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SIS launches US subsidiary accelerating its international expansion and digital strategies

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US-based SIS Content Services expands team with Sales & Business Development Manager hire

 

Sportsbook and racetrack solutions will provide new opportunities across the industry 

 SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, is to launch a US subsidiary, SIS Content Services Inc., showcasing the business’s commitment to the US and the opportunities available to digital and retail sportsbook operators and horse racing stakeholders.

The company, which has been active in the market’s pari-mutuel pool betting for a number of years, will offer a comprehensive range of products and services for sportsbook operators and racetracks.

For sportsbooks, SIS Content Services offers a full turnkey solution of real-time data and video feeds, trading services and liability management on its portfolio of over 30,000 horse races, 38,000 greyhound races and more than 100,000 competitive gaming (eSports) events.  This international portfolio can add high quality proven content to sportsbooks quickly and easily.

For racetracks, SIS provides fixed odds distribution of their racing content both domestically and globally to maximize revenue and attract new customers to the racing product. SIS is the most successful distributor of racing on a worldwide basis partnering with 118 racecourses in 16 countries.

SIS brings its expertise to the US horse racing market as regulators, sportsbooks, racetracks and horsemen’s groups examine how fixed odds should be implemented as a sports betting product and as a complement to the current pari-mutuel system to grow the sport.

Richard Ames, CEO of SIS and President of SIS Content Services, said the launch played a significant part of in the increased internationalization of the SIS business, and comes at a time when the US racing market faces unprecedented change and opportunity.

He added: “SIS will provide customers with access to the world’s best horse racing content, thirty years of distribution experience, and turnkey technology with the capacity to generate new revenues both on and off-track.

Our offering comes with all the products and services required to satisfy stakeholders across the industry and will add significant value to their own proposition.

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When it comes to fixed odds wagering, there are obviously a number of regulatory hurdles to cross in the coming months, but there is a genuine opportunity for it to benefit both horseracing stakeholders and sportsbooks. The launch of SIS Content Services follows on the heels of a significant investment in Australia’s RACELAB GLOBAL, and is further evidence of the commitment that SIS is making to racing as both a sport and a wagering offering”

SIS Content Services will be led by Michele Fischer and will make a number of additional appointments in the coming months. Fischer brings a wealth of US horseracing knowledge to the role and is a familiar face to many in the industry as an international racing consultant and former Sportech executive.

She said: “We have seen an explosion in sports betting in regulated states in the last few years. The time is now for US racing and all its stakeholders to be an active participant and reap the benefits of that growth as well.

As SIS has demonstrated for decades in the UK and Ireland, and currently in Latin America, Africa and Asia, it is extremely well-positioned to help operators and racetracks make the most of their racing content. I am excited to be leading SIS Content Services at a time when the opportunity for US racing both domestically and internationally is greater than it has ever been”

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Maryland Lottery and Gaming Comission Selects Intralot for Lottery System Contract

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Intralot S.A. informs the investor community and its stakeholders that on July 15, 2025 the Maryland Lottery and Gaming Control Commission approved the recommendation to award a new Lottery Central Monitoring and Control System (LCMCS) contract to its US subsidiary, Intralot, Inc. following a competitive bidding process.

The vendor awarded the contract will manufacture the counter terminals and self-service vending machines that sell tickets at 4,300 Maryland Lottery retailer points of sale; develops the software that runs the system’s sales and accounting functions; and provide numerous related services that are necessary to operate the Maryland Lottery. The term of the contract is 10 years with a possible 5+1 year extension.

As part its proposal to the State, Intralot has engaged nine local business enterprises (MBE) to service the Maryland Lottery contract. Historically, vendors have used fewer MBE partners, but Intralot believes its new approach will create far greater opportunities for local communities.

Intralot’s financial proposal corresponds to a total estimated contract term price of $260,393,946.

The Gaming Control Commission’s approval is an intermediary step in the award process for
approving any future contract.

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Spinomenal Goes Live Across Caesars Entertainment’s Marquee Online Casino Brands in New Jersey

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Spinomenal Goes Live Across Caesars Entertainment’s Marquee Online Casino Brands in New Jersey

 

Spinomenal, a leading content provider in iGaming, has launched its online casino titles on Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino in New Jersey, as part of its United States expansion strategy. This collaboration brings Spinomenal’s top-performing titles – along with exclusive titles like Hut with Chicken Legs and Majestic Claws – online for New Jersey players 21 and older via the Aristocrat Interactive platform.

These games are designed to convey rich storytelling, striking visuals, and high entertainment value, aligning perfectly with Caesars’ commitment to offering best-in-class experiences to its players. This strategic expansion reinforces Spinomenal’s commitment to delivering top-tier gaming experiences in New Jersey. With the growing demand for cutting-edge online casino content, Spinomenal is strengthening its foothold in the state while further establishing itself in the broader U.S. market.

Yossi Shayovits, Head of Business Development for Spinomenal commented: “We’re incredibly proud to launch this content partnership with Caesars Entertainment, a true titan of the gaming and entertainment world. Combining our standout slot portfolio with the prestige, trust, and reach of the Caesars brand sets the stage for a powerful, long-term success story for both sides.”

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital added: “We’re pleased that our players in New Jersey can now enjoy Spinomenal’s captivating titles on our iGaming platforms. This addition enhances our ever-growing catalogue of games, ensuring a dynamic and engaging experience for our users. We’d like to thank our partners at Spinomenal for their support in delivering an unparalleled online casino experience.”

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Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase

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Caesars Entertainment (NASDAQ: CZR), the largest casino entertainment company in the U.S., is playing a bold new hand by launching a second, elevated, Caesars Rewards® Visa Signature credit card with Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. For a $149 annual fee*, the Caesars Rewards Prestige Visa Signature credit card includes up to $450 in annual value and gives members all the benefits of high-end experiences as well as waived fees for foreign transactions*.

Cardmembers will receive Prestige Perks worth up to $450 and redeemable annually across Caesars’ 50+ U.S. destinations, including:

  • A complimentary hotel night upon anniversary (up to $300)*
  • $50 Slot Play*
  • $100 Caesars dining credit*
  • Accelerated earn rates for Caesars Rewards destinations at seven Reward Credits® per $1 spent*

“Caesars Entertainment has always been about giving our members unmatched access to the best experiences in the industry,” said Josh Jones, chief marketing officer at Caesars Entertainment. “Through our world-class Caesars Rewards program and our relationship with Bread Financial, we’re expanding the ways our members can earn and enjoy perks—from one-of-a-kind experiences, exceptional dining options, accelerated status opportunities and more – this new card option brings even more excitement, value and VIP treatment to every guest staying and playing with Caesars Entertainment.”

“The Caesars Rewards Prestige Visa credit card gives cardmembers more ways to earn rewards immediately on everyday purchases and unlock exclusive perks on travel, entertainment, dining and gaming —making every tap a step closer to their next unforgettable Caesars experience,” said Val Greer, EVP and chief commercial officer at Bread Financial. “This new credit card offers Caesars’ most dedicated members additional opportunities to make each purchase even more rewarding.”

Additionally, the credit card provides more ways to earn Tier Credits through welcome offers and annual bonuses, enabling members to achieve their Caesars Rewards loyalty program tiers faster. New cardholders can earn up to 25,000 additional Tier Credits in their first year*.

Welcome Offer

  • Platinum Status upgrade*
  • 2,500 Tier Credits after first purchase outside of Caesars Rewards destinations*
  • 20,000 Reward Credits and 2,500 Tier Credits after $1,000 spend outside of Caesars Rewards destinations*

Annual Bonuses

  • 2,500 Tier Credits with $5,000 annual spend + another 2,500 Tier Credits with $10,000 annual spend*
  • 15,000 Tier Credits with $50,000 annual spend*

The new credit card adds to the existing Caesars Rewards Visa suite, including the Caesars Rewards Visa Signature Credit Card. Whether members are gaming, dining, or on the go, Caesars and Bread Financial have cardmembers covered with two distinct credit card programs to choose from and limitless ways to earn. The Caesars Rewards Visa card has also been elevated with a sophisticated new black design, bringing a sleek, modern edge to a card that delivers everyday perks with timeless luxury.

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