is an opportunity to truly excite both paddle and tennis enthusiasts alike,” stated Diana Otálora, Country Manager of Stake Colombia.
Beyond his impressive records and titles, Juan Sebastián Cabal embodies the fighting and resilient spirit of Colombian athletes. He has represented Colombia in three editions of the Olympic Games and has been a fundamental pillar in the Davis Cup for more than 15 years. Currently, Cabal continues his legacy in padel and sports development through his club “Padeling by Cabal,” which promotes well-being and physical activity in his hometown, inspiring new generations of athletes and strengthening national pride.
Regarding this new alliance with Stake Colombia, Cabal stated that “it is a fantastic opportunity to continue promoting the values of sport and dedication that have accompanied me throughout my career. I am excited about the idea of working together to inspire more people and support sports development in our country.”
The collaboration between Stake and Juan Sebastián Cabal is a testament to their shared passion for sports and entertainment. Through this partnership, Stake Colombia will seek to promote sports integrity and connect communities with innovative and exciting experiences.
Latest News
Buffalo Run Casino & Resort Selects QCI Go to Empower Hosts and Enhance Guest Engagement

Buffalo Run Casino & Resort has chosen Quick Custom Intelligence’s (QCI) Go, a native mobile app designed specifically for casino hosts, to elevate host productivity and deliver a superior guest experience.
QCI Go provides hosts with powerful tools including player card scanning, real-time player lookup, seamless access to QCI Meet and QCI Events, and robust task management features—all in a user-friendly mobile interface. By putting these capabilities directly in the hands of hosts, QCI Go enables faster service, deeper guest relationships, and greater operational efficiency on the casino floor.
Mary Jewett, Vice President and General Marketing at Buffalo Run Casino & Resort, expressed excitement about the implementation:
“Bringing QCI Go to Buffalo Run Casino & Resort represents a significant advancement in how we empower our hosts to serve guests. With mobile access to key player information, events, and task management, our team can deliver personalized service in real time, enhancing both the guest experience and host effectiveness.”
Dr. Ralph Thomas, CEO of QCI, shared his perspective on the partnership:
“We are thrilled to deploy QCI Go at Buffalo Run Casino & Resort. By providing hosts with mobile access to the QCI platform, we enable them to deliver exceptional, timely service and foster stronger player relationships. This is a great example of how our mobile-first innovations help operators improve team productivity and guest satisfaction.”
QCI Go is part of Quick Custom Intelligence’s broader commitment to innovation in the gaming industry, providing operators with state-of-the-art tools that support host teams, streamline operations, and drive meaningful guest engagement.
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BMM TESTLABS’ BIG CYBER CLARIFIES LEADERSHIP TRANSITION AND ORGANIZATIONAL OVERSIGHT

BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Amit Sharma, former Chief Executive Officer of its BIG Cyber business, has not been affiliated with the Company in any capacity since October 2024.
BIG Cyber is focused on delivering world-class cybersecurity solutions to the global gaming industry under the leadership of Marzia Turrini, President, iGaming & Cybersecurity at BMM Testlabs. Turrini provides executive oversight for BIG Cyber’s strategy, services, and partnerships, ensuring the highest standards of security, professionalism, and customer care.
BMM Testlabs Chief Executive Officer Martin Storm said, “We take the integrity of our brand and communications seriously. While we thank Amit for his past contributions, we want to make it clear that he no longer represents BIG Cyber, BMM Testlabs, or BMM Innovation Group in any form. Our BIG Cyber solutions business continues to grow under the trusted leadership of Marzia Turrini and our global team of experts.”
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