Press Releases
Basketball Bettors Dig Deeper For Data, Take More Deliberate Approach Than Those Who Wager On Other Sports
Basketball bettors are wired differently than those who wager on other sports, according to data from a recent survey commissioned by Pickswise, a leading U.S. digital platform for free betting analysis and advice. While it is still a recreational pursuit for them, they are highly engaged and take a more serious approach, as they are more interested in winning as a primary motivation and more comprehensive in their preparation and execution in order to realize that.
Among basketball bettors, inclusive of those who bet on college and professional games, 73% say winning is a major reason they bet, and 43% say winning money is their most important reason, compared to 67% and 36%, respectively, to those who don’t bet on basketball. Additionally, 77% bet weekly, compared to 56% of non-basketball bettors, and 35% average more than $100 per bet vs. 28% of those who don’t bet on basketball.
These behavioral differences were identified as part of a comprehensive survey of U.S. sports bettors. The Inaugural Pickswise Annual Sports Bettor Survey, which was conducted by Beacon Research this summer, included 1,500 self-identified U.S. sports bettors residing in states with legal sports betting.
“As legal sports betting continues to expand across the U.S., it’s becoming increasingly clear that betting profiles vary by sport,” said Dan Pozner, VP of Content for Spotlight Sports Group, which owns Pickswise. “Fans are highly engaged across a number of sports, but those with interest in basketball stand alone with a uniquely diligent approach.”
Football remains the most popular sport to bet on with 73% of survey respondents saying they bet on the sport. Basketball was second with 62%.
Some specific differences in basketball bettors compared to other bettors include:
Basketball bettors spend more time and effort preparing:
- 33% spend more than 2 hours per week on research and analysis, compared to 26% of non-basketball bettors
- More are interested in betting insights and analysis (83% vs 76%)
- More are likely to research bets (83% vs 77%)
- 61% view video insights and analysis vs 48%
Basketball bettors play more angles:
- They are twice as likely to say getting the best odds is important when choosing a sportsbook (20% vs 11%)
- They are more likely to have several betting accounts — 40% have three or more U.S.-based accounts, compared to 26% of those who don’t bet on basketball
They are different demographically:
- More likely to be male (78% vs 69%)
- More likely to be under age 45 (81% vs 73%)
- Slightly more likely to be single (37% vs 33%)
- More likely to be Black (17% vs 10%)
Compliance Updates
Licenses received: RockApp strengthens its position in the US iGaming market
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
Compliance Updates
Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License
Media Troopers, a leading digital marketing agency specializing in sports betting and iGaming, has marked its two-year anniversary in promoting sports betting in Colorado as a vendor licensed by the state.
Shmulik Segal, CEO of Media Troopers said: “We are very proud of this renewal, as it marks a milestone of two successful years of growth and commitment to the State of Colorado.”
Colorado’s Division of Gaming has renewed Media Troopers’ vendor license, allowing the company to promote sports betting offers for its customers until January 2027.
“Receiving a new license and debuting in a state is always exciting, but it is where the hard work begins,” Segal added. “So I am proud to celebrate two successful years of hard work and dedication in promoting safe and reponsible gaming for our Colorado partners such as BetMGM, bet365, and BetFanatics.”
Latest News
1/ST and Goodwood Racecourse announce Group 1 pathways between the United Kingdom and North America
1/ST, North America’s preeminent Thoroughbred racing and pari-mutuel wagering company, and Goodwood Racecourse, one of the United Kingdom’s leading racecourses, today announce a new initiative that will see a reciprocal partnership between 1/ST-owned racecourses in North America and Goodwood Racecourse in the United Kingdom.
This exciting new partnership will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourse’s world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar.
The Pegasus World Cup Turf winner in 2025 will be granted automatic entry to the 2025 running of the Qatar Sussex Stakes. Likewise, the victor of the 2025 Pegasus World Cup Filly and Mare Turf will gain automatic entry to the Qatar Nassau Stakes in 2025.
Additionally, the winner of this year’s £1m, Group 1 Qatar Sussex Stakes will gain automatic entry to the Pegasus World Cup Turf in 2026 and the winner of the Group 1 Qatar Nassau Stakes will gain automatic entry to the Pegasus World Cup Filly and Mare Turf in 2026.
This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement.
Aidan Butler, President of 1/ST, said: “Thanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We can’t wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.
“These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!”
Edward Arkell, Director of Racing at Goodwood Racecourse, added: “We are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway.
“This partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit.”
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