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Peer-To-Peer Sports Betting Exchange Launching Fall, 2021 Announces New VP Hires With Experience From FanDuel, DraftKings and Betfair; Additions Bring Market Knowledge and Strength-In-Depth To Roles In Marketing, Strategy and Operations

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SportsGrid Expands Content Offering with Brian Christopher Partnership

 

Prophet, the first pure peer-to-peer U.S. sports betting exchange, has announced the addition of three senior sports betting, iGaming and gambling experts to VP roles in marketing, operations and strategy. Thomas Phillips joins Prophet as VP of Marketing, Matt Garrigan is VP of Strategy, and Michael Halperin becomes VP of Operations.

“We are delighted to welcome Thomas, Matt and Michael to the Prophet team and are excited to have them bring their experience and market knowledge to us as we look ahead to our full consumer launch in Fall, 2021,” commented Dean Sisun, Prohet CEO and Cofounder. “Having people of their caliber join us from FanDuel, DraftKings and with Thomas’ experience from Betfair, InterCasino and Ladbrokes Coral reinforces what an exciting future everyone at Prophet has ahead of us. We want to attract the best in the business, and the knowledge, experience and skills Thomas, Matt and Michael bring is another key foundation for us as we continue to grow.”

Prophet’s new VP of Marketing Thomas Phillips has over 14 years’ experience in the sports betting, iGaming and gambling industries, working across multiple international territories and products including exchanges, sportsbooks and gaming products. A graduate from Keele University in the UK with a BSc in Psychology and Neuroscience, Thomas’ career started in 2005 running marketing for MotoCaddy, a startup focused on the golf market, before moving into the iGaming market with InterCasino in 2007. In 2009 he joined the Betfair Exchange marketing team, working over the next five years across multiple territories and a range of products, as well as playing a core role in the launch of the Betfair Sportsbook. In 2013 he joined Ladbrokes (now Ladbrokes Coral), leading the Customer marketing team from 2013-2017. In 2018 Thomas established himself as a digital marketing consultant, specializing in high profile betting and gaming brands. He joins Prophet with immediate effect as VP of Marketing.

“I am thrilled to be joining Prophet as VP of Marketing, ” commented Thomas Phillips. “Having previously worked with Dean and Jake [Benzaquen, Prophet COO and Cofounder] in the UK market, I am looking forward to joining a dynamic and innovative team that is set to make the industry stand-up and take notice.”

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VP of Strategy Matt Garrigan joins Prophet from FanDuel where he was, most recently, Director, New Market Strategy. A graduate of the University of Nevada Las Vegas in gaming and hospitality, Garrigan brings over 11 years’ experience in the casino and tech industries, combining both brick and mortar and digital gaming and retail sportsbooks knowledge. His career started in 2011 with MGM Resorts International where he worked in race and sportsbook operations. Since then, he has worked with some of the biggest names in sports betting and gaming, including Caesars Entertainment Corporation, Konami Gaming, Penn National Gaming, Scientific Games, Penn Interactive (Barstool Sportsbook) and FanDuel. He joined FanDuel as Sr Manager, Online New Market Strategy in March 2019, moving up to Director, New Market Strategy in March 2021. Garrigan joins Prophet from September 1, 2021 as VP of Strategy.

“From the first time I spoke with Dean and Jake, it was clear we share the same passion and focus to help Prophet fill the gaps that exist in sports wagering from a customer perspective,” commented Prophet’s new VP of Strategy Matt Garrigan. “We are underway with our planning and it’s feeling really good. We have a team that is extremely eager, believe in this unique product we will be bringing to the market, and laser focused on the customer. There is nothing more exciting than planning for a go-live.”

Prophet’s new VP of Operations is Michael Halperin, most recently with DraftKings where he was part of the VIP Promotions & Strategy management group. Halperin was with DraftKings from 2018 until joining Prophet in 2021, starting as a Senior Sportsbook Operations Associate and moving up to the VIP Promotions & Strategy role in early 2021. He was an original member of the DraftKings Sportsbook team and helped launch the first digital-focused sportsbook after the repeal of PASPA in 2018. He has also helped lead the digital operations of the DraftKings sportsbook from operations in one state in 2018 to the more than 10 states in which DraftKings are now operational in 2021, overseeing product operations, promotions and VIP strategy. Prior to joining DraftKings, Haperin’s career began in January 2017 at Chalkline Sports, the media technology company that powers platforms for communities and marketplaces of sports bettors.

“I am beyond excited to be joining Prophet as VP of Operations,” commented Michael Halperin. “Jake and Dean are building a first-class team of experienced individuals who share a passion for sports betting and a hunger to disrupt the U.S. gaming landscape. Prophet’s commitment to building a customer-focused betting exchange will make it the top choice for players looking to get bigger and better returns on their wagers.”

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Latest News

Panel on the benefits of regulation in the Mexican iGaming market

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On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.

The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.

BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.

Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”

For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”

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Sponsor Support

The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.

Event Details:

Date: November 6

Time: 10:00 a.m. (Mexico)

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Registration: Register here

Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!

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Latest News

Paige Spiranac Expands SportsGrid’s Content Portfolio with Exclusive Sports and Casino-Themed Shows

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Paige Spiranac Expands SportsGrid’s Content Portfolio with Exclusive Sports and Casino-Themed Shows

 

SportsGrid, the leading free ad supported television network in the sports genre, proudly announces a multi-year partnership with former professional golfer and social media’s most followed golf personality and social media sensation Paige Spiranac. Under this agreement, Spiranac will lead exclusive original casino-themed programming, marking a significant expansion in SportsGrid’s content offerings.

As one of the most recognizable influencers in the world of sports and entertainment, Spiranac brings her signature charisma, deep sports knowledge, and passion for gaming to the new role. She will team with Emmy Award-Winning Executive Producer and EVP of Programming and Development, Scott Lasky, and headline a series of shows featuring engaging sports and casino content, offering fans an unparalleled mix of strategy, insight, and entertainment.

“We are thrilled to welcome Paige Spiranac to the SportsGrid family,” said Jeremy Stein Co-Founder and CEO of SportsGrid. “Her dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content. Paige’s presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”

The programming will be available across SportsGrid’s platforms, providing fans with 24/7 access to engaging and informative content that blends entertainment with Spiranac’s signature charm and insight.

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“I’m thrilled to join SportsGrid and dive into the world of sports gaming with a network that’s truly pushing boundaries in sports and casino entertainment,” said Spiranac. “Creating unique, interactive content for fans who share my passion for gaming is something I’m incredibly excited about. Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.”

The partnership further solidifies SportsGrid’s position as the leading media platform in the sports wagering and gaming space. With the addition of Spiranac’s unique style and undeniable star power, SportsGrid continues to innovate and set new standards of what’s possible in digital sports entertainment.

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Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

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Increase Redirect Speed by 5 Times with Affilka New Feature

 

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

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Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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