Press Releases
SIS launches US subsidiary accelerating its international expansion and digital strategies

Sportsbook and racetrack solutions will provide new opportunities across the industry
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, is to launch a US subsidiary, SIS Content Services Inc., showcasing the business’s commitment to the US and the opportunities available to digital and retail sportsbook operators and horse racing stakeholders.
The company, which has been active in the market’s pari-mutuel pool betting for a number of years, will offer a comprehensive range of products and services for sportsbook operators and racetracks.
For sportsbooks, SIS Content Services offers a full turnkey solution of real-time data and video feeds, trading services and liability management on its portfolio of over 30,000 horse races, 38,000 greyhound races and more than 100,000 competitive gaming (eSports) events. This international portfolio can add high quality proven content to sportsbooks quickly and easily.
For racetracks, SIS provides fixed odds distribution of their racing content both domestically and globally to maximize revenue and attract new customers to the racing product. SIS is the most successful distributor of racing on a worldwide basis partnering with 118 racecourses in 16 countries.
SIS brings its expertise to the US horse racing market as regulators, sportsbooks, racetracks and horsemen’s groups examine how fixed odds should be implemented as a sports betting product and as a complement to the current pari-mutuel system to grow the sport.
Richard Ames, CEO of SIS and President of SIS Content Services, said the launch played a significant part of in the increased internationalization of the SIS business, and comes at a time when the US racing market faces unprecedented change and opportunity.
He added: “SIS will provide customers with access to the world’s best horse racing content, thirty years of distribution experience, and turnkey technology with the capacity to generate new revenues both on and off-track.
Our offering comes with all the products and services required to satisfy stakeholders across the industry and will add significant value to their own proposition.
When it comes to fixed odds wagering, there are obviously a number of regulatory hurdles to cross in the coming months, but there is a genuine opportunity for it to benefit both horseracing stakeholders and sportsbooks. The launch of SIS Content Services follows on the heels of a significant investment in Australia’s RACELAB GLOBAL, and is further evidence of the commitment that SIS is making to racing as both a sport and a wagering offering”
SIS Content Services will be led by Michele Fischer and will make a number of additional appointments in the coming months. Fischer brings a wealth of US horseracing knowledge to the role and is a familiar face to many in the industry as an international racing consultant and former Sportech executive.
She said: “We have seen an explosion in sports betting in regulated states in the last few years. The time is now for US racing and all its stakeholders to be an active participant and reap the benefits of that growth as well.
As SIS has demonstrated for decades in the UK and Ireland, and currently in Latin America, Africa and Asia, it is extremely well-positioned to help operators and racetracks make the most of their racing content. I am excited to be leading SIS Content Services at a time when the opportunity for US racing both domestically and internationally is greater than it has ever been”
Compliance Updates
QTech Games sharpens its LatAm focus with MINCETUR licence in Peru

New certification for emerging-markets leader arrives ahead of key industry summit in Sao Paulo and awards recognition
QTech Games, the leading game aggregator for emerging markets, has had its platform and games successfully approved for the Peruvian market, demonstrating that its premier B2B platform and all-encompassing content conforms to the latest legislative updates to enhance and regulate Peru’s local gaming environment.
Peru’s Ministry of Foreign Commerce and Tourism (MINCETUR) has now issued an online gaming licence to QTech Games, whereby all its platform products and games are now deemed legally permitted. This includes its new software service for retail, QTech Hybrid, which allows land-based partners to scale their operations online. QTech Hybrid simplifies transactions by enabling deposits, withdrawals and gameplay while allowing access to players both in-shop and on personal devices.
This breakthrough hybrid solution has quickly won clients and awards in the comparably fragmented African market (most recently in March for Best Innovation at AGE Lagos), and now promises to do likewise across LatAm, where QTech Games has already signed several major clients for both its aggregation platform and its QTech Hybrid solution. This activity has seen it again nominated for Best Aggregator at the SiGMA Americas Awards, which kickstart the SiGMA Americas summit (7-10 April) next week, as the igaming world converges on Sao Paulo for a must-attend conference in another of QTech Games’ “focus markets” for 2025.
Philip Doftvik, QTech Games’ CEO, said: “It’s fantastic to have certified our aggregation platform in Peru via MINCETUR – and I’m pleased to say we have more such approvals pending across the continent. We attended fantastic events in Rio and, more recently, SAGSE 2025 in Buenos Aires – and anticipate more of the same at SiGMA Americas in Sao Paulo next week, where we’re also thrilled to have been shortlisted for Best Aggregator at their LatAm Awards. Given the venue, Brazil will be dominating the discussion for many at SiGMA Sao Paulo. However, we’ll also be looking beyond Brazilian borders this year, and are already active in Mexico, Chile, Colombia and Paraguay. We know our QTech Hybrid solution will work very well wherever we put a pin on the LatAm map.”
QTech Games delegates will be present at five more LatAm summits in 2025, with SiGMA Americas (7 April) the next port of call – followed by GAT Expo Cartagena (28 April), SBC Americas (13 May), Peru Gaming Show (18 June) and GAT Expo Mexico (28 Aug).
Latest News
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
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GLI® Names Sangeeta Reddy as Vice President, Innovation

To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLI®) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the company’s newly formed Innovation division.
“Technology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of what’s next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,” said President and CEO James R. Maida.
Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.
She holds a certificate from the Harvard Business Publishing’s Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.
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