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SIS launches US subsidiary accelerating its international expansion and digital strategies

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US-based SIS Content Services expands team with Sales & Business Development Manager hire

 

Sportsbook and racetrack solutions will provide new opportunities across the industry 

 SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, is to launch a US subsidiary, SIS Content Services Inc., showcasing the business’s commitment to the US and the opportunities available to digital and retail sportsbook operators and horse racing stakeholders.

The company, which has been active in the market’s pari-mutuel pool betting for a number of years, will offer a comprehensive range of products and services for sportsbook operators and racetracks.

For sportsbooks, SIS Content Services offers a full turnkey solution of real-time data and video feeds, trading services and liability management on its portfolio of over 30,000 horse races, 38,000 greyhound races and more than 100,000 competitive gaming (eSports) events.  This international portfolio can add high quality proven content to sportsbooks quickly and easily.

For racetracks, SIS provides fixed odds distribution of their racing content both domestically and globally to maximize revenue and attract new customers to the racing product. SIS is the most successful distributor of racing on a worldwide basis partnering with 118 racecourses in 16 countries.

SIS brings its expertise to the US horse racing market as regulators, sportsbooks, racetracks and horsemen’s groups examine how fixed odds should be implemented as a sports betting product and as a complement to the current pari-mutuel system to grow the sport.

Richard Ames, CEO of SIS and President of SIS Content Services, said the launch played a significant part of in the increased internationalization of the SIS business, and comes at a time when the US racing market faces unprecedented change and opportunity.

He added: “SIS will provide customers with access to the world’s best horse racing content, thirty years of distribution experience, and turnkey technology with the capacity to generate new revenues both on and off-track.

Our offering comes with all the products and services required to satisfy stakeholders across the industry and will add significant value to their own proposition.

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When it comes to fixed odds wagering, there are obviously a number of regulatory hurdles to cross in the coming months, but there is a genuine opportunity for it to benefit both horseracing stakeholders and sportsbooks. The launch of SIS Content Services follows on the heels of a significant investment in Australia’s RACELAB GLOBAL, and is further evidence of the commitment that SIS is making to racing as both a sport and a wagering offering”

SIS Content Services will be led by Michele Fischer and will make a number of additional appointments in the coming months. Fischer brings a wealth of US horseracing knowledge to the role and is a familiar face to many in the industry as an international racing consultant and former Sportech executive.

She said: “We have seen an explosion in sports betting in regulated states in the last few years. The time is now for US racing and all its stakeholders to be an active participant and reap the benefits of that growth as well.

As SIS has demonstrated for decades in the UK and Ireland, and currently in Latin America, Africa and Asia, it is extremely well-positioned to help operators and racetracks make the most of their racing content. I am excited to be leading SIS Content Services at a time when the opportunity for US racing both domestically and internationally is greater than it has ever been”

eSports

BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

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BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

 

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.

This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.

As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.

“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”

José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”

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FBM® unveils golden treasures in Mexico with Croc’s Lock™ bites

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FBM® unveils golden treasures in Mexico with Croc’s Lock™ bites

 

There is a new hero in Mexico as FBM® launches the thrilling Croc’s Lock™. This slot game merges an engaging storyline with a disruptive game mechanic based on the Lock feature and two accumulators, taking players into a cartooned adventure with Super Croc full of golden coins to collect.

Croc’s Lock is a 30-line slot filled with adrenaline and great prizes. Super Croc is the character around all action happens. Working with 15 independent reels, Croc’s Lock offers gaming sessions where Super Croc exploits lead the player through an entertaining journey with three new features. The surprise element is always present, as the big prizes can come on the main game or bonus free spins modes.

Extra Coins and Extra Spins unlock extra fun!

The central reel is the focus of the Croc’s Lock game mechanic. Every time players obtain a Super Croc on this position, the Lock Feature is activated. Super Croc liberates all the existing lock symbols and may open the bonus with Extra Coins, Extra Spins or both accumulators combined.

If the bonus mode starts with one chest open, players get five free spins. This number increases to ten free rounds when Super Croc triggers Extra Spins and Extra Coins at the same time. Each accumulator of the Croc’s Lock slot game presents a different feature:

  • Extra Spins – Super Croc releases thunders from its fingers, increasing the free spins counter during the bonus rounds.
  • Extra Coins – Super Croc changes the reels by shooting flaming coins to introduce more lock symbols on each free round.

The character stays on the central reel during the bonus plays. The features attached to each accumulator appear in the first free spin and can be repeated several times during the bonus rounds.

When players get into the bonus with one of the accumulators active, Super Croc keeps contributing with coins for the unopened chest. These contributions can lead to the opening of the other accumulator, allowing players to benefit from the combined effect of Extra Spins and Extra Coins.

Four jackpots, reel rewinds, and Luck Has Arrived to collect bags of coins

The Lock feature is just a part of Croc’s Lock’s adrenaline injection. This FBM slot offers a complete feature set, including four Progressive Jackpots and two game features ready to keep the players engaged on the screen: Rewind and Luck Has Arrived.

  • Progressive Jackpots – Croc’s Lock offers access to four different prize levels – Mini, Minor, Major, and Grand – through a jackpot vault that can appear on the reels during the main game or bonus rounds.
  • Rewind – part of the Super Croc special powers, this feature changes the game round outcome. When Crocs hits the paw, one or more reels will change the symbol displayed and deliver a winning round to the player.
  • Luck Has Arrived – the lasers coming from the eyes of the Super Croc pre-announce this feature, anticipating a big win for the player.

A villain, a hero and great graphics engage players in a disruptive FBM slot!

Several factors contribute to the immersive game experience offered by Croc’s Lock. Besides the rewards included in the product’s feature set, this FBM slot involves casino players and operators through a compelling narrative with the traditional duel “hero vs villain”.

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On one side, the Lock represents the evil force of the game and is visible on all lock symbols landed on the 15 independent reels, bringing challenges to the game hero on each spin. On the other side, Super Croc embodies the superpowers of the good forces on a joyful character, who guides the player on all relevant moments of the game with entertaining animations like the dances, the paw hit, the Extra Spins thunders, the Extra Coins flaming coins or the Luck Has arrived lasers.

The sound effects of Croc’s Lock add an extra layer of enthusiasm, completing the visual effects and animations of the game with sounds that keep on the player’s mind with catchy rhymes and melodies.

Available for the Galaxy II, Auria and Shadow III casino cabinets, Croc’s Lock starts its expansion journey in Mexico. Designed for players looking for significant prizes in durable and long-lasting gaming sessions, this title promises to enchant slot fans spread all over the country.

Following the releases of Jin Qián Link Spirits™ and Xing Fú Fortune Money Trees™, FBM continues renovating its slots portfolio with an innovative, reliable, high-performing casino game. Croc’s Lock is compatible with different casino floor layouts and ready to add value to the casino operator’s portfolio with an exciting narrative and compelling aesthetics, features, and game mechanics.

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AGS Named One of U.S. News & World Report’s 2025–2026 Best Companies to Work For

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AGS Named One of U.S. News & World Report’s 2025–2026 Best Companies to Work For

 

AGS, a global gaming supplier known for its high-performing slot, table, and interactive products, has been named one of U.S. News & World Report’s 2025–2026 Best Companies to Work For.

AGS was selected as one of U.S. News & World Report’s Best Companies to Work For, placing in the top 30 percent of 2,119 publicly traded companies evaluated. To be eligible, companies were required to have more than 75 employee reviews on Glassdoor submitted between 2021 and early 2025, alongside strong workplace data across key metrics.

The U.S. News evaluation assessed companies based on employee sentiment and six key workplace factors: quality of pay and benefits, work-life balance and flexibility, job and company stability, physical and psychological comfort, belonging and esteem, and career opportunities and professional development.

AGS was honored in the following categories:

  • Best Companies to Work For – Overall
  • Best Companies to Work For in the West
  • Best Companies to Work For in the Media and Communications Industry
  • Best Companies to Work For – Top Workplace Environment
  • Best Companies to Work For – Top Engineering Jobs

In Nevada, AGS was one of only two companies featured on the 2025–2026 list.

“Our recognition by U.S. News & World Report is especially meaningful because it reflects what our employees have shared about their experience working at AGS,” said Kim Nasuta, Senior Vice President of Human Resources. “The hundreds of Glassdoor reviews submitted over the past several years tell a powerful story about a culture rooted in trust, transparency, and opportunity. We are proud to foster an environment where people feel supported, empowered, and excited to come to work every day.”

AGS was also recently named a 2025 Best and Brightest Companies to Work For in the Nation and in Atlanta, and recognized by USA TODAY as a 2025 Top Workplace in the U.S.

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